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Author: Stephanie Capparell
Publisher: Simon and Schuster
ISBN: 0743265718
Category : Business & Economics
Languages : en
Pages : 370
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Book Description
Publisher description
Author: Stephanie Capparell
Publisher: Simon and Schuster
ISBN: 0743265718
Category : Business & Economics
Languages : en
Pages : 370
Get Book Here
Book Description
Publisher description
Author: Stephanie Capparell
Publisher: Simon and Schuster
ISBN: 1439104875
Category : Business & Economics
Languages : en
Pages : 537
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Book Description
In America's long march toward racial equality, small acts of courage by men and women whose names we don't recall have contributed mightily to our nation's struggle to achieve its own ideals. This moving book details the story of one such little-noted chapter. In the late 1940s and early 1950s, as Jackie Robinson changed the face of baseball, a group of African-American businessmen -- twelve at its peak -- changed the face of American business by being among the first black Americans to work at professional jobs in Corporate America and to target black consumers as a distinct market. The corporation was Pepsi-Cola, led by the charismatic and socially progressive Walter Mack, a visionary business leader. Though Mack was a guarded idealist, his consent for a campaign aimed at black consumers was primarily motivated by the pursuit of profits -- and the campaign succeeded, boosting Pepsi's earnings and market share. But America succeeded as well, as longstanding stereotypes were chipped away and African- Americans were recognized as both talented employees and valued customers. It was a significant step in our becoming a more inclusive society. On one level, The Real Pepsi Challenge, whose author is an editor and writer for The Wall Street Journal, is a straightforward business book about the birth of niche marketing. But, as we quickly learn, it is a truly inspirational story, recalling a time when we as a nation first learned to see the strength of our diversity. It is far more than a history of marketing in America; it is a key chapter in the social history of our nation. Until these men came along, typical advertisements depicted African-Americans as one-dimensional characters: Aunt Jemimas and Uncle Bens. But thereafter, Pepsi-Cola took a different approach, portraying American blacks for what they were increasingly becoming -- accomplished middle-class citizens. While such portrayals seem commonplace to us today, they were revolutionary in their time, and the men who brought them into existence risked day-to-day professional indignities parallel to those that Jackie Robinson suffered for breaking baseball's color line. As they crossed the country in the course of their jobs, they faced the cruelty of American racial attitudes. Jim Crow laws often limited where they could eat and sleep while on the road, and they faced resistance even within their own company. Yet these men succeeded as businessmen, and all went on to success in other professions as well, including medicine, journalism, education, and international diplomacy. Happily, six of these pioneers lived to tell their stories to the author. Their voices, full of pride, good humor, and sharp recollection, enrich these pages and give voice to the continuing American saga.
Author: Margot Morrell
Publisher: Penguin
ISBN: 1101200294
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
Lead your business to survival and success by following the example of legendary explorer Ernest Shackleton Sir Ernest Shackleton has been called "the greatest leader that ever came on God's earth, bar none" for saving the lives of the twenty-seven men stranded with him in the Antarctic for almost two years. Because of his courageous actions, he remains to this day a model for great leadership and masterful crisis management. Now, through anecdotes, the diaries of the men in his crew, and Shackleton's own writing, Shackleton's leadership style and time-honored principles are translated for the modern business world. Written by two veteran business observers and illustrated with ship photographer Frank Hurley's masterpieces and other rarely seen photos, this practical book helps today's leaders follow Shackleton's triumphant example. "An important addition to any leader's library." -Seattle Times
Author: Bob Stoddard
Publisher: Stoddart
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 2592
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Book Description
A tribute to one of the century's greatest marketing success stories and America's most recognized icons.
Author: Thomas Oliver
Publisher: Random House
ISBN: 0804151318
Category : Business & Economics
Languages : en
Pages : 190
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Book Description
“Examines why the set-in-its-ways Coca Cola Company tampered with a drink that had become an American institution—and blundered into one of the greatest marketing triumphs of all time.”—New York On April 23, 1985, the top executives of the Coca-Cola Company held a press conference in New York City. News had leaked out that Coke, the king of soft drinks, would no longer be produced. In its place the Coca-Cola Company would offer a new drink with a new taste and would dare call it by the old name, Coca-Cola. The new Coke was launched—and the reaction of the American people was immediate and violent: three months of unrelenting protest against the loss of Coke. So fierce was the reaction across the country that it forced a response from the Coca-Cola Company. Stunned Coca-Cola executives stepped up to the microphone and publicly apologized to the American people. They announced that the company would reissue the original Coca-Cola formula under a new name, Coke Classic. The Real Coke, the Real Story is the behind-the-scenes account of what prompted Coca-Cola to change the taste of its flagship brand—and how consumers persuaded a corporate giant to bring back America’s old friend.
Author: Roger Enrico
Publisher: Bantam Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
The intimately detailed, juicy insider's story of the leading competitors in the cola wars--Coke and Pepsi--and the savage advertising competition in whichPepsi ultimately came out ahead.
Author: George Finney
Publisher: Greenleaf Book Group
ISBN: 1626347379
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Key Strategies to Safeguard Your Future Well Aware offers a timely take on the leadership issues that businesses face when it comes to the threat of hacking. Finney argues that cybersecurity is not a technology problem; it’s a people problem. Cybersecurity should be understood as a series of nine habits that should be mastered—literacy, skepticism, vigilance, secrecy, culture, diligence, community, mirroring, and deception—drawn from knowledge the author has acquired during two decades of experience in cybersecurity. By implementing these habits and changing our behaviors, we can combat most security problems. This book examines our security challenges using lessons learned from psychology, neuroscience, history, and economics. Business leaders will learn to harness effective cybersecurity techniques in their businesses as well as their everyday lives.
Author: Sharon Birkman Fink
Publisher: John Wiley & Sons
ISBN: 1118207017
Category : Business & Economics
Languages : en
Pages : 246
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Book Description
The first in-depth book on the personality assessment used by millions of people worldwide, revealing the underlying needs that drive and inspire you Whether you're wondering if you are in the right career, looking to change job roles, or trying to reduce conflict and improve relationships at work and at home, you must begin by fully understanding your own interests and needs, and how they drive your ultimate happiness as well as unleash your stress points. Used by millions of people worldwide, The Birkman Method is the only personality-assessment tool that reaches beyond self-described behavior and situational analysis to unravel the DNA underpinning workplace satisfaction and productivity. The Birkman Method reveals such aspects of your personality as your relationship with authority, communication style, response to incentives, ability to deal with change, and the triggers for stress that can derail you. By explaining how these factors fit together and work off each other, The Birkman Method becomes your guide to a deeper self-awareness that can help you attain more-inspiring leadership, better team harmony, and higher goals for you personally and throughout any organization.
Author: John Sculley
Publisher:
ISBN: 9780773752054
Category : Fiction
Languages : en
Pages : 482
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Book Description
Author: Constance Hays
Publisher: Random House
ISBN: 1407089617
Category : Business & Economics
Languages : en
Pages : 498
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Book Description
Coca-Cola is the world's best-known brand, and perhaps the most quintessentially American one: a beverage with no nutritional value, sold variously as a remedy, a tonic and a refreshment. The story of Coca-Cola is also a tale of carbonisation, soda fountain shops, dynastic bottling businesses, and ultimately, globalisation and billion-dollar promotional campaigns. New York Times reporter Constance L. Hays examines the 119-year history of Coke - a story of opportunity, hope, teamwork and love as well as salesmanship, hubris, ambition and greed. There is an entirely new chapter for this paperback edition, covering the recent Dasani debacle and events since the hardback published in February 2004.
