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Author: Oliver Luckett
Publisher: Hachette Books
ISBN: 0316359548
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
"A must-read for business leaders and anyone who wants to understand all the implications of a social world." -- Bob Iger, Chairman and Chief Executive Officer of The Walt Disney Company From tech visionaries Oliver Luckett and Michael J. Casey, a groundbreaking, must-read theory of social media -- how it works, how it's changing human life, and how we can master it for good and for profit. In barely a decade, social media has positioned itself at the center of twenty-first century life. The combined power of platforms like Facebook, Twitter, Instagram, Snapchat, and Vine have helped topple dictators and turned anonymous teenagers into celebrities overnight. In the social media age, ideas spread and morph through shared hashtags, photos, and videos, and the most compelling and emotive ones can transform public opinion in mere days and weeks, even attitudes and priorities that had persisted for decades. How did this happen? The scope and pace of these changes have left traditional businesses -- and their old-guard marketing gatekeepers -- bewildered. We simply do not comprehend social media's form, function, and possibilities. It's time we did. In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks -- to an astonishing degree--mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world's social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media -- and to make online content that impacts the world -- you must start with the Social Organism. With the scope and ambition of The Second Machine Age and James Gleick's The Information, The Social Organism is an indispensable guide for business leaders, marketing professionals, and anyone serious about understanding our digital world -- a guide not just to social media, but to human life today and where it is headed next.
Author: Oliver Luckett
Publisher: Hachette Books
ISBN: 0316359548
Category : Business & Economics
Languages : en
Pages : 265
Get Book Here
Book Description
"A must-read for business leaders and anyone who wants to understand all the implications of a social world." -- Bob Iger, Chairman and Chief Executive Officer of The Walt Disney Company From tech visionaries Oliver Luckett and Michael J. Casey, a groundbreaking, must-read theory of social media -- how it works, how it's changing human life, and how we can master it for good and for profit. In barely a decade, social media has positioned itself at the center of twenty-first century life. The combined power of platforms like Facebook, Twitter, Instagram, Snapchat, and Vine have helped topple dictators and turned anonymous teenagers into celebrities overnight. In the social media age, ideas spread and morph through shared hashtags, photos, and videos, and the most compelling and emotive ones can transform public opinion in mere days and weeks, even attitudes and priorities that had persisted for decades. How did this happen? The scope and pace of these changes have left traditional businesses -- and their old-guard marketing gatekeepers -- bewildered. We simply do not comprehend social media's form, function, and possibilities. It's time we did. In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks -- to an astonishing degree--mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world's social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media -- and to make online content that impacts the world -- you must start with the Social Organism. With the scope and ambition of The Second Machine Age and James Gleick's The Information, The Social Organism is an indispensable guide for business leaders, marketing professionals, and anyone serious about understanding our digital world -- a guide not just to social media, but to human life today and where it is headed next.
Author: Oliver Luckett
Publisher: Hachette Books
ISBN: 9780316359528
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
"A must-read for business leaders and anyone who wants to understand all the implications of a social world."---Bob Iger, Chairman and Chief Executive Officer of The Walt Disney Company From tech visionaries Oliver Luckett and Michael J. Casey, a groundbreaking, must-read theory of social media--how it works, how it's changing human life, and how we can master it for good and for profit. In barely a decade, social media has positioned itself at the center of twenty-first century life. The combined power of platforms like Facebook, Twitter, Instagram, Snapchat, and Vine have helped topple dictators and turned anonymous teenagers into celebrities overnight. In the social media age, ideas spread and morph through shared hashtags, photos, and videos, and the most compelling and emotive ones can transform public opinion in mere days and weeks, even attitudes and priorities that had persisted for decades. How did this happen? The scope and pace of these changes have left traditional businesses--and their old-guard marketing gatekeepers--bewildered. We simply do not comprehend social media's form, function, and possibilities. It's time we did. In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks--to an astonishing degree--mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world's social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media--and to make online content that impacts the world--you must start with the Social Organism. With the scope and ambition of The Second Machine Age and James Gleick's The Information, The Social Organism is an indispensable guide for business leaders, marketing professionals, and anyone serious about understanding our digital world--a guide not just to social media, but to human life today and where it is headed next.
