Author: Milwaukee journalPublisher:
ISBN:
Category : Advertising layout and typography
Languages : en
Pages : 214
Book Description
Type Faces and Production Techniques for Creating Effective Advertisements
Author: Milwaukee journalPublisher:
ISBN:
Category : Advertising layout and typography
Languages : en
Pages : 214
Book Description
Type Faces and Production Techniques for Creating Effective Advertisements
Author: Milwaukee Journal (Firm)Publisher:
ISBN:
Category : Advertising layout and typography
Languages : en
Pages : 174
Book Description
Small Business Bibliography
Author: Publisher:
ISBN:
Category : Small business
Languages : en
Pages : 418
Book Description
Journal of Marketing
Author: Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 586
Book Description
Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.
A Technique for the Teaching of Newspaper and Advertising Typography
Author: Kenneth Eugene OlsonPublisher:
ISBN:
Category :
Languages : en
Pages : 448
Book Description
The Fundamentals of Creative Advertising
Author: Ken BurtenshawPublisher: Bloomsbury Publishing
ISBN: 2940447187
Category : Design
Languages : en
Pages : 186
Book Description
The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.
Editor & Publisher
Author: Publisher:
ISBN:
Category : Journalism
Languages : en
Pages : 928
Book Description
The fourth estate.
An Annotated Check List of Some Typographic Sources
Author: Paul Leslie FisherPublisher:
ISBN:
Category : Bibliographical literature
Languages : en
Pages : 82
Book Description
Design-keramic Studio
Author: Publisher:
ISBN:
Category : Decoration and ornament
Languages : en
Pages : 482
Book Description
A Multivariate Analysis of Advertising Readership in Business and Consumer Magazines
Author: Rafael ValientePublisher:
ISBN:
Category : Advertising, Magazine
Languages : en
Pages : 190
Book Description
