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Author: Food and Agriculture Organization of the United Nations
Publisher: Food & Agriculture Org.
ISBN: 9789251012413
Category : Business & Economics
Languages : en
Pages : 128
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Book Description
Author: Food and Agriculture Organization of the United Nations
Publisher: Food & Agriculture Org.
ISBN: 9789251012413
Category : Business & Economics
Languages : en
Pages : 128
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Book Description
Author: Rajagopal
Publisher:
ISBN: 9788170364290
Category : Marketing
Languages : en
Pages : 0
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Book Description
The main purpose of this book is to provide insights and methods for the design of alternative marketing channels which can ensure that the optimum economic benefits flow to rural entrepreneurs. Dr Rajagopal enunciates a management approach to the marketing of rural products which has so far been an unorganised activity. He covers a wide range of important and pragmatic issues and describes all the essential aspects for managing product marketing in a rural perspective. The discussion of the principles of rural marketing is supported by five case studies and is illustrated by charts and diagrams. In addition, Dr Rajagopal has included a step-by-step manual on organising rural business. All this gives the book a really practical orientation. This study will be of considerable interest to researchers and students of rural development and rural management, to voluntary agencies, cooperative societies and all groups and agencies which market or retail products from rural areas.
Author: P. Koshy
Publisher: tdw publishing
ISBN: 939182823X
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
This book encapsulates the potential and opportunities within Rural India, particularly the small enterprises and the private sector. The papers and essays that are covered here include start-up scenarios, SMEs, farm economics, entrepreneurship and enterprise policy aspects, sustainable development goals(SDGs) and rural economy, to mention a few. There are also sector specific studies on handicraft and Chikankari embroidery enterprises, women entrepreneurs of Kashmir valley and tribal entrepreneurship. Rural tourism, skill development and digital marketing are some other areas that are covered. The crux of this book is that rural enterprises and business ventures are quickly getting transformed, modernized and evolving to the needs of the global market and customers. As they grow, they contribute in the fight to poverty, creating green jobs and acting as a cultural link of real India to the world. The book consists of 19 research articles/studies by an eclectic set of authors from across India. The book also contains select case studies of rural enterprises, agro-farm business ventures and some of the emerging digital platforms and agro-tech startups. #startupModels#entrepreneurship #RuralEnterprises #Innovation #WomenEnterprises #MicroEnterprises #TribalEntrepreneurship #Agri-Entrepreneurship #SDGs#artisans#handicrafts#weavers#potters #agrobusinesses #employment#digitaltransformation #digitalmarketing #E-commerce #globalvaluechains #ruralstartups #agrotechstartups
Author: Rajagopal
Publisher:
ISBN:
Category : Farm produce
Languages : en
Pages : 272
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Book Description
With reference to India.
Author: OECD
Publisher: OECD Publishing
ISBN: 9264009914
Category :
Languages : en
Pages : 204
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Book Description
This publication highlights the impact of culture on local economies and the methodological issues related to its identification.
Author: Patricia La Caille John
Publisher:
ISBN:
Category : Entrepreneurship
Languages : en
Pages : 34
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Book Description
Author: Sarabjit Singh Puri
Publisher: Notion Press
ISBN: 1649195702
Category : Business & Economics
Languages : en
Pages : 176
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Book Description
Rural Market Unleashed discusses the importance of India’s rural market, its size, factors and opportunities. It highlights government policies and initiatives impacting the lives of those in rural areas. The second part of the book focuses on rural marketing strategies for products and services. With an emphasis on brand building, this part touches on studying prospect behaviour and cultural diversity of rural India. Aspects such as pricing, communication and effectiveness of the advertising campaign are also discussed. The book uncovers adaptation of new technologies, women empowerment and the rise of private schools in rural India. The part also focuses on High Net-worth Individuals (HNIs) of rural India, unconventional methods of advertising, rural call centres and importantly, the advent of Digital Marketing. The author’s view on maximising Return on Investment (ROI) with 360-degree sales and marketing, is explained in detail. The third part talks about the challenges, do’s and don’ts for rural marketing campaigns and specific techniques for campaign effectiveness. Taking a futuristic view, this part also comprises the role of artificial intelligence and the future of rural marketing. This futuristic perspective makes for an interesting read and is the key takeaway of this part. It is a useful resource for current and aspiring rural marketing professionals.
Author: Alex F. McCalla
Publisher: World Bank Publications
ISBN: 9780821339664
Category : Business & Economics
Languages : en
Pages : 172
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Book Description
The Context; If Rural Development Is So Important, Why Is Not Happening; Formulating Country Strategies and Building Consensus; Improving the Existing Portfolio; Using the International Arena to Generate Greater Commitment; Areas of Concentration and Future Directions.
Author: United States. Congress. Joint Economic Committee
Publisher:
ISBN:
Category : Economic development
Languages : en
Pages : 316
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Book Description
Author: Masanaru Misawa
Publisher: Food & Agriculture Org.
ISBN: 9789251033913
Category : Science
Languages : en
Pages : 100
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Book Description
