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Author: Almarin Phillips
Publisher: University of Pennsylvania Press
ISBN: 1512805874
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
The sixteen essays in this collection are organized around five themes. The first group is concerned with the pricing implications of recent developments in the theory of the firm. The subject of the second group is wage-price guidelines, in theory and practice. The third set deals with pricing in regulated industries, with special attention to marginal cost pricing. Marketing models and empirical studies of pricing behavior are considered in the fourth set of essays. And the final group, closely related to this, deals with the rationality properties of business pricing decisions and the implications of pricing practices for antitrust enforcement. If a common view on pricing emerges from these provocative and timely papers; it is that an eclectic approach to pricing theories, policies, and practices appears at this stage to be appropriate, since neither neoclassical theory nor recent amendments, extensions, or alternatives to it appear individually rich enough to embrace the full range of variety that pricing behavior affords.
Author: Almarin Phillips
Publisher: University of Pennsylvania Press
ISBN: 1512805874
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
The sixteen essays in this collection are organized around five themes. The first group is concerned with the pricing implications of recent developments in the theory of the firm. The subject of the second group is wage-price guidelines, in theory and practice. The third set deals with pricing in regulated industries, with special attention to marginal cost pricing. Marketing models and empirical studies of pricing behavior are considered in the fourth set of essays. And the final group, closely related to this, deals with the rationality properties of business pricing decisions and the implications of pricing practices for antitrust enforcement. If a common view on pricing emerges from these provocative and timely papers; it is that an eclectic approach to pricing theories, policies, and practices appears at this stage to be appropriate, since neither neoclassical theory nor recent amendments, extensions, or alternatives to it appear individually rich enough to embrace the full range of variety that pricing behavior affords.
Author: Said Hanaa A.
Publisher:
ISBN:
Category :
Languages : en
Pages : 8221
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Book Description
Author: Hermann Simon
Publisher: Springer
ISBN: 3319994565
Category : Business & Economics
Languages : en
Pages : 569
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Book Description
In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of “price theory” and “price policy,” the authors coined the term “price management” to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want. They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. The result is a “bible” for leaders who recognize that price is not only a means to drive profit in the short term, but a tool to generate sustained growth in shareholder value over the longer term, and a primer for researchers, instructors, and students alike. Praise for Price Management “This book is truly state of the art and the most comprehensive work in price management.” - Prof. Philip Kotler, Kellogg School of Management, Northwestern University “This very important book builds an outstanding bridge between science and practice.“ - Kasper Rorsted, CEO, Adidas “This book provides practical guidelines on value creation, communication and management, which is an imperative for businesses to survive in the coming era of uncertainty.” - Dr. Chang-Gyu Hwang, Chairman and CEO, KT Corporation (Korea Telecom)
Author: Sonia Jaffe
Publisher: Princeton University Press
ISBN: 0691198810
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
An authoritative textbook based on the legendary economics course taught at the University of Chicago Price theory is a powerful analytical toolkit for measuring, explaining, and predicting human behavior in the marketplace. This incisive textbook provides an essential introduction to the subject, offering a diverse array of practical methods that empower students to learn by doing. Based on Economics 301, the legendary PhD course taught at the University of Chicago, the book emphasizes the importance of applying price theory in order to master its concepts. Chicago Price Theory features immersive chapter-length examples such as addictive goods, urban-property pricing, the consequences of prohibition, the value of a statistical life, and occupational choice. It looks at human behavior in the aggregate of an industry, region, or demographic group, but also provides models of individuals when they offer insights about the aggregate. The book explains the surprising answers that price theory can provide to practical questions about taxation, education, the housing market, government subsidies, and much more. Emphasizes the application of price theory, enabling students to learn by doing Features chapter-length examples such as addictive goods, urban-property pricing, the consequences of prohibition, and the value of a statistical life Supported by video lectures taught by Kevin M. Murphy and Gary Becker The video course enables students to learn the theory at home and practice the applications in the classroom
