The Trans-Oceanic Marketing Channel PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The Trans-Oceanic Marketing Channel PDF full book. Access full book title The Trans-Oceanic Marketing Channel by Erdener Kaynak. Download full books in PDF and EPUB format.
Author: Erdener Kaynak
Publisher: Routledge
ISBN: 1136747117
Category : Business & Economics
Languages : en
Pages : 262
Get Book Here
Book Description
If you feel you have a disjointed, or unbalanced, view of the global system of demand and supply, you are probably correct. Most studies leave out a very important part of the system--the marketing channel. That is why Laurens van der Laan developed and wrote this book, The Trans-Oceanic Marketing Channel. To help you understand what happens to export crops, such as cocoa, coffee, cotton, groundnuts, tea, and tobacco, between their country of origin and consumer markets, this book analyzes the roles of different actors in trans-oceanic trade, inherent differences between world markets, export diversification policies, and the commercial and institutional forces at play. The Trans-Oceanic Marketing Channel will give you a strong background in marketing channel concepts, and because of its focus on the exporter rather than on the government, it will provide you with an excellent model for microanalysis. As you read about the special features of trans-oceanic trade, you will also learn about: trade associations and their role in shaping world markets for trans-oceanic crops the uneasy relationship between exporters and shipping companies the selling conduct of agricultural exporters in Africa the tendency of actors in Africa to accelerate the trans-oceanic product flow the effectiveness of export marketing boards as channel leaders private enterprise, the chief agent of development the theory of “exporter preference” The Trans-Oceanic Marketing Channel invites policymakers, international businessmen, professors, and students to examine the opportunities, problems, and policies that confront the various players in trans-oceanic trade, especially the exporters. As the book discusses the divergent institutional arrangements in the world markets for agricultural products and their differential effect on African exports, you will become keenly aware of how vertical marketing systems differ from conventional marketing channels. No other book brings together the three fundamental sections of export agriculture, the country of production, the channel through which the products flow, and the country of destination, to provide you with a complete understanding of trans-oceanic marketing.
Author: Erdener Kaynak
Publisher: Routledge
ISBN: 1136747117
Category : Business & Economics
Languages : en
Pages : 262
Get Book Here
Book Description
If you feel you have a disjointed, or unbalanced, view of the global system of demand and supply, you are probably correct. Most studies leave out a very important part of the system--the marketing channel. That is why Laurens van der Laan developed and wrote this book, The Trans-Oceanic Marketing Channel. To help you understand what happens to export crops, such as cocoa, coffee, cotton, groundnuts, tea, and tobacco, between their country of origin and consumer markets, this book analyzes the roles of different actors in trans-oceanic trade, inherent differences between world markets, export diversification policies, and the commercial and institutional forces at play. The Trans-Oceanic Marketing Channel will give you a strong background in marketing channel concepts, and because of its focus on the exporter rather than on the government, it will provide you with an excellent model for microanalysis. As you read about the special features of trans-oceanic trade, you will also learn about: trade associations and their role in shaping world markets for trans-oceanic crops the uneasy relationship between exporters and shipping companies the selling conduct of agricultural exporters in Africa the tendency of actors in Africa to accelerate the trans-oceanic product flow the effectiveness of export marketing boards as channel leaders private enterprise, the chief agent of development the theory of “exporter preference” The Trans-Oceanic Marketing Channel invites policymakers, international businessmen, professors, and students to examine the opportunities, problems, and policies that confront the various players in trans-oceanic trade, especially the exporters. As the book discusses the divergent institutional arrangements in the world markets for agricultural products and their differential effect on African exports, you will become keenly aware of how vertical marketing systems differ from conventional marketing channels. No other book brings together the three fundamental sections of export agriculture, the country of production, the channel through which the products flow, and the country of destination, to provide you with a complete understanding of trans-oceanic marketing.
