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Author: Sagarikka
Publisher: Notion Press
ISBN: 1946048801
Category : Biography & Autobiography
Languages : en
Pages : 221
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Book Description
Are grades everything? Is it fair to predict a youngster's future plainly based on some numbers? There's more to life than textbooks, and My Unskooled Year chronicles just that. The book presents a refreshing perspective of reality from the eyes of Sagarikka Sivakumar, an average student, who took a year off after her tenth standard to tread the path less taken. Follow this 15-year-old, as she invests in Stocks, goes door to door to sell products, interns with organizations in the hospitality and social sectors, hikes across mountains, makes documentaries and also studies among doing other things! It is one thing to profess and another to walk the talk. This book shares the story of many of us who have secretly aspired to, but have not dared to.
Author: Sagarikka
Publisher: Notion Press
ISBN: 1946048801
Category : Biography & Autobiography
Languages : en
Pages : 221
Get Book Here
Book Description
Are grades everything? Is it fair to predict a youngster's future plainly based on some numbers? There's more to life than textbooks, and My Unskooled Year chronicles just that. The book presents a refreshing perspective of reality from the eyes of Sagarikka Sivakumar, an average student, who took a year off after her tenth standard to tread the path less taken. Follow this 15-year-old, as she invests in Stocks, goes door to door to sell products, interns with organizations in the hospitality and social sectors, hikes across mountains, makes documentaries and also studies among doing other things! It is one thing to profess and another to walk the talk. This book shares the story of many of us who have secretly aspired to, but have not dared to.
Author: Esther Thorson
Publisher: Psychology Press
ISBN: 1134780222
Category : Business & Economics
Languages : en
Pages : 397
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Book Description
Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
Author: Sevil Yesiloglu
Publisher: Routledge
ISBN: 1000228266
Category : Business & Economics
Languages : en
Pages : 328
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Book Description
This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers – those who can impact a brand’s marketing and advertising strategies as well as build brand communities – are making extensive use of the new digital and traditional communications platforms. Influencers offer brands the ability to deliver the “right” communication and marketing messages to a specific target audience. Across four core sections, this book brings together the key theory and practical implications of this new marketing tool: how it works as part of communications campaigns, including how to select the right influencers and measure their success, the dark side of influencer marketing, and the legal and ethical framework. With contributions from authors across the globe, each chapter is also accompanied by an in- depth case study – from the Kardashians to Joe Wicks – that demonstrates how the theory translates to practice. Influencer Marketing is important reading for advanced, postgraduate and executive education students of Marketing, Digital Marketing, Marketing Communications, Brand Management and Public Relations. With its accessible style and practical content, it is also highly valuable for Marketing Communications, Branding and PR specialists.
Author: Bahaa Awwad
Publisher: Springer Nature
ISBN: 3031543793
Category :
Languages : en
Pages : 917
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Book Description
Author: Alice E. Marwick
Publisher: Yale University Press
ISBN: 0300176724
Category : Social Science
Languages : en
Pages : 369
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Book Description
Presents an analysis of social media, discussing how a technology which was once heralded as democratic, has evolved into one which promotes elitism and inequality and provides companies with the means of invading privacy in search of profits.
Author: Neal Schaffer
Publisher: HarperCollins Leadership
ISBN: 1400216370
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed. We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving. Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way. In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to: Identify,?approach, and engage the right influencers for their brand or product. Determine?what resources to put behind influencer campaigns. Manage the business side of influencer marketing, including tools that will help?measure ROI. Develop?their brand’s social media voice to become an influencer in its own right. This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology.
Author: Pauline Brown
Publisher: HarperCollins
ISBN: 0062883313
Category : Business & Economics
Languages : en
Pages : 223
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Book Description
Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world’s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence—or “the other AI,” as Brown refers to it. Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills. Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences.
Author: Brian Christian
Publisher: W. W. Norton & Company
ISBN: 039363583X
Category : Science
Languages : en
Pages : 459
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Book Description
A jaw-dropping exploration of everything that goes wrong when we build AI systems and the movement to fix them. Today’s “machine-learning” systems, trained by data, are so effective that we’ve invited them to see and hear for us—and to make decisions on our behalf. But alarm bells are ringing. Recent years have seen an eruption of concern as the field of machine learning advances. When the systems we attempt to teach will not, in the end, do what we want or what we expect, ethical and potentially existential risks emerge. Researchers call this the alignment problem. Systems cull résumés until, years later, we discover that they have inherent gender biases. Algorithms decide bail and parole—and appear to assess Black and White defendants differently. We can no longer assume that our mortgage application, or even our medical tests, will be seen by human eyes. And as autonomous vehicles share our streets, we are increasingly putting our lives in their hands. The mathematical and computational models driving these changes range in complexity from something that can fit on a spreadsheet to a complex system that might credibly be called “artificial intelligence.” They are steadily replacing both human judgment and explicitly programmed software. In best-selling author Brian Christian’s riveting account, we meet the alignment problem’s “first-responders,” and learn their ambitious plan to solve it before our hands are completely off the wheel. In a masterful blend of history and on-the ground reporting, Christian traces the explosive growth in the field of machine learning and surveys its current, sprawling frontier. Readers encounter a discipline finding its legs amid exhilarating and sometimes terrifying progress. Whether they—and we—succeed or fail in solving the alignment problem will be a defining human story. The Alignment Problem offers an unflinching reckoning with humanity’s biases and blind spots, our own unstated assumptions and often contradictory goals. A dazzlingly interdisciplinary work, it takes a hard look not only at our technology but at our culture—and finds a story by turns harrowing and hopeful.
Author: Arnt Eriksen
Publisher:
ISBN: 9781665584364
Category :
Languages : en
Pages : 216
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Book Description
Whether it is Facebook, Instagram, Google, YouTube, email marketing, or a tactical channel to boost traffic and sales, more companies want to take shortcuts to boost their brand. These methods can pay off, but they can also hurt your brand. In fact, mistakes can be almost impossible to fix. Brand You Economics highlights what influences a brand's performance so you can determine how your brand contributes to the bottom line. Based on the author's lifetime of discovering best marketing practices, it teaches you to: - humanize your brand in seven distinct ways; - leverage the power of influencer marketing; - cultivate authentic relationships; - map the customer journey. You'll learn how to find out about your audience, tell your story, and create a strong brand. By applying the book's insights and principles, you'll be able to build a brand that will outlast your lifetime. Welcome to Brand You Economics, timeless, tangible tools and principles to ensure your brand's legacy.
Author: David Fung
Publisher: Artisan
ISBN: 1579656560
Category : Design
Languages : en
Pages : 161
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Book Description
Bodhi, the Shiba Inu behind the beloved blog Menswear Dog, is here to show you how to dress like a man. Organized seasonally, The New Classics highlights the timeless, can’t-go-wrong items every man needs in his wardrobe—from a chambray shirt to a perfectly fitted peacoat (all modeled by Bodhi, of course)—and shows how to mix and match them all year long. Whatever your style dilemma, dog’s got your back! Readers will learn what to wear to a summer wedding, when to splurge (on the perfect white dress shirt) and when to save (snag your military field jacket at a thrift store), the secrets to getting the right fit, the brands that stand the test of time, the basics of clothing care, and more.
