The Tata Nano. The Analysis of India's innovative automotive industrie PDF Download
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Author: Eva Verešová
Publisher: GRIN Verlag
ISBN: 3668379459
Category : Business & Economics
Languages : en
Pages : 24
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Book Description
Seminar paper from the year 2012 in the subject Economics - Innovation economics, grade: Ausgezeichnet, 1.0, Fachhochschule des bfi Wien GmbH (Technisches Vertriebsmanagement), course: Innovationsmanagement, language: English, abstract: The purpose of this work is a critical analysis of an innovation in the automotive industry, the Tata Nano, the world’s cheapest car unveiled by Tata Motors in 2008. It describes the disruptive product innovation and the company marketing strategy with regard to the fact that the Tata Nano was launched in a low-income country. The focus is on the product design, pricing, promotion, and distribution. The work also includes a failure analysis and examines the reasons why the predicted sales of 20.000 cars per month were not achieved. It also investigates which measures were taken to eliminate those failures.
Author: Eva Verešová
Publisher: GRIN Verlag
ISBN: 3668379459
Category : Business & Economics
Languages : en
Pages : 24
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Book Description
Seminar paper from the year 2012 in the subject Economics - Innovation economics, grade: Ausgezeichnet, 1.0, Fachhochschule des bfi Wien GmbH (Technisches Vertriebsmanagement), course: Innovationsmanagement, language: English, abstract: The purpose of this work is a critical analysis of an innovation in the automotive industry, the Tata Nano, the world’s cheapest car unveiled by Tata Motors in 2008. It describes the disruptive product innovation and the company marketing strategy with regard to the fact that the Tata Nano was launched in a low-income country. The focus is on the product design, pricing, promotion, and distribution. The work also includes a failure analysis and examines the reasons why the predicted sales of 20.000 cars per month were not achieved. It also investigates which measures were taken to eliminate those failures.
Author: Kevin Freiberg
Publisher: Thomas Nelson Inc
ISBN: 1595554424
Category : Business & Economics
Languages : en
Pages : 562
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Book Description
Nanovation is a story of how a little car is teaching the world to think big. One dreary, rainy morning in India, Ratan Naval Tata, the Chairman of the Tata Group, was driving to work, right behind a family of four. It wasn’t an unfamiliar sight, all four of them crammed onto a single scooter, trying to get to school and work. Then it happened—a busy intersection, a slick road, and down they went, scooter one direction, family members the other. Fortunately, no one was seriously hurt because the congested traffic had been moving so slowly. But it gave new impetus to an idea Tata had been working on: as the chairman of a car company, how could he get Indian families off scooters and into something safer that they could afford? Today we have the answer, and it’s called the Nano, the least expensive—and arguably most significant—car in the world. Nanovation is not only the story of one car; it represents the leading edge of a revolution in business thinking and design that will have a profound effect on everything that comes after it, not just in the automotive industry, not just in India, but in every industry around the world.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 81
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Book Description
Author:
Publisher:
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Category : Automobile industry and trade
Languages : en
Pages : 26
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Book Description
Author: Pradeep Thakur
Publisher:
ISBN: 9788182743847
Category : Automobile industry and trade
Languages : en
Pages : 198
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Book Description
Author: Henning Breuer
Publisher:
ISBN:
Category :
Languages : en
Pages : 18
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Book Description
The role of values and changing values in innovation is not yet well understood. The case of the Tata Nano allows elaborating upon the potentials and risks of values-based innovation through a longitudinal analysis of three stages process: 1) Development guided by the top management vision of safe and affordable mobility for Indian "scooter families", 2) market entry suffering from a mismatch between customer values, value proposition and marketing measures, and 3) market penetration based on repositioning the product as a smart, modern city car for young achievers. Reconstructing the case helps us to further differentiate the values-based innovation framework, and to understand the impact of diverse stakeholder values on product innovation success. Lessons learned emphasize the need to actively manage stakeholder values, and to make every business model component fit not only to one another, but also to stakeholder values and to the purpose of the whole endeavour.
Author: Rajnish Tiwari
Publisher: Springer Science & Business Media
ISBN: 3319020668
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions. The authors question the conventional wisdom and propose updates and extensions to the lead market theory to better reflect the changing ground realities on ground.
Author: Radhakanta Rana
Publisher: Woodhead Publishing
ISBN: 0081006535
Category : Technology & Engineering
Languages : en
Pages : 481
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Book Description
Automotive Steels: Design, Metallurgy, Processing and Applications explores the design, processing, metallurgy, and applications of automotive steels. While some sheet steels are produced routinely in high volume today, there have been significant advances in the use of steel in the automotive industry. This book presents these metallurgical and application aspects in a way that is not available in the current literature. The editors have assembled an international team of experts who discuss recent developments and future prospects for automotive steels, compiling essential reading for both academic and industrial metallurgists, automotive design engineers, and postgraduate students attending courses on the metallurgy of automotive materials. Presents recent developments on the design, metallurgy, processing, and applications of automotive steels Discusses automotive steels that are currently in the early stages of research, such as low-density and high modulus steels that are driving future development Covers traditional steels, advanced high strength steels, elevated Mn steels and ferrous composite materials
Author: Harish Bhat
Publisher: Penguin UK
ISBN: 9351182991
Category : Business & Economics
Languages : en
Pages : 37
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Book Description
When Tata Indica was first launched, it was more than just about another car entering the Indian automobile market. It was the launch of India's very first indigenous car, which eventually led to Tata Motors becoming one of the most trusted automobile companies in the country. Along with understanding step-by-step details about the making of the car, the book goes on to talk about how the car was received by the Indian masses, which eventually helped the growth of the Tata Group. Read on, as Harish Bhat, brand custodian of the Tata Group, details the many snippets that aided in the creation of the car, while also discussing the political, cultural and global influence it had on the country, by helping India carve a place for itself in the automobile industry.
Author: Kung-Chung Liu
Publisher: Springer Nature
ISBN: 981138102X
Category : Law
Languages : en
Pages : 513
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Book Description
This open access book analyses intellectual property codification and innovation governance in the development of six key industries in India and China. These industries are reflective of the innovation and economic development of the two economies, or of vital importance to them: the IT Industry; the film industry; the pharmaceutical industry; plant varieties and food security; the automobile industry; and peer production and the sharing economy. The analysis extends beyond the domain of IP law, and includes economics and policy analysis. The overarching concern that cuts through all chapters is an inquiry into why certain industries have developed in one country and not in the other, including: the role that state innovation policy and/or IP policy played in such development; the nature of the state innovation policy/IP policy; and whether such policy has been causal, facilitating, crippling, co-relational, or simply irrelevant. The book asks what India and China can learn from each other, and whether there is any possibility of synergy. The book provides a real-life understanding of how IP laws interact with innovation and economic development in the six selected economic sectors in China and India. The reader can also draw lessons from the success or failure of these sectors.
