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Author: Lydia Langer
Publisher: Routledge
ISBN: 1317007778
Category : History
Languages : en
Pages : 269
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Book Description
After World War II, structures, practices and the culture of retailing in most West European countries went through a period of rapid change. The post-war economic boom, the emergence of a mass consumer society, and the adaptation of innovations which already had been implemented in the USA during the interwar period, revolutionized the world of getting and spending. But the implementation of self-service and the supermarket, the spread of the department store and the mail order business were not only elements of a transatlantic catch up process of 'Americanization' of retailing. National patterns of the retail trade and specific cultures of consumption remained crucial, and long term processes of change, starting in the 1920s or 1930s, also had an impact on the transformation of retailing in post-war Europe. This volume presents a series of case-studies looking at transformations of retailing in several European countries, offering new insights into the structural preconditions of the emerging mass consumer societies and also into the consequences consumerism had on the practices of retailing.
Author: Lydia Langer
Publisher: Routledge
ISBN: 1317007778
Category : History
Languages : en
Pages : 269
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Book Description
After World War II, structures, practices and the culture of retailing in most West European countries went through a period of rapid change. The post-war economic boom, the emergence of a mass consumer society, and the adaptation of innovations which already had been implemented in the USA during the interwar period, revolutionized the world of getting and spending. But the implementation of self-service and the supermarket, the spread of the department store and the mail order business were not only elements of a transatlantic catch up process of 'Americanization' of retailing. National patterns of the retail trade and specific cultures of consumption remained crucial, and long term processes of change, starting in the 1920s or 1930s, also had an impact on the transformation of retailing in post-war Europe. This volume presents a series of case-studies looking at transformations of retailing in several European countries, offering new insights into the structural preconditions of the emerging mass consumer societies and also into the consequences consumerism had on the practices of retailing.
Author: Youssef Cassis
Publisher: Oxford University Press
ISBN: 0198749775
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
This book provides the first attempt to measure European business performance over the Twentieth Century. The book's findings, confirm and inform widely held assumptions regarding business performance - regarding strategy and structure, ownership and control, old and new industries, emerging and advanced economies.
Author: D.G. Brian Jones
Publisher: Routledge
ISBN: 1134688687
Category : Business & Economics
Languages : en
Pages : 464
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Book Description
The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.
Author: Regina Lee Blaszczyk
Publisher: Manchester University Press
ISBN: 1526122111
Category : Design
Languages : en
Pages : 544
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Book Description
The period since 1945 has been a transformative era for the fashion industry. Over the course of seventy years, the fashion world has moved from celebrating the craftsmanship of haute couture to revelling in ever-changing fast-fashion. This volume examines the transition from the old system to the new in a series of case studies grouped around three major themes. Part I focuses on Paris as a creative hub, aiming to understand how the birthplace of haute couture adapted to late-twentieth-century developments. Part II considers the retailer’s role in shaping taste, responding to consumer expectations and disseminating fashion merchandise. Part III looks to alternative visions of the European fashion system that have appeared in unexpected places. The volume is highly interdisciplinary, covering design history, cultural anthropology, ethnography, management studies and the cultural history of business.
Author: George Campbell Gosling
Publisher: Policy Press
ISBN: 1529235243
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
Available open access digitally under CC-BY-NC-ND licence. This interdisciplinary volume explores how English commercial, co-operative and charity retailing were shaped by and in turn influenced their social and political environments, from the local and the global, between the late-nineteenth and early twenty-first centuries.
