Author: Chao Guo
Publisher: Stanford University Press
ISBN: 1503613089
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
Today, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media ushers in a "noisy" information era that renders it more difficult for nonprofits to make their voices heard. This book seeks to unpack the prevalence, mechanisms, and ramifications of a new model for nonprofit advocacy in a social media age. The keyword for this new model is attention. Advocacy always starts with attention: when an organization speaks out on a cause, it must ensure that it has an audience and that its voice is heard by that audience; it must ensure that current and potential supporters are paying attention to what it has to say before expecting more tangible outcomes. Yet the organization must also ensure that advocacy does not end with attention: attention should serve as a springboard to something greater. The authors elaborate how attention fits into contemporary organizations' advocacy work and explain the key features of social media that are driving the quest for attention. Developing conceptual models, they explain why some organizations and messages gain attention while others do not. Lastly, the book explores how organizations are weaving together online and offline efforts to deliver strategic advocacy outcomes.
Author: Winifred Gallagher
Publisher: Penguin
ISBN: 9781594202100
Category : Psychology
Languages : en
Pages : 264
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Book Description
The behavioral scientist author of Just the Way You Are presents a provocative argument that the quality of one's life is directly related to the focus of one's attention, drawing on the latest findings in neuroscience and psychology to cover such topics as the human capacity for training concentration, the ways in which the creative mind thinks, and why people deliberate on the wrong factors when making big decisions.
Author: Melissa Gregg
Publisher: John Wiley & Sons
ISBN: 0745637469
Category : Social Science
Languages : en
Pages : 232
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Book Description
This book provides a long-overdue account of online technology and its impact on the work and lifestyles of professional employees. It moves between the offices and homes of workers in the knew "knowledge" economy to provide intimate insight into the personal, family, and wider social tensions emerging in today’s rapidly changing work environment. Drawing on her extensive research, Gregg shows that new media technologies encourage and exacerbate an older tendency among salaried professionals to put work at the heart of daily concerns, often at the expense of other sources of intimacy and fulfillment. New media technologies from mobile phones to laptops and tablet computers, have been marketed as devices that give us the freedom to work where we want, when we want, but little attention has been paid to the consequences of this shift, which has seen work move out of the office and into cafés, trains, living rooms, dining rooms, and bedrooms. This professional "presence bleed" leads to work concerns impinging on the personal lives of employees in new and unforseen ways. This groundbreaking book explores how aspiring and established professionals each try to cope with the unprecedented intimacy of technologically-mediated work, and how its seductions seem poised to triumph over the few remaining relationships that may stand in its way.
Author: Maura Thomas
Publisher: Sourcebooks, Inc.
ISBN: 1728217482
Category : Business & Economics
Languages : en
Pages : 70
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Book Description
Are you tired of feeling overwhelmed and scattered? Do you wish you could maximize your productivity and achieve success effortlessly? In Attention Management, productivity expert Maura Thomas unveils the ultimate guide to increasing your focus and harnessing your attention for peak performance. In this game-changing book, Thomas shares her practical mindfulness techniques to help you regain control over your attention and optimize your productivity. With a clear and systematic approach, she empowers you to effectively prioritize tasks, eliminate distractions, and enhance your ability to concentrate on what truly matters. Whether you're a student, professional, or entrepreneur, this book will equip you with the tools and knowledge to: Conquer information overload and regain mental clarity Cultivate laser-like focus amidst digital distractions Overcome procrastination and stay motivated Reduce stress and increase overall well-being Cultivate a healthy work-life balance Boost creativity and unlock your full potential A must-read business book for anyone seeking to transform their productivity and achieve lasting success!
Author: Erin Hunter
Publisher: Harper Collins
ISBN: 0061973645
Category : Juvenile Fiction
Languages : en
Pages : 361
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Book Description
The first book in a thrilling animal fantasy series following the epic journey of three bears, from the #1 nationally bestselling author of Warriors. When three young bears from different species—black, polar, and grizzly—are separated from their families, fate brings them together on a path that will change their lives forever. Along the way, they will face great danger, terrible tragedies, new landscapes, and situations that require all their ingenuity to survive. For fans of Warriors, Survivors, and animal fantasy series like Wings of Fire and Foxcraft, Seekers is a sweeping and incredible journey through the beautiful, dangerous world of wild bears.
Author: Karen Nelson-Field
Publisher: Springer Nature
ISBN: 9811515409
Category : Business & Economics
Languages : en
Pages : 161
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Book Description
This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. It explains the stark reality of human attention processing in advertising. Readers will learn how to maximise a viewer’s divided attention by leveraging specific media attributes and using attention-grabbing creative triggers. Nelson-Field asks you to pay attention to a disrupted advertising future without panic, but rather with a keen eye on the things that brand owners can learn to control.
