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Author: Oliver Florian Friede
Publisher: GRIN Verlag
ISBN: 3638157385
Category : Business & Economics
Languages : en
Pages : 25
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Book Description
Seminar paper from the year 2002 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3 (A), University of Tampere (School of Business Administration), course: Buying Behaviour, language: English, abstract: The profitability of any company and stability in its activity depends on the preferences of their customers. Marketing mix also plays a very important role. Analysing custom-ers company should choose the product to produce, price for which to sell, place of selling, the strategy of distribution and advertising. Company should not ignore their competitors. During recent years the importance of inter-company relationships has been widely recognised. Customers are always searching for suppliers that can and are prepared to meet their requirements. To make a right decision it is necessary to analyse the market. That is the work of departments. The relationships between buy-ers and sellers are rather like the relationships between people. Two companies are surviving due to each other. Relationships exist between all suppliers and their cus-tomers in business markets. The decision that managers of a company face are mainly how to achieve that relationship and what sort of relationships they would like to have. Company have to set priorities between their different relationships, allocate resources accordingly and manage them individually. An important task to build rela-tionships with the customers, which will span not just several months but be counted by decades. Long-term relationships company behave according to the values that create genuine trust over time: quality, honesty, accountability and fairness. To serve clients now and as far into the future as they may need a company. Company have to strive to build long-term relationships with our customers this enables both partners to share in the economic benefits and trust established by a continued relationship.
Author: Oliver Florian Friede
Publisher: GRIN Verlag
ISBN: 3638157385
Category : Business & Economics
Languages : en
Pages : 25
Get Book Here
Book Description
Seminar paper from the year 2002 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3 (A), University of Tampere (School of Business Administration), course: Buying Behaviour, language: English, abstract: The profitability of any company and stability in its activity depends on the preferences of their customers. Marketing mix also plays a very important role. Analysing custom-ers company should choose the product to produce, price for which to sell, place of selling, the strategy of distribution and advertising. Company should not ignore their competitors. During recent years the importance of inter-company relationships has been widely recognised. Customers are always searching for suppliers that can and are prepared to meet their requirements. To make a right decision it is necessary to analyse the market. That is the work of departments. The relationships between buy-ers and sellers are rather like the relationships between people. Two companies are surviving due to each other. Relationships exist between all suppliers and their cus-tomers in business markets. The decision that managers of a company face are mainly how to achieve that relationship and what sort of relationships they would like to have. Company have to set priorities between their different relationships, allocate resources accordingly and manage them individually. An important task to build rela-tionships with the customers, which will span not just several months but be counted by decades. Long-term relationships company behave according to the values that create genuine trust over time: quality, honesty, accountability and fairness. To serve clients now and as far into the future as they may need a company. Company have to strive to build long-term relationships with our customers this enables both partners to share in the economic benefits and trust established by a continued relationship.
Author: Lawrence J. Gitman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455
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Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author: José Carlos Dias Rouco
Publisher: Academic Conferences and publishing limited
ISBN: 1910810762
Category : Business & Economics
Languages : en
Pages : 643
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Book Description
These Proceedings represent the work of contributors to the 11th European Conference on Management Leadership and Governance held this year at the Military Academy, Lisbon, Portugal on the 12-13 November 2015 The Conference Chair is Major-General Joao Vieira Borges from and the Pro-gramme Chair is Lieutenant-Colonel Jose Carlos Dias Rouco, both from the Mili-tary Academy, Lisbon, Portugal. Keynote presentations are given by Colonel Nuno Lemos Pires from the Military Academy and Lt Col Paulo Fernando Viegas Nunes from the National Defence Institute, Lisbon, Portugal. The Conference offers an opportunity for scholars and practitioners interested in the issues related to Management, Leadership and Governance to share their thinking and research findings. These fields of study are broadly described as including issues related to the management of the organisations' resources, the interface between senior management and the formal governance of the organi-sation. This Conference provides a forum for discussion, collaboration and intel-lectual exchange for all those interested in any of these fields of research or practice. With an initial submission of 163 abstracts, after the double blind, peer review process there are 64 Academic research Papers, 8 PhD Research Papers and 2 Masters research paper in these Conference Proceedings. These papers reflect the truly global nature of research in the area with contributions from Belgium, Canada, China, Colombia, Czech Republic, Denmark, Finland, Germany, Italy, Japan, Kazakhstan, Lithuania, Netherlands, New Zealand, Poland, Portugal, Republic of Korea, Romania, Russia, Scotland, South Africa, Syria, The Netherlands, Turkey, UAE, UK, United Arab Emirates, USA."
