The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans PDF Download
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Author: Robert J. Hamper
Publisher: McGraw Hill Professional
ISBN: 0071809090
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
"The marketing blueprint you need to drive corporate growth. Based on an expansive, long-term study of proven marketing plans, The Ultimate Guide to Strategic Marketing provides decision makers with the knowledge and insight they need to overhaul their marketing strategies--not just come up with short-term, quick-fix solutions. It covers virtually every topic important to marketing executives, including: Planning in the context of the global/e-commerce market environment SWOT Internal/external investment opportunities Strategic budgeting and forecasting. Robert J. Hamper is president of Robert J. Hamper & Associates, which specializes in strategic planning, and has consulted for over 18 years to Fortune 500 and mid-sized corporations"--
Author: Robert J. Hamper
Publisher: McGraw Hill Professional
ISBN: 0071809090
Category : Business & Economics
Languages : en
Pages : 321
Get Book Here
Book Description
"The marketing blueprint you need to drive corporate growth. Based on an expansive, long-term study of proven marketing plans, The Ultimate Guide to Strategic Marketing provides decision makers with the knowledge and insight they need to overhaul their marketing strategies--not just come up with short-term, quick-fix solutions. It covers virtually every topic important to marketing executives, including: Planning in the context of the global/e-commerce market environment SWOT Internal/external investment opportunities Strategic budgeting and forecasting. Robert J. Hamper is president of Robert J. Hamper & Associates, which specializes in strategic planning, and has consulted for over 18 years to Fortune 500 and mid-sized corporations"--
Author: Robert J. Hamper
Publisher: McGraw Hill Professional
ISBN: 0071809104
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
THE DEFINITIVE M ARKETING GUIDE FOR THE 21st CENTURY Everything You Need to Plan Your Strategy and Achieve Your Goals From Fortune 500 consultant Robert J. Hamper--the man who wrote the book on strategic marketing--comes a powerful new blueprint for growth in today's economy. Combining time-tested marketing tools with the latest global trends, this ready-to-use book guides you through every step of the strategy process. Packed with essential charts, forms, and fill-in questionnaires, it's the perfect planner for you and your organization--no matter how big or small. Each chapter allows you to adapt the proven principles of stragetic marketing to your company's specific needs, including a running case study so you can follow the process in action. Now more than ever, strategic marketing is the one business tool you need to succeed. LEARN HOW TO DEFINE your vision • TARGET your audience • EVALUATE your operations • PLAN your strategy • ACHIEVE your goals Based on a long-term study of proven integrated marketing plans, this step-by-step book from Fortune 500 consultant Robert J. Hamper is truly The Ultimate Guide to Strategic Marketing. Written specifically for business leaders looking for long-term strategies in a constantly evolving economy, it's the one marketing guide that lets you develop a plan that's simple, clear, practical, flexible, and workable--for you and your company. The book's interactive format makes it easy for you to: Engineer the planning process from conception to reality Conduct your own audits, self-assessments, SWOT analyses, and EA analyses Develop key market objectives--and make them happen Implement, monitor, and adjust your plan for the real world Solidify your strategy for longterm success Using the book's fill-in questionnaires and forms, you'll be able to adapt the greatest marketing tools of our time to your company's specific needs—step-by-step. Part I walks you through the entire planning process. Part II helps you evaluate the internal and external environment of your company, taking stock of resources and assessing strengths and weaknesses. Part III shows you how to develop a plan by identifying your marketing objectives and goals. Finally, Part IV gives you the tools to implement your plan using integrated computer models and other tracking techniques. Running case studies and countless examples will show you how to navigate a variety of scenarios. You'll also find helpful advice on global marketing, e-commerce, and other business tools such as product positioning, strategic gap, and strategic portfolio analysis. It's all here--everything you need to target your audience, market your product, and plan your future success--in The Ultimate Guide to Strategic Marketing.
Author: Karabi C. Bexboruah
Publisher: Edward Elgar Publishing
ISBN: 1788118677
Category : Business & Economics
Languages : en
Pages : 331
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Book Description
This peer-reviewed edited volume provides strategies and practices for teaching nonprofit management theories and concepts in the context of the undergraduate, graduate, and online classroom environments.
Author: Robert J. Kaden
Publisher: Kogan Page Publishers
ISBN: 0749458461
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
More Guerrilla Marketing Research, the follow-up title to Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. The new book focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys - and how they can do it, by asking the right questions, the right way, and effectively using the answers to make more money. Authored by Robert J.Kaden, Gerald Linda and Jay Conrad Levinson, More Guerrilla Marketing Research includes new and updated material on setting research goals and objectives; how to set a research budget; secondary research; qualitative research; research into emotions; customer satisfaction research; and the future of marketing research. This compelling book will take readers on a fascinating journey through one of the most misunderstood and under-utilized marketing techniques. The secrets unveiled and the tips offered will benefit the most sceptical business owner, manager or entrepreneur.
Author: Harry Beckwith
Publisher: Business Plus
ISBN: 0759521522
Category : Business & Economics
Languages : en
Pages : 138
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Book Description
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
Author: Gary W. Randazzo
Publisher: Business Expert Press
ISBN: 1606499610
Category : Business & Economics
Languages : en
Pages : 154
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Book Description
What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved.
Author: Hiram C. Barksdale
Publisher:
ISBN: 9780884062608
Category : Business & Economics
Languages : en
Pages : 504
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Book Description
Author: Heikki Juslin
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 616
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Book Description
Author:
Publisher:
ISBN:
Category : Small business
Languages : en
Pages : 1326
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Book Description
A guide to the information services and sources provided to 100 types of small business by associations, consultants, educational programs, franchisers, government agencies, reference works, statisticians, suppliers, trade shows, and venture capital firms.
Author: Rob Christensen
Publisher:
ISBN: 9781935689119
Category : Biography & Autobiography
Languages : en
Pages : 224
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Book Description
Be Positively Influential In Your Professional Network People buy things all the time. In fact, we love to buy things! We just don't like being manipulated or sold to. So how do you find those who want what you have to offer, and communicate value to them, without alienating them? This is literally the "Million-Dollar" question... Whether you are a "floor guy," politician, teacher, coach, consultant, employee, or entrepreneur; if you are in direct sales or service, whatever you do, your business is people. They are the lifeblood of your business. Ignore them at your peril. Take advantage of them and you will earn their distrust. How do you cultivate relationships upon which trust can be built, create an environment where sales and referrals can take place, identify when there is a real need for your product or service? The answers lie within these pages as we speak directly to the experts. Through these interviews, you will learn to relate to others in a positive way and create mutually beneficial professional networks. Features exclusive interviews with today's influential change makers: Rob McNealy, U.S. Congressional Candidate Barbara Silva, Co-Founder of Coaching Cognition Ty Tribble, Top Blogger and Social Media Entrepreneur Jason O'Toole, Network/Internet Marketer and Founder of YourProspex.com Gene Hamilton, Founder/CEO of I Take The Lead James Klingensmith, Official Alice 105.9 FM Radio Morning Show Hypnotist Noel Wu, Personal Image and Wardrobe Consultant, Designer Michael Wilson, Online Business and Marketing Strategist Ann Sieg, The Renegade Network Marketer J. Joshua Beistle, The Attraction King
