Tourism Marketing Strategies for Local Development in Taiwan : a Case Study of Yingge's Tourism Development PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Tourism Marketing Strategies for Local Development in Taiwan : a Case Study of Yingge's Tourism Development PDF full book. Access full book title Tourism Marketing Strategies for Local Development in Taiwan : a Case Study of Yingge's Tourism Development by 吳俐璇. Download full books in PDF and EPUB format.
Author: 吳俐璇
Publisher:
ISBN:
Category :
Languages : en
Pages : 170
Get Book Here
Book Description
Author: 吳俐璇
Publisher:
ISBN:
Category :
Languages : en
Pages : 170
Get Book Here
Book Description
Author: Po-Hsin Lai
Publisher:
ISBN:
Category :
Languages : en
Pages : 314
Get Book Here
Book Description
Author: Carol Hsu
Publisher:
ISBN:
Category : Tourism
Languages : en
Pages : 263
Get Book Here
Book Description
Abstract: "This research purported to look into the governance mechanisms that had driven the Taiwan government's policy and its influence in the development of its tourism industry. The research focused on the country of Taiwan as a case study. Given the complex and the unique nature of the industrial development in Taiwan including tourism, the research attempted to capture the key elements of change at policy and industry levels in Taiwan tourism by developing an integrative framework. This theoretical framework aimed to integrate elements of literature of coordination (Thompson, Frances et al., 1991), public policy (John, 1998), development theory (Amsden and Chu, 2003) and literature of tourism policy (Hall and Jenkins, 1995). This framework was used as a theoretical tool to analyse and deconstruct historical data about the evolution of Taiwan tourism industry and detailed the policy information as specific programs. A critical part of this analysis was the identification of governance mechanisms in tourism policy and their influence in the development of the tourism industry. The research found that hierarchical top-down modes of governance dominated policy development in the period 1950-2000, and this type of governance has been at least responsible for the lack of development of tourism, particularly as an export-oriented sector. Since 2000, a dramatic change has been initiated in the way the government had viewed the tourism industry in Taiwan. The government had encouraged more collaborative and networked governance model, at least in terms of policy implementation. The main reason for this change was the complexity and size of the new plan where the government had recognised the fact that it did not have the capacity to make a successful implementation. Political objectives, however, were important drivers of the content of the new plan. Finally, this research suggested some policy initiatives which may suit better Taiwan's tourism development."
Author: Zhen Yu Tao
Publisher:
ISBN:
Category :
Languages : en
Pages :
Get Book Here
Book Description
Author: Nai-Chieh Jessie Chen
Publisher:
ISBN:
Category : Japanese
Languages : en
Pages : 174
Get Book Here
Book Description
"For decades, Taiwan's tourism industry enjoyed the great number of Japanese visitors until a few years ago, when the growth rate slowed and even declined. This decline was caused by several factors such as rising price, high appreciation of the New Taiwan dollar, inconvenient visa application procedures, limited airline seats, rising public disorder, and strong competition from neighboring countries. With much money to spend the Japanese tourists were the most welcome group to the world tourism industry. The senior (50 years and older) members among them, in increasing quantity and good financial ability, have become even more desirable among the world's tourists. Information for this study was collected through library research, data collecting from Taiwan's Tourism Bureau and personal interviews with a manager of Japanese Airline and one of Taiwan's travel agents. An evaluation of Sino-Japanese relationship was done to identify major reasons for Taiwan to be one of the most popular destinations for the senior Japanese international tourists. Most of the senior Japanese tourists visit Taiwan for pleasure because they admire Chinese culture, Chinese cuisine, beautiful scenery, and it's good weather. Their expenditures are the highest among all the international tourist arrivals in Taiwan. Through making efforts (such as cooperation with Japan's banks in offering senior customers discounted trips to Taiwan, formation of a task force to carry out an " Senior Japanese Market Promotion Project," and planning and development of new scenic attractions) on maintaining this high-profit tourist group, Taiwan can keep up the revenue from tourism, even with very limited potential in total international tourist growth."--Abstract.
Author:
Publisher:
ISBN:
Category : Tourism
Languages : en
Pages : 121
Get Book Here
Book Description
Author: Wen-ching Hong
Publisher:
ISBN:
Category : Farms
Languages : en
Pages : 14
Get Book Here
Book Description
Author: 張煒
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
Get Book Here
Book Description
Author: Joseph S. Chen
Publisher: Emerald Group Publishing
ISBN: 1838679553
Category : Business & Economics
Languages : en
Pages : 208
Get Book Here
Book Description
International in focus, the AHL inspires new and vital research topics that have been in large neglected in the context of hospitality, tourism, and leisure. This fifteenth volume includes useful articles which outline new research agendas, suggest viable topics for a dissertation work, and augment the knowledge of the new subjects of learning.
Author: Nancy duxbury
Publisher: CABI
ISBN: 178924353X
Category : Business & Economics
Languages : en
Pages : 300
Get Book Here
Book Description
This book provides a synthesis of current research and international best practice in the emerging field of creative tourism. Including knowledge, insights, and reflections from both practitioners and researchers, it covers types of creative tourist, trends, designing and implementing creative tourism products, embedding activities in a community and place, and addressing sustainability challenges. Applying lessons learned from the CREATOUR project and other initiatives, the editors present key information in an actionable manner best suited to people working on the ground. A vital resource for tourism agencies, practitioners, planners and policymakers interested in developing creative tourism programmes and activities, this book will also be of interest to cultural and creative tourism researchers, students, and teachers of tourism and culture-based development.