Author: H. Laurens van der Laan
Publisher: Routledge
ISBN: 0429863187
Category : Business & Economics
Languages : en
Pages : 208
Get Book Here
Book Description
First published in 1999, this volume explores how African agriculture has always had a strong appeal for the people of the Netherlands. This is due to (1) a long-established interest in tropical agriculture going back to the days when Indonesia was a Duth colony; (2) a broad-based desire to help the Third World; and (3) the view that Tropical Africa is highly dependent on agriculture. As practical expertise in Africa and systematic research on African agriculture grew, specialization became both possible and necessary. This volume reflects the specialization in marketing which has been welcomed by economists, geographers and scholars of agricultural marketing. In addition to a general introductory chapter, this book includes five contributions on staple food grains, two on export crops, two on cattle and one on horticulture. Nine of the chapters are country-specific, covering Benin, Burkina Faso, Cameroon, Cȏte d’Ivoire, Ghana, Kenya, Sierra Leone, Tanzania and Zambia.
Author: Ruerd Ruben
Publisher: BRILL
ISBN: 908686600X
Category : Business & Economics
Languages : en
Pages : 309
Get Book Here
Book Description
"International supply chains of vulnerable tropical food products face major problems in the fields of quality performance and coordination between supply chain partners. Degradation and variability of quality, segmentation of supply networks and scattered production by smallholder producers could severely hinder reliable deliveries at required standards. Concerted efforts for improving governance regimes and management practices are required to enhance supply chain performance. This book provides a comprehensive overview of the interfaces between market outlet choice, supply chain governance, quality management and value added distribution. Main attention is given to better incentives and transparency in contracts and bargaining procedures that could contribute to reduced transaction costs and risk, as well as techno-managerial strategies for improving both quality and value added. The editors present an integrated interdisciplinary framework for the simultaneous analysis of technical, managerial and socio-economic dimensions of international supply chain originating in developing countries. Selected case studies based on extensive field research highlight in Costa Rica (mango and pepper), Ivory Coast (pineapples), Kenya (fish), Ethiopia (dairy), Ghana (cocoa), India (cashew) and China (vegetables and pork) provide detailed insights in different options for enhancing integrated quality management and supply chain coordination. Professionals and practioners involved in the design, management and assessment of (inter)national supply chains for tropical products will particularly benefit from this unique collection."
Author: Erdener Kaynak
Publisher: Routledge
ISBN: 1135188173
Category : Business & Economics
Languages : en
Pages : 252
Get Book Here
Book Description
Develop a network of successful business relationships in China! This systematic study of the Chinese concept of guanxi--broadly translated, ”personal relationship” or ”connections”--offers a comprehensive social and professional model for doing business in China. In addition to a clear analysis of the origins and meanings of this vital concept, Guanxi: Relationship Marketing in a Chinese Context empowers you with practical tools for establishing guanxi in order to facilitate successful business relationships. Guanxi is based on an original research study as well as the authors’twenty years of experience of doing business in China. Their understanding of the implications of face, favor, reciprocity, honor, and interconnectedness--all vital parts of guanxi--will enable you to understand the unstated assumptions of Chinese business culture. Moreover, the book discusses the legal implications of guanxi as well as cultural expectations. This valuable handbook offers a wealth of information on guanxi: case studies of guanxi in action managerial implications of saving face and reciprocity measuring guanxi quality and performance indicators step-by-step instructions for building guanxi detailed strategies for penetrating the Chinese market Guanxi is an indispensable tool for anyone wanting to do business in China, for students of international business or Chinese culture, and for scholars interested in international business culture.
