The Slogan in Modern Advertising ... PDF Download
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Author: Emanuel Faltz
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 114
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Book Description
Author: Emanuel Faltz
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 114
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Book Description
Author: Angela Goddard
Publisher: Psychology Press
ISBN: 9780415278034
Category : Business & Economics
Languages : en
Pages : 150
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Book Description
Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1402
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Book Description
Author: Samuel Watson Dunn
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 656
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Book Description
Author: Dr.D.K.Baranitharan
Publisher: Leilani Katie Publication
ISBN: 9363484645
Category : Business & Economics
Languages : en
Pages : 203
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Book Description
Dr.D.K.Baranitharan, Assistant Professor and Head, PG Department of Commerce, Sri Muthukumaran Arts and Science College, Mangadu, Chennai, Tamil Nadu, India. Dr.A.Parameshwari, Assistant Professor and Head, Department of Commerce, Sri Muthukumaran Arts and Science College, Mangadu, Chennai, Tamil Nadu, India. Dr.K.Girija, Assistant Professor and Head, Department of Accounting and Finance, Sri Muthukumaran Arts and Science College, Mangadu, Chennai, Tamil Nadu, India. Dr.B.Agila, Assistant Professor, Department of Commerce, Sri Muthukumaran Arts and Science College, Mangadu, Chennai, Tamil Nadu, India. Mrs.S.Shankari, Assistant Professor, Department of Commerce, Sri Muthukumaran Arts and Science College, Mangadu, Chennai, Tamil Nadu, India.
Author: Max A. Geller
Publisher: Routledge
ISBN: 113666405X
Category : Business & Economics
Languages : en
Pages : 282
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Book Description
Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to increasingly stringent governmental controls or whether it will forestall such action by mature self-regulation. In Advertising at the Crossroads the author has attempted to face the issue squarely and realistically, and to point out several constructive measures that advertising must initiate in its self-interest. First published in 1952.
Author: David Ogilvy
Publisher: Vintage
ISBN: 0804170053
Category : Social Science
Languages : en
Pages : 613
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Book Description
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Author: John McDonough
Publisher: Routledge
ISBN: 1135949069
Category : Business & Economics
Languages : en
Pages : 1754
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Book Description
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Author: Harry Walker Hepner
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 764
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1004
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Book Description
