The Rural Annual and Horticultural Directory for the Year 1856-

The Rural Annual and Horticultural Directory for the Year 1856- PDF Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 496

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The Rural Annual and Horticultural Directory for the Year 1856-

The Rural Annual and Horticultural Directory for the Year 1856- PDF Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 496

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The Gardener's Monthly and Horticultural Advertiser

The Gardener's Monthly and Horticultural Advertiser PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 472

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New Genesee Farmer and Gardener's Journal

New Genesee Farmer and Gardener's Journal PDF Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 392

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The Horticulturist and Journal of Rural Art and Rural Taste

The Horticulturist and Journal of Rural Art and Rural Taste PDF Author:
Publisher:
ISBN:
Category : Country life
Languages : en
Pages : 1008

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Gardener's Monthly and Horticultural Advertiser

Gardener's Monthly and Horticultural Advertiser PDF Author: Thomas Meehan
Publisher:
ISBN:
Category : Gardening
Languages : en
Pages : 672

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The Genesee Farmer

The Genesee Farmer PDF Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 402

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Genesee Farmer

Genesee Farmer PDF Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 396

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All about Flowers

All about Flowers PDF Author: Thomas J. Mickey
Publisher: Ohio University Press
ISBN: 0804041148
Category : Gardening
Languages : en
Pages : 208

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A nineteenth-century entrepreneur’s bold, innovative marketing helped transform flower gardens into one of America’s favorite hobbies. “There is much that is hard and productive of sorrow in this sin-plagued world of ours; and, had we no flowers, I believe existence would be hard to be borne.” So states a customer’s 1881 letter—one of thousands James Vick regularly received. Vick’s business, selling flower seeds through the mail, wasn’t unique, but it was wildly successful because he understood better than his rivals how to engage customers’ emotions. He sold the love of flowers along with the flower seeds. Vick was genuinely passionate about floriculture, but he also pioneered what we now describe as integrated marketing. He spent a mind-boggling $100,000 per year on advertising (mostly to women, his target demographic); he courted newspaper editors for free publicity; his educational guides presaged today’s content marketing; he recruited social influencers to popularize neighborhood gardening clubs; and he developed a visually rich communication and branding strategy to build customer loyalty and inflect their purchasing needs with purchasing desire.

Union List of Serials in the Libraries of Rochester

Union List of Serials in the Libraries of Rochester PDF Author: Rochester Public Library (Rochester, N.Y.)
Publisher:
ISBN:
Category : Learned institutions and societies
Languages : en
Pages : 208

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American Agriculturist

American Agriculturist PDF Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 414

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