Author: Zak Karamally
Publisher: Routledge
ISBN: 1317790049
Category : Business & Economics
Languages : en
Pages : 213
Get Book Here
Book Description
Exporting is a dynamic area of commerce that is often misunderstood. However, it takes know-how to gain a profit. Export Savvy: From Basics to Strategy explains export management in its full context from the concepts of international trade to the key elements that influence and comprise its effectiveness. This understanding will help you make better decisions so you can maximize your potential in international markets. Export Savvy is a comprehensive book that fills in the gaps left by other books on this subject. While these books concentrate on the mundane tools and techniques of exporting, Export Savvy relates the export experience to the totality of the commercial experience. The “foreignness” of exporting is framed in familiar notions enabling you to conceive or create an export program that is uniquely your own. In simple language, this innovative book breaks exporting down into ten easy-to-understand aspects: the concepts and “economics” of international trade the perspective and influence of governments tariffs and other impediments to the export transaction the impact of foreign currencies methods of payment and collection the physical movement of goods to the customer controls imposed on exports for national security and other national policy reasons cultural barriers and related considerations the uniqueness of marketing beyond one's national boundaries the legal environment and issues affecting the exporter With the proven knowledge in Export Savvy, you can make exporting an extension of your domestic business experience. You will feel free to approach exporting confidently and strategically to maximize your profits in this important area of business. Visit the book's website at http://www.exportsavvy.com
Author: Kamal Dean Parhizgar
Publisher: Routledge
ISBN: 1135187134
Category : Business & Economics
Languages : en
Pages : 475
Get Book Here
Book Description
Resolve cross-cultural communication issues with your business suppliers, customers, and staff! Because of the rapid growth of multinational corporations and the World Wide Web, global interdependence is no longer a matter of ideology or choice, but an inescapable reality. Multicultural Behavior and Global Business Environments teaches managers both practical techniques and theoretical insights for working with people from diverse cultures in home and host countries. Managers who ignore or dismiss cultural differences may find themselves alienating customers and employees, fumbling negotiations, and ultimately losing sales. In contrast, those who are willing to see the world from different perspectives may spot fresh opportunities. Bringing multiple cultures together results in synergy, in which two combined energies multiply and reinforce one another. Multicultural Behavior and Global Business Environments tells you not only how to create synergy, but also how to profit from it.Multicultural Behavior and Global Business Environments offers practical features to help students and managers understand diverse cultures, including: charts, maps, and tables showing specific cultural divergences detailed discussions of relevant theories in psychology, management, and ethics exercises and self-tests clear, skill-based objectives for each chapter definitions of the terms and processes of multiculturalization In the modern world, the key to prosperity--or failure--in the global marketplace is awareness of cultural differences. Multicultural Behavior and Global Business Environments offers a sweeping multidisciplinary inventory of facts, theories, and practical ideas for making multiculturalism work. This comprehensive volume is a crucial resource for every manager who belongs to a multinational organization, as well as students of both domestic and international business, political science, international relations, public administration, and educational administration.
Author: Erdener Kaynak
Publisher: Routledge
ISBN: 1136782532
Category : Business & Economics
Languages : en
Pages : 356
Get Book Here
Book Description
Create a successful strategy for competition in the global marketplace!Globalization of Business: Practice and Theory will give executives and business students a current, in-depth look at ways to become globally competitive in today's complex market. This essential guide offers you insight into issues every global businessperson needs to
Author: Erdener Kaynak
Publisher: Routledge
ISBN: 1136776370
Category : Business & Economics
Languages : en
Pages : 160
Get Book Here
Book Description
Japan and China: The Meeting of Asia’s Two Economic Giants analyzes the new and changing relationship between the two nations and the rest of the world that may shape a new economic landscape for Asia in the 21st century. Managers and employees of multinational firms, as well as students interested in international business, will learn about the cultural ties between the two countries and how traditions have shaped management methods and work ethics. Understanding the cultures and traditions of each country will help you improve business relations with Japanese or Chinese firms. It will also help you compete with these firms in the international business arena. Japan and China: The Meeting of Asia’s Two Economic Giants is based on an extensive survey of current literature, personal observations, and case studies researched by the author. Containing first-hand information on the interworkings of old and new Japanese and Chinese business practices, this book unveils some of the myths behind Japanese-style management and Chinese business methods. In light of increased cooperation between the nations, Japan and China: The Meeting of Asia’s Two Economic Giants discusses some of the barriers to business between the two countries and what effects these barriers can have individually on China, Japan, and other nations. In addition, the text contains suggestions for further improvement of business relations between China and Japan by examining: China’s current drive to learn and adapt some of the West’s modern management knowledge and technology and to re-examine ancient military strategies relating to business ways to improve working relations between Japanese managers and Chinese workers how to make Japanese-style Human Resource Management (HRM) understandable to other countries the effect that disappearing Japanese style management practices, such as lifetime employment and seniority-based promotion/pay systems, have on Japanese businesses societal differences that add difficulty to business relations between China and Japan Featuring unique, first-hand accounts and insights into Japanese and Chinese business practices, Japan and China: The Meeting of Asia’s Two Economic Giants will keep you informed of the changing world of international business as it approaches the 21st century.
