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Author: Florian Kohlbacher
Publisher: Springer Science & Business Media
ISBN: 3540753303
Category : Business & Economics
Languages : en
Pages : 514
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Book Description
The current shift in demographics - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called "silver market," the market segment more or less broadly defined as those people aged 55 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead market as well as other select countries.
Author: Florian Kohlbacher
Publisher: Springer Science & Business Media
ISBN: 3540753303
Category : Business & Economics
Languages : en
Pages : 514
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Book Description
The current shift in demographics - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called "silver market," the market segment more or less broadly defined as those people aged 55 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead market as well as other select countries.
Author: Florian Kohlbacher
Publisher: Springer Science & Business Media
ISBN: 3642143385
Category : Business & Economics
Languages : en
Pages : 477
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Book Description
The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called “graying market” or “silver market”, the market segment more or less broadly defined as those people aged 50 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from a variety of industries and countries, including the lead market Japan.
Author: Konstantin Wellner
Publisher: Springer
ISBN: 3658090448
Category : Business & Economics
Languages : en
Pages : 237
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Book Description
In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called “Silver Market” segment (consumers of at least 55 years) which gains importance to the demographic shift. Generally, older users are still actively innovating, especially if it relates to age-specific improvements (e.g., comfort and compatibility to other equipment). Analysis by a Structural Equation Model showed that the most important determinant of innovative behavior for older users is technical expertise and that being relatively ahead of trends increases their dissatisfaction with existing products. Additional evidence was found that user with high use experience suffer from functional fixedness.
Author: Florian Kohlbacher
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages :
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Book Description
Author: Dimitri Uzunidis
Publisher: John Wiley & Sons
ISBN: 1119832519
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
Innovation, in economic activity, in managerial concepts and in engineering design, results from creative activities, entrepreneurial strategies and the business climate. Innovation leads to technological, organizational and commercial changes, due to the relationships between enterprises, public institutions and civil society organizations. These innovation networks create new knowledge and contribute to the dissemination of new socio-economic and technological models, through new production and marketing methods. Innovation Economics, Engineering and Management Handbook 2 is the second of the two volumes that comprise this book. The main objectives across both volumes are to study the innovation processes in todays information and knowledge society; to analyze how links between research and business have intensified; and to discuss the methods by which innovation emerges and is managed by firms, not only from a local perspective but also a global one. The studies presented in these two volumes contribute toward an understanding of the systemic nature of innovations and enable reflection on their potential applications, in order to think about the meaning of growth and prosperity
Author: Larry Silver
Publisher: University of Pennsylvania Press
ISBN: 0812222113
Category : Art
Languages : en
Pages : 393
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Book Description
Larry Silver investigates the origins of new pictorial types and their media as a phenomenon of sixteenth-century Antwerp and interprets several pictorial genres as he charts their evolution and their role in the development and marketing of individual artistic styles.
Author: P. Haghirian
Publisher: Springer
ISBN: 023030222X
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.
Author: Angela Ndalianis
Publisher: Praeger
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 216
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Book Description
The media star has become a powerful, almost unparalleled, cultural sign, even as the star system has undergone radical transformation since the era of the Hollywood studio system. Today's film industry continues to market and promote its products through actors in ways that seek to capture the often elusive quality that a star can embody. Using contemporary stars such as Robert De Niro, Keanu Reeves, Arnold Schwarzenegger, and Dennis Hopper, this anthology of essays applies a variety of theoretical tools in its attempt to understand how we interpret stars, and how we can begin to understand their cultural significance. Likewise, the study explores how the star system has become an increasingly complex phenomenon within society at large, extending its impact beyond the cinema into music, sports, and fashion. Many of the essays collected here consider this shift and examine how personae including the director (Sam Peckinpah), the royalty (Princess Diana) and even the digital star (Lara Croft) have captured the cultural imagination and have come to attain qualities as star-like as those of the silver screen.
Author: Robert Goldsborough
Publisher: Open Road Media
ISBN: 145326602X
Category : Fiction
Languages : en
Pages : 271
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Book Description
Threats against a televangelist lead Nero Wolfe and Archie Goodwin into a murder case in this “brisk and beguiling page-turner” (Publishers Weekly). Staten Island would be forgettable were it not for the gleaming Tabernacle of the Silver Spire, where thousands of congregants come every Sunday to hear the sermons of Barnabas Bay. Millions more tune in on television, giving the good Reverend international fame, and a chance to spread the gospel from New York City’s harbor all the way to South Korea. But threatening notes have been appearing in the collection bag, suggesting that one of the faithful has decided it’s time this good shepherd get the hook. Believing organized religion is nothing more than a scam, rotund sleuth Nero Wolfe refuses to investigate the threats, instead recommending veteran investigator Fred Durkin for the case. But when Durkin is accused of murdering the Reverend’s assistant, Wolfe fights to clear his name. He may not be a Christian, but he will always help a brother in need.
Author: Annette Curtis Klause
Publisher: Delacorte Press
ISBN: 0307754448
Category : Young Adult Fiction
Languages : en
Pages : 258
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Book Description
Zoe is wary when, in the dead of night, the beautiful yet frightening Simon comes to her house. Simon seems to understand the pain of loneliness and death and Zoe's brooding thoughts of her dying mother. Simon is one of the undead, a vampire, seeking revenge for the gruesome death of his mother three hundred years before. Does Simon dare ask Zoe to help free him from this lifeless chase and its insufferable loneliness?
