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Author: Larry Elin
Publisher: Addison-Wesley Longman
ISBN: 9780205365388
Category : Television advertising
Languages : en
Pages : 0
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Book Description
Designing and Producing the Television Commercial explains the business, art, and technology of creating a commercial from the development of the client's message to postproduction. This text is ideal for readers who want to become producers, directors, or writers at an advertising agency, production company, or with an advertiser.
Author: Larry Elin
Publisher: Addison-Wesley Longman
ISBN: 9780205365388
Category : Television advertising
Languages : en
Pages : 0
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Book Description
Designing and Producing the Television Commercial explains the business, art, and technology of creating a commercial from the development of the client's message to postproduction. This text is ideal for readers who want to become producers, directors, or writers at an advertising agency, production company, or with an advertiser.
Author: Albert C. Book
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
Author: Harry Wayne McMahan
Publisher:
ISBN:
Category : Television advertising
Languages : en
Pages : 200
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Book Description
Author: Harry Wayne McMahan
Publisher: Forgotten Books
ISBN: 9781330293560
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
Excerpt from The Television Commercial How to Create and Produce, Effective Tv Advertising The first edition of this book expressed a debt to the 200 advertising and film men who had made suggestions and criticisms of a prepublication edition. On this new enlarged edition, the debt is more than doubled, for specific help has come from every phase of this growing industry. More than 100 new production still have been added, bringing the total to 189. The extensive photo credit list appears at the end of the book. To the advertising agencies and advertisers, my debt obviously extends. At McCann-Erickson, Inc., where I supervised TV commercial production during the period their annual electronic billing rose from $20,000,000 to $105,000,000, special seminars and day-to-day production problems forced the creation of much of the new material; especially Chapter 17, which started as a check-list for McCann's London office as Britain went into commercial TV. I am likewise indebted to Television Magazine for the right to reprint from my monthly column, as well as to other trade magazines for permission to reprint earlier articles. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Harry Wayne McMahan
Publisher:
ISBN:
Category : Television advertising
Languages : en
Pages : 177
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Book Description
Author: Albert C. Book
Publisher:
ISBN:
Category : Television advertising
Languages : en
Pages : 160
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Book Description
Author: Gary D. Rhodes
Publisher: Edinburgh University Press
ISBN: 1474460704
Category : Performing Arts
Languages : en
Pages : 208
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Book Description
The American television commercial has an aesthetic and historical dynamic linking it directly to cinematic and media cultures. Consuming Images: Film Art and the American Television Commercial establishes the complex vitality of the television commercial both as a short film and as an art form. Through close and comparative readings, the book examines the influence of Hollywood film styles on the television commercial, and the resulting influence of the television commercial on Hollywood, exploring an intertwined aesthetic and technical relationship. Analysing key commercials over the decades that feature new technologies and film aesthetics that were subsequently adopted by feature filmmakers, the book establishes the television commercial as a vital form of film art.
Author: Hooper White
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
Praise for "How to Produce Effective TV Commercials" Hooper White is unique in the world of television production. In addition to being a great creative, he understands the business side of production. He has produced some of the all-time great commercials and has helped us through the intricacies of the cost of television commercials." -- John E. Ruhaak, Vice President Advertising and Promotion, United Airlines Hooper White is indeed a rare avis . . . a commercial producer who is neither an agency salesman/an apologist nor a client cost-cutting crusader. His book is excellent for both the novice and the experienced practitioner." -- Rob Klugman, Vice President Corporate Development, Adolph Coors Brewing Company "For many years Hooper White has enhanced the impact and cost-effectiveness of our TV commercials. The latest edition of his book is very comprehensive, readable, up-to-the-minute, and based on years of hands-on experience. It's simply the best reference of its kind." -- Jay Qualman, General Director of Advertising Buick Motor Division, General Motors Corporation
Author: Lawrence R. Samuel
Publisher: University of Texas Press
ISBN: 9780292777637
Category : Performing Arts
Languages : en
Pages : 292
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Book Description
"If there was a book like Brought to You By when I came into the advertising business, it would have saved me ten years of hard knocks. I plan to buy it by the box load and hand it out as my gift to any young person who expresses interest in getting into the advertising business." ?Jerry Della Femina, President, Jerry Della Femina & Partners "The most exciting and comprehensive explanation of how a single medium rose to be one of the most definitive forces in our culture." ?John Gerzema, Managing Director, Fallon NYC "A fun-filled journey of reminiscences for those of us old enough to remember the early days of TV advertising. Samuel also provides a powerful analogy that puts the roles of regulation, freedom, and the profit motive of the Internet in perspective." ?Paul J. Groncki, Ph.D., VP, Director of Marketing Research, J.P. Morgan "Incredibly thought-provoking for anyone interested in the shaping of our commercial culture." ?Megan Kent, Executive Director, Brand Planning, Bozell Worldwide "All scholars interested in how and why advertisers used commercials to advance a triumphant and optimistic American Way will find Brought to You By an exciting read." ?Lary May, Professor of American Studies, University of Minnesota "This important book examines and credits, warts and all, the undeniable engine behind our country's thirst for growth and belief in endless possibilities?the television commercial." ?Mark R. Morris, Chairman, Bates North America "For the general reader or the specialist seeking to understand the commercial roots of our experience economy, I cannot imagine a more perceptive guide." ?John F. Sherry, Jr., Professor of Marketing, Northwestern University "Fascinating reading, capturing a pivotal moment in the shaping of the most powerful generation in history, baby boomers." ?Benny Sommerfeld, Business Development Manager, Volvo Cars N.A.
Author: Charles Anthony Wainwright
Publisher:
ISBN:
Category : Television advertising
Languages : en
Pages : 332
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Book Description
