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Author: Pantea Foroudi
Publisher: Routledge
ISBN: 1317080645
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand. Place Branding: Connecting Tourist Experiences to Places seeks to build a customer-based view of place branding through focusing on the individual as a tourist who travels to undertake a memorable experience. The place is the key creator of this experience, which begins well before the travel-to and ends well after the travel-back. Individuals choose the places where to go, collect information on them, ask for advice and suggestions from fellow travellers, give feedback when they come back and talk a lot about their experience, spreading word-of-mouth. The book enables readers to understand how the tourist experience can be managed as a brand. Readers are exposed to a variety of problems, methodological approaches, and geographical areas, which allows them to adapt frames to different contexts and situations. This book is recommended reading for students and scholars of business, marketing, tourism, urban studies and public diplomacy, as well as practitioners, business consultants and people working in public administration and politics.
Author: Pantea Foroudi
Publisher: Routledge
ISBN: 1317080645
Category : Business & Economics
Languages : en
Pages : 336
Get Book Here
Book Description
Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand. Place Branding: Connecting Tourist Experiences to Places seeks to build a customer-based view of place branding through focusing on the individual as a tourist who travels to undertake a memorable experience. The place is the key creator of this experience, which begins well before the travel-to and ends well after the travel-back. Individuals choose the places where to go, collect information on them, ask for advice and suggestions from fellow travellers, give feedback when they come back and talk a lot about their experience, spreading word-of-mouth. The book enables readers to understand how the tourist experience can be managed as a brand. Readers are exposed to a variety of problems, methodological approaches, and geographical areas, which allows them to adapt frames to different contexts and situations. This book is recommended reading for students and scholars of business, marketing, tourism, urban studies and public diplomacy, as well as practitioners, business consultants and people working in public administration and politics.
Author: Jaakko Suvantola
Publisher: Routledge
ISBN: 1351732293
Category : Social Science
Languages : en
Pages : 331
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Book Description
This title was first published in 2002: This volume follows on from the tradition of humanistic geography to examine tourism from an experiential perspective - examining the experience of the tourists themsleves. By analyzing theories on tourism from anthropology, psychology and culural tourism, it aims to further the geographical debates on interactions which occur in tourism. The text offers a geographical approach which examines how the resulting experience of tourism can reveal something of our relationship with places in general, and also about ourselves.
Author: Stephen Wearing
Publisher: SAGE
ISBN: 1849204527
Category : Sports & Recreation
Languages : en
Pages : 185
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Book Description
This is a timely and easily accessible book that addresses a number of issues that are of central concern to the development of tourism studies. It will also be of interest to those in cultural studies, social geography and social anthropology who are concerned with the relationship between the production and consumption of place. - Kevin Meethan, University of Plymouth Sharp and engaging, Tourist Cultures presents valuable critical insights into tourism - arguing that within the imagined-real spaces of the traveller self it becomes possible to envisage tourist cultures and futures that will both empower and engage. Here is a framework for understanding tourism which is subject-centred, dynamic, and capable of dealing with the complexity of contemporary tourist cultures. The book argues that tourists are not passive consumers of either destinations or their interpretations. Rather, they are actively occupied in a multi-sensory, embodied experience. It delves into what tourists are looking for when they travel, be they on a package tour, or immersing themselves in the places, cultures and lifestyles of the exotic. Tourism is examined through a consideration of the spaces and selves of travel, exploring the cultures of meaning, mobilities and engagement that frame and define the tourist experience and traveller identities. This book draws on the explanatory traditions of sociology, human geography and tourism studies to provide useful insights into the experiential and the lived dimensions of tourism and travel. Written in an accessible and engaging style, this is a welcome contribution to the growing literature on tourism and will be important reading for students in a range of social science and humanities courses.
Author: Stephen Williams
Publisher: Routledge
ISBN: 1135010161
Category : Science
Languages : en
Pages : 457
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Book Description
Tourism Geography develops a critical understanding of how different geographies of tourism are created and maintained. Drawing on both historical and contemporary perspectives, the discussion connects tourism to key geographical concepts relating to globalization, mobility, new geographies of production and consumption, and post-industrial change. The new edition has been fully updated to have an international focus, with global case studies and broader based content.
