Author: Steven D. Levitt
Publisher: Harper Collins
ISBN: 1443416533
Category : Business & Economics
Languages : en
Pages : 235
Book Description
Steven Levitt and Stephen Dubner single-handedly showed the world that applying counter-intuitive approaches to everyday problems can bear surprising results. Think Like a Freak will take readers further inside this special thought process, revealing a new way of approaching the decisions we make, the plans we create and the morals we choose. It answers the question on the lips of everyone who’s read the previous books: How can I apply these ideas to my life? How do I make smarter, harder and better decisions? How can I truly think like a freak? With short, highly entertaining insights running the gamut from “The Upside of Quitting” to “How to Succeed with No Talent,” Think Like a Freak is poised to radically alter the way we think about all aspects of life on this planet.
Think Like A Freak
Author: Steven D. Levitt
Publisher: Harper Collins
ISBN: 1443416533
Category : Business & Economics
Languages : en
Pages : 235
Book Description
Steven Levitt and Stephen Dubner single-handedly showed the world that applying counter-intuitive approaches to everyday problems can bear surprising results. Think Like a Freak will take readers further inside this special thought process, revealing a new way of approaching the decisions we make, the plans we create and the morals we choose. It answers the question on the lips of everyone who’s read the previous books: How can I apply these ideas to my life? How do I make smarter, harder and better decisions? How can I truly think like a freak? With short, highly entertaining insights running the gamut from “The Upside of Quitting” to “How to Succeed with No Talent,” Think Like a Freak is poised to radically alter the way we think about all aspects of life on this planet.
Publisher: Harper Collins
ISBN: 1443416533
Category : Business & Economics
Languages : en
Pages : 235
Book Description
Steven Levitt and Stephen Dubner single-handedly showed the world that applying counter-intuitive approaches to everyday problems can bear surprising results. Think Like a Freak will take readers further inside this special thought process, revealing a new way of approaching the decisions we make, the plans we create and the morals we choose. It answers the question on the lips of everyone who’s read the previous books: How can I apply these ideas to my life? How do I make smarter, harder and better decisions? How can I truly think like a freak? With short, highly entertaining insights running the gamut from “The Upside of Quitting” to “How to Succeed with No Talent,” Think Like a Freak is poised to radically alter the way we think about all aspects of life on this planet.
SuperFreakonomics LP
Author: Steven D. Levitt
Publisher: Harper Collins
ISBN: 0061927570
Category : Business & Economics
Languages : en
Pages : 416
Book Description
Freakonomics was a worldwide sensation, selling more than four million copies. Now Steven D. Levitt and Stephen J. Dubner return with SuperFreakonomics, and fans and newcomers alike will find that this freakquel is even bolder, funnier, and more surprising than the first. SuperFreakonomics challenges the way we think all over again, with such questions as: How is a street prostitute like a department-store Santa? What's the best way to catch a terrorist? What do hurricanes, heart attacks, and highway deaths have in common? Are people hardwired for altruism or selfishness? Can eating kangaroo save the planet? Levitt and Dubner mix smart thinking and great storytelling like no one else, whether investigating a solution to global warming or explaining why the price of oral sex has fallen so drastically.
Publisher: Harper Collins
ISBN: 0061927570
Category : Business & Economics
Languages : en
Pages : 416
Book Description
Freakonomics was a worldwide sensation, selling more than four million copies. Now Steven D. Levitt and Stephen J. Dubner return with SuperFreakonomics, and fans and newcomers alike will find that this freakquel is even bolder, funnier, and more surprising than the first. SuperFreakonomics challenges the way we think all over again, with such questions as: How is a street prostitute like a department-store Santa? What's the best way to catch a terrorist? What do hurricanes, heart attacks, and highway deaths have in common? Are people hardwired for altruism or selfishness? Can eating kangaroo save the planet? Levitt and Dubner mix smart thinking and great storytelling like no one else, whether investigating a solution to global warming or explaining why the price of oral sex has fallen so drastically.
Freak the Mighty
Author: Rodman Philbrick
Publisher: Usborne Publishing Ltd
ISBN: 1409591050
Category : Juvenile Fiction
Languages : en
Pages : 140
Book Description
Max is used to being called Stupid. And he is used to everyone being scared of him. On account of his size and looking like his dad. Kevin is used to being called Dwarf. And he is used to everyone laughing at him. On account of his size and being some cripple kid. But greatness comes in all sizes, and together Max and Kevin become Freak The Mighty and walk high above the world. An inspiring, heartbreaking, multi-award winning international bestseller.
