Author: Deirdre Nansen
Publisher: University of Chicago Press
ISBN: 0226556662
Category : History
Languages : en
Pages : 588
Book Description
The big economic story of our times is not the Great Recession. It is how China and India began to embrace neoliberal ideas of economics and attributed a sense of dignity and liberty to the bourgeoisie they had denied for so long. The result was an explosion in economic growth and proof that economic change depends less on foreign trade, investment, or material causes, and a whole lot more on ideas and what people believe. Or so says Deirdre N. McCloskey in Bourgeois Dignity, a fiercely contrarian history that wages a similar argument about economics in the West. Here she turns her attention to seventeenth- and eighteenth-century Europe to reconsider the birth of the industrial revolution and the rise of capitalism. According to McCloskey, our modern world was not the product of new markets and innovations, but rather the result of shifting opinions about them. During this time, talk of private property, commerce, and even the bourgeoisie itself radically altered, becoming far more approving and flying in the face of prejudices several millennia old. The wealth of nations, then, didn’t grow so dramatically because of economic factors: it grew because rhetoric about markets and free enterprise finally became enthusiastic and encouraging of their inherent dignity. An utterly fascinating sequel to her critically acclaimed book The Bourgeois Virtues, Bourgeois Dignity is a feast of intellectual riches from one of our most spirited and ambitious historians—a work that will forever change our understanding of how the power of persuasion shapes our economic lives.
Bourgeois Dignity
Author: Deirdre Nansen
Publisher: University of Chicago Press
ISBN: 0226556662
Category : History
Languages : en
Pages : 588
Book Description
The big economic story of our times is not the Great Recession. It is how China and India began to embrace neoliberal ideas of economics and attributed a sense of dignity and liberty to the bourgeoisie they had denied for so long. The result was an explosion in economic growth and proof that economic change depends less on foreign trade, investment, or material causes, and a whole lot more on ideas and what people believe. Or so says Deirdre N. McCloskey in Bourgeois Dignity, a fiercely contrarian history that wages a similar argument about economics in the West. Here she turns her attention to seventeenth- and eighteenth-century Europe to reconsider the birth of the industrial revolution and the rise of capitalism. According to McCloskey, our modern world was not the product of new markets and innovations, but rather the result of shifting opinions about them. During this time, talk of private property, commerce, and even the bourgeoisie itself radically altered, becoming far more approving and flying in the face of prejudices several millennia old. The wealth of nations, then, didn’t grow so dramatically because of economic factors: it grew because rhetoric about markets and free enterprise finally became enthusiastic and encouraging of their inherent dignity. An utterly fascinating sequel to her critically acclaimed book The Bourgeois Virtues, Bourgeois Dignity is a feast of intellectual riches from one of our most spirited and ambitious historians—a work that will forever change our understanding of how the power of persuasion shapes our economic lives.
Publisher: University of Chicago Press
ISBN: 0226556662
Category : History
Languages : en
Pages : 588
Book Description
The big economic story of our times is not the Great Recession. It is how China and India began to embrace neoliberal ideas of economics and attributed a sense of dignity and liberty to the bourgeoisie they had denied for so long. The result was an explosion in economic growth and proof that economic change depends less on foreign trade, investment, or material causes, and a whole lot more on ideas and what people believe. Or so says Deirdre N. McCloskey in Bourgeois Dignity, a fiercely contrarian history that wages a similar argument about economics in the West. Here she turns her attention to seventeenth- and eighteenth-century Europe to reconsider the birth of the industrial revolution and the rise of capitalism. According to McCloskey, our modern world was not the product of new markets and innovations, but rather the result of shifting opinions about them. During this time, talk of private property, commerce, and even the bourgeoisie itself radically altered, becoming far more approving and flying in the face of prejudices several millennia old. The wealth of nations, then, didn’t grow so dramatically because of economic factors: it grew because rhetoric about markets and free enterprise finally became enthusiastic and encouraging of their inherent dignity. An utterly fascinating sequel to her critically acclaimed book The Bourgeois Virtues, Bourgeois Dignity is a feast of intellectual riches from one of our most spirited and ambitious historians—a work that will forever change our understanding of how the power of persuasion shapes our economic lives.
