Author: Raymond Gozzi
Publisher: Hampton Press (NJ)
ISBN:
Category : Computers
Languages : en
Pages : 328
Get Book Here
Book Description
This work examines the methaphors through which culture comprehends new media, such as cyberspace, the information superhighway, the computer virus, and hot and cool media. It also gives a history of metaphor in oral, writing, print, and electronic media.
Author: Raymond Gozzi
Publisher: Hampton Press (NJ)
ISBN: 9781572731233
Category : Mass media and language
Languages : en
Pages : 0
Get Book Here
Book Description
This work examines the methaphors through which culture comprehends new media, such as cyberspace, the information superhighway, the computer virus, and hot and cool media. It also gives a history of metaphor in oral, writing, print, and electronic media.
Author: Martin Paul Eve
Publisher: Stanford University Press
ISBN: 1503639398
Category : Literary Criticism
Languages : en
Pages : 458
Get Book Here
Book Description
Digital spaces are saturated with metaphor: we have pages, sites, mice, and windows. Yet, in the world of digital textuality, these metaphors no longer function as we might expect. Martin Paul Eve calls attention to the digital-textual metaphors that condition our experience of digital space, and traces their history as they interact with physical cultures. Eve posits that digital-textual metaphors move through three life phases. Initially they are descriptive. Then they encounter a moment of fracture or rupture. Finally, they go on to have a prescriptive life of their own that conditions future possibilities for our text environments—even when the metaphors have become untethered from their original intent. Why is "whitespace" white? Was the digital page always a foregone conclusion? Over a series of theses, Eve addresses these and other questions in order to understand the moments when digital-textual metaphors break and to show us how it is that our textual softwares become locked into paradigms that no longer make sense. Contributing to book history, literary studies, new media studies, and material textual studies, Theses on the Metaphors of Digital-Textual History provides generative insights into the metaphors that define our digital worlds.
Author: Martin Weller
Publisher: Athabasca University Press
ISBN: 1771993510
Category : Education
Languages : en
Pages : 199
Get Book Here
Book Description
The criticisms leveled at online education during the Covid-19 pandemic revealed not only a lack of understanding about how educational technology can be deployed effectively, but a lack of imagination. In this refreshing and insightful volume, Martin Weller provides new ways of thinking about educational technology through a wide range of metaphors. By using metaphors as a mental model, Weller enables educators to move beyond pragmatic concerns into more imaginative and playful uses of technology and to critically examine the appropriate implementation and adoption of ed tech.
Author: Maren Hartmann
Publisher: Verlag Reinhard Fischer
ISBN: 9783889273611
Category : Cyberpunk culture
Languages : en
Pages : 314
Get Book Here
Book Description
Die Aufmerksamkeit auf die Rolle des Web als eine ńeue Technologieíst momentan in der Auflösung begriffen. Vor zehn Jahren aber kam das Web mit diversen Utopien im Gepäck. Insbesondere im Vokabular, welches versucht das Neue zu beschreiben, finden sich utopische Elemente. In dieser Studie wurde eine spezifische Untergruppe des Vokabulars untersucht: die Nutzertypen.
Author: J. Berenike Herrmann
Publisher: John Benjamins Publishing Company
ISBN: 9027267847
Category : Language Arts & Disciplines
Languages : en
Pages : 333
Get Book Here
Book Description
Metaphor in Specialist Discourse presents multiple perspectives on metaphor use in specialist and popularized discourse contexts. Using genre and register as starting parameters for deeper exploration, and pushing the boundaries further to open up new areas and possibilities, ten independent articles investigate metaphor use across a range of specialist domains of discourse, such as biology research articles, psychological counseling, soccer commentaries, workfloor communication, and penal policy documents. Framed by two theoretical chapters, the book is a contribution to the study of metaphor use in distinct discourse settings that will be of value to linguists and metaphor scholars of different persuasions, graduate students of linguistics and related disciplines, and practitioners of specialized areas with an interest in (verbal or gestural) language use in their areas of expertise. It shows that aspects of discourse variation are the beginning of, not an afterthought to, accurate empirical metaphor studies.
Author: Michael Keren
Publisher: University of Calgary Press
ISBN: 1552381137
Category : Civil society
Languages : en
Pages : 179
Get Book Here
Book Description
Michael Keren traces the political lives and messages of some of the twentieth century's greatest literary characters in this insightful and jargon-free book of literary criticism. He observes the infamous characters ranging from Joseph K from Franz Kafka's The Trial to Ralph from William Golding's Lord of the Flies to Chauncey Gardiner from Jerzy Kosinski's Being There and beyond while they struggle through their lives and world events. The Citizen's Voice is a refreshing contribution to civil society theory that makes a pioneering effort to cross the boundaries between politics, literature, and culture. A study of the human condition via literature this book expounds the key features of a good citizen while offering a perfect discussion piece for courses in political theory, politics and literature, and history.
Author: Caroline Bassett
Publisher: Manchester University Press
ISBN: 1847796494
Category : Social Science
Languages : en
Pages : 232
Get Book Here
Book Description
The Arc and the machine is a timely and original defence of narrative in an age of information. Stressing interpretation and experience alongside affect and sensation it convincingly argues that narrative is key to contemporary forms of cultural production and to the practice of contemporary life. Re-appraising the prospects for narrative in the digital age, it insists on the centrality of narrative to informational culture and provokes a critical re-appraisal of how innovations in information technology as a material cultural form can be understood and assessed. The book offers a careful exploration of narrative theory, a sophisticated critique of techno-cultural writing, and a series of tightly focused case studies. All of which point the way to a restoration of a critical - rather than celebratory approaches - to new media. The scope and range of this book is broad, its argumentation careful and exacting, and its conclusions exciting.
Author: Kenneth L. Smith
Publisher: Routledge
ISBN: 1135636524
Category : Language Arts & Disciplines
Languages : en
Pages : 478
Get Book Here
Book Description
This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline. The theory chapters included here define the twelve major theories in visual communication scholarship: aesthetics, perception, representation, visual rhetoric, cognition, semiotics, reception theory, narrative, media aesthetics, ethics, visual literacy, and cultural studies. Each of these theory chapters is followed by exemplar studies in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook serves as an invaluable reference for visual communication theory as well as a useful resource book of research methods in the discipline. It defines the current state of theory and research in visual communication, and serves as a foundation for future scholarship and study. As such, it is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines in which the visual component is key, including advertising, persuasion, and media studies. The volume will also be useful to practitioners seeking to understand the visual aspects of their media and the visual processes used by their audiences.
Author: Natalia Chaban
Publisher: Routledge
ISBN: 1134102739
Category : History
Languages : en
Pages : 252
Get Book Here
Book Description
Identifies, measures and compares public awareness and perceptions of the EU within the Asia-Pacific region and deals with the public perception of the EU outside the Union and the role of the media in shaping such perceptions.
