The Rowman & Littlefield Handbook of Media Management and Business PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The Rowman & Littlefield Handbook of Media Management and Business PDF full book. Access full book title The Rowman & Littlefield Handbook of Media Management and Business by L. Meghan Mahoney. Download full books in PDF and EPUB format.
Author: L. Meghan Mahoney
Publisher: Rowman & Littlefield
ISBN: 153811531X
Category : Language Arts & Disciplines
Languages : en
Pages : 481
Get Book Here
Book Description
The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current media professionals in convergent environments. As a comprehensive one-stop reference for understanding business issues that drive the production and distribution of content that informs, entertains, and persuades audiences, aims to inspire and inform forward-thinking media management leaders. The handbook examines media management and business through a convergent media approach, rather than focusing on medium-specific strategies. By reflecting media management issues in the information, entertainment, sports, gaming industries, contributed chapters explore the unique opportunities and challenges brought by media convergence, while highlighting the fundamental philosophy, concepts, and practices unchanged in such a dynamic environment. this handbook examines media management through a global perspective, and encourages readers to connect their own diverse development to a broader global context. It is an important addition to the growing literature in media management, with a focus on new media technologies, business management, and internationalization.
Author: L. Meghan Mahoney
Publisher: Rowman & Littlefield
ISBN: 153811531X
Category : Language Arts & Disciplines
Languages : en
Pages : 481
Get Book Here
Book Description
The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current media professionals in convergent environments. As a comprehensive one-stop reference for understanding business issues that drive the production and distribution of content that informs, entertains, and persuades audiences, aims to inspire and inform forward-thinking media management leaders. The handbook examines media management and business through a convergent media approach, rather than focusing on medium-specific strategies. By reflecting media management issues in the information, entertainment, sports, gaming industries, contributed chapters explore the unique opportunities and challenges brought by media convergence, while highlighting the fundamental philosophy, concepts, and practices unchanged in such a dynamic environment. this handbook examines media management through a global perspective, and encourages readers to connect their own diverse development to a broader global context. It is an important addition to the growing literature in media management, with a focus on new media technologies, business management, and internationalization.
Author: Elizabeth F. Fideler
Publisher: Rowman & Littlefield
ISBN: 1538129957
Category : Social Science
Languages : en
Pages : 529
Get Book Here
Book Description
The Rowman & Littlefield Handbook on Aging and Work is a comprehensive resource for students, scholars, and practitioners seeking a broad overview of interrelated topics concerning the aging workforce or insightful discussions of specific issues and challenges facing people in the demographic. Notably, its chapters address the impact of current conditions and developments on the individual worker, organizations and employers, and society as a whole.
Author: Alan Albarran
Publisher: Routledge
ISBN: 1135611688
Category : Business & Economics
Languages : en
Pages : 746
Get Book Here
Book Description
This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. Each chapter offers the current state of theory and scholarship of a specific area of study, and the volume contributors--all well established in their areas of specialty--represent domestic and international scholarship. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this growing arena of study. The Handbook of Media Management and Economics will serve to stimulate future thought and research in the media management and economics disciplines. As such, this volume will be a required reference for students, professors, and industry practitioners for years to come.
Author: Elizabeth F. Fideler
Publisher: Rowman & Littlefield
ISBN: 1538139626
Category : Social Science
Languages : en
Pages : 239
Get Book Here
Book Description
Aging, Work, and Retirement presents the reasons older men and women are staying in the workforce as long as they are able to do so—information of immediate value to undergraduate and graduate students across the fields of sociology, gerontology, industrial/organizational psychology, and business management as well as to corporate leaders, human resources managers, professional organizations and policy makers. The text reflects a growing interest in and concern regarding aspects of aging, ageism, labor market challenges, workplace issues, plus gender and racial/ethnic similarities and differences in employment history and extended worklife opportunities, as they affect older workers in this country and abroad. Each chapter has cases and profiles and other strong pedagogical features allowing students to integrate the content with real world examples.
Author: Shannon Deer
Publisher: Rowman & Littlefield
ISBN: 153815238X
Category : Business & Economics
Languages : en
Pages : 229
Get Book Here
Book Description
Outlines six principles and best practices for hiring and retaining women with challenging backgrounds Recently, business leaders have shifted their focus from a profit-only mindset to considering the impact of their businesses on all stakeholders. At the same time, the United Nations set aggressive Sustainable Development Goals (SGDs) to improve our world by 2030. These SDGs address all major needs facing our world today, such as: eradication of poverty and hunger, access to clean water, gender equality, and decent work and economic growth. These are significant problems facing the world that have in the past largely been left to nonprofit organizations and governments to solve. Investors and customers have higher expectations for companies to make a positive social and environmental impact. They want to know business can do good. Following suit, today’s business leaders are starting to recognize we will never fill the gap between where we are and where we want to be if businesses do not also do their part to contribute sustainable solutions to these enormous social problems. This book provides a guide for businesses to make a significant positive impact while also benefiting their businesses. Business Doing Good outlines six principles business leaders can implement to effectively hire women who have experienced incarceration, poverty, addiction, and/or engagement in the sex trade. While making a difference to both these women and communities, businesses benefit from the women’s resourcefulness, resilience, ability to motivate, and other unique skills and perspectives only available to someone who has overcome difficulties. Investments in women, in general, are exponential as they are more likely to return that investment to future generations. The impact is endless. If we are going to end poverty and create economic development, women who have overcome challenging pasts cannot be excluded.
Author: Charles L. Prow
Publisher: IBM Center for the Business of
ISBN: 9781442216617
Category : Business & Economics
Languages : en
Pages : 0
Get Book Here
Book Description
Charles Prow has brought together an impressive lineup of businessmen and women, reporters, and experts to show how the United States can be more competitive in the global economy. This book shows not only what is wrong with the current federal spending plan, but ways to fix it. Business professionals and anyone interested in the government's response the recession will find this an important book.
Author: Paul M Pedersen
Publisher: Edward Elgar Publishing
ISBN: 1035317184
Category : Sports & Recreation
Languages : en
Pages : 1131
Get Book Here
Book Description
This thoroughly updated second edition of the Encyclopedia of Sport Management is an authoritative reference work that provides detailed explanations of critical concepts within the field.
Author: Alan Albarran
Publisher: Routledge
ISBN: 1351747533
Category : Business & Economics
Languages : en
Pages : 497
Get Book Here
Book Description
Winner of the 2019 Robert Picard Book Award The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data.
Author: Ulrike Rohn
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 311079344X
Category : Business & Economics
Languages : en
Pages : 586
Get Book Here
Book Description
The handbook presents key contributions from scholars worldwide, providing a comprehensive exploration of current trends in media industries from diverse perspectives. Within the framework of understanding contemporary and future trajectories in media markets and industries, the volume delves into their influence on media organization and delivery, along with broader societal and market implications. Encompassing research at the crossroads of economics, management, political economy, and production studies, the handbook emphasizes the necessity for a robust interdisciplinary dialogue. Beyond scrutinizing present and forthcoming industry developments, the handbook addresses pivotal issues pertaining to media economics research methods and pedagogy. It serves as a valuable resource for scholars, students, and media professionals, providing insights into media economics as an academic field and delving into the multifaceted dynamics that shape the media landscape. Doing this, it contributes to the ongoing discourse on the evolving nature of media markets and their profound impact on society.
Author: Annmarie Hanlon
Publisher: SAGE
ISBN: 1529788439
Category : Business & Economics
Languages : en
Pages : 425
Get Book Here
Book Description
Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media