The Bourgeois: Between History and Literature
Author: Franco Moretti
Publisher: Verso Books
ISBN: 178168085X
Category : Literary Criticism
Languages : en
Pages : 225
Book Description
Who – and what – are the Bourgeois? “The bourgeois ... Not so long ago, this notion seemed indispensable to social analysis; these days, one might go years without hearing it mentioned. Capitalism is more powerful than ever, but its human embodiment seems to have vanished. ‘I am a member of the bourgeois class, feel myself to be such, and have been brought up on its opinions and ideals,’ wrote Max Weber, in 1895. Who could repeat these words today? Bourgeois ‘opinions and ideals’—what are they?” Thus begins Franco Moretti’s study of the bourgeois in modern European literature—a major new analysis of the once-dominant culture and its literary decline and fall. Moretti’s gallery of individual portraits is entwined with the analysis of specific keywords—“useful” and “earnest,” “efficiency,” “influence,” “comfort,” “roba”—and of the formal mutations of the medium of prose. From the “working master” of the opening chapter, through the seriousness of nineteenth-century novels, the conservative hegemony of Victorian Britain, the “national malformations” of the Southern and Eastern periphery, and the radical self-critique of Ibsen’s twelve-play cycle, the book charts the vicissitudes of bourgeois culture, exploring the causes for its historical weakness, and for its current irrelevance.
Publisher: Verso Books
ISBN: 178168085X
Category : Literary Criticism
Languages : en
Pages : 225
Book Description
Who – and what – are the Bourgeois? “The bourgeois ... Not so long ago, this notion seemed indispensable to social analysis; these days, one might go years without hearing it mentioned. Capitalism is more powerful than ever, but its human embodiment seems to have vanished. ‘I am a member of the bourgeois class, feel myself to be such, and have been brought up on its opinions and ideals,’ wrote Max Weber, in 1895. Who could repeat these words today? Bourgeois ‘opinions and ideals’—what are they?” Thus begins Franco Moretti’s study of the bourgeois in modern European literature—a major new analysis of the once-dominant culture and its literary decline and fall. Moretti’s gallery of individual portraits is entwined with the analysis of specific keywords—“useful” and “earnest,” “efficiency,” “influence,” “comfort,” “roba”—and of the formal mutations of the medium of prose. From the “working master” of the opening chapter, through the seriousness of nineteenth-century novels, the conservative hegemony of Victorian Britain, the “national malformations” of the Southern and Eastern periphery, and the radical self-critique of Ibsen’s twelve-play cycle, the book charts the vicissitudes of bourgeois culture, exploring the causes for its historical weakness, and for its current irrelevance.
Bourgeois Equality
Author: Deirdre N. McCloskey
Publisher: University of Chicago Press
ISBN: 022652793X
Category : Business & Economics
Languages : en
Pages : 830
Book Description
The last 200 years have witnessed a 100-fold leap in well-being. Deirdre McCloskey argues that most people today are stunningly better off than their forbearers were in 1800, and that the rest of humanity will soon be. A purely materialist, incentivist view of economic change does not explain this leap. We have now the third in McCloskey's three-volume opus about how bourgeois values transformed Europe. Volume 3 nails the case for that transfiguration, telling us how aristocratic virtues of hierarchy were replaced by bourgeois virtues (more precisely, by attitudes toward virtues) that made it possible for ordinary folk with novel ideas to change the way people, farmed, manufactured, traveled, ruled themselves, and fought. It is a dramatic story, and joins a dramatic debate opened up by Thomas Piketty in his best-selling Capital in the 21st Century. McCloskey insists that economists are far too preoccupied by capital and saving, arguing against the position (of Piketty and most others) that capital induces a tendency to get more, that money reproduces itself, that riches are created from riches. Not so, our intrepid McCloskey shows. Bill Gates and Steve Jobs, among the biggest wealth accumulators in our era, didn't get rich through the magic of compound interest on capital. They got rich through intellectual property, creating billions of dollars from virtually nothing. Capital was no more important an ingredient to the original Apple or Microsoft than cookies or cucumbers. The debate is between those who think riches are created from riches versus those who, with McCloskey, think riches are created from rags, between those who see profits as a generous return on capital, or profits coming from innovation that ultimately benefits us all.