Publisher: Usborne Publishing Ltd
ISBN: 1409591050
Category : Juvenile Fiction
Languages : en
Pages : 140
Book Description
Max is used to being called Stupid. And he is used to everyone being scared of him. On account of his size and looking like his dad. Kevin is used to being called Dwarf. And he is used to everyone laughing at him. On account of his size and being some cripple kid. But greatness comes in all sizes, and together Max and Kevin become Freak The Mighty and walk high above the world. An inspiring, heartbreaking, multi-award winning international bestseller.
When to Rob a Bank
Author: Steven D. Levitt
Publisher: Harper Collins
ISBN: 0062218328
Category : Business & Economics
Languages : en
Pages : 157
Book Description
In celebration of the 10th anniversary of the landmark book Freakonomics comes this curated collection from the most readable economics blog in the universe. It’s the perfect solution for the millions of readers who love all things Freakonomics. Surprising and erudite, eloquent and witty, When to Rob a Bank demonstrates the brilliance that has made the Freakonomics guys an international sensation, with more than 7 million books sold in 40 languages, and 150 million downloads of their Freakonomics Radio podcast. When Freakonomics was first published, the authors started a blog—and they’ve kept it up. The writing is more casual, more personal, even more outlandish than in their books. In When to Rob a Bank, they ask a host of typically off-center questions: Why don’t flight attendants get tipped? If you were a terrorist, how would you attack? And why does KFC always run out of fried chicken? Over the past decade, Steven D. Levitt and Stephen J. Dubner have published more than 8,000 blog posts on the Freakonomics website. Many of them, they freely admit, were rubbish. But now they’ve gone through and picked the best of the best. You’ll discover what people lie about, and why; the best way to cut gun deaths; why it might be time for a sex tax; and, yes, when to rob a bank. (Short answer: never; the ROI is terrible.) You’ll also learn a great deal about Levitt and Dubner’s own quirks and passions, from gambling and golf to backgammon and the abolition of the penny.
Publisher: Harper Collins
ISBN: 0062218328
Category : Business & Economics
Languages : en
Pages : 157
Book Description
In celebration of the 10th anniversary of the landmark book Freakonomics comes this curated collection from the most readable economics blog in the universe. It’s the perfect solution for the millions of readers who love all things Freakonomics. Surprising and erudite, eloquent and witty, When to Rob a Bank demonstrates the brilliance that has made the Freakonomics guys an international sensation, with more than 7 million books sold in 40 languages, and 150 million downloads of their Freakonomics Radio podcast. When Freakonomics was first published, the authors started a blog—and they’ve kept it up. The writing is more casual, more personal, even more outlandish than in their books. In When to Rob a Bank, they ask a host of typically off-center questions: Why don’t flight attendants get tipped? If you were a terrorist, how would you attack? And why does KFC always run out of fried chicken? Over the past decade, Steven D. Levitt and Stephen J. Dubner have published more than 8,000 blog posts on the Freakonomics website. Many of them, they freely admit, were rubbish. But now they’ve gone through and picked the best of the best. You’ll discover what people lie about, and why; the best way to cut gun deaths; why it might be time for a sex tax; and, yes, when to rob a bank. (Short answer: never; the ROI is terrible.) You’ll also learn a great deal about Levitt and Dubner’s own quirks and passions, from gambling and golf to backgammon and the abolition of the penny.