Author: Maria Konnikova
Publisher: Penguin
ISBN: 0525522646
Category : Psychology
Languages : en
Pages : 369
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Book Description
A New York Times bestseller • A New York Times Notable Book “The tale of how Konnikova followed a story about poker players and wound up becoming a story herself will have you riveted, first as you learn about her big winnings, and then as she conveys the lessons she learned both about human nature and herself.” —The Washington Post It's true that Maria Konnikova had never actually played poker before and didn't even know the rules when she approached Erik Seidel, Poker Hall of Fame inductee and winner of tens of millions of dollars in earnings, and convinced him to be her mentor. But she knew her man: a famously thoughtful and broad-minded player, he was intrigued by her pitch that she wasn't interested in making money so much as learning about life. She had faced a stretch of personal bad luck, and her reflections on the role of chance had led her to a giant of game theory, who pointed her to poker as the ultimate master class in learning to distinguish between what can be controlled and what can't. And she certainly brought something to the table, including a Ph.D. in psychology and an acclaimed and growing body of work on human behavior and how to hack it. So Seidel was in, and soon she was down the rabbit hole with him, into the wild, fiercely competitive, overwhelmingly masculine world of high-stakes Texas Hold'em, their initial end point the following year's World Series of Poker. But then something extraordinary happened. Under Seidel's guidance, Konnikova did have many epiphanies about life that derived from her new pursuit, including how to better read, not just her opponents but far more importantly herself; how to identify what tilted her into an emotional state that got in the way of good decisions; and how to get to a place where she could accept luck for what it was, and what it wasn't. But she also began to win. And win. In a little over a year, she began making earnest money from tournaments, ultimately totaling hundreds of thousands of dollars. She won a major title, got a sponsor, and got used to being on television, and to headlines like "How one writer's book deal turned her into a professional poker player." She even learned to like Las Vegas. But in the end, Maria Konnikova is a writer and student of human behavior, and ultimately the point was to render her incredible journey into a container for its invaluable lessons. The biggest bluff of all, she learned, is that skill is enough. Bad cards will come our way, but keeping our focus on how we play them and not on the outcome will keep us moving through many a dark patch, until the luck once again breaks our way.
Author: Norman Blaikie
Publisher: Polity
ISBN: 0745634494
Category : Psychology
Languages : en
Pages : 257
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Book Description
Since its initial publication, this highly respected text has provided students with a critical review of the major research paradigms in the social sciences and the logics or strategies of enquiry associated with them. This second edition has been revised and updated.
Author: Tom Sniegoski
Publisher: Scholastic Inc.
ISBN: 054514101X
Category : Juvenile Fiction
Languages : en
Pages : 226
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Book Description
As the evil Nacht spreads his darkness across the valley, Tom and his friends, the Bone family, desperately try to find the Spark that will heal the Dreaming and save the world.
Author: John Avery
Publisher: Morgan James Publishing
ISBN: 1630471593
Category : Literary Criticism
Languages : en
Pages : 393
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Book Description
An insightful journey through all the biblical names of God, Jesus Christ, and the Holy Spirit. Beginning in Babel and ending with a burning Babylon, The Name Quest explains the significance that the different names for God have for an everyday relationship with God and for spiritual growth. The names of God are like a rainbow--each name expresses part of the spectrum of the character and attributes of God. Along the way, the author tenderly answers tough questions: Which of the Hebrew names of God is His personal name--Yahweh or Jehovah? What does it mean to pray in Jesus’ name? How can we relate to the Holy God and the Judge? Why is a God of love called the “Jealous God”? What does it mean to call Jesus the Messiah? The Name Quest mentions all the names of God in the Bible while explaining their significance in ordinary language. The author weaves together fifteen years of Bible study research with plentiful illustrations and humorous anecdotes. These include lessons learned as a pastor on a Caribbean island. A visit to a Welsh hill farm introduces a chapter about the Good Shepherd. The story of a Hungarian political prisoner illustrates the meaning of Immanuel (or is it Emmanuel?) A rescue from the slopes of an active volcano helps explain salvation and the meaning of Jesus’ Hebrew name Yeshua. Even the clever advertisement on a packet of potato chips offers a lesson about how to grow in faith in God. Unlike chasing rainbows, the spiritual journey has an end. The Name Quest is a road map for every Christian’s spiritual journey and it points to the destination--being formed into the image of Jesus Christ. The Name Quest examines God's names in chapters about God's character or things that He has done. Most of God's names reflect His character. For instance a chapter on holiness mentions all the names connected to that attribute. The index of names makes this book an excellent reference tool. People who read part of a chapter a day say it makes a good devotional too.
