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Author: Don Price
Publisher: Kendall Hunt Publishing Company
ISBN: 9780840393920
Category : Business & Economics
Languages : en
Pages : 208
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Author: Don Price
Publisher: Kendall Hunt Publishing Company
ISBN: 9780840393920
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
Author: Kimberly K. Richmond
Publisher:
ISBN: 9781936126101
Category :
Languages : en
Pages :
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Author: Tim O'Brien
Publisher: Mendham Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
"Why is personal branding so important today? At one time, superior skills, great resources and inside knowledge gave you a competitive advantage; now they are merely prerequisites if you even hope to compete in today's marketplace. Our personal brand--the word or phrase we want others to think of when they think of us--is all that is left to differentiate us from the pack. Because your personal brand is uniquely about you, it will never become a commodity. Statistics overwhelmingly show people buy personalities and ideas long before they buy products or services. The challenge for most professionals is that they lack the discipline necessary to define their personal brands. As a result, their peers select it for them. Unfortunately, the personal brand others select for you will not always be the personal brand you would have selected for yourself. This is where The Personal Branding Group comes in."--Descripción del editor.
Author: John D. Mayer
Publisher: Scientific American / Farrar, Straus and Giroux
ISBN: 0374708991
Category : Psychology
Languages : en
Pages : 289
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Book Description
John D. Mayer, the renowned psychologist who co-developed the groundbreaking theory of emotional intelligence, now draws on decades of cognitive psychology research to introduce another paradigm-shifting idea: that in order to become our best selves, we use an even broader intelligence—which he calls personal intelligence—to understand our own personality and the personalities of the people around us. In Personal Intelligence, Mayer explains that we are naturally curious about the motivations and inner worlds of the people we interact with every day. Some of us are talented at perceiving what makes our friends, family, and coworkers tick. Some of us are less so. Mayer reveals why, and shows how the most gifted "readers" among us have developed "high personal intelligence." Mayer's theory of personal intelligence brings together a diverse set of findings—previously regarded as unrelated—that show how much variety there is in our ability to read other people's faces; to accurately weigh the choices we are presented with in relationships, work, and family life; and to judge whether our personal life goals conflict or go together well. He persuasively argues that our capacity to problem-solve in these varied areas forms a unitary skill. Illustrating his points with examples drawn from the lives of successful college athletes, police detectives, and musicians, Mayer shows how people who are high in personal intelligence (open to their inner experiences, inquisitive about people, and willing to change themselves) are able to anticipate their own desires and actions, predict the behavior of others, and—using such knowledge—motivate themselves over the long term and make better life decisions. And in outlining the many ways we can benefit from nurturing these skills, Mayer puts forward an essential message about selfhood, sociability, and contentment. Personal Intelligence is an indispensable book for anyone who wants to better comprehend how we make sense of our world.
Author: Neal A. Lester
Publisher: Lexington Books
ISBN: 9780739122082
Category : Language Arts & Disciplines
Languages : en
Pages : 224
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Book Description
The essays in Racialized Politics of Desire in Personal Ads explore complex intersections among the social categories of race, gender and sexuality within personal ads, revealing a dynamic tapestry of power relations and hierarchies. The ephemeral nature of personal ads, their anonymity, the space limitations, and the linguistic encoding characteristic of the genre make it an interesting and important opportunity to witness the performative nature of identity politics.
Author: Sanaya Roman
Publisher: H J Kramer
ISBN: 1608686078
Category : Body, Mind & Spirit
Languages : en
Pages : 274
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Book Description
Channel Sanaya Roman presents Personal Power through Awareness, given to her by Orin, a timeless being of love and light. In the tradition of Jane Roberts, Esther Hicks, and Edgar Cayce, this wise and gentle spirit teacher offers an accelerated, step-by-step course in sensing energy. Using these easy-to-follow processes, thousands have learned to create immediate and profound changes in their lives and relationships. With the assistance of this bestselling classic, you can see immediate results in your life when you learn how to: • Be aware of the unseen energy you are in and around. • Listen to and take action on your intuition. • Develop your telepathic abilities. • Receive energy and light from your higher self, soul, and divine Self. • Connect with your guides and inner teachers. • Change your inner dialog and raise your vibration. Your sensitivity is a gift! You can use the information in this book to: • Become aware of the effect other people are having on you. • Stay neutral around others. • Stop being affected by other people's moods or negativity. • Love who you are and express your truth. • Learn when to pay attention to your own needs and when to be selfless. • Stay centered and balanced. • Increase the positive energy around you.