Publisher: University of Chicago Press
ISBN: 022652793X
Category : Business & Economics
Languages : en
Pages : 830
Book Description
The last 200 years have witnessed a 100-fold leap in well-being. Deirdre McCloskey argues that most people today are stunningly better off than their forbearers were in 1800, and that the rest of humanity will soon be. A purely materialist, incentivist view of economic change does not explain this leap. We have now the third in McCloskey's three-volume opus about how bourgeois values transformed Europe. Volume 3 nails the case for that transfiguration, telling us how aristocratic virtues of hierarchy were replaced by bourgeois virtues (more precisely, by attitudes toward virtues) that made it possible for ordinary folk with novel ideas to change the way people, farmed, manufactured, traveled, ruled themselves, and fought. It is a dramatic story, and joins a dramatic debate opened up by Thomas Piketty in his best-selling Capital in the 21st Century. McCloskey insists that economists are far too preoccupied by capital and saving, arguing against the position (of Piketty and most others) that capital induces a tendency to get more, that money reproduces itself, that riches are created from riches. Not so, our intrepid McCloskey shows. Bill Gates and Steve Jobs, among the biggest wealth accumulators in our era, didn't get rich through the magic of compound interest on capital. They got rich through intellectual property, creating billions of dollars from virtually nothing. Capital was no more important an ingredient to the original Apple or Microsoft than cookies or cucumbers. The debate is between those who think riches are created from riches versus those who, with McCloskey, think riches are created from rags, between those who see profits as a generous return on capital, or profits coming from innovation that ultimately benefits us all.
Leave Me Alone and I'll Make You Rich
Author: Deirdre Nansen McCloskey
Publisher: University of Chicago Press
ISBN: 022673983X
Category : Business & Economics
Languages : en
Pages : 246
Book Description
A “thought-provoking” one-volume distillation of the author’s powerful trilogy in praise of the middle class’s role in creating a better, and richer, world (Library Journal). The economist and historian Deirdre Nansen McCloskey has been best known recently for her Bourgeois Era trilogy, a vigorous defense, unrivaled in scope, of commercially tested betterment. Its massive volumes, The Bourgeois Virtues, Bourgeois Dignity, and Bourgeois Equality, solve Adam Smith’s puzzle of the nature and causes of the wealth of nations, and of the moral sentiments of modernity. The world got rich, she argues, not chiefly by material causes but by an idea and a sentiment, a new admiration for the middle class and its egalitarian liberalism. For readers looking for a distillation of McCloskey’s magisterial work, Leave Me Alone and I’ll Make You Rich is what you’ve been waiting for. In this lively volume, McCloskey and the economist and journalist Art Carden bring together the trilogy’s key ideas and its most provocative arguments. The rise of the west, and now the rest, is the story of the rise of ordinary people to a dignity and liberty inspiring them to have a go. The outcome was an explosion of innovation after 1800, and a rise of real income by an astounding 3,000 percent. The Great Enrichment, well beyond the conventional Industrial Revolution, did not, McCloskey and Carden show, come from the usual suspects, capital accumulation or class struggle. It came from the idea of economic liberty in Holland and the Anglosphere, then Sweden and Japan, then Italy and Israel and China and India, an idea that bids fair in the next few generations to raise up the wretched of the earth. The original shift to liberalism arose from 1517 to 1789 from theological and political revolutions in northwest Europe, upending ancient hierarchies. McCloskey and Carden contend further that liberalism and “innovism” made us better humans as well as richer ones. Not matter but ideas. Not corruption but improvement. Leave Me Alone and I’ll Make You Rich draws in entertaining fashion on history, economics, literature, philosophy, and popular culture, from growth theory to the Simpsons. It is the perfect introduction for a broad audience to McCloskey’s influential explanation of how we got rich. At a time when confidence in the economic system is under challenge, this book mounts an optimistic and persuasive defense of liberal innovism, and of the modern world it has wrought. Praise for the Bourgeois Era Trilogy “A contender for the great book of our age.” —The Times, Book of the Week “Persuasive . . . richly detailed and erudite.” —Financial Times
