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The Townsend Method of Mass Persuasion and the Townsend Method of Advertising Evaluation

The Townsend Method of Mass Persuasion and the Townsend Method of Advertising Evaluation PDF Author: William Subers Townsend
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 416

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Book Description

The Townsend Method of Mass Persuasion and the Townsend Method of Advertising Evaluation

The Townsend Method of Mass Persuasion and the Townsend Method of Advertising Evaluation PDF Author: William Subers Townsend
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 416

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Book Description

Extra sales from your advertising at no extra cost

Extra sales from your advertising at no extra cost PDF Author: William Subers Townsend
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 24

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Book Description

The Formulation of a Method of Evaluating the Effectiveness of Weekly Newspaper Retail Advertising and a Test of the Reliability of the Method Using a Sample of Iowa Weekly and Semi-weekly Newspapers

The Formulation of a Method of Evaluating the Effectiveness of Weekly Newspaper Retail Advertising and a Test of the Reliability of the Method Using a Sample of Iowa Weekly and Semi-weekly Newspapers PDF Author: Robert Paul Ames
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 420

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Book Description

Domestic Commerce Series

Domestic Commerce Series PDF Author:
Publisher:
ISBN:
Category : Commerce
Languages : en
Pages : 278

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Market Research Sources

Market Research Sources PDF Author: United States. Bureau of Foreign and Domestic Commerce
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 278

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Book Description

The strategy of persuasion

The strategy of persuasion PDF Author: Arthur E. Meyerhoff
Publisher:
ISBN:
Category :
Languages : en
Pages : 200

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Catalogue of Title-entries of Books and Other Articles Entered in the Office of the Librarian of Congress, at Washington, Under the Copyright Law ... Wherein the Copyright Has Been Completed by the Deposit of Two Copies in the Office

Catalogue of Title-entries of Books and Other Articles Entered in the Office of the Librarian of Congress, at Washington, Under the Copyright Law ... Wherein the Copyright Has Been Completed by the Deposit of Two Copies in the Office PDF Author: Library of Congress. Copyright Office
Publisher:
ISBN:
Category : American drama
Languages : en
Pages : 806

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Catalog of Copyright Entries. Part 1. [B] Group 2. Pamphlets, Etc. New Series

Catalog of Copyright Entries. Part 1. [B] Group 2. Pamphlets, Etc. New Series PDF Author: Library of Congress. Copyright Office
Publisher:
ISBN:
Category :
Languages : en
Pages : 812

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Book Description

Persuasion in Advertising

Persuasion in Advertising PDF Author: John O'Shaughnessy
Publisher: Psychology Press
ISBN: 9780415322232
Category : Business & Economics
Languages : en
Pages : 246

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Book Description
Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, this book also provides concrete empirical research that is uniquely incorporated into a marketing textbook format. The authors cover topics including: difficulties of persuasion, rationality and emotion in persuasion, positive reinforcement techniques and cognitive approaches to persuasion. To illuminate these theories, the authors include original case-studies on campaigns as diverse as Death Cigarettes, Mecca Cola, The Oxo Family and Renault Clio, as well as recent advertisements from BMW, McDonalds, Omega and Silk Cut. A genuinely fresh text on the art of persuasion in advertising, this book is essential reading for all marketing students and academics.

Marketing/communications

Marketing/communications PDF Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1808

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Book Description