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Author: Fred A. Kuglin
Publisher: AMACOM Div American Mgmt Assn
ISBN: 9780814405956
Category : Business & Economics
Languages : en
Pages : 286
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Book Description
Publisher Fact Sheet. Shows executives & managers involved in manufacturing supply chains how to create cost-effective, state-of-the-art fulfillment capabilities.
Author: Fred A. Kuglin
Publisher: AMACOM Div American Mgmt Assn
ISBN: 9780814405956
Category : Business & Economics
Languages : en
Pages : 286
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Book Description
Publisher Fact Sheet. Shows executives & managers involved in manufacturing supply chains how to create cost-effective, state-of-the-art fulfillment capabilities.
Author: Nick Wreden
Publisher: Kogan Page Publishers
ISBN: 9780749450182
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
Profit Brand presents a results-driven view of branding that any CEO or CFO would applaud. While branding strategies often concern themselves with "awareness," "visibility," "impact," and "image," author Nick Wreden shifts the focus to the bottom line. He offers a comprehensive metrics-based approach to branding that allows companies to link branding activities directly with profits. Wreden looks at the inefficiencies of traditional branding strategies that stress customer acquisition over customer retention. Customer loyalty, he argues, is the key to delivering profitability. With this in mind, he explores loyalty schemes, the need to own the customer experience, and the means of leveraging allies as brand ambassadors. He covers topics such as segmentation, optimization, pricing, and communication strategies and explores accountability systems such as six sigma, CRM, and scorecards. Citing examples from global brands such as IBM, Disney, Amex and KLM, the book highlights marketing practices both good and bad.
Author: Kevin P. McCormack
Publisher: CRC Press
ISBN: 1040179827
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
With future competitive landscape shifting from competition between companies themselves to trading partner networks, understanding and mastering process design and change is becoming more critical than ever. In order to succeed, companies are starting to weave their key business processes into hard-to-imitate strategic capabilities that distinguis
Author: Asbjørn Rolstadås
Publisher: Springer Science & Business Media
ISBN: 1447129547
Category : Technology & Engineering
Languages : en
Pages : 229
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Book Description
All companies which reach a critical size are faced with outsourcing decisions that can increase the value of their products and services primarily through lower costs, greater reliability and improved efficiency. Successful outsourcing decisions have an important knowledge dimension, where the outsourcing professionals need to be supported by historical and contextual knowledge regarding their own products performance but also the performance of suppliers. Outsourcing in Manufacturing: the Knowledge Dimension explains in detail how a manager can acquire, create, transfer and use knowledge that optimizes their outsourcing decisions and improves the changes of marketplace success. Outsourcing in Manufacturing: the Knowledge Dimension gives examples of the key decisions that needs to be taken by managers regarding effective outsourcing. Decisions are divided around the structural and infrastructural aspects of outsourcing and the key knowledge that needs to be managed to support good decisions. The book contains illustrations and examples of key processes throughout and concludes with a section dedicated to case studies. These case studies represent a variety of manufacturing system types and sizes focused on supply chain integration, and which deploy various manufacturing paradigms including craft, mass, lean, adaptive, and sustainable manufacturing. Outsourcing in Manufacturing: the Knowledge Dimension covers many theoretical and practical examples of critical outsourcing decisions, their knowledge aspects and how knowledge challenges can be dealt with in a systematic way. It provides a key resource for students, lecturers and industry managers looking to solidify their understanding and application of outsourcing decision making strategies. .
