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Author: Robert C. Sprung
Publisher: John Benjamins Publishing
ISBN: 9781556196317
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
"Case studies in business and language" - cover.
Author: Robert C. Sprung
Publisher: John Benjamins Publishing
ISBN: 9781556196317
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
"Case studies in business and language" - cover.
Author: Robert C. Sprung
Publisher: John Benjamins Publishing
ISBN: 9027299773
Category : Language Arts & Disciplines
Languages : en
Pages : 263
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Book Description
The boom in international trade has brought with it an increased demand for addressing local consumers in their native language and cultural idiom. Given the complex nature and new media involved in communicating with their constituent markets, companies are developing ever more complex tools and techniques for managing foreign-language communication. This book presents select case studies that illustrate the state-of-the-art of language management. It covers a cross-section of sectors, each of which has particular subtleties in language management: • software localization • finance • medical devices • automotive The book also covers a cross-section of topical and strategic issues: • time-to-market (scheduling challenges; simultaneous release in multiple languages) • global terminology management • leveraging Internet, intranet, and email • centralized versus decentralized management models • financial and budgeting techniques • human factors; management issues unique to language projects • technological innovation in language management (terminology tools, automatic translation) The target audience is language professionals involved with the management aspect of language projects. This includes translators and linguists, managers at language-service providers, language managers at manufacturing/service companies, educators and language/translation students. The heart of the book is the concept of the case study, particularly the Harvard Business School case-study model. Industry leaders and analysts provide some 15 case studies covering the spectrum of language applications. Readable and nonacademic — it can serve both as a text for those studying language and translation, as well as those in the field who need to know the “state-of-the-art” in language management.
Author: Carlos J. Malave
Publisher: Createspace Independent Publishing Platform
ISBN: 9781544724706
Category :
Languages : en
Pages : 100
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Book Description
Translating Your Success has a special meaning to Carlos J. Malave, who grew up in a bilingual household, hearing Spanish from his father and English from his mother. He learned at an early age that two different words could have the same meaning. As a child, he was a success at sports but lagged behind his siblings in academics. After reflecting on his circumstances, Carlos realized that he could succeed in school by applying the same principles that made him a good athlete to being a good student. He translated his success from one area of his life to another. And, as he grew older, he applied these same principles to his life. His father had a drinking problem, and Carlos had often asked him, "Why don't you stop drinking?" But he never asked him, "Why do you drink?" To solve a problem, one first must determine its cause. This approach is the basis of the three-step Malave method: becoming "consciously fit," turning happiness into a mind-set, and learning to possess motivation. In each chapter, the author provides exercises that lead to the self-awareness necessary to set your long-term goals and to translate today's successes into a joyful life.
Author: Lara Moreno
Publisher: Structo Press
ISBN: 0995632030
Category : Fiction
Languages : en
Pages : 230
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Book Description
Sofía is thirty-five and her husband has left her. Her father died the year before, and her mother is living in the Canary Islands with a new partner. Sofía flees the city with her young son, seeking refuge in her father's house on the southern coast of Spain, where she spent summers as a girl. Her younger sister, with whom she has a close but uneasy relationship, joins her. Living together again, the sisters face their present as well as their childhood and tangled past. A novel from one of Spain's most remarkable authors, Wolfskin is an intimate meditation on ambivalence and motherhood, eroticism and disappointment, family violence and failure, and ultimately, the possibility—or impossibility—of living with those you love.'Lara Moreno writes with the austerity of a watchmaker: she gives you the impression that her prose reaches the reader after a thousand polishes, where the functionality of each word has been meticulously analyzed.' – Care Santos, El Cultural'Lara Moreno's prose disquiets the reader, not only for the strangeness of reality she describes, but through ellipsis, the gaps and the holes that complete the discourse.' – Sònia Hernández, La Vanguardia
Author: David Karashima
Publisher: Catapult
ISBN: 1593765908
Category : Literary Criticism
Languages : en
Pages : 305
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Book Description
How did a loner destined for a niche domestic audience become one of the most famous writers alive? A "fascinating" look at the "business of bringing a best-selling novelist to a global audience" (The Atlantic)―and a “rigorous” exploration of the role of translators and editors in the creation of literary culture (The Paris Review). Thirty years ago, when Haruki Murakami’s works were first being translated, they were part of a series of pocket-size English-learning guides released only in Japan. Today his books can be read in fifty languages and have won prizes and sold millions of copies globally. How did a loner destined for a niche domestic audience become one of the most famous writers alive? This book tells one key part of the story. Its cast includes an expat trained in art history who never intended to become a translator; a Chinese American ex-academic who never planned to work as an editor; and other publishing professionals in New York, London, and Tokyo who together introduced a pop-inflected, unexpected Japanese voice to the wider literary world. David Karashima synthesizes research, correspondence, and interviews with dozens of individuals—including Murakami himself—to examine how countless behind-the-scenes choices over the course of many years worked to build an internationally celebrated author’s persona and oeuvre. His careful look inside the making of the “Murakami Industry" uncovers larger questions: What role do translators and editors play in framing their writers’ texts? What does it mean to translate and edit “for a market”? How does Japanese culture get packaged and exported for the West?