Author: Erdener Kaynak
Publisher: Routledge
ISBN: 1134730543
Category : Business & Economics
Languages : en
Pages : 512
Get Book Here
Book Description
Learn the ins and outs of the export-import business! Export-Import Theory, Practices, and Procedures is a comprehensive and in-depth analysis of international trade theories and techniques. International trade professionals, researchers, students, and members of chambers of commerce will benefit from concepts and theories that explain international trade operations and give clearly defined goals and procedures for your business. This excellent text offers chapter summaries, references, World Wide Web addresses, and features learning aids such as figures, tables, vignettes, and other illustrations to help you compete in the global marketplace and better educate students in the field. With this informative text, you will explore trade agreements such as the GATT/WTO, NAFTA, and the European Economic Community (EEC), and how they affect trade. For example, you will read about the investment and intellectual property policies, as well as rules on government procurements, safeguards, and services of NAFTA. Export-Import Theory, Practices, and Procedures examines export-import marketing and strategy concepts from setting up businesses to solving typical international logistics and transportation questions. Other areas you will examine include: documentation, risks, and different forms of insurance price setting in international trade export sales contracts documenting export-import trade the risks of foreign trade exchange rates and international trade methods of payment for exporting and importing goods the benefits and theories of countertrade the entry process for imports import relief to domestic industry Export-Import Theory, Practices, and Procedures covers everything you need to know to start and run an export-import business. With over 100 tables and figures and a plethora of Web sites and Internet addresses to visit, this excellent text assists you in understanding the theories, practices, and procedures of exporting and importing to help you make informed and profitable business decisions.
Author: Huang Quanyu
Publisher: Routledge
ISBN: 1136592571
Category : Business & Economics
Languages : en
Pages : 344
Get Book Here
Book Description
Knowledgeable decision making not only saves you time, money, and effort, but also leads you to extra opportunities. Business Decision Making in China improves your business acumen by showing you who (in itals) is involved in business decision making, how (in itals) decisions have been made, what (in itals) the characteristics and strategies of Chinese decision making are, and why (in itals) decision making has followed certain patterns in China. Practitioners, consultants, and government officials who are involved in business with China as well as academicians researching or teaching about business in East Asia will find this book to be an invaluable resource. Business Decision Making in China introduces you to such subjects as Chinese organizational structures and relationships, tactics of decision making, and traditional Chinese culture. Other vital topics you learn about include: the pros and cons of joint venture enterprises in China the climate for foreign banks operating in China the importance of saving face the concept of “the golden mean” the unity of opposites (Yin-Yang) the 4 realms of Chinese managers’daily affairs modes of thinking (universality versus individuality, thinking in images, understanding abstract thoughts) the parallels between the 5 elements (metal, wood, water, fire, earth) and the 4 P’s (product, price, promotion, place) As a guidebook for Chinese business, Business Decision Making in China addresses the broad and integrative discipline of decision making and helps Western business people (who have an entirely different set of patterns, styles, processes, philosophical thoughts, and tactics of decision making) to adapt to their Chinese business partners’or opponents’decision making. Since this book explains the profound process of Chinese decision making in uncomplicated terms and practical business experiences, readers will be able to apply their new knowledge to their long-range strategic planning, to skillfully solving their daily problems or questions, and to wisely avoiding losses from a multitude of potential pitfalls.
