Author:
Publisher:
ISBN:
Category : Gardening
Languages : en
Pages : 360
Book Description
American Gardening
Author:
Publisher:
ISBN:
Category : Gardening
Languages : en
Pages : 360
Book Description
Publisher:
ISBN:
Category : Gardening
Languages : en
Pages : 360
Book Description
Bulletin of the U.S. Department of Agriculture
Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 1048
Book Description
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 1048
Book Description
All about Flowers
Author: Thomas J. Mickey
Publisher: Ohio University Press
ISBN: 0804041148
Category : Gardening
Languages : en
Pages : 208
Book Description
A nineteenth-century entrepreneur’s bold, innovative marketing helped transform flower gardens into one of America’s favorite hobbies. “There is much that is hard and productive of sorrow in this sin-plagued world of ours; and, had we no flowers, I believe existence would be hard to be borne.” So states a customer’s 1881 letter—one of thousands James Vick regularly received. Vick’s business, selling flower seeds through the mail, wasn’t unique, but it was wildly successful because he understood better than his rivals how to engage customers’ emotions. He sold the love of flowers along with the flower seeds. Vick was genuinely passionate about floriculture, but he also pioneered what we now describe as integrated marketing. He spent a mind-boggling $100,000 per year on advertising (mostly to women, his target demographic); he courted newspaper editors for free publicity; his educational guides presaged today’s content marketing; he recruited social influencers to popularize neighborhood gardening clubs; and he developed a visually rich communication and branding strategy to build customer loyalty and inflect their purchasing needs with purchasing desire.
Publisher: Ohio University Press
ISBN: 0804041148
Category : Gardening
Languages : en
Pages : 208
Book Description
A nineteenth-century entrepreneur’s bold, innovative marketing helped transform flower gardens into one of America’s favorite hobbies. “There is much that is hard and productive of sorrow in this sin-plagued world of ours; and, had we no flowers, I believe existence would be hard to be borne.” So states a customer’s 1881 letter—one of thousands James Vick regularly received. Vick’s business, selling flower seeds through the mail, wasn’t unique, but it was wildly successful because he understood better than his rivals how to engage customers’ emotions. He sold the love of flowers along with the flower seeds. Vick was genuinely passionate about floriculture, but he also pioneered what we now describe as integrated marketing. He spent a mind-boggling $100,000 per year on advertising (mostly to women, his target demographic); he courted newspaper editors for free publicity; his educational guides presaged today’s content marketing; he recruited social influencers to popularize neighborhood gardening clubs; and he developed a visually rich communication and branding strategy to build customer loyalty and inflect their purchasing needs with purchasing desire.
Monthly Catalog of United States Government Publications
Author: United States. Superintendent of Documents
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 1092
Book Description
February issue includes Appendix entitled Directory of United States Government periodicals and subscription publications; September issue includes List of depository libraries; June and December issues include semiannual index
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 1092
Book Description
February issue includes Appendix entitled Directory of United States Government periodicals and subscription publications; September issue includes List of depository libraries; June and December issues include semiannual index
The Cultivator & Country Gentleman
Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 812
Book Description
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 812
Book Description
Group Classification and Varietal Descriptions of Some American Potatoes
Author: William Stuart
Publisher:
ISBN:
Category : Accounting
Languages : en
Pages : 92
Book Description
Publisher:
ISBN:
Category : Accounting
Languages : en
Pages : 92
Book Description
Catalog of Copyright Entries. Part 1. [B] Group 2. Pamphlets, Etc. New Series
Author: Library of Congress. Copyright Office
Publisher:
ISBN:
Category :
Languages : en
Pages : 910
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 910
Book Description
Update to the ... Catalog of Federal Domestic Assistance
Author:
Publisher:
ISBN:
Category : Economic assistance, Domestic
Languages : en
Pages : 568
Book Description
A description of governmental programs to help individuals and communities meet their own goals for economic and social development.
Publisher:
ISBN:
Category : Economic assistance, Domestic
Languages : en
Pages : 568
Book Description
A description of governmental programs to help individuals and communities meet their own goals for economic and social development.
List of Classes of United States Government Publications Available for Selection by Depository Libraries
Author:
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 270
Book Description
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 270
Book Description
Gravel Roads
Author: Ken Skorseth
Publisher:
ISBN:
Category : Gravel roads
Languages : en
Pages : 112
Book Description
The purpose of this manual is to provide clear and helpful information for maintaining gravel roads. Very little technical help is available to small agencies that are responsible for managing these roads. Gravel road maintenance has traditionally been "more of an art than a science" and very few formal standards exist. This manual contains guidelines to help answer the questions that arise concerning gravel road maintenance such as: What is enough surface crown? What is too much? What causes corrugation? The information is as nontechnical as possible without sacrificing clear guidelines and instructions on how to do the job right.
Publisher:
ISBN:
Category : Gravel roads
Languages : en
Pages : 112
Book Description
The purpose of this manual is to provide clear and helpful information for maintaining gravel roads. Very little technical help is available to small agencies that are responsible for managing these roads. Gravel road maintenance has traditionally been "more of an art than a science" and very few formal standards exist. This manual contains guidelines to help answer the questions that arise concerning gravel road maintenance such as: What is enough surface crown? What is too much? What causes corrugation? The information is as nontechnical as possible without sacrificing clear guidelines and instructions on how to do the job right.