The Virgin Internet Shopping Guide PDF Download
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Author: Virgin Publishing
Publisher: Virgin Books Limited
ISBN: 9780762707355
Category : Computers
Languages : en
Pages : 260
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Book Description
Author: Virgin Publishing
Publisher: Virgin Books Limited
ISBN: 9780762707355
Category : Computers
Languages : en
Pages : 260
Get Book Here
Book Description
Author: Eleonora Pantano
Publisher: Routledge
ISBN: 1134385889
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive up-to-date analyses of the new business landscape. Coverage of the recent dot-com boom and bust obscured the fact that e-retailing is now firmly established in global business, promising growth rates that will continue to rise globally. This much-needed book provides readers with a guide to the implementation and operation of a successful e-retailing business, and has been written for students, entrepreneurs and researchers at all levels. By identifying and explaining the underlying principles of e-retailing and its relationship with conventional retail methods, this research-based book leads readers through this exciting and emerging subject. Throughout, case studies are explored, including: Ipod Nike Amazon e-Bay McDonald's Nokia. With accessibly written features such as key learning points, questions, think points and further reading, e-Retailing is core reading for anyone using, studying or researching the internet or e-retailing.
Author: Charles Dennis
Publisher: Routledge
ISBN: 1134520271
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics in
Author: Dominic Wills
Publisher:
ISBN: 9780762707331
Category : Computers
Languages : en
Pages : 260
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Book Description
Author: Lisa Harris
Publisher: Routledge
ISBN: 1135890986
Category : Business & Economics
Languages : en
Pages : 362
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Book Description
E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires planning and innovation to make it work, implying organisational commitment and effective management, supported by appropriate technology, process and structure. Fully updated to reflect the latest developments in e-marketing, Marketing the eBusiness, Second Edition unpicks the challenges of e-marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. This updated edition features coverage of such emerging topics as: Mobile marketing Social networking and blogging E-segmentation Customer relationship marketing online Providing a new approach to the subject matter, this book analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution. Written in a student-friendly style and fully enhanced with such pedagogical features as topic maps, boxed examples and discussion questions, the book is ideal for use by students.
Author: Des Dearlove
Publisher: John Wiley & Sons
ISBN: 1907293248
Category : Business & Economics
Languages : en
Pages : 159
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Book Description
Richard Branson, the international powerhouse entrepreneur, is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Branson is the ultimate brand builder and never before has a single brand been so successfully deployed across such a diverse range of goods and services. So how does he do it? The Unauthorized Guide to Doing Business the Richard Branson Way draws out the universal lessons from Richard Branson's remarkable success and identifies 10 strategies that can be applied to any business or career: 1. Pick on someone bigger than you 2. Do the hippy, hippy shake 3. Haggle: everything's negotiable 4. Make work fun 5. Do right by your brand 6. Smile for the cameras 7. Don't lead sheep, herd cats 8. Move faster than a speeding bullet 9. Size does matter 10. Never lose the common touch Want to be the best? The secrets of phenomenal success are in your hands. Check out the other Unauthorized Guides in this series: Jamie Oliver; Duncan Bannatyne; Alan Sugar; Bill Gates; and Philip Green.
Author: Stephen Brown
Publisher: SAGE
ISBN: 9780761968511
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing — The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so too students, consultants and academics should seek to do likewise.
Author: Rose Arny
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 1546
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Book Description
Author: Simon Collin
Publisher: Virgin Publishing
ISBN: 9780762707829
Category :
Languages : en
Pages : 0
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Book Description
No one can deny the impact the Internet is having on our day-to-day lives. The Virgin Internet Guides supply the concise, digestible, and reliable information the public wants in order to keep up-to-date with this rapidly changing technology. And as the Internet continues to develop into an absolutely integral part of our work and home lives, Virgin begins introducing in Fall 2000 specialist guides to meet the increasingly specialist needs of web users. These will be complimented by updates of our more core classics: the general guide to the Internet and guides to shopping and travel.Global shopping and Internet auctions have arrived -- big time. But to take advantage of them you need to know who to trust and where to go. The fully updated edition of this best-selling guide tells you exactly what's what in this fast-moving world. And as you'd expect from Virgin, it's written in a no-nonsense, friendly way that cuts through the jargon to give the plain truth.We show you all the tricks you need to find the best bargains -- including those little-known price comparison search engines that scour the web to identify the cheapest deals on whatever you're looking for, and the fascinating sites that carry customer reviews of other shops. We also reveal how to make sure you're in a safe shopping environment and even how to complain if you feel let down.
Author: Arabella Dymoke
Publisher: The Good Web Guide Ltd
ISBN: 9781903282465
Category : Internet addresses
Languages : en
Pages : 196
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Book Description
This guide has been completely revised and updated. The authors have revisited all the websites recommended in the first edition and cut out the dead wood, bringing the book thoroughly up to date. It is aimed at every family and household.