If Mayors Ruled the World
Author: Benjamin R. Barber
Publisher: Yale University Press
ISBN: 030016467X
Category : Political Science
Languages : en
Pages : 434
Book Description
"In the face of the most perilous challenges of our time--climate change, terrorism, poverty, and trafficking of drugs, guns, and people--the nations of the world seem paralyzed. The problems are too big for governments to deal with. Benjamin Barber contends that cities, and the mayors who run them, can do and are doing a better job than nations. He cites the unique qualities cities worldwide share: pragmatism, civic trust, participation, indifference to borders and sovereignty, and a democratic penchant for networking, creativity, innovation, and cooperation. He demonstrates how city mayors, singly and jointly, are responding to transnational problems more effectively than nation-states mired in ideological infighting and sovereign rivalries. The book features profiles of a dozen mayors around the world, making a persuasive case that the city is democracy's best hope in a globalizing world, and that great mayors are already proving that this is so"--
Publisher: Yale University Press
ISBN: 030016467X
Category : Political Science
Languages : en
Pages : 434
Book Description
"In the face of the most perilous challenges of our time--climate change, terrorism, poverty, and trafficking of drugs, guns, and people--the nations of the world seem paralyzed. The problems are too big for governments to deal with. Benjamin Barber contends that cities, and the mayors who run them, can do and are doing a better job than nations. He cites the unique qualities cities worldwide share: pragmatism, civic trust, participation, indifference to borders and sovereignty, and a democratic penchant for networking, creativity, innovation, and cooperation. He demonstrates how city mayors, singly and jointly, are responding to transnational problems more effectively than nation-states mired in ideological infighting and sovereign rivalries. The book features profiles of a dozen mayors around the world, making a persuasive case that the city is democracy's best hope in a globalizing world, and that great mayors are already proving that this is so"--
Parenting Without Borders
Author: Christine Gross-Loh Ph.D
Publisher: Penguin
ISBN: 1583335471
Category : Family & Relationships
Languages : en
Pages : 321
Book Description
An eye-opening guide to the world’s best parenting strategies Research reveals that American kids lag behind in academic achievement, happiness, and wellness. Christine Gross-Loh exposes culturally determined norms we have about “good parenting,” and asks, Are there parenting strategies other countries are getting right that we are not? This book takes us across the globe and examines how parents successfully foster resilience, creativity, independence, and academic excellence in their children. Illuminating the surprising ways in which culture shapes our parenting practices, Gross-Loh offers objective, research-based insight such as: Co-sleeping may promote independence in kids. “Hoverparenting” can damage a child’s resilience. Finnish children, who rank among the highest academic achievers, enjoy multiple recesses a day. Our obsession with self-esteem may limit a child’s potential.
Publisher: Penguin
ISBN: 1583335471
Category : Family & Relationships
Languages : en
Pages : 321
Book Description
An eye-opening guide to the world’s best parenting strategies Research reveals that American kids lag behind in academic achievement, happiness, and wellness. Christine Gross-Loh exposes culturally determined norms we have about “good parenting,” and asks, Are there parenting strategies other countries are getting right that we are not? This book takes us across the globe and examines how parents successfully foster resilience, creativity, independence, and academic excellence in their children. Illuminating the surprising ways in which culture shapes our parenting practices, Gross-Loh offers objective, research-based insight such as: Co-sleeping may promote independence in kids. “Hoverparenting” can damage a child’s resilience. Finnish children, who rank among the highest academic achievers, enjoy multiple recesses a day. Our obsession with self-esteem may limit a child’s potential.
Freak Like Me
Author: Malcolm McLean
Publisher: eBook Partnership
ISBN: 1913227251
Category : Biography & Autobiography
Languages : en
Pages : 348
Book Description
In nineties small-town Surrey, watching Top of the Pops was Malcolm's only escape from boredom and the bullies at school ... until a phone call from a pop star changed his life forever. Before long, he was getting compliments from BeyoncaA(c), hanging out at award ceremonies with Posh Spice's mum and sneaking onto All Saints' tour bus. Freak Like Me is the true story of one teenage pop fan who, with a group of like-minded outcasts, witnesses the disposable music industry of the late nineties and early noughties first-hand. Tracking down A-lister itineraries, he gets to meet the real personalities behind the Smash Hits posters adorning his bedroom walls. This hilarious memoir is packed with scandalous gossip and poignant memories from the era of Nokia 3310s and dial-up Internet, when chart positions meant everything and, if you wanted to know what your idols were up to off-screen, you had to track them down yourself!
