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Author: Joep Cornelissen
Publisher: SAGE
ISBN: 1446209407
Category : Business & Economics
Languages : en
Pages : 297
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Book Description
The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. New to the Third Edition: - New chapters on strategic planning and campaign management, research and measurement and CSR and community relations - Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding - Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization. - New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters. - Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book. - Online teaching material for lecturers and students including: instructors manual, PowerPoint slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web links Praise for the Second Edition: "This is a must-have reference book for Chief Executives, Finance Directors, Corporate Communicators and Non-executive Directors in this "involve me" era of stakeholder engagement and corporate communications. How I wish I had had this book on my desk as a Chief Reputation Officer!" - Mary Jo Jacobi, Former Chief Reputation Officer of HSBC Holdings, Lehman Brothers and Royal Dutch Shell 'This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business' - Ian Wright, Corporate Relations Director, Diageo
Author: Joep Cornelissen
Publisher: SAGE
ISBN: 1446209407
Category : Business & Economics
Languages : en
Pages : 297
Get Book Here
Book Description
The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. New to the Third Edition: - New chapters on strategic planning and campaign management, research and measurement and CSR and community relations - Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding - Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization. - New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters. - Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book. - Online teaching material for lecturers and students including: instructors manual, PowerPoint slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web links Praise for the Second Edition: "This is a must-have reference book for Chief Executives, Finance Directors, Corporate Communicators and Non-executive Directors in this "involve me" era of stakeholder engagement and corporate communications. How I wish I had had this book on my desk as a Chief Reputation Officer!" - Mary Jo Jacobi, Former Chief Reputation Officer of HSBC Holdings, Lehman Brothers and Royal Dutch Shell 'This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business' - Ian Wright, Corporate Relations Director, Diageo
Author: Alan T. Belasen
Publisher: SAGE
ISBN: 141295035X
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
Corporate communication is a dynamic interplay of complementary and often competing orientations. This book offers a coherent, integrative approach by examining the topic and tasks from the framework of the competing values perspective.
Author: Otto Lerbinger
Publisher: John Wiley & Sons
ISBN: 1119471370
Category : Language Arts & Disciplines
Languages : en
Pages : 360
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Book Description
Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process. Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making. Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issues Emphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainable Demonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planning Emphasizes the critical importance of relationships to corporations and their effect on reputation Provides numerous examples of cases of global problems and how corporations have responded to them Corporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media.
Author: Craig E. Carroll
Publisher: John Wiley & Sons
ISBN: 1119061237
Category : Social Science
Languages : en
Pages : 656
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Book Description
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation
Author: Sandra Oliver
Publisher: Routledge
ISBN: 1134314485
Category : Business & Economics
Languages : en
Pages : 479
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Book Description
A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking a refreshing interdisciplinary approach, it is an essential reference, offering in-depth analysis and contemporary case studies.
Author: S.M. Stocklmayer
Publisher: Springer Science & Business Media
ISBN: 9401006202
Category : Science
Languages : en
Pages : 314
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Book Description
This book provides an overview of the theory and practice of science communication. It deals with modes of informal communication such as science centres, television programs, and journalism and the research that informs practitioners about the effectiveness of their programs. It aims to meet the needs of those studying science communication and will form a readily accessible source of expertise for communicators.
Author: Sandra Oliver
Publisher: Kogan Page Publishers
ISBN: 9780749423735
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Oliver presents an academic commentary and literature review on theoretical concepts of integrated corporate communication, stressing the importance of two way communication and of developing a better understanding of the priorities of others.
Author: Linjuan Rita Men
Publisher: Springer Nature
ISBN: 3030782131
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
This edited book delves into important current issues and trends in internal communication from a strategic communication perspective. It presents recent research findings, theories, best practices, and cases in internal communication on a global scale. The book discusses emerging and important long-standing issues in-depth, including topics such as employee advocacy, internal social media, internal issue management and crisis communication, employee activism, purposeful communication, leadership communication, internal CSR communication, cross-cultural/global internal communications, internal communication, and employee well-being. Within these topics, the chapters address the function of internal communications in contemporary times, the role of leaders, how to integrate emerging technologies, building an internal brand, and measuring the effectiveness of internal communication. This book will be a comprehensive source on internal communication, especially on its new theoretical development related to the emerging issues and trends, best practices, and future directions for research and practice.
Author: Thomas E. Harris
Publisher: Routledge
ISBN:
Category : Business & Economics
Languages : en
Pages : 528
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Book Description
This volume bridges the gap between practicing organizational communication consultants, organizational communication courses, and the student. Combining theory with actual applied communication practices, the text is based on the integration of perspectives, principles, and pragmatics rather than case studies and insights. In-depth examination is provided for verbal and nonverbal communication, channels, networks, listening, symbolic behavior, interpersonal and small group communication, leadership, conflict management, motivation, and new communication technologies. The coverage is current, incorporating vital organizational issues such as empowering, self-directed work units, and human-computer interfaces. Applied Organizational Communicationprovides a thorough analysis of the forces and influences in organizational communication. This text: *explains the impact of critical environmental influences on all levels; *provides extensive discussion of teams, leadership, technology, listening, and interpersonal communication; *offers current analysis, utilizing a broad base of information and research; and *Establishes links between organizational communication and perceptions, theory, networks, and symbolic behavior. Building on the successful foundation of the first volume, this second edition has been thoroughly revised, reflecting the current state of organizational communication theory and research. Highlights of this edition include: *extensive topical coverage; *integrated discussion of change, diversity, and digital age issues in all chapters; *updated analysis of major issues and influences in organizational communication; and *real-world examples. As an accessible and practical examination of organizational communication, this textbook is an excellent course text and serves as a valuable resource. It is intended for use in organizational communication, leadership, organizational development, and organizational intervention courses at the advanced undergraduate and graduate levels.
Author: Cayce Myers
Publisher: Routledge
ISBN: 135103300X
Category : Business & Economics
Languages : en
Pages : 267
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Book Description
This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, and corporate communication to entertainment. Author Cayce Myers examines the institutional pressures, including financial, legal, and ethical considerations, that have shaped public relations and have led to the parameters in which the practice is executed today, exploring the role that underrepresented groups and sectors (both in the U.S. and internationally) played in its formation. The book presents the diversity and nuance of public relations practice while also providing a cohesive narrative that engages readers in the complex development of this influential profession. Public Relations History is an excellent resource for upper-level undergraduate and graduate courses covering public relations theory, management, and administration; mass communication history; and media history.
