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Author: Valerie J. Gross
Publisher: Bloomsbury Publishing USA
ISBN: 1598847716
Category : Language Arts & Disciplines
Languages : en
Pages : 188
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Book Description
This book describes a groundbreaking concept that enables public libraries—and librarians—to become indispensable by following a "Three Pillars" educational approach, and by replacing traditional terms with powerful, intuitive, value-enhanced terminology that everyone understands. While there is no question that what librarians and library professionals do is critically important, the ways in which these roles and responsibilities are described can mean the difference between being valued as essential to the community or considered optional. Something as simple as a choice of words can determine what is valued—and consequently what gets funded, and what gets canceled. Transforming Our Image, Building Our Brand: The Education Advantage examines how the "Three Pillars" approach harnesses the power of language to enhance respect, generate increased perceived value, and garner funding. The power stems from positioning all that library professionals do under three, easy-to-remember "pillars," and replacing typical library terms and phrases with bold, value-enhanced terminology that commands value—language that people outside of the field can immediately understand. This book is essential reading for public library staff members at all levels of the organization, especially those in leadership roles; and its root concepts are applicable for all other library types as well.
Author: Valerie J. Gross
Publisher: Bloomsbury Publishing USA
ISBN: 1598847716
Category : Language Arts & Disciplines
Languages : en
Pages : 188
Get Book Here
Book Description
This book describes a groundbreaking concept that enables public libraries—and librarians—to become indispensable by following a "Three Pillars" educational approach, and by replacing traditional terms with powerful, intuitive, value-enhanced terminology that everyone understands. While there is no question that what librarians and library professionals do is critically important, the ways in which these roles and responsibilities are described can mean the difference between being valued as essential to the community or considered optional. Something as simple as a choice of words can determine what is valued—and consequently what gets funded, and what gets canceled. Transforming Our Image, Building Our Brand: The Education Advantage examines how the "Three Pillars" approach harnesses the power of language to enhance respect, generate increased perceived value, and garner funding. The power stems from positioning all that library professionals do under three, easy-to-remember "pillars," and replacing typical library terms and phrases with bold, value-enhanced terminology that commands value—language that people outside of the field can immediately understand. This book is essential reading for public library staff members at all levels of the organization, especially those in leadership roles; and its root concepts are applicable for all other library types as well.
Author: Joe Eshleman
Publisher: American Library Association
ISBN: 0838914780
Category : Language Arts & Disciplines
Languages : en
Pages : 217
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Book Description
With a firm foundation on best practices drawn from a variety of institutions, this book maps out a partnership between academic librarians and instructional designers that will lead to improved outcomes.
Author: Joseph R. Matthews
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 360
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Book Description
This book explains the concept of adding value and shows staff at libraries and other organizations why they need to take steps now to ensure they are adding new value to their communities—whether it be a local town or neighborhood, a faculty and student body, or a school. Value is at the core of every organization's purpose. Without value, organizations die. Libraries—as well as museums, archives, and galleries—have traditionally added value to their communities through their collections and services, but yesterday's collections and services are no longer enough. In order to remain sustainable, today's libraries, archives, museums, and galleries must explore new ways to add value that resonate in the lives of their customers. This unique book explains how addressing the "5 C's" of adding value—content, context, connection, collaboration, and community—enables organizations to find new ways to invigorate their services, better serve their communities, and thrive today and tomorrow. It addresses adding value in the context of other key topics, such as crowdsourcing, embedded librarianship, makerspaces, self publishing, and repurposing spaces. Filled with charts, tables, screenshots, and other visual representation, this is a useful and provocative guide that anyone interested in vesting in the successful future of libraries, archives, and museums needs to read.
Author: Gary L. Shaffer
Publisher: Bloomsbury Publishing USA
ISBN: 1440857032
Category : Language Arts & Disciplines
Languages : en
Pages : 199
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Book Description
Transform any public library into a truly sustainable organization—not just environmentally sustainable, but economically and socially sustainable as well—by following the directions and practices described in this book. Sustainability in the context of ensuring the long-term success of a public library involves more than green initiatives and conserving resources: "sustainability" for libraries also describes efforts to increase their institutions' relevance to their communities as well as to make their programs socially equitable and economically feasible—a substantial challenge. This book is a powerful tool that public librarians, library directors, and library managers can use to create a Triple Bottom Line (TBL) sustainable library, to lead sustainability initiatives in their community, and to identify and adjust their current practices that are considered sustainable to improve performance. The chapters focus on the elements of library sustainability separately, first addressing economic and environmental sustainability before examining the aspects of internal (workforce) and external (community-facing) social sustainability. The author presents numerous case studies throughout the book that enable readers to better understand how the sustainability principles described play out in the real world.
