Author: Kathy Patrick
Publisher: Grand Central Publishing
ISBN: 0446511188
Category : Family & Relationships
Languages : en
Pages : 248
Book Description
When licensed cosmetologist turned publisher's rep Kathy Patrick lost her job due to industry cutbacks, she wasn't deterred. One year later, she opened Beauty and the Book, the world's only combination beauty salon/bookstore. Soon after, she founded The Pulpwood Queens of East Texas -- a reading group that dared to ask the question, "Does a book club have to be snobby to be serious?" The idea spread like wildfire. Now there are about 70 chapters nationwide. The overriding rule -- aside from wearing the club's official tiara, hot pink, and leopard print outfits -- is that the groups must have fun. The club's mission: To get America reading. THE PULPWOOD QUEENS' TIARA-WEARING, BOOK- SHARING GUIDE TO LIFE celebrates female friendship, sisterhood, and the transformative power of reading. It includes life principles and motivational anecdotes, hilarious and heart-warming stories of friendships among the Queens, and stories from Kathy about the books that have inspired her throughout her life, complete with personalized suggested book lists.
The Pulpwood Queen's Tiara-Wearing, Book-Sharing Guide to Life
Author: Kathy Patrick
Publisher: Grand Central Publishing
ISBN: 0446511188
Category : Family & Relationships
Languages : en
Pages : 248
Book Description
When licensed cosmetologist turned publisher's rep Kathy Patrick lost her job due to industry cutbacks, she wasn't deterred. One year later, she opened Beauty and the Book, the world's only combination beauty salon/bookstore. Soon after, she founded The Pulpwood Queens of East Texas -- a reading group that dared to ask the question, "Does a book club have to be snobby to be serious?" The idea spread like wildfire. Now there are about 70 chapters nationwide. The overriding rule -- aside from wearing the club's official tiara, hot pink, and leopard print outfits -- is that the groups must have fun. The club's mission: To get America reading. THE PULPWOOD QUEENS' TIARA-WEARING, BOOK- SHARING GUIDE TO LIFE celebrates female friendship, sisterhood, and the transformative power of reading. It includes life principles and motivational anecdotes, hilarious and heart-warming stories of friendships among the Queens, and stories from Kathy about the books that have inspired her throughout her life, complete with personalized suggested book lists.
Publisher: Grand Central Publishing
ISBN: 0446511188
Category : Family & Relationships
Languages : en
Pages : 248
Book Description
When licensed cosmetologist turned publisher's rep Kathy Patrick lost her job due to industry cutbacks, she wasn't deterred. One year later, she opened Beauty and the Book, the world's only combination beauty salon/bookstore. Soon after, she founded The Pulpwood Queens of East Texas -- a reading group that dared to ask the question, "Does a book club have to be snobby to be serious?" The idea spread like wildfire. Now there are about 70 chapters nationwide. The overriding rule -- aside from wearing the club's official tiara, hot pink, and leopard print outfits -- is that the groups must have fun. The club's mission: To get America reading. THE PULPWOOD QUEENS' TIARA-WEARING, BOOK- SHARING GUIDE TO LIFE celebrates female friendship, sisterhood, and the transformative power of reading. It includes life principles and motivational anecdotes, hilarious and heart-warming stories of friendships among the Queens, and stories from Kathy about the books that have inspired her throughout her life, complete with personalized suggested book lists.