Publisher: University of Chicago Press
ISBN: 022673983X
Category : Business & Economics
Languages : en
Pages : 246
Book Description
A “thought-provoking” one-volume distillation of the author’s powerful trilogy in praise of the middle class’s role in creating a better, and richer, world (Library Journal). The economist and historian Deirdre Nansen McCloskey has been best known recently for her Bourgeois Era trilogy, a vigorous defense, unrivaled in scope, of commercially tested betterment. Its massive volumes, The Bourgeois Virtues, Bourgeois Dignity, and Bourgeois Equality, solve Adam Smith’s puzzle of the nature and causes of the wealth of nations, and of the moral sentiments of modernity. The world got rich, she argues, not chiefly by material causes but by an idea and a sentiment, a new admiration for the middle class and its egalitarian liberalism. For readers looking for a distillation of McCloskey’s magisterial work, Leave Me Alone and I’ll Make You Rich is what you’ve been waiting for. In this lively volume, McCloskey and the economist and journalist Art Carden bring together the trilogy’s key ideas and its most provocative arguments. The rise of the west, and now the rest, is the story of the rise of ordinary people to a dignity and liberty inspiring them to have a go. The outcome was an explosion of innovation after 1800, and a rise of real income by an astounding 3,000 percent. The Great Enrichment, well beyond the conventional Industrial Revolution, did not, McCloskey and Carden show, come from the usual suspects, capital accumulation or class struggle. It came from the idea of economic liberty in Holland and the Anglosphere, then Sweden and Japan, then Italy and Israel and China and India, an idea that bids fair in the next few generations to raise up the wretched of the earth. The original shift to liberalism arose from 1517 to 1789 from theological and political revolutions in northwest Europe, upending ancient hierarchies. McCloskey and Carden contend further that liberalism and “innovism” made us better humans as well as richer ones. Not matter but ideas. Not corruption but improvement. Leave Me Alone and I’ll Make You Rich draws in entertaining fashion on history, economics, literature, philosophy, and popular culture, from growth theory to the Simpsons. It is the perfect introduction for a broad audience to McCloskey’s influential explanation of how we got rich. At a time when confidence in the economic system is under challenge, this book mounts an optimistic and persuasive defense of liberal innovism, and of the modern world it has wrought. Praise for the Bourgeois Era Trilogy “A contender for the great book of our age.” —The Times, Book of the Week “Persuasive . . . richly detailed and erudite.” —Financial Times
The Bourgeois Virtues
Author: Deirdre Nansen
Publisher: University of Chicago Press
ISBN: 0226556670
Category : Business & Economics
Languages : en
Pages : 637
Book Description
For a century and a half, the artists and intellectuals of Europe have scorned the bourgeoisie. And for a millennium and a half, the philosophers and theologians of Europe have scorned the marketplace. The bourgeois life, capitalism, Mencken’s “booboisie” and David Brooks’s “bobos”—all have been, and still are, framed as being responsible for everything from financial to moral poverty, world wars, and spiritual desuetude. Countering these centuries of assumptions and unexamined thinking is Deirdre McCloskey’s The Bourgeois Virtues, a magnum opus that offers a radical view: capitalism is good for us. McCloskey’s sweeping, charming, and even humorous survey of ethical thought and economic realities—from Plato to Barbara Ehrenreich—overturns every assumption we have about being bourgeois. Can you be virtuous and bourgeois? Do markets improve ethics? Has capitalism made us better as well as richer? Yes, yes, and yes, argues McCloskey, who takes on centuries of capitalism’s critics with her erudition and sheer scope of knowledge. Applying a new tradition of “virtue ethics” to our lives in modern economies, she affirms American capitalism without ignoring its faults and celebrates the bourgeois lives we actually live, without supposing that they must be lives without ethical foundations. High Noon, Kant, Bill Murray, the modern novel, van Gogh, and of course economics and the economy all come into play in a book that can only be described as a monumental project and a life’s work. The Bourgeois Virtues is nothing less than a dazzling reinterpretation of Western intellectual history, a dead-serious reply to the critics of capitalism—and a surprising page-turner.
