Author: Robert Allen Peterson
Publisher: Free Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 216

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Book Description

Author: Bert S. Moore
Publisher: Cambridge University Press
ISBN: 9780521327688
Category : Psychology
Languages : en
Pages : 300

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Book Description
This 1990 book provides an examination of research and theory into the role that emotion plays in influencing social behavior. The contributors investigate a number of important domains such as aggression, altruism, romantic attraction, and consumer behavior and the role that affect plays in instigating and regulating these behaviors.

Author: Joel Cohen
Publisher:
ISBN:
Category :
Languages : en
Pages : 0

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Book Description
In the intervening years since publication of the chapter Affect and Consumer Behavior (Cohen & Areni, 1991) in the Handbook of Consumer Behavior (Kassarjian & Robertson, 1991), research in consumer behavior dealing with affect has exploded, making it one of the field's central research topics. Within psychology more generally, Schimmack and Crites (2005) located 923 references to affect between 1960 and 1980 and 4,170 between 1980 and 2000. Since research on affect has become more specialized, this chapter will concentrate on the various ways affect influences judgment and choice rather than on broader and historical perspectives. These will include the role of affect in information retrieval, differential processing of affectively colored information (including the role of affect in strengthening mental associations and memory consolidation), how and when affect provides information that influences judgments and decisions, and the motivational role of affect in guiding behavior and signaling the need for changes in vigilance, intensity, and direction. We begin, however, with some essential definitions.

Author: Arjun Chaudhuri
Publisher: Routledge
ISBN: 075067976X
Category : Business & Economics
Languages : en
Pages : 184

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Author: Paul Douglas Shoemaker
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 182

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Book Description

Author: Daniel J. Howard
Publisher: Psychology Press
ISBN: 9781848727717
Category : Consumer behavior
Languages : en
Pages : 0

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Book Description
This collection of innovative essays examines the effects of social influence on consumer behavior processes and outcomes. The research focus is on social and consumer theory in helping to understand the interface between these two domains, with chapters investigating this interface from multiple perspectives thus providing diverse theoretical contributions to the discussion. This book was originally published as a special issue of the journal Social Influence.

Author: Richard J. Harnish
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 448

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Book Description

Author: Thomas S. Robertson
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 640

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Book Description
An exploration of the field of consumer behaviour research. Focusing on theoretical approaches underlying consumer behaviour, the editors include the application of behavioural concepts to the study of consumer information processing, decision making, attitude change, and affect.

Author: Christian J. Wagner
Publisher:
ISBN:
Category :
Languages : en
Pages :

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Book Description

Author: Richard Bagozzi
Publisher: McGraw-Hill Education (UK)
ISBN: 0335230563
Category : Psychology
Languages : en
Pages : 238

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Book Description
How do consumers process information? How do they make choices and decisions? How are decisions translated into actions of consumption? How can marketing influence and respond to consumers? The Social Psychology of Consumer Behaviour illuminates an area of intense academic and wider interest, bringing together research and practical insights into how theories in social psychology can be applied to consumer behaviour. Core themes include information processing and social cognition, communication processes, attitude models, emotion, social identity theory, and action theory. Within each of the major areas of social psychology, a historical perspective is provided, current knowledge reviewed, theories and findings critiqued, and directions for future research appraised. The Social Psychology of Consumer Behaviour provides a deeper perspective than standard texts which tend to be either atheoretical, overly encyclopedic, or outdated. It considers why consumers buy what they do, and how they go about making individual and group decisions concerning consumption. The result is essential reading for students, researchers and practitioners in psychology and marketing, as well as for those in related fields such as public policy, public health, health psychology, political science and sociology.