Author: Richard Sharpley
Publisher: Routledge
ISBN: 1317605500
Category : Business & Economics
Languages : en
Pages : 326
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Book Description
This significant and timely volume aims to provide a focused analysis into tourist experiences that reflect their ever-increasing diversity and complexity, and their significance and meaning to tourists themselves. Written by leading international scholars, it offers new insight into emergent behaviours, motivations and sought meanings on the part of tourists based on five contemporary themes determined by current research activity in tourism experience:conceptualization of tourist experience; dark tourism experiences; the relationship between motivation and the contemporary tourist experience; the manner in which tourist experience can be influenced and enhanced by place; and how managers and suppliers can make a significant contribution to the tourist experience. The book critically explores these experiences from multidisciplinary perspectives and includes case studies from wide range of geographical regions. By analyzing these contemporary tourist experiences, the book will provide further understanding of the consumption of tourism.
Author: Agapito, Dora
Publisher: Edward Elgar Publishing
ISBN: 1839109394
Category : Social Science
Languages : en
Pages : 424
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Book Description
Offering an overview of current issues around design, marketing and management of experiences from the tourist perspective, this comprehensive Handbook critically reviews the key debates and developments within the field. Empirical chapters by international contributors explore a range of perspectives, challenges, opportunities for future research and best managerial practices.
Author: Michael Morgan
Publisher: Channel View Publications
ISBN: 1845412036
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws together academic and practitioner insights into the consumer experience by combining the perspectives of the tourist consumer with that of experience managers, supported by examples from tourism, leisure, hospitality, sport and event contexts. With contributions from established and emerging international scholars, it is organised into three sections: understanding experiences, researching experiences and managing experiences. It aims to provide students, researchers and managers with a stimulating overview of the current research and managerial issues in the field and as well as a resource to guide their further reading.
Author: Susan Orlean
Publisher: Random House
ISBN: 1588364321
Category : Travel
Languages : en
Pages : 270
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Book Description
New Yorker writer and author of The Library Book takes readers on a series of remarkable journeys in this uniquely witty, sophisticated, and far-flung travel book. In this irresistible collection of adventures far and near, Orlean conducts a tour of the world via its subcultures, from the heart of the African music scene in Paris to the World Taxidermy Championships in Springfield, Illinois—and even into her own apartment, where she imagines a very famous houseguest taking advantage of her hospitality. With Orlean as guide, lucky readers partake in all manner of armchair activity. They will climb Mt. Fuji and experience a hike most intrepid Japanese have never attempted; play ball with Cuba’s Little Leaguers, promising young athletes born in a country where baseball and politics are inextricably intertwined; trawl Icelandic waters with Keiko, everyone’s favorite whale as he tries to make it on his own; stay awhile in Midland, Texas, hometown of George W. Bush, a place where oil time is the only time that matters; explore the halls of a New York City school so troubled it’s known as “Horror High”; and stalk caged tigers in Jackson, New Jersey, a suburban town with one of the highest concentrations of tigers per square mile anywhere in the world. Vivid, humorous, unconventional, and incomparably entertaining, Susan Orlean’s writings for The New Yorker have delighted readers for over a decade. My Kind of Place is an inimitable treat by one of America’s premier literary journalists.
Author: Saurabh Kumar Dixit
Publisher: Routledge
ISBN: 0429512317
Category : Business & Economics
Languages : en
Pages : 653
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Book Description
The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist’s behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring experience is therefore a prerequisite for the all tourism business organizations irrespective of the nature of their products or services. This handbook focuses on conceptualizing, designing, staging, managing and marketing paradigms of tourism experiences from both supply and demand perspectives. It sheds substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing. Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies and international business, encouraging dialogue across disciplinary boundaries.
Author: Saurabh Kumar Dixit
Publisher: Taylor & Francis
ISBN: 1000832554
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
This book examines and offers insights into original, transdisciplinary, conceptual, and methodological perspectives on gastronomic tourism experiences from both tourists and service providers’ perspectives. Gastronomic experiences for tourists can take many forms, including cooking classes, sustainable gastronomy, visiting farms, attending food festivals, and eating with locals in their home, among others. From an experiential marketing perspective, gastronomic tourist experiences provide an opportunity to further understand co-creation opportunities for chefs, destinations and other service providers. Service providers play a key role in packaging and promoting such experiences to differentiate destinations and build their reputation and destination image. The various chapters in this book cover a wide range of gastronomic experiences from different continents including Australia, Asia and Europe. The book also provides a review of current research themes on the topic, thus identifying areas where further research is needed. Gastronomic Tourism Experiences and Experiential Marketing is an essential read for both undergraduate and postgraduate students of Tourism, Hospitality, Management and Consumer Behaviour. This book will also be beneficial for industry practitioners and service providers who have an interest in understanding tourists who partake in gastronomic experiences. The chapters in this book were originally published as a special issue of Tourism Recreation Research.
