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Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Get Book Here
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Glynn S. Lunney Jr.
Publisher: Edward Elgar Publishing
ISBN: 1786430479
Category : Law
Languages : en
Pages : 467
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Book Description
This discerning and detailed Research Handbook examines the law of trademarks, unfair competition, and dilution from a variety of law and economics perspectives. With a comprehensive exploration of trademarks and trademark law, it provides an excellent illustration of the analytical diversity that the law and economics approach can bring to legal issues.
Author: Andy Christiansen
Publisher: WestBow Press
ISBN: 1449700705
Category : Business & Economics
Languages : en
Pages : 137
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Book Description
What do NBA superstar Steph Curry, singer-songwriter Taylor Swift and Facebook’s CEO Mark Zuckerberg, have in common? They all found out that ultimate success comes through the power of relationships. By themselves they were limited, but by adding mentors to their lives and enterprises they were unlimited! Mentoring is the new human “hack,” like spark notes for your life! Think of your journey this way, when you’re in your 20’s and 30’s intentionally seek out mentors over 40 who can help you dream, gain confidence and think through life altering decisions. Then when you’re in your 40’s and 50’s do the same in reverse, pursue mentors under 40 in order to stay socially relevant, industry knowledgeable and physically fit. Mentors help you pinpoint ideal paths to pursue in life and work. The 40:40 Principle gives you the roadmap to finding life-changing mentors. Mentoring with The 40:40 Principle is needed now more than ever because most people underestimate how the seasons of their lives can dramatically influence their success. - Steve Stagner Executive Chairman and Chairman of the Board, Mattress Firm There is a myriad of wealth within the pages of this book. The challenge that faces us all is whether we can continue to settle for “sameness.” Andy encourages us all to tap into the unmined resources of “people” so that we can tip the scales of wisdom and experience in favor of fulfilling our purpose while at the same time living a richer and joyous life. -Lisa Arrindell Anderson Actress, Law and Order, and Madea’s Family Reunion
Author: Gary L. Lilien
Publisher: DecisionPro
ISBN: 1412022525
Category : Business & Economics
Languages : en
Pages : 545
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Book Description
Accompanying CD-ROM contains ... "26 software programs, help files and tutorials."--Page 4 of cover.
Author: Douglas C. West
Publisher: Oxford University Press, USA
ISBN: 019968409X
Category : Lærebøger
Languages : en
Pages : 595
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Book Description
This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
Author: John Fahy
Publisher: McGraw Hill
ISBN: 1526849011
Category : Business & Economics
Languages : en
Pages : 435
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Book Description
Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: • The growing importance of social marketing • How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels • The role of brand communities, peer-to-peer marketing and social influencers • Both a Managerial and Consumer approach to marketing Key features: • Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia. • Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally. • Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices. • End of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies’ marketing strategies. Each case study has dedicated questions to encourage critical thinking. • Connect® resources such as updated Testbank and Quiz questions, Application Based Activities and assignable Case Studies with associated multiple-choice questions. John Fahy is Professor of Marketing at the University of Limerick, Ireland David Jobber is Professor of Marketing at the University of Bradford School of Management, UK
Author: Bill Dodds
Publisher: University Press of America
ISBN: 9780761826316
Category : Business & Economics
Languages : en
Pages : 356
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Book Description
Providing the right combination of product quality, customer service and price is good business. Unless a business does something that creates value for their customer, then the chances of business success are nil.
Author:
Publisher:
ISBN:
Category : Administrative law
Languages : en
Pages : 1604
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Book Description
Author: Suketu Gandhi
Publisher: John Wiley & Sons
ISBN: 1394201591
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
Future-proof your firm’s supply chains with a renewed focus on resilience In Strong Supply Chains Through Resilient Operations: Five Principles for Leaders to Win in a Volatile World, a team of dedicated, veteran operations strategists delivers a practical and hands-on discussion of how to future-proof your company’s supply chains through a relentless focus on resilience. In the book, you’ll discover how to shift your firm’s emphasis from “low-cost” to “low volatility” as you protect your company against the supply and demand shocks associated pandemics, wars, labor disputes, and trade conflicts. You’ll also learn about: Real-world examples of companies realizing long-term competitive advantage by implementing the shifts advocated by the authors Why seeking to build mutually beneficial, long-term relationships with dependable suppliers is preferable to always choosing the cheapest option How a renewed focus on diversity and new ways of working can create resilient operations teams that pass on value to your customers An effective and essential discussion of one of the most prominent challenges facing contemporary companies around the world, Strong Supply Chains Through Resilient Operations is a need-to-read book for managers, executives, business leaders, entrepreneurs, operations and supply chain professionals, and anyone else with a stake in the smooth operation of their firm.
Author:
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 1010
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Book Description
