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Author: Thomas F. Tierney
Publisher: SUNY Press
ISBN: 9780791412435
Category : Technology & Engineering
Languages : en
Pages : 300
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Book Description
In this volume, Tierney identifies convenience as the value of central importance to the development of modern technical culture. While revealing modern attitudes toward technology, the human body, mortality, and necessity, Tierney focuses on the cultural value of convenience and on modern attitudes which emphasize consumption rather than production of technology.
Author: Thomas F. Tierney
Publisher: SUNY Press
ISBN: 9780791412435
Category : Technology & Engineering
Languages : en
Pages : 300
Get Book Here
Book Description
In this volume, Tierney identifies convenience as the value of central importance to the development of modern technical culture. While revealing modern attitudes toward technology, the human body, mortality, and necessity, Tierney focuses on the cultural value of convenience and on modern attitudes which emphasize consumption rather than production of technology.
Author: Shep Hyken
Publisher: Sound Wisdom
ISBN: 1640950532
Category : Business & Economics
Languages : en
Pages : 173
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Book Description
Convenience is King When you make it easier for customers to do business with you, they will reward you with their money, their loyalty, and their referrals. There’s a reason they call it a convenience store – because it’s convenient! When you have to pick up a gallon of milk, would you rather stop by a large supermarket or a 7-Eleven? Customers who shop at convenience stores know the selection is smaller and the prices are often higher...yet they still come in droves because of the ease of purchase. What about the minibar in your hotel room? That’s convenient too...but the convenience comes at a cost. Did you ever stop to think that the same $5.00 can of Coca-Cola in the hotel’s mini-fridge can be bought down the hall from the vending machine for just $1.25? Yet even with that can of Coke being four times more expensive, hotels are restocking minibars every day. Customers will pay for convenience. And they’ll choose to do more business over time with the people and companies that make their lives more convenient! Whether you’re trying to out-service a competitor or disrupt an entire industry, creating less friction and being more convenient for your customers should be your strategy. When you raise the convenience bar, you create the next level of amazing customer experience. This book shows you how to leverage convenience as a powerful way to differentiate yourself from your competition. You’ll learn six compelling strategies, supported by numerous examples and case studies that will fuel your plan to create a focus on convenience for your customers. The value proposition is both simple and profound: when you reduce friction and make it easier for customers to do business with you, they’ll reward you with their money, their loyalty, and their referrals. That’s the advantage of being a part of The Convenience Revolution.
Author: Howard Stoeckel
Publisher: Running Press Adult
ISBN: 0762453176
Category : Business & Economics
Languages : en
Pages : 191
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Book Description
Wawa, a family business with a history in dairy and manufacturing, expanded into retail in 1964, offering a friendly, personal alternative to supermarkets. Since then, the convenience store grew into a well-known company that competes against the biggest industry players in the world in three areas -- fuel, convenience, and food -- all while maintaining their personal approach and small business mentality. Now, almost 50 years later, Wawa has opened its first store in Florida and has begun to play on the national field. How did it happen? What are the reasons for their success? Why have they been able to go up against the big guys with nothing more than homegrown talent? With a mixture of personal history and business advice, Howard Stoeckel discusses the last 50 years of Wawa's growth, development, and expansion. It's the story of how a small company with a funny name made a big difference, and all it took was a little goose sense.
Author: Jeff Fromm
Publisher: AMACOM
ISBN: 0814439284
Category : Business & Economics
Languages : en
Pages : 247
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Book Description
With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filter Avoid blatant advertising and tap influencer marketing Understand their language and off-beat humor Offer the shopping experiences they expect Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. Now is the time to learn who they are and what they want!
Author: Sayaka Murata
Publisher: Grove Press
ISBN: 080216580X
Category : Fiction
Languages : en
Pages : 114
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Book Description
Shortlisted for the Best Translated Book Award Longlisted for the Believer Book Award Longlisted for the Warwick Prize for Women in Translation A Los Angeles Times Bestseller The English-language debut of an exciting young voice in international fiction, selling 660,000 copies in Japan alone, Convenience Store Woman is a bewitching portrayal of contemporary Japan through the eyes of a single woman who fits into the rigidity of its work culture only too well. The English-language debut of one of Japan’s most talented contemporary writers, selling over 650,000 copies there, Convenience Store Woman is the heartwarming and surprising story of thirty-six-year-old Tokyo resident Keiko Furukura. Keiko has never fit in, neither in her family, nor in school, but when at the age of eighteen she begins working at the Hiiromachi branch of “Smile Mart,” she finds peace and purpose in her life. In the store, unlike anywhere else, she understands the rules of social interaction—many are laid out line by line in the store’s manual—and she does her best to copy the dress, mannerisms, and speech of her colleagues, playing the part of a “normal” person excellently, more or less. Managers come and go, but Keiko stays at the store for eighteen years. It’s almost hard to tell where the store ends and she begins. Keiko is very happy, but the people close to her, from her family to her coworkers, increasingly pressure her to find a husband, and to start a proper career, prompting her to take desperate action… A brilliant depiction of an unusual psyche and a world hidden from view, Convenience Store Woman is an ironic and sharp-eyed look at contemporary work culture and the pressures to conform, as well as a charming and completely fresh portrait of an unforgettable heroine.
Author: Klaus G. Grunert
Publisher: Brill Wageningen Academic
ISBN: 9789086863075
Category : COOKING
Languages : en
Pages : 0
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Book Description
The food sector is changing. Consumers want not only tasty and healthy food products, but products that are sustainable and authentic. At the same time, new developments in farming, food processing, and retailing open up new opportunities in the development of food products. Bridging these challenges and opportunities is a major task for food marketing. This book traces consumer trends regarding healthiness, sustainability, authenticity, and convenience. It gives an introduction to current developments in farming, in food processing technology, and in retailing. It also explains how segmentation and consumer-led product development can lead to new food products in response to these trends.
Author: R.A. Jarrow
Publisher: Elsevier
ISBN: 9780444890849
Category : Business & Economics
Languages : en
Pages : 1204
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Book Description
Hardbound. The Handbook of Finance is a primary reference work for financial economics and financial modeling students, faculty and practitioners. The expository treatments are suitable for masters and PhD students, with discussions leading from first principles to current research, with reference to important research works in the area. The Handbook is intended to be a synopsis of the current state of various aspects of the theory of financial economics and its application to important financial problems. The coverage consists of thirty-three chapters written by leading experts in the field. The contributions are in two broad categories: capital markets and corporate finance.
Author: Zachary Kaiser
Publisher: Bloomsbury Publishing
ISBN: 1350245275
Category : Computers
Languages : en
Pages : 201
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Book Description
We're all familiar with smart TVs making suggestions on our future watching, real-world exercise data being transferred into stats and infographics on our workout apps and turning up our home heating before we start our commute – but how does this world of technological interfaces affect our actions and perceptions of self?When society relies on computer models and their interfaces to explain and predict everything from love to geopolitical conflicts, our own behaviour and choices are artificially changed. Zachary Kaiser explores the harmful social consequences of this idea - balanced against speed and ease for the user - and how design practice and education can respond positively. - Concepts of freedom vs convenience - Smart objects and manipulation - Real world information transformed into data - Technology's decisions made on our behalf
Author:
Publisher:
ISBN:
Category : Civics
Languages : en
Pages : 576
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Book Description
Author:
Publisher: John Wiley & Sons
ISBN: 1394162723
Category :
Languages : en
Pages : 418
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Book Description
