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The Routledge Companion to the Future of Marketing

The Routledge Companion to the Future of Marketing PDF Author: Luiz Moutinho
Publisher: Routledge
ISBN: 1136242856
Category : Business & Economics
Languages : en
Pages : 698

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Book Description
The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge. Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field