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Author: Hayward (Calif.)
Publisher:
ISBN:
Category : City planning
Languages : en
Pages : 32
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Book Description
Author: Hayward (Calif.)
Publisher:
ISBN:
Category : City planning
Languages : en
Pages : 32
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 262
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Book Description
Author: Steven Wills
Publisher: Naval Institute Press
ISBN: 168247674X
Category : History
Languages : en
Pages : 194
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Book Description
As U.S. strategy shifts (once again) to focus on great power competition, Strategy Shelved provides a valuable, analytic look back to the Cold War era by examining the rise and eventual fall of the U.S. Navy’s naval strategy system from the post–World War II era to 1994. Steven T. Wills draws some important conclusions that have relevance to the ongoing strategic debates of today. His analysis focuses on the 1970s and 1980s as a period when U.S. Navy strategic thought was rebuilt after a period of stagnation during the Vietnam conflict and its high water mark in the form of the 1980s’maritime strategy and its attendant six hundred –ship navy force structure. He traces the collapse of this earlier system by identifying several contributing factors: the provisions of the Goldwater Nichols Act of 1986, the aftermath of the First Gulf War of 1991, the early 1990s revolution in military affairs, and the changes to the Chief of Naval Operations staff in 1992 following the end of the Cold War. All of these conditions served to undermine the existing naval strategy system. The Goldwater Nichols Act subordinated the Navy to joint control with disastrous effects on the long-serving cohort of uniformed naval strategists. The first Gulf War validated Army and Air Force warfare concepts developed in the Cold War but not those of the Navy’s maritime strategy. The Navy executed its own revolution in military affairs during the Cold War through systems like AEGIS but did not get credit for those efforts. Finally, the changes in the Navy (OPNAV) staff in 1992 served to empower the budget arm of OPNAV at the expense of its strategists. These measures laid the groundwork for a thirty-year “strategy of means” where service budgets, a desire to preserve existing force structure, and lack of strategic vision hobbled not only the Navy, but also the Joint Force’s ability to create meaningful strategy to counter a rising China and a revanchist Russian threat. Wills concludes his analysis with an assessment of the return of naval strategy documents in 2007 and 2015 and speculates on the potential for success of current Navy strategies including the latest tri-service maritime strategy. His research makes extensive use of primary sources, oral histories, and navy documents to tell the story of how the U.S. Navy created both successful strategies and how a dedicated group of naval officers were intimately involved in their creation. It also explains how the Navy’s ability to create strategy, and even the process for training strategy writers, was seriously damaged in the post–Cold War era.
Author: John M. Bryson
Publisher: John Wiley & Sons
ISBN: 1118067215
Category : Business & Economics
Languages : en
Pages : 318
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Book Description
Based on John Bryson's acclaimed comprehensive approach to strategic planning, the Implementing and Sustaining Your Strategic Plan workbook provides a step-by-step process, tools, techniques, and worksheets to help successfully implement, manage, and troubleshoot an organization's strategy over the long haul. This new and immensely practical workbook helps organizations work through the typical challenges of leading implementation for sustained change. It spotlights the importance of effective leadership for long-term successful strategic plan implementation. The authors include a wealth of tools designed to help with goal and objective setting, budgeting, stakeholder analysis, prior- ity reconciliation, strategies in practice, special leadership roles, cultural changes, and more. The workbook's conceptual framework, step-by-step process, and worksheets can be applied in a variety of ways. It can be used as a whole, or selected parts can be used by board members, boards of directors, senior management teams, implementation teams, and task forces on a regular basis throughout the process of sustained implementation. The workbook's individual worksheets, or combinations of worksheets, can be used as needed to address a variety of implementation-related tasks.
Author: Ronald D. Smith
Publisher: Routledge
ISBN: 041550676X
Category : Business & Economics
Languages : en
Pages : 552
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Book Description
This text offers a pathway to understanding and developing public relations campaigns and other types of strategic communication. The author presents a step-by-step unfolding of the strategic campaign process used in public relations practice. The text serves as a guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.