Author: Erika Rappaport
Publisher: Routledge
ISBN: 1000189708
Category : Social Science
Languages : en
Pages : 273
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Book Description
In twentieth-century Britain, consumerism increasingly defined and redefined individual and social identities. New types of consumers emerged: the idealized working-class consumer, the African consumer and the teenager challenged the prominent position of the middle and upper-class female shopper. Linking politics and pleasure, Consuming Behaviours explores how individual consumers and groups reacted to changes in marketing, government control, popular leisure and the availability of consumer goods.From football to male fashion, tea to savings banks, leading scholars consider a wide range of products, ideas and services and how these were marketed to the British public through periods of imperial decline, economic instability, war, austerity and prosperity. The development of mass consumer society in Britain is examined in relation to the growing cultural hegemony and economic power of the United States, offering comparisons between British consumption patterns and those of other nations.Bridging the divide between historical and cultural studies approaches, Consuming Behaviours discusses what makes British consumer culture distinctive, while acknowledging how these consumer identities are inextricably a product of both Britain’s domestic history and its relationship with its Empire, with Europe and with the United States.
Author: P. Lundin
Publisher: Springer
ISBN: 1137374047
Category : History
Languages : en
Pages : 292
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Book Description
American ideals and models feature prominently in the master narrative of post-war European consumer societies. This book demonstrates that Europeans did not appropriate a homogenous notion of America, rather post-war European consumption was a process of selective appropriation of American elements.
Author: David Thackeray
Publisher: Oxford University Press
ISBN: 0192548662
Category : History
Languages : en
Pages : 247
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Book Description
Brexit is likely to lead to the largest shift in Britain's economic orientation in living memory. Some have argued that leaving the EU will enable Britain to revive markets in Commonwealth countries with which it has long-standing historical ties. Their opponents maintain that such claims are based on forms of imperial nostalgia which ignore the often uncomfortable historical trade relations between Britain and these countries, as well as the UK's historical role as a global, rather than chiefly imperial, economy. Forging a British World of Trade explores how efforts to promote a 'British World' system, centred on promoting trade between Britain and the Dominions, grew and declined in influence between the 1880s and 1970s. At the beginning of the twentieth century many people from London, to Sydney, Auckland, and Toronto considered themselves to belong to culturally British nations. British politicians and business leaders invested significant resources in promoting trade with Australia, Canada, New Zealand, and South Africa out of a perception that these were great markets of the future. However, ideas about promoting trade between 'British' peoples were racially exclusive. From the 1920s onwards, colonized and decolonizing populations questioned and challenged the basis of British World networks, making use of alternative forms of international collaboration promoted firstly by the League of Nations, and then by the United Nations. Schemes for imperial collaboration amongst ethnically 'British' peoples were hollowed out by the actions of a variety of political and business leaders across Asia and Africa who reshaped the functions and identity of the Commonwealth.
Author: Emanuela Scarpellini
Publisher: Springer
ISBN: 113756962X
Category : History
Languages : en
Pages : 271
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Book Description
Despite being a universal experience, eating occures with remarkable variety across time and place: not only do we not eat the same things, but the related technologies, rituals, and even the timing are in constant flux. This lively and innovative history paints a fresco of the Italian nation by looking at its storied relationship to food.
Author: Vicki Howard
Publisher: Bloomsbury Publishing
ISBN: 1350278556
Category : History
Languages : en
Pages : 249
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Book Description
A Cultural History of Shopping was a Library Journal Best in Reference selection for 2022. In the modern consumer age that emerged after the First World War, shopping became a ubiquitous cultural practice. Despite its apparent universality, the historicity and contingency of shopping should not be ignored: its meaning was always inextricably linked to the political, material and economic contexts within which it took place. Gendered female for the most part, shopping continued to evoke different cultural responses, embraced as liberatory by some, condemned as frivolous by others. Business decisions and public policies helped construct the frameworks within which new, often American-led, shopping cultures emerged, from downtown department stores to chain stores to suburban shopping malls. The digital revolution in shopping that began in the last decade of the 20th century has changed the face of cities and towns and led to the closure of many bricks-and-mortar stores but, as this volume explores, the shopper remains very much at the center of Western capitalist societies. A Cultural History of Shopping in the Modern Age presents an overview of the period with themes addressing practices and processes; spaces and places; shoppers and identities; luxury and everyday; home and family; visual and literary representations; reputation, trust and credit; and governance, regulation and the state.