Publisher: eBook Partnership
ISBN: 1913227251
Category : Biography & Autobiography
Languages : en
Pages : 348
Book Description
In nineties small-town Surrey, watching Top of the Pops was Malcolm's only escape from boredom and the bullies at school ... until a phone call from a pop star changed his life forever. Before long, he was getting compliments from BeyoncaA(c), hanging out at award ceremonies with Posh Spice's mum and sneaking onto All Saints' tour bus. Freak Like Me is the true story of one teenage pop fan who, with a group of like-minded outcasts, witnesses the disposable music industry of the late nineties and early noughties first-hand. Tracking down A-lister itineraries, he gets to meet the real personalities behind the Smash Hits posters adorning his bedroom walls. This hilarious memoir is packed with scandalous gossip and poignant memories from the era of Nokia 3310s and dial-up Internet, when chart positions meant everything and, if you wanted to know what your idols were up to off-screen, you had to track them down yourself!
Cirque Du Freak: A Living Nightmare
Author: Darren Shan
Publisher: Little, Brown Books for Young Readers
ISBN: 031604184X
Category : Young Adult Fiction
Languages : en
Pages : 130
Book Description
From the Master of Horror comes the first gripping book in the twelve book New York Times bestselling Saga of Darren Shan. Start the tale from the beginning in the book that inspired the feature film The Vampire's Assistant and petrified devoted fans worldwide. A young boy named Darren Shan and his best friend, Steve, get tickets to the Cirque Du Freak, a wonderfully gothic freak show featuring weird, frightening half human/half animals who interact terrifyingly with the audience. In the midst of the excitement, true terror raises its head when Steve recognizes that one of the performers-- Mr. Crepsley-- is a vampire! Stever remains after the show finishes to confront the vampire-- but his motives are surprising! In the shadows of a crumbling theater, a horrified Darren eavesdrops on his friend and the vampire, and is witness to a monstrous, disturbing plea. As if by destiny, Darren is pulled to Mr. Crepsley and what follows is his horrifying descent into the dark and bloody world of vampires. This is the beginning of Darren's story.
Publisher: Little, Brown Books for Young Readers
ISBN: 031604184X
Category : Young Adult Fiction
Languages : en
Pages : 130
Book Description
From the Master of Horror comes the first gripping book in the twelve book New York Times bestselling Saga of Darren Shan. Start the tale from the beginning in the book that inspired the feature film The Vampire's Assistant and petrified devoted fans worldwide. A young boy named Darren Shan and his best friend, Steve, get tickets to the Cirque Du Freak, a wonderfully gothic freak show featuring weird, frightening half human/half animals who interact terrifyingly with the audience. In the midst of the excitement, true terror raises its head when Steve recognizes that one of the performers-- Mr. Crepsley-- is a vampire! Stever remains after the show finishes to confront the vampire-- but his motives are surprising! In the shadows of a crumbling theater, a horrified Darren eavesdrops on his friend and the vampire, and is witness to a monstrous, disturbing plea. As if by destiny, Darren is pulled to Mr. Crepsley and what follows is his horrifying descent into the dark and bloody world of vampires. This is the beginning of Darren's story.
Stand Up Straight
Author: Paul Nanson
Publisher: Random House
ISBN: 1473576857
Category : Self-Help
Languages : en
Pages : 109
Book Description
Transform your mindset and your life with these 10 simple lessons. THE INCREDIBLE TOP TEN SUNDAY TIMES BESTSELLER 'Inspirational . . . Sandhurst helped me to discover my potential. Now discover yours.' TIM PEAKE, ESA astronaut ___________ Winston Churchill never surrendered. Prince Harry has fought for mental health around the world. Tobias Ellwood risked his life to save others during the Westminster terrorist attack. Tim Peake became Britain's first astronaut on the International Space Station. Nicola Wetherill led the first all-female expedition across the Antarctic ice. Ed Withey even organized his wedding with military precision. The one thing all of these individuals have in common? Their world-class Sandhurst training. Stand Up Straight applies 10 simple but transformative lessons that every officer is taught during their time at the world-famous military academy. Modern and counter-intuitive, with lessons ranging from making your bed and ironing your shirt to achieving better discipline, emotional intelligence, resilience and fast decision-making under pressure, the book draws on first-hand battlefield experience as well as the leadership lessons taught at Sandhurst. The result is an inspiring and timeless book of practical advice and military wisdom that will help every reader raise their game and face life's everyday battles with confidence and calm. ___________ 'Brilliant, practical