Publisher: University of Chicago Press
ISBN: 0226556670
Category : Business & Economics
Languages : en
Pages : 637
Book Description
For a century and a half, the artists and intellectuals of Europe have scorned the bourgeoisie. And for a millennium and a half, the philosophers and theologians of Europe have scorned the marketplace. The bourgeois life, capitalism, Mencken’s “booboisie” and David Brooks’s “bobos”—all have been, and still are, framed as being responsible for everything from financial to moral poverty, world wars, and spiritual desuetude. Countering these centuries of assumptions and unexamined thinking is Deirdre McCloskey’s The Bourgeois Virtues, a magnum opus that offers a radical view: capitalism is good for us. McCloskey’s sweeping, charming, and even humorous survey of ethical thought and economic realities—from Plato to Barbara Ehrenreich—overturns every assumption we have about being bourgeois. Can you be virtuous and bourgeois? Do markets improve ethics? Has capitalism made us better as well as richer? Yes, yes, and yes, argues McCloskey, who takes on centuries of capitalism’s critics with her erudition and sheer scope of knowledge. Applying a new tradition of “virtue ethics” to our lives in modern economies, she affirms American capitalism without ignoring its faults and celebrates the bourgeois lives we actually live, without supposing that they must be lives without ethical foundations. High Noon, Kant, Bill Murray, the modern novel, van Gogh, and of course economics and the economy all come into play in a book that can only be described as a monumental project and a life’s work. The Bourgeois Virtues is nothing less than a dazzling reinterpretation of Western intellectual history, a dead-serious reply to the critics of capitalism—and a surprising page-turner.
How Revolutionary Were the Bourgeois Revolutions? (Abridged Edition)
Author: Neil Davidson
Publisher: Haymarket Books
ISBN: 1608467325
Category : Philosophy
Languages : en
Pages : 296
Book Description
An abridged edition of the insightful work praised as “an impressive contribution both to the history of ideas and to political philosophy” (Alasdair MacIntyre, author of After Virtue). Once of central importance to left historians and activists alike, recently the concept of the “bourgeois revolution” has come in for sustained criticism from both Marxists and conservatives. In this abridged edition of his magisterial How Revolutionary Were the Bourgeois Revolutions? Neil Davidson expertly distills his theoretical and historical insights about the nature of revolutions, making them accessible for general readers. Through extensive research and comprehensive analysis, Davidson demonstrates that what’s at stake is far from a stale issue for the history books—understanding that these struggles of the past offer far reaching lessons for today’s radicals.
Publisher: Haymarket Books
ISBN: 1608467325
Category : Philosophy
Languages : en
Pages : 296
Book Description
An abridged edition of the insightful work praised as “an impressive contribution both to the history of ideas and to political philosophy” (Alasdair MacIntyre, author of After Virtue). Once of central importance to left historians and activists alike, recently the concept of the “bourgeois revolution” has come in for sustained criticism from both Marxists and conservatives. In this abridged edition of his magisterial How Revolutionary Were the Bourgeois Revolutions? Neil Davidson expertly distills his theoretical and historical insights about the nature of revolutions, making them accessible for general readers. Through extensive research and comprehensive analysis, Davidson demonstrates that what’s at stake is far from a stale issue for the history books—understanding that these struggles of the past offer far reaching lessons for today’s radicals.
The Bourgeois Revolution in France, 1789-1815
Author: Henry Heller
Publisher: Berghahn Books
ISBN: 9781845456504
Category : Business & Economics
Languages : en
Pages : 186
Book Description
In the last generation the classic Marxist interpretation of the French Revolution has been challenged by the so-called revisionist school. The Marxist view that the Revolution was a bourgeois and capitalist revolution has been questioned by Anglo-Saxon revisionists like Alfred Cobban and William Doyle as well as a French school of criticism headed by François Furet. Today revisionism is the dominant interpretation of the Revolution both in the academic world and among the educated public. Against this conception, this book reasserts the view that the Revolution - the capital event of the modern age - was indeed a capitalist and bourgeois revolution. Based on an analysis of the latest historical scholarship as well as on knowledge of Marxist theories of the transition from feudalism to capitalism, the work confutes the main arguments and contentions of the revisionist school while laying out a narrative of the causes and unfolding of the Revolution from the eighteenth century to the Napoleonic Age.
Publisher: Berghahn Books
ISBN: 9781845456504
Category : Business & Economics
Languages : en
Pages : 186
Book Description
In the last generation the classic Marxist interpretation of the French Revolution has been challenged by the so-called revisionist school. The Marxist view that the Revolution was a bourgeois and capitalist revolution has been questioned by Anglo-Saxon revisionists like Alfred Cobban and William Doyle as well as a French school of criticism headed by François Furet. Today revisionism is the dominant interpretation of the Revolution both in the academic world and among the educated public. Against this conception, this book reasserts the view that the Revolution - the capital event of the modern age - was indeed a capitalist and bourgeois revolution. Based on an analysis of the latest historical scholarship as well as on knowledge of Marxist theories of the transition from feudalism to capitalism, the work confutes the main arguments and contentions of the revisionist school while laying out a narrative of the causes and unfolding of the Revolution from the eighteenth century to the Napoleonic Age.