Author: Rudolf Steiner
Publisher: Steiner Books
ISBN:
Category : Philosophy
Languages : en
Pages : 188
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Book Description
"History often provides insight into the present. Consider the American South one hundred and fifty years ago, for example. There, human rights and economic servitude were compressed onto a single domain for black Americans. They became a means of production that could be bought and sold as a commodity. In many parts of the South, it was forbidden to teach blacks to read. Control by law of education, part of culture, was found necessary to subordinate human rights to economics. The domain of rights and economics thus also engulfed culture." --Joseph Weizenbaum, from the foreword Culture, politics, economics--these are the three core activities of society; the health of any society depends on a harmonious interaction among these three activities. And, according to Rudolf Steiner, this is impossible unless they are autonomous to the degree that they can each find their own essential character. In his foreword, Joseph Weizenbaum observes that those who framed the United States Constitution understood this--at least partially--when they developed the doctrine of a separate church and state. These essays cover a range of subjects--money, the division of labor, human motivation, and education. They offer refreshing insights into the nature of modern society as well as guidance for solving today's pressing social problems. Contents: Foreword by Joseph Weizenbaum Four Articles from the Newspaper The Social Future: "The Threefold Social Organism, Democracy, and Socialism" "The International Economy and the Threefold Social Order" "Culture, Law, and Economics" The Threefold Social Order and Social Trust: Capital and Credit" Twenty Articles from the Newspaper The Threefold Social Order "The Threefold Division of the Social Organism, a Necessity of the Age" "International Aspects of the Threefold Social Order" "Marxism and the Threefold Social Order" "The Threefold Social Order and Educational Freedom" "What Is Needed?" "Ability for Work, Will to Work, and the Threefold Social Order" "What Socialists Do Not See" "Socialist Stumbling Blocks" "What the 'New Spirit' Demands" "Economic Profit and the Spirit of the Age" "Cultivation of the Spirit and Economic Life" "Law and Economics" "Social Spirit and Socialist Superstition" "The Pedagogical Basis of the Waldorf School" "Fundamental Fallacy in Social Thought" "The Roots of Social Life" "The Basis of the Threefold Social Order" "Real Enlightenment as the Basis of Social Thought" "Longing for New Thoughts" "Wanted: Insight " Appendix: "An Appeal to the German Nation and to the Civilized World" "The Way to Save the German Nation"
Author: Philip Breed Dematteis
Publisher:
ISBN: 9781943687206
Category :
Languages : en
Pages : 192
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Book Description
Karl Marx and Max Stirner sought to overcome their mentor Georg Hegel in opposing ways, and by opposing each other. In Max Stirner Versus Karl Marx, Philip Breed Dematteis constructs an accessible while scholarly contrast to their conflicts.While this isn't the "last word" on such a far-reaching subject, it can serve as a strong "first word" for those new to the ideas of these great figures of the philosophical and political history of the West.
Author: Gerald O'Brien
Publisher: Routledge
ISBN: 1351394088
Category : Social Science
Languages : en
Pages : 211
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Book Description
Drawing on the work of George Lakoff, this book provides a detailed analysis of the organism metaphor, which draws an analogy between the national or social body and a physical body. With attention to the manner in which this metaphor conceives of various sub-groups as either beneficial or detrimental to the (social) body’s overall functioning, the author examines the use of this metaphor to view marginalized sub-populations as invasive or contagious entities that need to be treated in the same way as harmful bacteria or pathogens. Analyzing the organism metaphor as it was employed in the service of social injustice through the nineteenth and twentieth centuries in the United States, Contagion and the National Body focuses on the alarm eras of the restrictive immigration period (1890–1924), the agitation against Chinese and Japanese populations on the West Coast, the eugenic period’s targeting of feeble-minded persons and other "defectives," periods of anti-Semitism, the anti-Communist movements, and various forms of racial animosity against African-Americans.
Author: Bert Holldobler
Publisher: W. W. Norton & Company
ISBN: 9780393067040
Category : Nature
Languages : en
Pages : 556
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Book Description
The Pulitzer Prize-winning authors of "The Ants" render the extraordinary lives of the social insects--ants, bees, wasps, and termites--in this visually spectacular volume. 110 color and 100 black-and-white illustrations.