advice. Can help transform your mindset and life.' OLLIE OLLERTON ''Military Mindfulness' . . . can help us all reach our potential.' TELEGRAPH 'I loved this book.' CHRIS EVANS 'Brilliant military rules that can change your life . . . Sandhurst's precious life lessons, self-discipline, teamwork, even standing up straight, can make life run smoother, better, nobler, longer.' DAILY MAIL 'Follow the General's orders and fold your socks. You'll be a better person for it.' THE TIMES 'These military men are on to something. . . . increases your chances of tackling the to-do list with a sense of calm if not ease.' INDEPENDENT 'It's a fantastic read on how to sort yourself out.' PIERS MORGAN 'It's a fascinating book, full of good old-fashioned common sense . . . it's a game-raiser.' THIS ENGLAND
Publisher: Random House
ISBN: 1473576857
Category : Self-Help
Languages : en
Pages : 109
Book Description
Transform your mindset and your life with these 10 simple lessons. THE INCREDIBLE TOP TEN SUNDAY TIMES BESTSELLER 'Inspirational . . . Sandhurst helped me to discover my potential. Now discover yours.' TIM PEAKE, ESA astronaut ___________ Winston Churchill never surrendered. Prince Harry has fought for mental health around the world. Tobias Ellwood risked his life to save others during the Westminster terrorist attack. Tim Peake became Britain's first astronaut on the International Space Station. Nicola Wetherill led the first all-female expedition across the Antarctic ice. Ed Withey even organized his wedding with military precision. The one thing all of these individuals have in common? Their world-class Sandhurst training. Stand Up Straight applies 10 simple but transformative lessons that every officer is taught during their time at the world-famous military academy. Modern and counter-intuitive, with lessons ranging from making your bed and ironing your shirt to achieving better discipline, emotional intelligence, resilience and fast decision-making under pressure, the book draws on first-hand battlefield experience as well as the leadership lessons taught at Sandhurst. The result is an inspiring and timeless book of practical advice and military wisdom that will help every reader raise their game and face life's everyday battles with confidence and calm. ___________ 'Brilliant, practical advice. Can help transform your mindset and life.' OLLIE OLLERTON ''Military Mindfulness' . . . can help us all reach our potential.' TELEGRAPH 'I loved this book.' CHRIS EVANS 'Brilliant military rules that can change your life . . . Sandhurst's precious life lessons, self-discipline, teamwork, even standing up straight, can make life run smoother, better, nobler, longer.' DAILY MAIL 'Follow the General's orders and fold your socks. You'll be a better person for it.' THE TIMES 'These military men are on to something. . . . increases your chances of tackling the to-do list with a sense of calm if not ease.' INDEPENDENT 'It's a fantastic read on how to sort yourself out.' PIERS MORGAN 'It's a fascinating book, full of good old-fashioned common sense . . . it's a game-raiser.' THIS ENGLAND
Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg DIGITAL AUDIO
Author: Ekaterina Walter
Publisher: McGraw Hill Professional
ISBN: 0071809503
Category : Business & Economics
Languages : en
Pages : 222
Book Description
Wall Street Journal Bestseller Make Your Mark in the World with the Five Success Principles of the World-Changing Social Media Site If Facebook were a country, it would be the third largest in the world. Facebook accounts for one of every seven minutes spent online. More than one billion pieces of content are shared on Facebook. There’s no doubt about it. Mark Zuckerberg’s creation has changed the world. Literally. Facebook has singlehandedly revolutionized the way more than one-seventh of the world’s population communicates, engages, and consumes information. If you run a business or plan to start one, you’re probably asking yourself the same question organizational leaders worldwide are asking: What did Mark Zuckerberg do right? At long last, the answer is here. Think Like Zuck examines the five principles behind Facebook’s meteoric rise, presented in actionable lessons anyone can apply—in any organization, in any industry. Written by social business trailblazer Ekaterina Walter, this groundbreaking book reveals the five “P”s of Facebook’s success: PASSION—Keep your energy and commitment fully charged at all times by pursuing something you believe in PURPOSE—Don’t just create a great product; drive a meaningful movement PEOPLE—Build powerful teams that can execute your vision PRODUCT—Create a product that is innovative, that breaks all the rules, that changes everything PARTNERSHIPS—Build powerful partnerships with people who fuel imagination and energize execution Packed with examples of Facebook’s success principles in action—as well as those of Zappos, TOMS, Threadless, Dyson, and other companies—Think Like Zuck gives you the inspiration, knowledge, and insight to make your