The Social Effects of Advertising as Perceived by Advertising Executives, Businessmen and the General Public PDF Download
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Author: Stuart H. Surlin
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 84
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Book Description
Author: Stuart H. Surlin
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 84
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Book Description
Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 324
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Book Description
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: United States. Congress. House. Select Committe on Small Business
Publisher:
ISBN:
Category :
Languages : en
Pages : 1042
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Book Description
Author: United States. Congress. House. Select Committee on Small Business. Subcommittee on Activities of Regulatory Agencies
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1064
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Book Description
Author: United States. Congress. House. Select Committee on Small Business
Publisher:
ISBN:
Category : Legislative hearings
Languages : en
Pages : 1572
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Book Description
Author: United States. Congress. House. Select Committee on Small Business
Publisher:
ISBN:
Category :
Languages : en
Pages : 1366
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Book Description
Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 144
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Book Description
Author: SUBCOMMITTEE ON ACTIVITIES OF REGULATIORY AGENCIES RELATING AGECIES RALTING TO SMALL BUSINESS
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: William Leiss
Publisher: Psychology Press
ISBN: 9780415903547
Category : Business & Economics
Languages : en
Pages : 442
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Book Description
Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.