Saints in Limbo
Author: River Jordan
Publisher: WaterBrook
ISBN: 0307457915
Category : Fiction
Languages : en
Pages : 354
Book Description
“River Jordan’s Saints in Limbo is a compelling story of the mysteries of existence and, specially, the mysteries of the human heart.” –Ron Rash, author of Serena and Chemistry and Other Stories “I lose myself in River’s writing–transported to a different time and place– and in this case, to one that makes the ordinary mystical and magical. I give it FIVE diamonds in the Pulpwood Queen’s TIARA!” –Kathy L. Patrick, founder of the Pulpwood Queens Book Clubs and author of The Pulpwood Queens’ Tiara Wearing, Book Sharing Guide to Life Ever since her husband Joe died, Velma True’s world has been limited to what she can see while clinging to one of the multicolored threads tied to the porch railing of her home outside Echo, Florida. When a mysterious stranger appears at her door on her birthday and presents Velma with a special gift, she is rattled by the object’s ability to take her into her memories–a place where Joe still lives, her son Rudy is still young, unaffected by the world’s hardness, and the beginning is closer than the end. As secrets old and new come to light, Velma wonders if it’s possible to be unmoored from the past’s deep roots and find a reason to hope again. Praise for River Jordan “[River Jordan’s] literary spice rack has everything you need to put together a good book.” –Rick Bragg, author of All Over but the Shoutin’ and Ava’s Man “River Jordan writes so beautifully.” –Joshilyn Jackson, author of Gods in Alabama and The Girl Who Stopped Swimming
Publisher: WaterBrook
ISBN: 0307457915
Category : Fiction
Languages : en
Pages : 354
Book Description
“River Jordan’s Saints in Limbo is a compelling story of the mysteries of existence and, specially, the mysteries of the human heart.” –Ron Rash, author of Serena and Chemistry and Other Stories “I lose myself in River’s writing–transported to a different time and place– and in this case, to one that makes the ordinary mystical and magical. I give it FIVE diamonds in the Pulpwood Queen’s TIARA!” –Kathy L. Patrick, founder of the Pulpwood Queens Book Clubs and author of The Pulpwood Queens’ Tiara Wearing, Book Sharing Guide to Life Ever since her husband Joe died, Velma True’s world has been limited to what she can see while clinging to one of the multicolored threads tied to the porch railing of her home outside Echo, Florida. When a mysterious stranger appears at her door on her birthday and presents Velma with a special gift, she is rattled by the object’s ability to take her into her memories–a place where Joe still lives, her son Rudy is still young, unaffected by the world’s hardness, and the beginning is closer than the end. As secrets old and new come to light, Velma wonders if it’s possible to be unmoored from the past’s deep roots and find a reason to hope again. Praise for River Jordan “[River Jordan’s] literary spice rack has everything you need to put together a good book.” –Rick Bragg, author of All Over but the Shoutin’ and Ava’s Man “River Jordan writes so beautifully.” –Joshilyn Jackson, author of Gods in Alabama and The Girl Who Stopped Swimming
The Pulpwood Queens' Tiara Wearing, Book Sharing Guide to Life
Author: Kathy L. Murphy
Publisher: Kathy L. Murphy Publishing
ISBN: 9780692163658
Category :
Languages : en
Pages : 392
Book Description
When Kathy L. Patrick lost her job as a publisher's rep, she took that lemon and made margaritas. She opened Beauty and the Book, the world's only combination beauty salon/bookstore. Soon after that whirlwind success, Kathy founded the Pulpwood Queens of East Texas, a book club that became a nationwide phenomenon almost overnight. She set out to change the world, one reader at a time.
Publisher: Kathy L. Murphy Publishing
ISBN: 9780692163658
Category :
Languages : en
Pages : 392
Book Description
When Kathy L. Patrick lost her job as a publisher's rep, she took that lemon and made margaritas. She opened Beauty and the Book, the world's only combination beauty salon/bookstore. Soon after that whirlwind success, Kathy founded the Pulpwood Queens of East Texas, a book club that became a nationwide phenomenon almost overnight. She set out to change the world, one reader at a time.
My Pursuit of Beauty
Author: Vince Spinnato
Publisher: Booklogix
ISBN: 9781610059640
Category :
Languages : en
Pages : 290
Book Description
Vince Spinnato invites readers to join him on the roller-coaster retelling of his batsh*t-crazy life, from the lowest lows to the highest highs, culminating in his rise to fame crafting beauty products for scores of Hollywood's glitziest celebrities, and hundreds of cosmetic treatment and healthcare companies, entrepreneurs, retailers, and well-known brands. His revealing memoir shares not only the entertaining stories of life in glamorous Hollywood, loves lost, and the scramble to "make it," but also the touching journey to self-acceptance. Hilarious, outrageous, and totally engaging, My Pursuit of Beauty will have you howling with laughter and contemplating your own life goals.