Author: Susana Rodrigues
Publisher: Academic Conferences Limited
ISBN: 1906638586
Category : Intellectual capital
Languages : en
Pages : 781
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Book Description
Author: Guler Aras
Publisher: Emerald Group Publishing
ISBN: 0857248774
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Published in association with the Social Responsibility Research Network, Volume 2 in this new and exciting series takes a global interdisciplinary perspective to the matter of governance in the business environment and includes key topics and contributions from the UK, Portugal, Belgium, Brazil, Japan, China and Malaysia.
Author: Adrian Palmer
Publisher: McGraw Hill
ISBN: 0077141385
Category : Business & Economics
Languages : en
Pages : 705
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Book Description
The seventh edition of The Business Environment has been perfectly tailored to cover the core topics that will be studied on an introductory Business Environment module. This fully updated new edition provides comprehensive coverage of the varying factors that make up the business environment, with a particular focus on how these factors impact business organisations and the decisions organisations make.Key Features:Up-to-date coverageThe business environment continues to evolve, and this new edition takes on board recent issues including: The after-effects of the ‘credit crunch’ The emerging economic power of China, India and Brazil Data security and privacy Business ethics Cultural identity Climate change Real life examplesNew opening vignettes introduce the main topic and show the business environment in real life. In addition, the book contains a wealth of shorter and longer case studies featuring companies such as Google, Amazon and Virgin Trains.PedagogyClearly written and user friendly, the book boasts a full range of learning tools which include: Learning Objectives, Thinking Around the Subject boxes, Review Questions, and Activities.
Author: Hari Sunarto
Publisher: Rozenberg Publishers
ISBN: 9051709420
Category :
Languages : en
Pages : 318
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Book Description
Author: Masengu, Reason
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 515
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Book Description
The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are now overshadowed by the complexities of the digital age, demanding a profound understanding of artificial intelligence (AI) and data analytics. The gap between academic knowledge and practical applications in the field of marketing has widened, leaving industry professionals, educators, and students seeking a comprehensive resource to navigate the intricacies of this transformative era. AI-Driven Marketing Research and Data Analytics is a groundbreaking book that serves as a beacon for marketers, educators, and industry leaders alike. With a keen focus on the symbiotic relationship between AI, data analytics, and marketing research, this book bridges the gap between theory and practice. It not only explores the historical evolution of marketing but also provides an innovative examination of how AI and data analytics are reshaping the landscape. Through real-time case studies, ethical considerations, and in-depth insights, the book offers a holistic solution to the challenges faced by marketing professionals in the digital age.
Author: Rob Botwright
Publisher: Rob Botwright
ISBN: 1839387459
Category : Business & Economics
Languages : en
Pages : 217
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Book Description
🚀 Welcome to the Service Desk Manager Bootcamp! 🚀 Are you ready to take your service desk management skills to the next level? Introducing our exclusive book bundle: "Service Desk Manager Bootcamp: ITIL 4 Standards, KPI & SLA Management." 📚 In this comprehensive bundle, you'll gain access to four essential books that cover everything you need to know to excel in service desk management: 📘 BOOK 1: Service Desk Essentials: A Beginner's Guide to ITIL 4 Standard Get started on the right foot with this beginner's guide to ITIL 4 Standard. Learn the core principles and practices of IT service management and align IT services with business objectives. 📘 BOOK 2: Mastering KPIs: Optimizing Service Desk Performance Unlock the secrets to optimizing service desk performance with this book. Discover how to identify, define, and track key performance indicators (KPIs) to enhance customer satisfaction and drive organizational success. 📘 BOOK 3: SLA Mastery: Advanced Strategies for Service Desk Managers Take your SLA management skills to the next level with advanced strategies and techniques. Learn how to negotiate, implement, and manage SLAs to ensure compliance and alignment with business objectives. 📘 BOOK 4: Beyond Basics: Expert Insights into Service Desk Management in the Digital Age Stay ahead of the curve with expert insights into service desk management in the digital age. Explore innovative approaches, emerging technologies, and best practices for delivering exceptional customer experiences. With over 3000 characters of expert guidance and practical strategies, this book bundle is your ticket to service desk excellence. Whether you're a beginner looking to build a strong foundation or an experienced manager seeking advanced techniques, the Service Desk Manager Bootcamp has something for everyone. Don't miss out on this opportunity to elevate your service desk management skills and drive organizational success. Get your hands on the Service Desk Manager Bootcamp book bundle today! 🌟
Author: Stephen Ogunlana
Publisher: Routledge
ISBN: 1135804605
Category : Architecture
Languages : en
Pages : 478
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Book Description
This collection of papers was presented at the CIB W92 Conference Harmony and Profit in Construction Procurement in Chiang Mai, Thailand (Jan 1999), by leading experts in construction contract procurement from 22 countries.