The Myth of the French Bourgeoisie
Author: Sarah Maza
Publisher: Harvard University Press
ISBN: 0674040724
Category : History
Languages : en
Pages : 268
Book Description
Who, exactly, were the French bourgeoisie? Unlike the Anglo-Americans, who widely embraced middle-class ideals and values, the French--even the most affluent and conservative--have always rejected and maligned bourgeois values and identity. In this new approach to the old question of the bourgeoisie, Sarah Maza focuses on the crucial period before, during, and after the French Revolution, and offers a provocative answer: the French bourgeoisie has never existed. Despite the large numbers of respectable middling town-dwellers, no group identified themselves as bourgeois. Drawing on political and economic theory and history, personal and polemical writings, and works of fiction, Maza argues that the bourgeoisie was never the social norm. In fact, it functioned as a critical counter-norm, an imagined and threatening embodiment of materialism, self-interest, commercialism, and mass culture, which defined all that the French rejected. A challenge to conventional wisdom about modern French history, this book poses broader questions about the role of anti-bourgeois sentiment in French culture, by suggesting parallels between the figures of the bourgeois, the Jew, and the American in the French social imaginary. It is a brilliant and timely foray into our beliefs and fantasies about the social world and our definition of a social class.
Publisher: Harvard University Press
ISBN: 0674040724
Category : History
Languages : en
Pages : 268
Book Description
Who, exactly, were the French bourgeoisie? Unlike the Anglo-Americans, who widely embraced middle-class ideals and values, the French--even the most affluent and conservative--have always rejected and maligned bourgeois values and identity. In this new approach to the old question of the bourgeoisie, Sarah Maza focuses on the crucial period before, during, and after the French Revolution, and offers a provocative answer: the French bourgeoisie has never existed. Despite the large numbers of respectable middling town-dwellers, no group identified themselves as bourgeois. Drawing on political and economic theory and history, personal and polemical writings, and works of fiction, Maza argues that the bourgeoisie was never the social norm. In fact, it functioned as a critical counter-norm, an imagined and threatening embodiment of materialism, self-interest, commercialism, and mass culture, which defined all that the French rejected. A challenge to conventional wisdom about modern French history, this book poses broader questions about the role of anti-bourgeois sentiment in French culture, by suggesting parallels between the figures of the bourgeois, the Jew, and the American in the French social imaginary. It is a brilliant and timely foray into our beliefs and fantasies about the social world and our definition of a social class.
The Global Bourgeoisie
Author: Christof Dejung
Publisher: Princeton University Press
ISBN: 0691195838
Category : Business & Economics
Languages : en
Pages : 396
Book Description
This essay collection presents a global history of the middle class and its rise around the world during the age of empire. It compares middle-class formation in various regions, highlighting differences and similarities, and assesses the extent to which bourgeois growth was tied to the increasing exchange of ideas and goods and was a result of international connections and entanglements. Grouped by theme, the book shows how bourgeois values can shape the liberal world order.
Publisher: Princeton University Press
ISBN: 0691195838
Category : Business & Economics
Languages : en
Pages : 396
Book Description
This essay collection presents a global history of the middle class and its rise around the world during the age of empire. It compares middle-class formation in various regions, highlighting differences and similarities, and assesses the extent to which bourgeois growth was tied to the increasing exchange of ideas and goods and was a result of international connections and entanglements. Grouped by theme, the book shows how bourgeois values can shape the liberal world order.
All that is Solid Melts Into Air
Author: Marshall Berman
Publisher: Verso
ISBN: 9780860917854
Category : History
Languages : en
Pages : 388
Book Description
The experience of modernization -- the dizzying social changes that swept millions of people into the capitalist world -- and modernism in art, literature and architecture are brilliantly integrated in this account.
Publisher: Verso
ISBN: 9780860917854
Category : History
Languages : en
Pages : 388
Book Description
The experience of modernization -- the dizzying social changes that swept millions of people into the capitalist world -- and modernism in art, literature and architecture are brilliantly integrated in this account.