Author: Michael Cronin
Publisher: Routledge
ISBN: 113513829X
Category : Language Arts & Disciplines
Languages : en
Pages : 210
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Book Description
Translation and Globalization is essential reading for anyone with an interest in translation, or a concern for the future of our world's languages and cultures. This is a critical exploration of the ways in which radical changes to the world economy have affected contemporary translation. The Internet, new technology, machine translation and the emergence of a worldwide, multi-million dollar translation industry have dramatically altered the complex relationship between translators, language and power. In this book, Michael Cronin looks at the changing geography of translation practice and offers new ways of understanding the role of the translator in globalized societies and economies. Drawing on examples and case-studies from Europe, Africa, Asia, and the Americas, the author argues that translation is central to debates about language and cultural identity, and shows why consideration of the role of translation and translators is a necessary part of safeguarding and promoting linguistic and cultural diversity.
Author: Robert C. Sprung
Publisher: John Benjamins Publishing
ISBN: 9027231877
Category : Language Arts & Disciplines
Languages : en
Pages : 262
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Book Description
"Case studies in business and language" - cover.
Author: Alycia de Mesa
Publisher: Springer
ISBN: 0230233716
Category : Business & Economics
Languages : en
Pages : 194
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Book Description
Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.
Author: Nicole Y. Adams
Publisher: Nya Communications
ISBN: 9780987477729
Category : Diversification in industry
Languages : en
Pages : 332
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Book Description
Technology and globalization are changing the environment for translators today. Is it possible to maintain a viable career in a climate of increased automation of translation and downward pressure on rates? Nicole Y. Adams' book brings together the experiences of successful language professionals who have explored ways of capitalizing on their different skills to enter new areas and ensure viability and variety in their working lives. Among other ideas, learn how: machine translation can be on your side a translator can be creative language teaching is not confined to the classroom voiceover is not the exclusive domain of actors advanced technical skills can give you the edge a translator can become the hero of a cartoon strip. This book will inspire today's translators and set them up for 'success beyond translation.'
Author: Beverly Adab
Publisher: Routledge
ISBN: 1134966865
Category : Language Arts & Disciplines
Languages : en
Pages : 223
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Book Description
Much has been written about the marketing aspects of promotional material in general, and several scholars (particularly in linguistics) have addressed questions relating to the structure and function of advertisements, focusing on images, rhetorical structure, semiotic functions, discourse features and audio-visual media, amongst other aspects of the genre. Not much, on the other hand, has been written within translation studies about the complexities involved in the transfer of an advertising message. Contributors to this volume explore various interdependent aspects of the interlingual and intercultural transfer of an advertising message. They emphasize features of culture specificity, of multi-medial semiotic interaction, of values and stereotypes, and most importantly, they recommend strategies and approaches to assist translators. Topics covered include a critique of the Western-based approach to advertising in the context of the Far East; different perceptions of the concept of cleanliness in advertising texts in Italy, Russia and the UK; the Walls Cornetto strategy of internationalization of product appeal, followed by localization; the role of the translator in recreating appeal in different lingua-cultural contexts; what constitutes 'Italianness' in advertisements for British consumers; and strategies for repackaging France as a tourist destination.
