The Seven Myths of Customer Management PDF Download
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Author: John Abram
Publisher: John Wiley & Sons
ISBN: 9780470858813
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
In this lively and readable book, the authors argue that in recent years far too much has been made of customer satisfaction, and that this has come at the expense of hard-edged consumerism. Whether or not "the customer is king," the first rule of business is to make money. Pragmatic and practical, the book destroys seven key myths about customer management that have gained almost folkloric status, and provides a step-by-step action plan for linking customer service with commercial goals.
Author: John Abram
Publisher: John Wiley & Sons
ISBN: 9780470858813
Category : Business & Economics
Languages : en
Pages : 236
Get Book Here
Book Description
In this lively and readable book, the authors argue that in recent years far too much has been made of customer satisfaction, and that this has come at the expense of hard-edged consumerism. Whether or not "the customer is king," the first rule of business is to make money. Pragmatic and practical, the book destroys seven key myths about customer management that have gained almost folkloric status, and provides a step-by-step action plan for linking customer service with commercial goals.
Author: Daisy Christodoulou
Publisher: Routledge
ISBN: 1317753410
Category : Education
Languages : en
Pages : 149
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Book Description
In this controversial new book, Daisy Christodoulou offers a thought-provoking critique of educational orthodoxy. Drawing on her recent experience of teaching in challenging schools, she shows through a wide range of examples and case studies just how much classroom practice contradicts basic scientific principles. She examines seven widely-held beliefs which are holding back pupils and teachers: Facts prevent understanding Teacher-led instruction is passive The 21st century fundamentally changes everything You can always just look it up We should teach transferable skills Projects and activities are the best way to learn Teaching knowledge is indoctrination In each accessible and engaging chapter, Christodoulou sets out the theory of each myth, considers its practical implications and shows the worrying prevalence of such practice. Then, she explains exactly why it is a myth, with reference to the principles of modern cognitive science. She builds a powerful case explaining how governments and educational organisations around the world have let down teachers and pupils by promoting and even mandating evidence-less theory and bad practice. This blisteringly incisive and urgent text is essential reading for all teachers, teacher training students, policy makers, head teachers, researchers and academics around the world.
Author: Adrian Payne
Publisher: Routledge
ISBN: 1136400184
Category : Business & Economics
Languages : en
Pages : 464
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Book Description
Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it. Based on recent knowledge, it is underpinned by: * Clear and comprehensive explanations of the key concepts in the field * Vignettes and full cases from major businesses internationally * Definitive references and notes to further sources of information on every aspect of CRM * Templates and audit advice for assessing your own CRM needs and targets The most lucid, comprehensive and important overview of the subject and an invaluable tool in enabling the connection of the major principles to the real world of business.
Author: Ron Edmondson
Publisher: Thomas Nelson
ISBN: 0718089243
Category : Religion
Languages : en
Pages : 221
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Book Description
Pastor and popular blogger, Ron Edmondson exposes some of the common misunderstandings of leadership through stories from his own experiences, helping leaders develop healthier patterns of individual leadership. Being a leader involves much more than holding a title. And simply having a leader doesn't ensure success. This reality has never been more prevalent in the church than now, when so many churches are considered to be plateaued or dying. Pastor and popular blogger, Ron Edmondson believes this is due to a misunderstanding of what leadership is and what it isn't. In his work with hundreds of pastors and churches, the most common need he encounters is the need for more effective leadership in the local church. Seminaries may prepare pastors to preach, just as colleges may prepare teachers to teach, but who prepares pastors to lead? Simply stated: The church needs better leadership. In The Mythical Leader, Edmondson exposes some of the most common misunderstandings of leadership, shares stories from his own experiences, and will help church leaders develop healthier patterns to improve their individual leadership. While most people may have a preliminary understanding of many of these myths, they often are not lived out with a great degree of depth in the life of the church leader. Don't fall prey to these myths! If gone untreated they can be the very thing that prevents a good leader from leading well.
Author: Nathan Straus
Publisher:
ISBN:
Category : Housing
Languages : en
Pages : 370
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Book Description
Author: Richard Poe
Publisher: Prima Lifestyles
ISBN:
Category : Current Events
Languages : en
Pages : 312
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Book Description
According to a recent report by the Media Research Center, television news stories calling for stricter gun laws outnumbered newscasts opposing such laws by a ratio of 10 to 1. In other words, we are hearing only one side of the story. No wonder so few people are equipped to debate the issue of guns intelligently.The 7 Myths of Gun Control is a readable, easy-to-use guide for people confused and frustrated by the blizzard of anti-gun propaganda. It details the seven most common arguments used by gun prohibitionists, debunking each one with a wealth of statistical and legal data gleaned from top experts in the field of guns and gun rights. Award-winning journalist and bestselling author Richard Poe distills the pro-gun arguments into readable, bite-sized chunks designed to appeal to a mass audience. The seven myths that Poe exposes are (1) guns increase violent crime, (2) pulling a gun on a criminal endangers you more than the criminal, (3) guns pose a special threat to children, (4) the Second Amendment applies only to militiamen, (5) the Second Amendment is an obsolete relic of the frontier era, (6) we should treat guns the same w
Author: Catherine Fox
Publisher: UNSW Press
ISBN: 1742246060
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
A book about being a woman, raising children, succeeding in a leadership role, and living a full life, this work debunks the seven most commonly held misconceptions about women and their professional careers. Penned by an award-winning journalist, this book discusses topics such as the gender pay gap, motherhood and a career, meritocracies in the workplace, and the use of quotas.
Author: Jaap-Henk Hoepman
Publisher: MIT Press
ISBN: 0262547201
Category : Computers
Languages : en
Pages : 275
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Book Description
An expert on computer privacy and security shows how we can build privacy into the design of systems from the start. We are tethered to our devices all day, every day, leaving data trails of our searches, posts, clicks, and communications. Meanwhile, governments and businesses collect our data and use it to monitor us without our knowledge. So we have resigned ourselves to the belief that privacy is hard--choosing to believe that websites do not share our information, for example, and declaring that we have nothing to hide anyway. In this informative and illuminating book, a computer privacy and security expert argues that privacy is not that hard if we build it into the design of systems from the start. Along the way, Jaap-Henk Hoepman debunks eight persistent myths surrounding computer privacy. The website that claims it doesn't collect personal data, for example; Hoepman explains that most data is personal, capturing location, preferences, and other information. You don't have anything to hide? There's nothing wrong with wanting to keep personal information--even if it's not incriminating or embarrassing--private. Hoepman shows that just as technology can be used to invade our privacy, it can be used to protect it, when we apply privacy by design. Hoepman suggests technical fixes, discussing pseudonyms, leaky design, encryption, metadata, and the benefits of keeping your data local (on your own device only), and outlines privacy design strategies that system designers can apply now.
Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 2838
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Book Description
Author: Matthew Stewart
Publisher: W. W. Norton & Company
ISBN: 9780393072747
Category : Business & Economics
Languages : en
Pages : 352
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Book Description
"A devastating bombardment of managerial thinking and the profession of management consulting…A serious and valuable polemic." —Wall Street Journal Fresh from Oxford with a degree in philosophy and no particular interest in business, Matthew Stewart might not have seemed a likely candidate to become a consultant. But soon he was telling veteran managers how to run their companies. In narrating his own ill-fated (and often hilarious) odyssey at a top-tier firm, Stewart turns the consultant’s merciless, penetrating eye on the management industry itself. The Management Myth offers an insightful romp through the entire history of thinking about management, a withering critique of pseudoscience in management theory, and a clear explanation of why the MBA usually amounts to so much BS—leading us through the wilderness of American business thought.