Publisher: Booklogix
ISBN: 9781610059640
Category :
Languages : en
Pages : 290
Book Description
Vince Spinnato invites readers to join him on the roller-coaster retelling of his batsh*t-crazy life, from the lowest lows to the highest highs, culminating in his rise to fame crafting beauty products for scores of Hollywood's glitziest celebrities, and hundreds of cosmetic treatment and healthcare companies, entrepreneurs, retailers, and well-known brands. His revealing memoir shares not only the entertaining stories of life in glamorous Hollywood, loves lost, and the scramble to "make it," but also the touching journey to self-acceptance. Hilarious, outrageous, and totally engaging, My Pursuit of Beauty will have you howling with laughter and contemplating your own life goals.
River, Sing Out
Author: James Wade
Publisher: Blackstone Publishing
ISBN: 1982601078
Category : Fiction
Languages : en
Pages : 259
Book Description
Attempting to escape his abusive father and generations of cyclical poverty, young Jonah Hargrove joins the mysterious River—a teenage girl carrying thousands of dollars in stolen meth—and embarks on a southern gothic odyssey through the East Texas river bottoms. They are pursued by local drug kingpin John Curtis and his murderous enforcer, Dakota Cade, with whom River was romantically involved. But Cade and Curtis have their own enemies, as their relationship with the cartel controlling their meth supply begins to sour. Keeping tabs on everyone is the Thin Man, a silent assassin who values consequence over mercy. Each person is keeping secrets from the others—deadly secrets that will be exposed in savage fashion as their final paths collide and all are forced to come to terms with their choices, their circumstances, and their own definition of God. With a colorful cast of supporting characters and an unflinching violence juxtaposed against lyrical prose, River, Sing Out dives deep into a sinister and sanguinary world, where oppressive poverty is pitted against the need to believe in something greater than the self.
Publisher: Blackstone Publishing
ISBN: 1982601078
Category : Fiction
Languages : en
Pages : 259
Book Description
Attempting to escape his abusive father and generations of cyclical poverty, young Jonah Hargrove joins the mysterious River—a teenage girl carrying thousands of dollars in stolen meth—and embarks on a southern gothic odyssey through the East Texas river bottoms. They are pursued by local drug kingpin John Curtis and his murderous enforcer, Dakota Cade, with whom River was romantically involved. But Cade and Curtis have their own enemies, as their relationship with the cartel controlling their meth supply begins to sour. Keeping tabs on everyone is the Thin Man, a silent assassin who values consequence over mercy. Each person is keeping secrets from the others—deadly secrets that will be exposed in savage fashion as their final paths collide and all are forced to come to terms with their choices, their circumstances, and their own definition of God. With a colorful cast of supporting characters and an unflinching violence juxtaposed against lyrical prose, River, Sing Out dives deep into a sinister and sanguinary world, where oppressive poverty is pitted against the need to believe in something greater than the self.
Purple Lotus
Author: Veena Rao
Publisher: Simon and Schuster
ISBN: 1631527622
Category : Fiction
Languages : en
Pages : 312
Book Description
2021 WINNER, AMERICAN FICTION AWARD A 2021 Georgia Author of the Year Award Finalist Award-Winning Finalist, Women's Fiction, 2021 International Book Awards Award-Winning Finalist, Multicultural Fiction, 2021 International Book Awards Featured in Travel + Leisure’s "20 Most-anticipated Books for Fall” “20 Classic and New Books About Feminism That Will Get You Thinking and Talking” ―Parade “A moving and polished novel that highlights Rao’s literary promise.” ―Kirkus Reviews “Rao’s resonant novel is an ode to the value of personal dignity and the importance of being true to oneself that carries on long after the final chapter.” ―Newsweek magazine “Purple Lotus is the Atlanta novel you need to be reading this year… Tara is probably one of the strongest characters you’ll find in Southern fiction.” —ArtsATL “I’d recommend it to people who are fans of the expansive storytelling of Tayari Jones... and then to anyone who wants to add to their bookshelf of growing Atlanta literature.” —PANK Magazine” ” “The dazzling tale of an Indian-American woman finding her way through the labyrinth of tradition to self-awareness in the modern world. The writer employs an energetic prose style interspersed with melodic passages to make the writing itself a hybrid. Set in particular times and places, Purple Lotus nonetheless appeals to readers everywhere, especially women, to claim the full measure of their human rights. A vivid and resplendent novel for our time.” ―Elaine Neil Orr, critically acclaimed author of Swimming Between Worlds Tara moves to the American South three years after her arranged marriage to tech executive Sanjay. Ignored and lonely, Tara finds herself regressing back to childhood memories that have scarred her for life. When she was eight, her parents had left her behind with her aging grandparents and a schizophrenic uncle in Mangalore, while taking her baby brother with them to make a new life for the family in Dubai. Tara’s memories of abandonment and isolation mirror her present life of loneliness and escalating abuse at the hands of her husband. She accepts the help of kind-hearted American strangers to fight Sanjay, only to be pressured by her patriarchal family to make peace with her circumstances. Then, in a moment of truth, she discovers the importance of self-worth—a revelation that gives her the courage to break free, gently rebuild her life, and even risk being shunned by her community when she marries her childhood love, Cyrus Saldanha. Life with Cyrus is beautiful, until old fears come knocking. Ultimately, Tara must face these fears to save her relationship with Cyrus—and to confront the victim-shaming society she was raised within. Intimate and deeply moving, Purple Lotus is the story of one woman’s ascension from the dark depths of desolation toward the light of freedom.
