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Author: Rab MacWilliam
Publisher: Birlinn Ltd
ISBN: 1913538834
Category : Sports & Recreation
Languages : en
Pages : 210
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Book Description
The ultimate guide to Real Madrid. The Real Madrid Handbook is an entertaining compendium of fascinating facts, match coverage, stories, personalities and trivia from the biggest club team on the planet. Rab MacWilliam traces the history of Real Madrid from the early 20th century, examining its progress in the domestic cup and league, and analyses the impact that the Republic, the Spanish Civil War and the repressive authoritarian aftermath had on the club. He relates how the stunning success in European football in the mid-1950s to the early 1960s was one of the factors that helped to ease Spain's integration into Europe and explores the club's rise to become one of the most skilful and dominant teams in the global game over the last thirty years. Fascinating, informative, irreverent and insightful, The Real Madrid Handbook is the perfect guide to the history of this extraordinary club.
Author: Rab MacWilliam
Publisher: Birlinn Ltd
ISBN: 1913538834
Category : Sports & Recreation
Languages : en
Pages : 210
Get Book Here
Book Description
The ultimate guide to Real Madrid. The Real Madrid Handbook is an entertaining compendium of fascinating facts, match coverage, stories, personalities and trivia from the biggest club team on the planet. Rab MacWilliam traces the history of Real Madrid from the early 20th century, examining its progress in the domestic cup and league, and analyses the impact that the Republic, the Spanish Civil War and the repressive authoritarian aftermath had on the club. He relates how the stunning success in European football in the mid-1950s to the early 1960s was one of the factors that helped to ease Spain's integration into Europe and explores the club's rise to become one of the most skilful and dominant teams in the global game over the last thirty years. Fascinating, informative, irreverent and insightful, The Real Madrid Handbook is the perfect guide to the history of this extraordinary club.
Author: Steven G. Mandis
Publisher: BenBella Books, Inc.
ISBN: 1942952554
Category : Sports & Recreation
Languages : en
Pages : 345
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Book Description
The untold story of Real Madrid: one of the most incredible turnarounds in sports and business history. Real Madrid is the most successful sports team on the planet. The soccer club has more trophies than any other sports team, including 11 UEFA Champions League trophies. However, the story behind the triumph goes beyond the players and coaches. Generally unnoticed, a management team consisting mostly of outsiders took the team from near bankruptcy to the most valuable sports organization in the world. How did Real Madrid achieve such extraordinary success? Columbia Business School adjunct professor Steven G. Mandis investigates. Given unprecedented behind-the-scenes access, Mandis is the first researcher to rigorously ana- lyze both the on-the-field and business aspects of a sports team. What he learns is completely unexpected and challenges the conventional wisdom that moneyball-fueled data analytics are the primary instruments of success. Instead, Real Madrid's winning formula both on and off the field, from player selection to financial management, is based on aligning strategy with the culture and values of its fan base. Chasing the most talented (and most expensive) players can be a recipe for a winning record, but also financial disaster, as it was for Real Madrid in the late 1990s. Real Madrid's management believes that the club exists to serve the Real Madrid community. They discovered that its fans care more about why the team exists, how their club wins, and whom it wins with versus just winning. The why, how, and whom create a community brand and identity, and inspire extraordinary passion and loyalty, which has led to amazing marketing and commercial success—in turn, attracting and paying for the best players in the world, with the values the fans expect. The club's values and culture also provide a powerful environment for these best players to work together to win trophies. The Real Madrid Way explains how Real Madrid has created and maintains a culture that drives both financial and on-the-field success. This book is an engrossing account of the lifetime of one of the greatest clubs in the most popular sport in the world, and for business and organization leaders, it's an invaluable inside look at a compelling alternative model with lasting competitive advantages that can deliver superior and sustainable returns and performance.
Author: Jeffery Barrera
Publisher:
ISBN: 9781671796034
Category :
Languages : en
Pages : 114
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Book Description
A much-needed reference and guidebook for the Camino de Madrid. --- BASIC FACTS: 1. The Camino de Madrid starts at the Church of Santiago y San Juan Bautista in Madrid and ends in Sahagún. 2. It is officially 320 kilometres long, depending on the detours you make and number of times you get lost (or 676 kilometres if you continue to Santiago de Compostela). 3. It is usually walked in 13 stages, the ones proposed in this handbook. 4. It passes through four provinces (Madrid, Segovia, Valladolid and León); one that you will cross completely, south to north (Valladolid). 5. It passes over the highest point on any of the Caminos in Spain: the Fuenfría Mountain Pass at 1,796 metres. 6. It passes by five castles that are not in ruins (Manzanares el Real, Segovia, Coca, Simancas and Grajal de Campos). I like castles. 7. It passes by some of the finest examples of Mudéjar (Muslim artists and architects working for Christians in the Middle-Ages) architecture in Spain. 8. There are fully equipped pilgrim albergues that are open throughout the year. 9. It is well marked, with enough Camino signage to get you safely to Sahagún. 10. An estimated 2,000 pilgrims walked the Camino de Madrid in 2019. --- USING THIS HANDBOOK: This handbook is divided into 13 chapters, each chapter number corresponding to the suggested stage. There is also an introductory chapter describing Madrid and a final chapter describing Sahagún. The Numbered-Stage Chapters are organised as follows: 1) A map of the stage presenting the route and towns. Distances between towns are shown. 2) A topographic profile describing the elevation gains and losses on the stage. 3) A general description of the stage, the trail, the towns and highlights.4 ) A section describing route alternatives and options. 5) A section describing tricky and/or problematic sections. 6) A section describing the different places you will walk through such as their pilgrim services, monuments and other curiosities. 7) A final section providing information about the available pilgrim albergues for that stage.8)Each stage also includes a descriptive photo of the stage and, when necessary, a schematic town map. Buen Camino!
