Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 496
Book Description
The Rural Annual and Horticultural Directory for the Year 1856-
Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 496
Book Description
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 496
Book Description
The Gardener's Monthly and Horticultural Advertiser
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 472
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 472
Book Description
New Genesee Farmer and Gardener's Journal
Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 392
Book Description
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 392
Book Description
The Horticulturist and Journal of Rural Art and Rural Taste
Author:
Publisher:
ISBN:
Category : Country life
Languages : en
Pages : 1008
Book Description
Publisher:
ISBN:
Category : Country life
Languages : en
Pages : 1008
Book Description
Gardener's Monthly and Horticultural Advertiser
Author: Thomas Meehan
Publisher:
ISBN:
Category : Gardening
Languages : en
Pages : 672
Book Description
Publisher:
ISBN:
Category : Gardening
Languages : en
Pages : 672
Book Description
The Genesee Farmer
Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 402
Book Description
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 402
Book Description
Genesee Farmer
Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 396
Book Description
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 396
Book Description
All about Flowers
Author: Thomas J. Mickey
Publisher: Ohio University Press
ISBN: 0804041148
Category : Gardening
Languages : en
Pages : 208
Book Description
A nineteenth-century entrepreneur’s bold, innovative marketing helped transform flower gardens into one of America’s favorite hobbies. “There is much that is hard and productive of sorrow in this sin-plagued world of ours; and, had we no flowers, I believe existence would be hard to be borne.” So states a customer’s 1881 letter—one of thousands James Vick regularly received. Vick’s business, selling flower seeds through the mail, wasn’t unique, but it was wildly successful because he understood better than his rivals how to engage customers’ emotions. He sold the love of flowers along with the flower seeds. Vick was genuinely passionate about floriculture, but he also pioneered what we now describe as integrated marketing. He spent a mind-boggling $100,000 per year on advertising (mostly to women, his target demographic); he courted newspaper editors for free publicity; his educational guides presaged today’s content marketing; he recruited social influencers to popularize neighborhood gardening clubs; and he developed a visually rich communication and branding strategy to build customer loyalty and inflect their purchasing needs with purchasing desire.
Publisher: Ohio University Press
ISBN: 0804041148
Category : Gardening
Languages : en
Pages : 208
Book Description
A nineteenth-century entrepreneur’s bold, innovative marketing helped transform flower gardens into one of America’s favorite hobbies. “There is much that is hard and productive of sorrow in this sin-plagued world of ours; and, had we no flowers, I believe existence would be hard to be borne.” So states a customer’s 1881 letter—one of thousands James Vick regularly received. Vick’s business, selling flower seeds through the mail, wasn’t unique, but it was wildly successful because he understood better than his rivals how to engage customers’ emotions. He sold the love of flowers along with the flower seeds. Vick was genuinely passionate about floriculture, but he also pioneered what we now describe as integrated marketing. He spent a mind-boggling $100,000 per year on advertising (mostly to women, his target demographic); he courted newspaper editors for free publicity; his educational guides presaged today’s content marketing; he recruited social influencers to popularize neighborhood gardening clubs; and he developed a visually rich communication and branding strategy to build customer loyalty and inflect their purchasing needs with purchasing desire.
Union List of Serials in the Libraries of Rochester
Author: Rochester Public Library (Rochester, N.Y.)
Publisher:
ISBN:
Category : Learned institutions and societies
Languages : en
Pages : 208
Book Description
Publisher:
ISBN:
Category : Learned institutions and societies
Languages : en
Pages : 208
Book Description
American Agriculturist
Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 414
Book Description
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 414
Book Description