Publisher: Simon and Schuster
ISBN: 1631527622
Category : Fiction
Languages : en
Pages : 312
Book Description
2021 WINNER, AMERICAN FICTION AWARD A 2021 Georgia Author of the Year Award Finalist Award-Winning Finalist, Women's Fiction, 2021 International Book Awards Award-Winning Finalist, Multicultural Fiction, 2021 International Book Awards Featured in Travel + Leisure’s "20 Most-anticipated Books for Fall” “20 Classic and New Books About Feminism That Will Get You Thinking and Talking” ―Parade “A moving and polished novel that highlights Rao’s literary promise.” ―Kirkus Reviews “Rao’s resonant novel is an ode to the value of personal dignity and the importance of being true to oneself that carries on long after the final chapter.” ―Newsweek magazine “Purple Lotus is the Atlanta novel you need to be reading this year… Tara is probably one of the strongest characters you’ll find in Southern fiction.” —ArtsATL “I’d recommend it to people who are fans of the expansive storytelling of Tayari Jones... and then to anyone who wants to add to their bookshelf of growing Atlanta literature.” —PANK Magazine” ” “The dazzling tale of an Indian-American woman finding her way through the labyrinth of tradition to self-awareness in the modern world. The writer employs an energetic prose style interspersed with melodic passages to make the writing itself a hybrid. Set in particular times and places, Purple Lotus nonetheless appeals to readers everywhere, especially women, to claim the full measure of their human rights. A vivid and resplendent novel for our time.” ―Elaine Neil Orr, critically acclaimed author of Swimming Between Worlds Tara moves to the American South three years after her arranged marriage to tech executive Sanjay. Ignored and lonely, Tara finds herself regressing back to childhood memories that have scarred her for life. When she was eight, her parents had left her behind with her aging grandparents and a schizophrenic uncle in Mangalore, while taking her baby brother with them to make a new life for the family in Dubai. Tara’s memories of abandonment and isolation mirror her present life of loneliness and escalating abuse at the hands of her husband. She accepts the help of kind-hearted American strangers to fight Sanjay, only to be pressured by her patriarchal family to make peace with her circumstances. Then, in a moment of truth, she discovers the importance of self-worth—a revelation that gives her the courage to break free, gently rebuild her life, and even risk being shunned by her community when she marries her childhood love, Cyrus Saldanha. Life with Cyrus is beautiful, until old fears come knocking. Ultimately, Tara must face these fears to save her relationship with Cyrus—and to confront the victim-shaming society she was raised within. Intimate and deeply moving, Purple Lotus is the story of one woman’s ascension from the dark depths of desolation toward the light of freedom.