Author: Carsten Rohde
Publisher: McGraw Hill
ISBN: 152684981X
Category : Business & Economics
Languages : en
Pages : 903
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Book Description
Management Accounting is a market-leading textbook that offers comprehensive coverage of cost and management accounting, understanding information for decision making, planning and controlling budgets and reporting, and understanding performance management in a strategic context. The much anticipated seventh edition places special emphasis on employability skills, and spotlights latest environmental, social and governance considerations. The book offers a balanced discussion of management accounting theory and practice and has been tailored specifically to courses across the UK and Europe. Retaining its student-friendly writing style and practical approach, it is the ideal text for students studying management accounting, from introductory through to advanced levels. Key Features: • Clear, user-friendly style • Focus on Practice boxes in every chapter illustrate precisely how management accounting theory affects companies, using examples from well-known companies and industry sectors. • Management Accounting in Action dialogues demonstrate topical issues in real world scenarios. • Chapter links throughout provide quick cross-referencing to show the connections between topics. • Review Questions designed to test you on material learned in a more formal style. New to this Edition: • Brand new Focus on Practice boxes based on the CGMA Competency Framework to showcase the variety of job roles within the field of accountancy, and to highlight key skills they may require. • Updated discussions and new sections on sustainability and corporate social responsibility, big data and data analytics, risk management post COVID-19, and graphing skills. • Fully updated questions, exercises, problems, and cases are categorized by level of difficulty to offer progressive learning for students. • Applying Excel Exercises have been expanded to further support student Excel skills Available on McGraw Hill’s Connect®, the well-established online learning platform, which features our award-winning adaptive reading experience as well as resources to help faculty and institutions improve student outcomes and course delivery efficiency. To learn more, visit mheducation.co.uk/connect
Author: Will Seal
Publisher: McGraw-Hill Education (UK)
ISBN: 1526847167
Category : Business & Economics
Languages : en
Pages : 887
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Book Description
Management Accounting, 6e
Author: Robert Spiegel
Publisher: Macmillan
ISBN: 9780312267742
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
The latest Shoestring Entrepreneur guidebook takes readers through what is and isn't working in the world of Internet ventures. Each chapter offers clear, easy-to-understand advice on selected the right niche market and securing start-up funding, plus guidelines for creating Web sites and affiliating with larger companies . Spiegel provides an insider's understanding of how to drive traffic to a particular site and turn visitors into repeat customers. He reveals tactics used by top Web sites for developing lasting customer relationships, and explains how to best utliize e-marketplace. An excellent addition to the Shoestring series and a must-have for all up-and-coming entrepreneuers, this book is a road map to a profitable Internet buidness models as well as a guide to avoiding models that have led companies into financial disaster.
Author: Fred A. Kuglin
Publisher: AMACOM
ISBN: 0814426433
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
Changes in the world economic climate have fundamentally altered not only the way products are created, but also the way businesses form and thrive. Large organizations once grew by swallowing whole the smaller companies with which they worked. Now, growth for both large and small companies is fostered and nurtured by strategic alliances. This timely book illustrates five types of strategic alliances and how to structure them to achieve the goals of the component companies. Drawing from industries such as communications, healthcare, appliances, and defense, the book covers: * How to determine the right type of alliance, and structure it to meet each company’s stated goals * Sharing knowledge and building inter-company teams * Successfully ending an alliance. Filled with sample legal documents and agreements, frameworks and guidelines, the book is an essential resource for companies considering strategic alliances.
Author: Yamamoto, Gonca Telli
Publisher: IGI Global
ISBN: 1605669172
Category : Education
Languages : en
Pages : 292
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Book Description
"This book explores technological developments and widespread issues concerning the explosion of mobile devices in the information age"--Provided by publisher.
Author: Jouis, Christophe
Publisher: IGI Global
ISBN: 1466603313
Category : Computers
Languages : en
Pages : 560
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Book Description
Recent technological progress in computer science, Web technologies, and the constantly evolving information available on the Internet has drastically changed the landscape of search and access to information. Current search engines employ advanced techniques involving machine learning, social networks, and semantic analysis. Next Generation Search Engines: Advanced Models for Information Retrieval is intended for scientists and decision-makers who wish to gain working knowledge about search in order to evaluate available solutions and to dialogue with software and data providers. The book aims to provide readers with a better idea of the new trends in applied research.