Author: Dr. Chris Hackley
Publisher: SAGE
ISBN: 1848600526
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
"A readable and absorbing account of what advertising people try to achieve (whether or not they know quite how or why), grounded in Chris Hackley's real and recent acquaintance with the practicalities of advertising, as well as its principles.... He minimises the inevitable jargon of linguistics and communication theory. His own language is always accurate and clear, and often engaging. The well managed flow from chapter to chapter sustains interest and enjoyment. I read the book from cover to cover in one sitting." - INTERNATIONAL JOURNAL OF ADVERTISING "Professor Hackley's book provides a timely reminder to student and practitioner alike that advertising continues to play a key role in the successful planning and implementation of marketing communications. Underpinned by a series of topical and often thought-provoking illustrations, this work not only explains how advertising is developed, but also presents the discipline in the wider context of socio-cultural and linguistic research. Working from a practical advertising management basis, the text raises some key issues for advertising as focus for academic and intellectual study." - Chris Blackburn, The Business School, Oxford Brookes University, formerly Account Director at Foote, Cone & Belding, Leagas Delaney and Boase Massimi Pollitt "Dr Hackley has an uncommon approach to advertising. His book combines the abstract theory of advertising and its effects with a hard-nosed practical approach. It is a guide to understanding and appreciating advertising and a way to understand how and why advertising works or why it does not. I think that this book is a fine text for students. Even more, it deserves to be read by advertising practitioners." - Arthur J. Kover, former editor of the Journal of Advertising Research, Management Fellow at the Yale School of Management Advertising and Promotion is not only a detailed and insightful account of how advertising is created; the book also explains how advertising comes to cast its all-enveloping shadow over contemporary consumer culture. Many case examples drawn from major international campaigns are used to illustrate the power of advertising to portray brand `personalities' in terms that resonate with consumers across many cultures. It contains detailed coverage of the major areas of advertising and marketing communications but it is not a simplistic treatment. Advertising and Promotion takes a novel intellectual approach and draws on concepts from the wider humanities and social sciences to cast fresh light on an over-familiar subject matter. It uniquely combines detailed case information, current research and lively topical issues to offer an authoritative and comprehensive account of advertising's pre-eminent role in contemporary marketing communications. It is an advanced student text, a reflective practitioner's handbook and an insightful account for the general reader.
Author: Shane Parrish
Publisher: Penguin
ISBN: 0593719972
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
Discover the essential thinking tools you’ve been missing with The Great Mental Models series by Shane Parrish, New York Times bestselling author and the mind behind the acclaimed Farnam Street blog and “The Knowledge Project” podcast. This first book in the series is your guide to learning the crucial thinking tools nobody ever taught you. Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models–representations of how something works that can scale onto other fields. Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back. The Great Mental Models: Volume 1, General Thinking Concepts shows you how making a few tiny changes in the way you think can deliver big results. Drawing on examples from history, business, art, and science, this book details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making and productivity. This book will teach you how to: Avoid blind spots when looking at problems. Find non-obvious solutions. Anticipate and achieve desired outcomes. Play to your strengths, avoid your weaknesses, … and more. The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage.
Author: Joe Polish
Publisher: Hay House, Inc
ISBN: 1401975852
Category : Business & Economics
Languages : en
Pages : 281
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Book Description
WALL STREET JOURNAL BESTSELLER—now in paperback! When everyone around you is asking What’s in it for me?, Joe Polish—“the most connected person on the planet”—offers one simple question to change the conversation. "You’ll be surprised by how hard and deep this book hits. It generously shows the how and why of connection, and it’s not what you expect.” — Dr. Benjamin Hardy, author of Be Your Future Self Now There’s no shortage of networking and entrepreneurship advice in books and on social media in today’s world—but it’s harder than ever to know what’s authentic. To make matters worse, taking the wrong advice can result in superficial connections, transactional relationships, and unsatisfying interactions with others without any real rapport. In What’s in It for Them?, entrepreneur and marketer extraordinaire Joe Polish faces the problem of personal and professional disconnection head-on, offering a heart- and mind-expanding guide on how to: Deepen rapport and connect with others by identifying and reducing their suffering Update Dale Carnegie’s insights to win the right friends and influence the right people Overcome others’ intimidation tactics to find true appreciation in relationships Build character for better results than capabilities can ever give on their own Protect your efforts from the “takers” of the world And much more—all to help the givers of the world thrive in business without neglecting their relationships. Early in life, Joe Polish’s struggles with trauma and addiction led him to a disconnected life. After getting sober in recovery, he spent years developing his genuine and generous approach to building rapport and transformed from a dead broke carpet cleaner to being dubbed “the most connected person on the planet” for his work with Genius Network, one of the world’s most impactful networking groups for high-achieving entrepreneurs. In What’s in It for Them?, he explains his one-of-a-kind approach to rapport-building he used to get there—and offers a few cautionary tales along the way. “A treasure, filled with profound wisdom and practical strategies that will benefit you and those you serve for years to come.” — Marie Forleo, #1 New York Times best-selling author of Everything Is Figureoutable
Author: National Electric Light Association
Publisher:
ISBN:
Category : Electric lighting
Languages : en
Pages : 628
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Book Description