Market Street Madam
Author: Randi Samuelson-Brown
Publisher: Rowman & Littlefield
ISBN: 1493058754
Category : Fiction
Languages : en
Pages : 321
Book Description
Market Street Madam tells the story of Annie Ryan, a woman who is running a second-rate brothel in 1890s Denver with an eye toward expansion. By chance she encounters Lydia Chambers, a society woman suffering from a laudanum habit and a bad marriage, who owns a prized property on the infamous Market Street. Annie's fortunes at the brothel turn on her niece Pearl, a pretty young girl swept up in Denver's underworld of jealousy, booze, and vice--until murder stalks the good-time girls and puts everyone's future in doubt. A rollicking tale of blurred lines, flowing booze, played-out miners and upstairs girls, Market Street Madam delivers a compelling look at the intrigues of the Wild West, where women were enterprising and justice could be had . . . for a price.
Publisher: Rowman & Littlefield
ISBN: 1493058754
Category : Fiction
Languages : en
Pages : 321
Book Description
Market Street Madam tells the story of Annie Ryan, a woman who is running a second-rate brothel in 1890s Denver with an eye toward expansion. By chance she encounters Lydia Chambers, a society woman suffering from a laudanum habit and a bad marriage, who owns a prized property on the infamous Market Street. Annie's fortunes at the brothel turn on her niece Pearl, a pretty young girl swept up in Denver's underworld of jealousy, booze, and vice--until murder stalks the good-time girls and puts everyone's future in doubt. A rollicking tale of blurred lines, flowing booze, played-out miners and upstairs girls, Market Street Madam delivers a compelling look at the intrigues of the Wild West, where women were enterprising and justice could be had . . . for a price.
My Orange Duffel Bag
Author: Sam Bracken
Publisher: Harmony
ISBN: 0307984885
Category : Self-Help
Languages : en
Pages : 208
Book Description
Documents the story of the author's childhood in an abusive and impoverished family, describing how he earned a full college football scholarship and reinvented himself by embracing specific positive rules for living.
Publisher: Harmony
ISBN: 0307984885
Category : Self-Help
Languages : en
Pages : 208
Book Description
Documents the story of the author's childhood in an abusive and impoverished family, describing how he earned a full college football scholarship and reinvented himself by embracing specific positive rules for living.
Empty Mansions
Author: Bill Dedman
Publisher: Ballantine Books
ISBN: 0345534522
Category : Biography & Autobiography
Languages : en
Pages : 498
Book Description
#1 NEW YORK TIMES BESTSELLER NAMED ONE OF THE BEST BOOKS OF THE YEAR BY Janet Maslin, The New York Times • St. Louis Post-Dispatch When Pulitzer Prize–winning journalist Bill Dedman noticed in 2009 a grand home for sale, unoccupied for nearly sixty years, he stumbled through a surprising portal into American history. Empty Mansions is a rich mystery of wealth and loss, connecting the Gilded Age opulence of the nineteenth century with a twenty-first-century battle over a $300 million inheritance. At its heart is a reclusive heiress named Huguette Clark, a woman so secretive that, at the time of her death at age 104, no new photograph of her had been seen in decades. Though she owned palatial homes in California, New York, and Connecticut, why had she lived for twenty years in a simple hospital room, despite being in excellent health? Why were her valuables being sold off? Was she in control of her fortune, or controlled by those managing her money? Dedman has collaborated with Huguette Clark’s cousin, Paul Clark Newell, Jr., one of the few relatives to have frequent conversations with her. Dedman and Newell tell a fairy tale in reverse: the bright, talented daughter, born into a family of extreme wealth and privilege, who secrets herself away from the outside world. Huguette was the daughter of self-made copper industrialist W. A. Clark, nearly as rich as Rockefeller in his day, a controversial senator, railroad builder, and founder of Las Vegas. She grew up in the largest house in New York City, a remarkable dwelling with 121 rooms for a family of four. She owned paintings by Degas and Renoir, a world-renowned Stradivarius violin, a vast collection of antique dolls. But wanting more than treasures, she devoted her wealth to buying gifts for friends and strangers alike, to quietly pursuing her own work as an artist, and to guarding the privacy she valued above all else. The Clark family story spans nearly all of American history in three generations, from a log cabin in Pennsylvania to mining camps in the Montana gold rush, from backdoor politics in Washington to a distress call from an elegant Fifth Avenue apartment. The