Author: Debra J. Knoll
Publisher: American Library Association
ISBN: 0838914454
Category : Language Arts & Disciplines
Languages : en
Pages : 137
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Book Description
With Knoll’s guidance, children‘s librarians will be informed and inspired to rise to the challenge of providing quality service to babies, toddlers, and care providers.
Author: Valerie J. Gross
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 335
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Book Description
This book describes a groundbreaking concept that enables public libraries—and librarians—to become indispensable by following a "Three Pillars" educational approach, and by replacing traditional terms with powerful, intuitive, value-enhanced terminology that everyone understands. While there is no question that what librarians and library professionals do is critically important, the ways in which these roles and responsibilities are described can mean the difference between being valued as essential to the community or considered optional. Something as simple as a choice of words can determine what is valued—and consequently what gets funded, and what gets canceled. Transforming Our Image, Building Our Brand: The Education Advantage examines how the "Three Pillars" approach harnesses the power of language to enhance respect, generate increased perceived value, and garner funding. The power stems from positioning all that library professionals do under three, easy-to-remember "pillars," and replacing typical library terms and phrases with bold, value-enhanced terminology that commands value—language that people outside of the field can immediately understand. This book is essential reading for public library staff members at all levels of the organization, especially those in leadership roles; and its root concepts are applicable for all other library types as well.
Author: SATAPOLCEO
Publisher: satapol Channarong
ISBN:
Category : Business & Economics
Languages : en
Pages : 131
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Book Description
Have you ever felt lost in the vast sea of the internet, struggling to make your unique voice heard? Have you faced challenges in building your personal brand online, unsure of where to start or how to stand out? If these questions resonate with you, then "The Ultimate Guide to Building Your Personal Brand Online: From Start to Success" is your answer! Why This Book? In today’s digital age, having a strong personal brand is more important than ever. It opens doors to new opportunities, helps you connect with like-minded individuals, and sets you apart in your industry. But building a personal brand is no easy task. It requires strategy, consistency, and a deep understanding of digital marketing. That’s where this book comes in. Experience the Journey Imagine having a step-by-step guide that walks you through every aspect of building your personal brand online. This book is crafted to be that guide, packed with actionable insights, real-life examples, and proven strategies. Have you ever experienced these common challenges? Lack of Clarity: Not knowing where to start or how to define your brand. Content Creation Struggles: Finding it difficult to create engaging content that resonates with your audience. Social Media Overwhelm: Feeling overwhelmed by the myriad of social media platforms and not knowing which one to focus on. Inconsistent Engagement: Struggling to keep your audience engaged and growing your follower base. Monetization Woes: Not knowing how to monetize your brand effectively. If you’ve nodded along to any of these, then you’re not alone. These are the very challenges that countless individuals face, and this book addresses them head-on. Key Highlights and Solutions 1. Defining Your Brand: The book begins by helping you discover your unique value proposition and define your brand’s core values. It guides you through the process of creating a brand statement that resonates with your target audience. No more confusion or lack of direction – you’ll have a clear, compelling brand identity. 2. Crafting Engaging Content: Content is king, but creating content that truly engages can be daunting. This book offers tips on storytelling, leveraging multimedia, and utilizing content calendars. You’ll learn how to craft posts, videos, and blogs that captivate and convert. 3. Mastering Social Media: With so many platforms to choose from, where do you begin? The book breaks down the strengths of each major platform, helping you decide where to focus your efforts. From Instagram’s visual appeal to LinkedIn’s professional networking potential, you’ll learn to navigate each platform with ease. 4. Building Relationships: Engagement is more than just likes and comments; it’s about building meaningful relationships. The book provides strategies for interacting with your audience, responding to feedback, and creating a loyal community around your brand. 