The Antitrust Paradox PDF Download
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Author: Robert Bork
Publisher:
ISBN: 9781736089712
Category :
Languages : en
Pages : 536
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Book Description
The most important book on antitrust ever written. It shows how antitrust suits adversely affect the consumer by encouraging a costly form of protection for inefficient and uncompetitive small businesses.
Author: Robert Bork
Publisher:
ISBN: 9781736089712
Category :
Languages : en
Pages : 536
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Book Description
The most important book on antitrust ever written. It shows how antitrust suits adversely affect the consumer by encouraging a costly form of protection for inefficient and uncompetitive small businesses.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 564
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Book Description
Author:
Publisher: Soffer Publishing
ISBN:
Category :
Languages : en
Pages : 117
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Book Description
Author: Markus Kick
Publisher: Springer
ISBN: 3658088370
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
In four empirical studies, this cumulative work provides valuable insights for marketing executives of statutory health insurance funds and social media responsible. Paper I and II provide evidence about the importance and interplay of price and corporate reputation on the market of statutory health insurance. The second part changes perspective to corporate communication issues in the social media environment. By introducing the “social media brand value chain” paper III conducts a literature review of state of the art social media research. By means of a field experiment on Facebook, paper IV shows that brands do not necessarily have to communicate via their brand fan pages in a highly interactive and vivid way to positively influence attitudinal measures among their fan base.
Author: Amalendu Bhunia
Publisher: Springer Nature
ISBN: 9464632984
Category : Business & Economics
Languages : en
Pages : 609
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Book Description
This is an open access book. Finance and trade are the keys to the world's continued economic and social development. Studying finance and trade can help us better understand how the world works. In addition, business management is crucial for an enterprise and a country's sustainable development. The conference mainly focused on research fields such as finance, trade, and business management. The 2023 International Conference on Finance, Trade, and Business Management(FTBM2023)will be held on September 22-24, 2023 by ZOOM. The purpose of the conference is to provide a chance for experts and scholars engaged in finance, trade, and business management-related research to exchange scientific research results and cutting-edge technologies, understand academic development trends, broaden research ideas, strengthen academic research and discussions, and promote cooperation in the industrialization of academic achievements. We sincerely invite experts, scholars, business people, and other relevant people from universities and scientific research institutions at home and abroad to attend the conference!
Author: Dave Chaffey
Publisher: Pearson UK
ISBN: 1292241624
Category : Business & Economics
Languages : en
Pages : 614
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Book Description
Now in its seventh edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.
Author: Gilad James, PhD
Publisher: Gilad James Mystery School
ISBN: 8656065742
Category : Education
Languages : en
Pages : 69
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Book Description
Meta platforms, also called metaverse platforms, refer to online virtual reality worlds where users can interact and engage with one another using virtual avatars. These platforms allow users to create, explore, and interact in virtual environments that are similar to the physical world. The metaverse has the potential to change the way the world views human interaction and communication. Companies such as Facebook, Microsoft, and Google are investing heavily in metaverse development, with the goal of creating a unified and seamless virtual world for users to access from anywhere in the world. Meta platforms have the potential to revolutionize numerous industries, including education, healthcare, and entertainment. For example, virtual classrooms can allow students from all over the world to attend classes together as if they were in the same physical location. Similarly, virtual healthcare professionals can provide consultations and treatments to patients in remote areas. Finally, the gaming industry has already embraced metaverse development, with games such as Second Life and Fortnite paving the way for future developments. Overall, meta platforms have the potential to change the way the world interacts and communicates, creating new opportunities for individuals and businesses. In this book we discuss topics such as: Introduction to Meta Platforms: Definition of meta platforms, Brief history of meta platforms, Advantages and disadvantages of meta platforms, Examples of meta platforms Meta Platforms in Social Media: Introduction to social media meta platforms, Characteristics of social media meta platforms, Examples of social media meta platforms Meta Platforms in E-commerce: Introduction to e-commerce meta platforms, Characteristics of e-commerce meta platforms, Examples of e-commerce meta platforms Meta Platforms in Finance: Introduction to finance meta platforms, Characteristics of finance meta platforms, Examples of finance meta platforms Meta Platforms in Healthcare: Introduction to healthcare meta platforms, Characteristics of healthcare meta platforms, Examples of healthcare meta platforms Meta Platforms in Education: Introduction to education meta platforms, Characteristics of education meta platforms, Examples of education meta platforms Implications and Future of Meta Platforms: Potential impact of meta platforms on society, Challenges and controversies surrounding meta platforms, Future developments and trends in meta platforms Conclusion: Summary of key points and Final thoughts on meta platforms. Quizzes are provided at the end of each section.
Author: Ofra Mayseless
Publisher: Oxford University Press
ISBN: 0199913617
Category : Psychology
Languages : en
Pages : 441
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Book Description
The Caring Motivation is a pioneering attempt to bring the diverse research on caring together and to examine caring as a motivation from a broad perspective that relies on these very diverse literatures. Author Ofra Mayseless underscores that we as a species have an innate, biologically driven and evolutionarily chosen, yet contextually sensitive, general motivation to care, tend, empower, and nurture.
Author: Göran Ahrne
Publisher: Cambridge University Press
ISBN: 1108474985
Category : Business & Economics
Languages : en
Pages : 459
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Book Description
Describes the organizational aspects of contemporary society, explaining how organization occurs not only inside formal organizations, but also outside and among them.