same Huguette who was touched by the terror attacks of 9/11 held a ticket nine decades earlier for a first-class stateroom on the second voyage of the Titanic. Empty Mansions reveals a complex portrait of the mysterious Huguette and her intimate circle. We meet her extravagant father, her publicity-shy mother, her star-crossed sister, her French boyfriend, her nurse who received more than $30 million in gifts, and the relatives fighting to inherit Huguette’s copper fortune. Richly illustrated with more than seventy photographs, Empty Mansions is an enthralling story of an eccentric of the highest order, a last jewel of the Gilded Age who lived life on her own terms. Praise for Empty Mansions “An amazing story of profligate wealth . . . an outsized tale of rags-to-riches prosperity.”—The New York Times “An evocative and rollicking read, part social history, part hothouse mystery, part grand guignol.”—The Daily Beast “Fascinating . . . [a] haunting true-life tale.”—People “One of those incredible stories that you didn’t even know existed. It filled a void.”—Jon Stewart, The Daily Show “Thrilling . . . deliciously scandalous.”—Publishers Weekly (starred review)
Publisher: Ballantine Books
ISBN: 0345534522
Category : Biography & Autobiography
Languages : en
Pages : 498
Book Description
#1 NEW YORK TIMES BESTSELLER NAMED ONE OF THE BEST BOOKS OF THE YEAR BY Janet Maslin, The New York Times • St. Louis Post-Dispatch When Pulitzer Prize–winning journalist Bill Dedman noticed in 2009 a grand home for sale, unoccupied for nearly sixty years, he stumbled through a surprising portal into American history. Empty Mansions is a rich mystery of wealth and loss, connecting the Gilded Age opulence of the nineteenth century with a twenty-first-century battle over a $300 million inheritance. At its heart is a reclusive heiress named Huguette Clark, a woman so secretive that, at the time of her death at age 104, no new photograph of her had been seen in decades. Though she owned palatial homes in California, New York, and Connecticut, why had she lived for twenty years in a simple hospital room, despite being in excellent health? Why were her valuables being sold off? Was she in control of her fortune, or controlled by those managing her money? Dedman has collaborated with Huguette Clark’s cousin, Paul Clark Newell, Jr., one of the few relatives to have frequent conversations with her. Dedman and Newell tell a fairy tale in reverse: the bright, talented daughter, born into a family of extreme wealth and privilege, who secrets herself away from the outside world. Huguette was the daughter of self-made copper industrialist W. A. Clark, nearly as rich as Rockefeller in his day, a controversial senator, railroad builder, and founder of Las Vegas. She grew up in the largest house in New York City, a remarkable dwelling with 121 rooms for a family of four. She owned paintings by Degas and Renoir, a world-renowned Stradivarius violin, a vast collection of antique dolls. But wanting more than treasures, she devoted her wealth to buying gifts for friends and strangers alike, to quietly pursuing her own work as an artist, and to guarding the privacy she valued above all else. The Clark family story spans nearly all of American history in three generations, from a log cabin in Pennsylvania to mining camps in the Montana gold rush, from backdoor politics in Washington to a distress call from an elegant Fifth Avenue apartment. The same Huguette who was touched by the terror attacks of 9/11 held a ticket nine decades earlier for a first-class stateroom on the second voyage of the Titanic. Empty Mansions reveals a complex portrait of the mysterious Huguette and her intimate circle. We meet her extravagant father, her publicity-shy mother, her star-crossed sister, her French boyfriend, her nurse who received more than $30 million in gifts, and the relatives fighting to inherit Huguette’s copper fortune. Richly illustrated with more than seventy photographs, Empty Mansions is an enthralling story of an eccentric of the highest order, a last jewel of the Gilded Age who lived life on her own terms. Praise for Empty Mansions “An amazing story of profligate wealth . . . an outsized tale of rags-to-riches prosperity.”—The New York Times “An evocative and rollicking read, part social history, part hothouse mystery, part grand guignol.”—The Daily Beast “Fascinating . . . [a] haunting true-life tale.”—People “One of those incredible stories that you didn’t even know existed. It filled a void.”—Jon Stewart, The Daily Show “Thrilling . . . deliciously scandalous.”—Publishers Weekly (starred review)
Buyology
Author: Martin Lindstrom
Publisher: Crown Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Publisher: Crown Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.