The Quest for Attention PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The Quest for Attention PDF full book. Access full book title The Quest for Attention by Chao Guo. Download full books in PDF and EPUB format.
Author: Chao Guo
Publisher: Stanford University Press
ISBN: 1503613089
Category : Business & Economics
Languages : en
Pages : 312
Get Book Here
Book Description
Today, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media ushers in a "noisy" information era that renders it more difficult for nonprofits to make their voices heard. This book seeks to unpack the prevalence, mechanisms, and ramifications of a new model for nonprofit advocacy in a social media age. The keyword for this new model is attention. Advocacy always starts with attention: when an organization speaks out on a cause, it must ensure that it has an audience and that its voice is heard by that audience; it must ensure that current and potential supporters are paying attention to what it has to say before expecting more tangible outcomes. Yet the organization must also ensure that advocacy does not end with attention: attention should serve as a springboard to something greater. The authors elaborate how attention fits into contemporary organizations' advocacy work and explain the key features of social media that are driving the quest for attention. Developing conceptual models, they explain why some organizations and messages gain attention while others do not. Lastly, the book explores how organizations are weaving together online and offline efforts to deliver strategic advocacy outcomes.
Author: Chao Guo
Publisher: Stanford University Press
ISBN: 1503613089
Category : Business & Economics
Languages : en
Pages : 312
Get Book Here
Book Description
Today, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media ushers in a "noisy" information era that renders it more difficult for nonprofits to make their voices heard. This book seeks to unpack the prevalence, mechanisms, and ramifications of a new model for nonprofit advocacy in a social media age. The keyword for this new model is attention. Advocacy always starts with attention: when an organization speaks out on a cause, it must ensure that it has an audience and that its voice is heard by that audience; it must ensure that current and potential supporters are paying attention to what it has to say before expecting more tangible outcomes. Yet the organization must also ensure that advocacy does not end with attention: attention should serve as a springboard to something greater. The authors elaborate how attention fits into contemporary organizations' advocacy work and explain the key features of social media that are driving the quest for attention. Developing conceptual models, they explain why some organizations and messages gain attention while others do not. Lastly, the book explores how organizations are weaving together online and offline efforts to deliver strategic advocacy outcomes.
Author: Winifred Gallagher
Publisher: Penguin
ISBN: 9781594202100
Category : Psychology
Languages : en
Pages : 264
Get Book Here
Book Description
The behavioral scientist author of Just the Way You Are presents a provocative argument that the quality of one's life is directly related to the focus of one's attention, drawing on the latest findings in neuroscience and psychology to cover such topics as the human capacity for training concentration, the ways in which the creative mind thinks, and why people deliberate on the wrong factors when making big decisions.
Author: Rob Walker
Publisher: Knopf
ISBN: 0525521259
Category : Self-Help
Languages : en
Pages : 256
Get Book Here
Book Description
An imaginative, thought-provoking gift book to awaken your senses and attune them to the things that matter in your life. Welcome to the era of white noise. Our lives are in constant tether to phones, to email, and to social media. In this age of distraction, the ability to experience and be present is often lost: to think and to see and to listen. Enter Rob Walker's The Art of Noticing. This gorgeously illustrated volume will spark your creativity--and most importantly, help you see the world anew. Through a series of simple and playful exercises--131 of them--Walker maps ways for you to become a clearer thinker, a better listener, a more creative workplace colleague and finally, to rediscover your sense of passion and to notice what really matters to you.
Author: Karen Nelson-Field
Publisher: Springer Nature
ISBN: 9811515409
Category : Business & Economics
Languages : en
Pages : 161
Get Book Here
Book Description
This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. It explains the stark reality of human attention processing in advertising. Readers will learn how to maximise a viewer’s divided attention by leveraging specific media attributes and using attention-grabbing creative triggers. Nelson-Field asks you to pay attention to a disrupted advertising future without panic, but rather with a keen eye on the things that brand owners can learn to control.
Author: Maura Thomas
Publisher: Sourcebooks, Inc.
ISBN: 1728217482
Category : Business & Economics
Languages : en
Pages : 69
Get Book Here
Book Description
Are you tired of feeling overwhelmed and scattered? Do you wish you could maximize your productivity and achieve success effortlessly? In Attention Management, productivity expert Maura Thomas unveils the ultimate guide to increasing your focus and harnessing your attention for peak performance. In this game-changing book, Thomas shares her practical mindfulness techniques to help you regain control over your attention and optimize your productivity. With a clear and systematic approach, she empowers you to effectively prioritize tasks, eliminate distractions, and enhance your ability to concentrate on what truly matters. Whether you're a student, professional, or entrepreneur, this book will equip you with the tools and knowledge to: Conquer information overload and regain mental clarity Cultivate laser-like focus amidst digital distractions Overcome procrastination and stay motivated Reduce stress and increase overall well-being Cultivate a healthy work-life balance Boost creativity and unlock your full potential A must-read business book for anyone seeking to transform their productivity and achieve lasting success!
