The Handbook for Focus Group Research PDF Download
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Author: Thomas L Greenbaum
Publisher: SAGE
ISBN: 9780761912538
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducting effective focus groups.
Author: Thomas L Greenbaum
Publisher: SAGE
ISBN: 9780761912538
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducting effective focus groups.
Author: Thomas L. Greenbaum
Publisher: Jossey-Bass
ISBN: 9780669248227
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
Author: Thomas L. Greenbaum
Publisher: Free Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
Author: Thomas L. Greenbaum
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
In 1992, more than 125,000 focus groups--randomly selected individuals, led by a moderator, whose discussion of a particular product provides market data for the manufacturer--will be held in the U.S. Greenbaum, who has worked with focus groups for over 20 years, here shares the latest information on conducting them effectively.
Author: Richard A. Krueger
Publisher: SAGE
ISBN: 9780761920717
Category : Medical
Languages : en
Pages : 238
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Book Description
`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.
Author: David L. Morgan
Publisher: SAGE
ISBN: 9780761908197
Category : Medical
Languages : en
Pages : 130
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Book Description
Volume 3 of this series describes a practical process for identifying powerful themes, & offers a clear strategy for translating these themes into questions. It also makes the process of developing good questions a practical proposition.
Author: Kakali Bhattacharya
Publisher: Taylor & Francis
ISBN: 1351865986
Category : Psychology
Languages : en
Pages : 221
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Book Description
This book is the road map to proficiency and development in the field of qualitative research. Borrowing from a wealth of experience teaching introductory qualitative research courses, author Kakali Bhattacharya lays out a dynamic program for learning different paradigms of inquiry, empowering students to recognize the convergence of popular research methodologies as well as the nuances and complexities that set each of them apart. Her book: supplements the readings and activities in a qualitative methods class, exposing students to the research process and the dominant types of qualitative research; introduces a variety of theoretical perspectives in qualitative research, including positivism and postpositivism, interpretivism, feminism, symbolic interactionism, phenomenology, hermeneutics, critical theory, and Critical Race Theory; identifies and summarizes the three dominant methodological approaches in qualitative research: narrative inquiry, grounded theory, and ethnography; provides interactive activities and exercises to help students crystallize their understanding of the different topics in each chapter.
Author: Jennifer Cyr
Publisher: Cambridge University Press
ISBN: 1107189160
Category : Political Science
Languages : en
Pages : 145
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Book Description
In highlighting the unique features of focus groups, Cyr explains how they can help social science researchers effectively answer certain research questions.
Author: Dydia DeLyser
Publisher: SAGE
ISBN: 1446206564
Category : Reference
Languages : en
Pages : 449
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Book Description
Exploring the dynamic growth, change, and complexity of qualitative research in human geography, The SAGE Handbook of Qualitative Geography brings together leading scholars in the field to examine its history, assess the current state of the art, and project future directions. "In its comprehensive coverage, accessible text, and range of illustrative studies, past and present, the Handbook has established an impressive new standard in presenting qualitative methods to geographers." - David Ley, University of British Columbia Moving beyond textbook rehearsals of standard issues, the Handbook shows how empirical details of qualitative research can be linked to the broader social, theoretical, political, and policy concerns of qualitative geographers and the communities within which they work. The book is organized into three sections: Part I: Openings engages the history of qualitative geography, and details the ways that research, and the researcher′s place within it, are conceptualized within broader academic, political, and social currents. Part II: Encounters and Collaborations describes the different strategies of inquiry that qualitative geographers use, and the tools and techniques that address the challenges that arise in the research process. Part III: Making Sense explores the issues and processes of interpretation, and the ways researchers communicate their results. Retrospective as well as prospective in its approach, this is geography′s first peer-to-peer engagement with qualitative research detailing how to conceive, carry out and communicate qualitative research in the twenty-first century. Suitable for postgraduate students, academics, and practitioners alike, this is the methods resource for researchers in human geography.
Author: Jaber F. Gubrium
Publisher: SAGE
ISBN: 9780761919513
Category : Psychology
Languages : en
Pages : 1002
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Book Description
Aimed at professionals in market research and journalism as well as researchers, academics and students, this handbook is both an encyclopedia providing discussions of methodological issues and a story of a particular tale of interviewing.