Author: Deborah A. Silverman
Publisher: Taylor & Francis
ISBN: 1003849512
Category : Business & Economics
Languages : en
Pages : 686
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Book Description
The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns. Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear, step-by-step guidance on how to plan and implement strategic communications campaigns. This new edition includes diverse examples of current cases along with classic cases that stand the test of time. It includes new “Ethics Minutes” scenarios in each step, a new research step, and examples of award-winning public relations campaigns. It also significantly increases information on social media and features a reformatting of the tactics step into four separate parts based on the PESO model (paid media, earned media, shared media, and owned media). As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns. Complementing the book are online resources for both students and instructors. For students: step overviews, useful links to professional organizations and resources, checklists for the ten steps in the planning process, and two sample campaigns. For instructors: an instructors’ manual, PowerPoint slides, sample syllabi, a critique evaluation worksheet, and checklists for the ten steps in the planning process. For these online resources, please visit www.routledge.com/9781032391168 .
Author: David Lei
Publisher: Routledge
ISBN: 0415538661
Category : Business & Economics
Languages : en
Pages : 162
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Book Description
This book offers mangers a comprehensive overview of the drivers of evolutionary advantage and practical insights on how to spot the emerging "inflection points", helping them to develop and maintain a strategic competitive advantage.
Author: Christina Culwick
Publisher: Gauteng City Region Observatory (GCRO)
ISBN: 0639987370
Category : Political Science
Languages : en
Pages : 187
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Book Description
In the context of heightened climate variability, thinking about ways to redesign our urban areas with more sustainable infrastructure solutions is becoming more and more important. Green infrastructure (GI) is emerging as an alternative approach to traditional (‘grey’) infrastructure in urban planning and development. Its emergence can be understood in terms of the growing demand for infrastructure and services, increased concerns over natural resource constraints and climate change, and the negative impacts associated with traditional approaches to designing and building cities. It has been proposed that GI can provide the same services as traditional infrastructure at a similar capital cost, while also providing a range of additional benefits. However, despite the increasing examples of successful urban GI applications, traditional infrastructure continues to dominate due to the lack of systematic evidence to support GI implementation. As a result, there has been an increase in calls from policy- and decision-makers for a greater evidence base on the benefits of GI, as well as for practical guidelines on its implementation. ‘Towards applying a green infrastructure approach in the Gauteng City-Region’ is the GCRO’s third report in its ongoing research into 'Green assets and infrastructure'. The first two reports in this project series were more theoretically grounded and policy-oriented, whereas this third report is more practical in nature. The first report explored the basic principles around GI, assessed the extent of ecological features in Gauteng and the way governments in the province think about planning and maintenance of green assets. The second report responded to some of the challenges identified in the first report, and in particular the importance of government officials and practitioners in exploring how international green infrastructure plans could be applied in the Gauteng context. This third report builds on the findings of the aforementioned reports and the project’s CityLab series, which highlighted the need to build an evidence base as critical for garnering support for and as well as enhancing investment in the GI approach. Unlike the more theoretically grounded earlier reports, this report comprises four technical sections and practical reflections on how a GI approach could be incorporated into urban planning in the GCR and in other similar urban contexts.
Author: Freestone
Publisher: Routledge
ISBN: 1136744592
Category : Architecture
Languages : en
Pages : 306
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Book Description
Urban planning in today's world is inextricably linked to the processes of mass urbanization and modernization which have transformed our lives over the last hundred years. Written by leading experts and commentators from around the world, this collection of original essays will form an unprecedented critical survey of the state of urban planning a
Author: Sebastian Bruns
Publisher: Routledge
ISBN: 1317229681
Category : History
Languages : en
Pages : 310
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Book Description
This book examines US naval strategy and the role of American seapower over three decades, from the late 20th century to the early 21st century. This study uses the concept of seapower as a framework to explain the military and political application of sea power and naval force for the United States of America. It addresses the context in which strategy, and in particular US naval strategy and naval power, evolves and how US naval strategy was developed and framed in the international and national security contexts. It explains what drove and what constrained US naval strategy and examines selected instances where American sea power was directed in support of US defense and security policy ends – and whether that could be tied to what a given strategy proposed. The work utilizes naval capstone documents in the framework of broader maritime conceptual and geopolitical thinking, and discusses whether these documents had lasting influences in the strategic mind-set, the force structure, and other areas of American sea power. Overall, this work provides a deeper understanding of the crafting of US naval strategy since the final decade of the Cold War, its contextual and structural framework setting, and its application. To that end, the work bridges the gap between the thinking of American naval officers and planners on the one hand and academic analyses of Navy strategy on the other hand. It also presents the trends in the use of naval force for foreign policy objectives and into strategy-making in the American policy context. This book will be of much interest to students of naval power, maritime strategy, US national security and international relations in general.