own mark in the world, to build a business that makes a difference, and to lead your organization to long-term profitability and growth. “Think Like Zuck is a fascinating look at how entrepreneurial vision drives success. If you want more out of work than just a job, if you have the burning desire to build something of lasting value, then this is your guide.” —DAVID MEERMAN SCOTT, bestselling author of The New Rules of Marketing and PR “Whether you’re a seasoned business executive or the next Mark Zuckerberg in your dorm room right now, this book is a must-read! Two likeable thumbs up!” —DAVE KERPEN, New York Times bestselling author of Likeable Social Media and Likeable Business “True success lies at the place where passion and purpose collide—this book will help you uncover yours.” —JOHN JANTSCH, bestselling author of Duct Tape Marketing and The Commitment Engine “Think Like Zuck is a must-read for any innovator, social entrepreneur, or business owner looking to capitalize on the success of Facebook to propel and realize their own vision.” —SIMON MAINWARING, New York Times bestselling author of We First “This book takes you on the ride of a lifetime and shows you how YOU can be successful! The question is: What does it take? Ekaterina gives us the answers!” —JEFFREY HAYZLETT, bestselling author of Running the Gauntlet and global business celebrity “In Think Like Zuck, you will find important principles to infuse meaning into your business strategies and inspire change. Don’t just read this book; use it.” —SHAWN ACHOR, author of the international bestseller The Happiness Advantage
Publisher: McGraw Hill Professional
ISBN: 0071809503
Category : Business & Economics
Languages : en
Pages : 222
Book Description
Wall Street Journal Bestseller Make Your Mark in the World with the Five Success Principles of the World-Changing Social Media Site If Facebook were a country, it would be the third largest in the world. Facebook accounts for one of every seven minutes spent online. More than one billion pieces of content are shared on Facebook. There’s no doubt about it. Mark Zuckerberg’s creation has changed the world. Literally. Facebook has singlehandedly revolutionized the way more than one-seventh of the world’s population communicates, engages, and consumes information. If you run a business or plan to start one, you’re probably asking yourself the same question organizational leaders worldwide are asking: What did Mark Zuckerberg do right? At long last, the answer is here. Think Like Zuck examines the five principles behind Facebook’s meteoric rise, presented in actionable lessons anyone can apply—in any organization, in any industry. Written by social business trailblazer Ekaterina Walter, this groundbreaking book reveals the five “P”s of Facebook’s success: PASSION—Keep your energy and commitment fully charged at all times by pursuing something you believe in PURPOSE—Don’t just create a great product; drive a meaningful movement PEOPLE—Build powerful teams that can execute your vision PRODUCT—Create a product that is innovative, that breaks all the rules, that changes everything PARTNERSHIPS—Build powerful partnerships with people who fuel imagination and energize execution Packed with examples of Facebook’s success principles in action—as well as those of Zappos, TOMS, Threadless, Dyson, and other companies—Think Like Zuck gives you the inspiration, knowledge, and insight to make your own mark in the world, to build a business that makes a difference, and to lead your organization to long-term profitability and growth. “Think Like Zuck is a fascinating look at how entrepreneurial vision drives success. If you want more out of work than just a job, if you have the burning desire to build something of lasting value, then this is your guide.” —DAVID MEERMAN SCOTT, bestselling author of The New Rules of Marketing and PR “Whether you’re a seasoned business executive or the next Mark Zuckerberg in your dorm room right now, this book is a must-read! Two likeable thumbs up!” —DAVE KERPEN, New York Times bestselling author of Likeable Social Media and Likeable Business “True success lies at the place where passion and purpose collide—this book will help you uncover yours.” —JOHN JANTSCH, bestselling author of Duct Tape Marketing and The Commitment Engine “Think Like Zuck is a must-read for any innovator, social entrepreneur, or business owner looking to capitalize on the success of Facebook to propel and realize their own vision.” —SIMON MAINWARING, New York Times bestselling author of We First “This book takes you on the ride of a lifetime and shows you how YOU can be successful! The question is: What does it take? Ekaterina gives us the answers!” —JEFFREY HAYZLETT, bestselling author of Running the Gauntlet and global business celebrity “In Think Like Zuck, you will find important principles to infuse meaning into your business strategies and inspire change. Don’t just read this book; use it.” —SHAWN ACHOR, author of the international bestseller The Happiness Advantage