Author: Nicolas Chanavat
Publisher: Taylor & Francis
ISBN: 1351972367
Category : Business & Economics
Languages : en
Pages : 465
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Book Description
Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football, as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing research, it highlights the critical strategic and operational elements that underpin effective marketing in football clubs around the world. Covering developments in sponsorship, marketing communications, CRM, strategic marketing, international marketing and digital media, it features authors and cases from countries including the UK, US, France, Spain, Germany, Italy, China and Japan.
Author: S. Söderman
Publisher: Edward Elgar Publishing
ISBN: 1781005869
Category : Sports & Recreation
Languages : en
Pages : 597
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Book Description
ÔSšderman and Dolles have assembled an impressive array of researchers to address the nexus between sport and business. In their rich collection of research on sport business theory and practice Sšderman and Dolles identify research themes from governance to branding, from sport events to sport systems, and from social media to fan identity, and they specifically reflect on the application of major theoretical concepts and key research methods. The authorsÕ aim is to advance sport business research through critical reflection on topic selection, research design, data analysis and interpretation. Their unique approach encourages researchers, from novice to experienced, to embrace diverse theories and methods. The Handbook is recommended reading for those interested in advancing sport business research.Õ Ð Graham Cuskelly, Griffith University, Australia ÔThis insight-laden volume encompasses today's and tomorrow's research across the multifaceted landscape of the business side of sport -- from branding and sponsorship to media and technology, from club management to governance. It effectively encompasses both theory and practice. Scholars, students, and practitioners will find this cogent collection of international consumer and business research knowledge and perspectives both informative and useful.Õ Ð Stephen A. Greyser, Harvard Business School, US ÔThis Handbook directly responds to the rapid professional, commercial and international development of sport. With its thoughtful structure, comprehensive coverage of topics and renowned contributors it offers a thorough analysis on the management challenges in the field. It also offers very valuable insights and guidance how the business of sport can be researched by students, academics and practitioners around the world. The book is simply a must-read for anyone interested in the management aspects of sports.Õ Ð Yoshiaki Takahashi, Chuo University, Tokyo, Japan This Handbook draws together top international researchers and discusses the state of the art and the future direction of research at the nexus between sport and business. It is heavily built upon choosing, applying and evaluating appropriate quantitative as well as qualitative research methods for practical advice in sport and business research. Topics covered for analysis include sports governance, regulation and performance; media and technology; club management and team structure; place, time and spectators of sporting events; and sport branding and sponsoring. The Handbook covers research examples from elite sport to the amateur level, and from different sports, from cycling to cricket, from ice hockey to motorsports, and from football to skiing. It will be read and used by academics and PhD students as well as sports practitioners looking for useful ways of expanding knowledge, conducting research or searching for insights into the challenges of managing sport.
Author: JOHN MURRAY
Publisher:
ISBN:
Category :
Languages : en
Pages : 446
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Book Description
Author: Richard Ford
Publisher:
ISBN:
Category : Spain
Languages : en
Pages : 460
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Book Description
Author: Albert Allis Hopkins
Publisher: Musson Book Company ; New York : Munn
ISBN:
Category : Europe
Languages : en
Pages : 1052
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Book Description
Author: Sid Lowe
Publisher: Bold Type Books
ISBN: 1568584512
Category : Sports & Recreation
Languages : en
Pages : 482
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Book Description
Fear and Loathing in La Liga is the definitive history of the greatest rivalry in world sport: FC Barcelona vs. Real Madrid. It's Messi vs. Ronaldo, Guardiola vs. Mourinho, the nation against the state, freedom fighters vs. Franco's fascists, plus majestic goals and mesmerizing skills. It's the best two teams on the planet going head-to-head. It's more than a game. It's a war. It's El Cláco. Only, it's not quite that simple. Spanish soccer expert and historian Sid Lowe covers 100 years of rivalry, athletic beauty, and excellence. Fear and Loathing in La Liga is a nuanced, revisionist, and brilliantly informed history that goes beyond sport. Lowe weaves together this story of the rivalry with the history and culture of Spain, emphasizing that it is "never about just the soccer." With exclusive testimonies and astonishing anecdotes, he takes us inside this epic battle, including the wounds left by the Civil War, Madrid's golden age in the fifties when they won five European cups, Johan Cruyff's Barcelona Dream Team, the doomed Galáico experiment, and LuíFigo's "betrayal." By exploring the history, politics, culture, economics, and language -- while never forgetting the drama on the field -- Lowe demonstrates the relationship between these two soccer giants and reveals the true story behind their explosive rivalry.
Author: Calero, Coral
Publisher: IGI Global
ISBN: 1599048485
Category : Education
Languages : en
Pages : 581
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Book Description
Web information systems engineering resolves the multifaceted issues of Web-based systems development; however, as part of an emergent yet prolific industry, Web site quality assurance is a continually adaptive process needing a comprehensive reference tool to merge all cutting-edge research and innovations. The Handbook of Research on Web Information Systems Quality integrates 30 authoritative contributions by 72 of the world's leading experts on the models, measures, and methodologies of Web information systems, software quality, and Web engineering into one practical guide to Web information systems quality, making this handbook of research an essential addition to all library collections.