5. Monetizing Your Brand: Turning your brand into a source of income is often the ultimate goal. The book explores various monetization strategies, from affiliate marketing to creating your own products and services. You’ll learn how to create multiple revenue streams and sustain your brand financially. Example Solutions from the Book: Problem: Not knowing how to start building a personal brand. Solution: The book’s initial chapters focus on self-discovery exercises and help you identify your unique strengths and passions. These exercises guide you in creating a solid foundation for your brand by clearly defining what sets you apart from others. Problem: Struggling to create engaging content consistently. Solution: The book introduces the concept of content pillars – key themes that your content will revolve around. By establishing these pillars, you’ll never run out of ideas and ensure your content remains relevant and engaging. The book also provides templates and tools for content planning, making consistency easier to achieve. Problem: Overwhelmed by multiple social media platforms. Solution: Instead of spreading yourself too thin, the book helps you identify which platforms best align with your brand and audience. You’ll learn to create platform-specific strategies, maximizing your impact on each one without feeling overwhelmed. Problem: Low engagement and audience growth. Solution: The book offers techniques to boost engagement through interactive content, polls, Q&A sessions, and live videos. You’ll discover how to foster a sense of community and encourage your audience to become active participants, not just passive followers. Problem: Difficulty in monetizing your brand. Solution: Whether you’re interested in affiliate marketing, sponsorships, or selling your own products, the book provides step-by-step guides to different monetization methods. You’ll learn how to create compelling offers, market them effectively, and build sustainable income streams. Transform Your Challenges into Success Building a personal brand online is a journey filled with ups and downs, but with the right guide, you can navigate it successfully. "The Ultimate Guide to Building Your Personal Brand Online: From Start to Success" is designed to be your trusted companion on this journey. It’s not just a book; it’s a toolkit filled with actionable insights, expert advice, and practical examples. Imagine transforming your online presence, attracting opportunities, and turning your passion into profit. This book empowers you to take control of your personal brand and make a lasting impact. Take the First Step Today Don’t let the challenges of building a personal brand hold you back. Equip yourself with the knowledge and tools needed to succeed. Get your copy of "The Ultimate Guide to Building Your Personal Brand Online: From Start to Success" today and start your journey towards a powerful personal brand. Special Offer: Limited Time Discount For a limited time, we’re offering an exclusive discount to early adopters. Don’t miss out on this opportunity to invest in your future. Click the link below to purchase your copy and take the first step towards building a brand that stands out in the digital world. Buy Now and Transform Your Brand! Remember, every successful personal brand started with a single step. Make today the day you take yours. Thank you for joining me on this journey. I look forward to seeing your brand shine. SATAPOLCEO
Author: Brian McGurk
Publisher: Business Expert Press
ISBN: 1951527534
Category : Business & Economics
Languages : en
Pages : 136
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Book Description
Stand Out! is a book about branding and its evolution, practice, and power in today’s digital age. It presents the “why-do” and the “how-to” along with a passionate philosophy on transforming business through brand-centered change. It spells out a sequential, easily understandable, proven brand-building process and is a key reference text for anyone in¬terested in brand development, leadership, innovation, and sustainable business growth. Reader understanding and enjoyment are enhanced by ample presentation of supporting tables, charts, case examples, expert tips, real-life experiences and pull-out quotes, as well as a helpful “word wizard” glossary at the end of each chapter explaining business terms and expressions used. This book democratizes branding: It makes branding—its history, theory, and practice—easily accessible and actionable. Stand Out! replaces the mystique of brand strategy with the magic of brand transfor¬mation....it makes it exciting and fun and puts that power directly into the hands of the business masses. It is a practical handbook for getting started with branding or for strengthening an existing brand management system. It gives the reader the confidence, permission, and skills to get branding now!
Author: Vera Gubnitskaia
Publisher: McFarland
ISBN: 1476633177
Category : Language Arts & Disciplines
Languages : en
Pages : 299
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Book Description
At a time when libraries are no longer the leading proprietors of information, many library professionals find themselves rethinking their purpose. In this collection of new essays, contributors share their experiences and ideas for keeping libraries integral to changing communities. Innovative approaches and best practices are discussed for strategic planning, packaging, branding and marketing, funding issues, physical spaces, collection needs and trends, partnerships, programming and services, professional education, and staffing.
Author: Nicholas Ind
Publisher: Kogan Page Publishers
ISBN: 0749450835
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
This edition of 'Living the Brand' shows how a participatory approach can enhance employee commitment, improve service standards and focus effort to deliver business goals. This practical book is about how organisations can empower and enthuse their employees to create 'brand champions'.