Author: Sonia E. Sultan
Publisher: Oxford University Press
ISBN: 0199587078
Category : Nature
Languages : en
Pages : 241
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Book Description
Over the past decade, advances in both molecular developmental biology and evolutionary ecology have made possible a new understanding of organisms as dynamic systems interacting with their environments. This innovative book synthesizes a wealth of recent research findings to examine how environments influence phenotypic expression in individual organisms (ecological development or 'eco-devo'), and how organisms in turn alter their environments (niche construction). A key argument explored throughout the book is that ecological interactions as well as natural selection are shaped by these dual organism-environment effects. This synthesis is particularly timely as biologists seek a unified contemporary framework in which to investigate the developmental outcomes, ecological success, and evolutionary prospects of organisms in rapidly changing environments. Organism and Environment is an advanced text suitable for graduate level students taking seminar courses in ecology, evolution, and developmental biology, as well as academics and researchers in these fields.
Author: Rudolf Steiner
Publisher: Rudolf Steiner Press
ISBN: 1855843021
Category : Social Science
Languages : en
Pages : 150
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Book Description
Although this book was first published in 1919, it remains highly relevant to social problems encountered today. Uniquely, Steiner's social thinking is not based on intellectual theory, but on a profound perception of the archetypal spiritual nature of social life. As he suggests in this classic work, society has three distinct realms - the economic, the political (individual human rights), and the cultural (spiritual). While social life as a whole is a unity, the autonomy of these three sectors should be respected if our increasing social problems are to be resolved. Steiner relates the ideals of 'liberty, equality and fraternity' to modern society. Economics calls for fraternity (brotherhood), political rights require equality, while culture should be characterised by liberty (freedom). The slogans of the French Revolution, he suggests, can only become truly manifest if our social thinking is transformed to correspond to the spiritual reality.
Author: David Sloan Wilson
Publisher: Delacorte Press
ISBN: 0440336805
Category : Science
Languages : en
Pages : 402
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Book Description
With stories that entertain as much as they inform, renowned evolutionist David Sloan Wilson outlines the basic principles of evolution and shows how, when properly understood, they can illuminate the length and breadth of creation, from the origin of life to the nature of religion. What is the biological reason for gossip? For laughter? For the creation of art? Why do dogs have curly tails? What can microbes tell us about morality? These and many other questions are tackled by Wilson in this witty and groundbreaking new book. Now everyone can move beyond the sterile debates about creationism and intelligent design to share Darwin’s panoramic view of animal and human life, seamlessly connected to each other. Evolution, as Wilson explains, is not just about dinosaurs and human origins, but about why all species behave as they do—from beetles that devour their own young, to bees that function as a collective brain, to dogs that are smarter in some respects than our closest ape relatives. And basic evolutionary principles are also the foundation for humanity’s capacity for symbolic thought, culture, and morality. In example after example, Wilson sheds new light on Darwin’ s grand theory and how it can be applied to daily life. By turns thoughtful, provocative, and daringly funny, Evolution for Everyone addresses some of the deepest philosophical and social issues of this or any age. In helping us come to a deeper understanding of human beings and our place in the world, it might also help us to improve that world.
Author: Émile Durkheim
Publisher: Digireads.com
ISBN: 9781420948561
Category : Philosophy
Languages : en
Pages : 0
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Book Description
mile Durkheim is often referred to as the father of sociology. Along with Karl Marx and Max Weber he was a principal architect of modern social science and whose contribution helped established it as an academic discipline. "The Division of Labor in Society," published in 1893, was his first major contribution to the field and arguably one his most important. In this work Durkheim discusses the construction of social order in modern societies, which he argues arises out of two essential forms of solidarity, mechanical and organic. Durkheim further examines how this social order has changed over time from more primitive societies to advanced industrial ones. Unlike Marx, Durkheim does not argue that class conflict is inherent to the modern Capitalistic society. The division of labor is an essential component to the practice of the modern capitalistic system due to the increased economic efficiency that can arise out of specialization; however Durkheim acknowledges that increased specialization does not serve all interests equally well. This important and foundational work is a must read for all students of sociology and economic philosophy.