Author: James Williams
Publisher:
ISBN: 1108429092
Category : Computers
Languages : en
Pages : 151
Get Book Here
Book Description
Argues that human freedom is threatened by systems of intelligent persuasion developed by tech giants who compete for our time and attention. This title is also available as Open Access.
Author: Mohamed A. Mahmoud
Publisher: Syracuse University Press
ISBN: 0815631154
Category : Religion
Languages : en
Pages : 330
Get Book Here
Book Description
A highly influential Sudanese reformist thinker, Mahmud Muhammad Taha is regarded as a product of a dual legacy rooted in mystical Islam on the one hand and in the tradition of modernity on the other. Publicly executed in 1985 folowing his conviction of apostasy, Taha offered distinctly original interpretations of the Qur’an and a radical theory of Islamic prayer. In Quest for Divinity, Mohamed Mahmoud presents an in-depth and balanced treatment of Taha’s controversial yet significant thought. The author’s ability to provide access to relevant literature in both Arabic and English offers readers a rare view of the considerable nuance in Taha’s thought. With rich detail Mahmoud explores Taha’s theories of human freedom and his social message, referred to as "the second message of Islam" with its emphasis on political, economic, and social equality. Taha’s embrace of modernity is further assessed relative to his position on science, law, and art-areas that have always attracted Muslim modernists. Quest for Divinity will attract attention to Taha’s compelling but little-known intellectual contribution as a seminal modern reformer of Islam. Such recognition is long overdue and will enrich the current debates on Islam and modernity.
Author: Christof Koch
Publisher: Roberts Publishers
ISBN:
Category : Medical
Languages : en
Pages : 456
Get Book Here
Book Description
Consciousness is the major unsolved problem in biology. Written as an introduction to the field and drawing upon clinical, psychological and physiological observations, this book seeks to answer questions of consciousness within a neuroscientific framework.
Author: Maria Konnikova
Publisher: Penguin
ISBN: 0525522646
Category : Psychology
Languages : en
Pages : 369
Get Book Here
Book Description
A New York Times bestseller • A New York Times Notable Book “The tale of how Konnikova followed a story about poker players and wound up becoming a story herself will have you riveted, first as you learn about her big winnings, and then as she conveys the lessons she learned both about human nature and herself.” —The Washington Post It's true that Maria Konnikova had never actually played poker before and didn't even know the rules when she approached Erik Seidel, Poker Hall of Fame inductee and winner of tens of millions of dollars in earnings, and convinced him to be her mentor. But she knew her man: a famously thoughtful and broad-minded player, he was intrigued by her pitch that she wasn't interested in making money so much as learning about life. She had faced a stretch of personal bad luck, and her reflections on the role of chance had led her to a giant of game theory, who pointed her to poker as the ultimate master class in learning to distinguish between what can be controlled and what can't. And she certainly brought something to the table, including a Ph.D. in psychology and an acclaimed and growing body of work on human behavior and how to hack it. So Seidel was in, and soon she was down the rabbit hole with him, into the wild, fiercely competitive, overwhelmingly masculine world of high-stakes Texas Hold'em, their initial end point the following year's World Series of Poker. But then something extraordinary happened. Under Seidel's guidance, Konnikova did have many epiphanies about life that derived from her new pursuit, including how to better read, not just her opponents but far more importantly herself; how to identify what tilted her into an emotional state that got in the way of good decisions; and how to get to a place where she could accept luck for what it was, and what it wasn't. But she also began to win. And win. In a little over a year, she began making earnest money from tournaments, ultimately totaling hundreds of thousands of dollars. She won a major title, got a sponsor, and got used to being on television, and to headlines like "How one writer's book deal turned her into a professional poker player." She even learned to like Las Vegas. But in the end, Maria Konnikova is a writer and student of human behavior, and ultimately the point was to render her incredible journey into a container for its invaluable lessons. The biggest bluff of all, she learned, is that skill is enough. Bad cards will come our way, but keeping our focus on how we play them and not on the outcome will keep us moving through many a dark patch, until the luck once again breaks our way.
Author: Jonathan Haskel
Publisher: Princeton University Press
ISBN: 0691183295
Category : Business & Economics
Languages : en
Pages : 292
Get Book Here
Book Description
Early in the twenty-first century, a quiet revolution occurred. For the first time, the major developed economies began to invest more in intangible assets, like design, branding, and software, than in tangible assets, like machinery, buildings, and computers. For all sorts of businesses, the ability to deploy assets that one can neither see nor touch is increasingly the main source of long-term success. But this is not just a familiar story of the so-called new economy. Capitalism without Capital shows that the growing importance of intangible assets has also played a role in some of the larger economic changes of the past decade, including the growth in economic inequality and the stagnation of productivity. Jonathan Haskel and Stian Westlake explore the unusual economic characteristics of intangible investment and discuss how an economy rich in intangibles is fundamentally different from one based on tangibles. Capitalism without Capital concludes by outlining how managers, investors, and policymakers can exploit the characteristics of an intangible age to grow their businesses, portfolios, and economies.