Author: Alan Blinder
Publisher: Russell Sage Foundation
ISBN: 1610440684
Category : Business & Economics
Languages : en
Pages : 412
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Book Description
Why do consumer prices and wages adjust so slowly to changes in market conditions? The rigidity or stickiness of price setting in business is central to Keynesian economic theory and a key to understanding how monetary policy works, yet economists have made little headway in determining why it occurs. Asking About Prices offers a groundbreaking empirical approach to a puzzle for which theories abound but facts are scarce. Leading economist Alan Blinder, along with co-authors Elie Canetti, David Lebow, and Jeremy B. Rudd, interviewed a national, multi-industry sample of 200 CEOs, company heads, and other corporate price setters to test the validity of twelve prominent theories of price stickiness. Using everyday language and pertinent scenarios, the carefully designed survey asked decisionmakers how prominently these theoretical concerns entered into their own attitudes and thought processes. Do businesses tend to view the costs of changing prices as prohibitive? Do they worry that lower prices will be equated with poorer quality goods? Are firms more likely to try alternate strategies to changing prices, such as warehousing excess inventory or improving their quality of service? To what extent are prices held in place by contractual agreements, or by invisible handshakes? Asking About Prices offers a gold mine of previously unavailable information. It affirms the widespread presence of price stickiness in American industry, and offers the only available guide to such business details as what fraction of goods are sold by fixed price contract, how often transactions involve repeat customers, and how and when firms review their prices. Some results are surprising: contrary to popular wisdom, prices do not increase more easily than they decrease, and firms do not appear to practice anticipatory pricing, even when they can foresee cost increases. Asking About Prices also offers a chapter-by-chapter review of the survey findings for each of the twelve theories of price stickiness. The authors determine which theories are most popular with actual price setters, how practices vary within different business sectors, across firms of different sizes, and so on. They also direct economists' attention toward a rationale for price stickiness that does not stem from conventional theory, namely a strong reluctance by firms to antagonize or inconvenience their customers. By illuminating how company executives actually think about price setting, Asking About Prices provides an elegant model of a valuable new approach to conducting economic research.
Author: Andreas Hinterhuber
Publisher: Routledge
ISBN: 1351732358
Category : Business & Economics
Languages : en
Pages : 407
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Book Description
Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business model innovation has a high priority for many companies, yet innovation in pricing received scant attention until the first edition of this groundbreaking book. This new edition of Innovation in Pricing builds on the success of the first, examining the ways in which pricing innovation can drive profits through cutting-edge academic research and best practice case studies from leading academics, business practitioners and consultants in pricing. The second edition has been fully revised and updated according to the latest developments in pricing, with: revisions to all chapters new chapters, including a chapter on business model and pricing model innovation a new introduction that makes explicit just what strategic pricing can do for your organization. This book is the only book dedicated to innovation in pricing and is an essential read for business executives, innovation managers and pricing managers wishing to treat innovation in pricing as seriously as they treat product, service or business model innovation. It is also valuable supplementary reading for advanced students of marketing and sales.
Author: Bjarke Fog
Publisher: Handelshojskolens Forlag
ISBN: 9788716132291
Category : Marketing
Languages : en
Pages : 168
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Book Description
Traditional price theory is often criticized as being insufficient in practice due to unrealistic assumptions. This book explores systematically the relationship between economic theory and price practice. For the first time a professional economist gives a presentation based on his own experience of more than thirty years' work in this field. The book is a supplement to basic textbooks in price theory, providing business students and professionals with insights into how theory can be applied in practice.
Author: Deirdre N. McCloskey
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 662
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Book Description
Author: George Joseph Stigler
Publisher: New York: Macmillan
ISBN:
Category : Economics
Languages : en
Pages : 336
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Book Description
"An enlarged edition of The theory of competitive price." "Recommended readings" at end of each chapter.
Author: Kent B. Monroe
Publisher: Marketing Classics Press
ISBN: 161311074X
Category : Business & Economics
Languages : en
Pages : 15
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Book Description
