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Author: A. O. Richardson
Publisher: Forgotten Books
ISBN: 9780282654146
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
Excerpt from The Power of Advertising In this edition two new chapters have been added and some of the original pages which had application to local conditions in Australia have been eliminated. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: A. O. Richardson
Publisher: Forgotten Books
ISBN: 9780282654146
Category : Business & Economics
Languages : en
Pages : 306
Get Book Here
Book Description
Excerpt from The Power of Advertising In this edition two new chapters have been added and some of the original pages which had application to local conditions in Australia have been eliminated. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: G. W. Goodall
Publisher: Forgotten Books
ISBN: 9780267791675
Category : Business & Economics
Languages : en
Pages : 124
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Book Description
Excerpt from Advertising: A Study of a Modern Business Power Nowadays, it is becoming more and more clearly recognized that in economics, as in other fields, theory and practice must keep one another within hail. The student must maintain a firm grip on the actual facts of industry, and the business-man must remind himself of the rules and reason of the glorious game of business if each is to contri bute his share to what should surely be the object of both - the progressive improvement of our economic organization. If this book, by its descriptions and discussions of one branch of business, is of some little assistance in enabling the scientist and the artist in economics thus to keep within hail, it will fulfil its purpose. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Gerald Bertram Wadsworth
Publisher: Forgotten Books
ISBN: 9780656731473
Category : Business & Economics
Languages : en
Pages : 354
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Book Description
Excerpt from Principles and Practice of Advertising One authority says that art is a means employed toward gaining some end. Another defines it as practical applica tion of knowledge. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: John Lee Mahin
Publisher: Forgotten Books
ISBN: 9780265831731
Category :
Languages : en
Pages : 334
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Book Description
Excerpt from Advertising: Selling the Consumer Marketing a young man's time - The buyer not an expert judge of intrinsic values - Sentiment is the basis of satis faction - Disaster follows price competition -the salesman's judgment must be re spected-market control a money-making occupation - Publicity Will correct all evils of market control - Consumers should pre fer goods bearing the producer's trade mark - The dangerous position of some manufacturers. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Henry Stanhope Bunting
Publisher: Theclassics.Us
ISBN: 9781230362786
Category :
Languages : en
Pages : 42
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Book Description
This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1913 edition. Excerpt: ... Chapter XXVI HOW TO ADVERTISE: (III) THE CONTROL OF RESULTS Having prepared and placed your publicity, safeguarded by all the foregoing precautions, what should be the results? The results will depend upon two things: (i) upon how you maintain the publicity with reference to time, and (2) upon whether you increase the quantity of it or not. These two factors, as you observe, are entirely within the control of the advertiser. Let us analyze these matters in detail. If, with a given publicity, properly placed and kept at the same level of selling power according to the rules laid down in what has gone before, your advertising appropriation is neither increased nor diminished year after year, the results will be as follow: Your sales will increase until they reach an equilibrium with all the selling power your publicity has. They will increase until all the selling power has been satisfied. They will increase until all buyers are buying as much of your goods as the selling power can absorb. Having reached that equilibrium they will stay there as long as the publicity is maintained at the level represented by the annual appropriation. If, now, your appropriation be increased year after year, or month after month, what will be the result in that case? In that case the sales will increase until the grand equilibrium is reached. They will increase until all buyers in the market have been satisfied. They will increase until further increase in the appropriation cannot bring further increase in sales. And they will stay at that level as long as the volume of the publicity is kept at the maximum of selling power, or above it. Such a grand equilibrium, however, calls for a national advertising activity that costs enormous sums of money, and spreads...
Author: Frank Leroy Blanchard
Publisher: Forgotten Books
ISBN: 9781528134040
Category : Business & Economics
Languages : en
Pages : 334
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Book Description
Excerpt from The Essentials of Advertising Advertising is such a big subject and the amount of material concerning it is so abundant that it is impossible within the limits of a single volume to present more than a small part of what might be written about it. In the preparation of a text-book all the author can do is to confine his attention to a few of its many phases with the hope that the student, after he has mastered the principles set forth, will desire to continue his search for advertising knowledge elsewhere. In the present book it has been the purpose of the writer to outline and discuss, as briefly and as clearly as possible, the funda mental principles upon which modern advertising practice is based, the preparation of copy, the special advantages of the several mediums employed, the duties of the more important positions, and such other information as will give the student a comprehensive view of the subject. In taking up the study of advertising it is important that the beginner should get started right and the aim of this volume is to help him get such a start. When he has assimilated its con tents he can then proceed through actual experience in the field and further study to build upon the foundation he has thus laid until he becomes a skilled practitioner of the art of advertising. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Henry Stanhope Bunting
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 214
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Book Description
Author: George French
Publisher: Forgotten Books
ISBN: 9781332820511
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
Excerpt from The Art and Science of Advertising Preface Illustrations Introduction The Profession of Advertising Science and Psychology in Advertising Moral and Esthetic Elements Art in Advertising The Study of Advertising 'the Advertising and Selling Campaign Salesmanship and Advertising The Personal Contact The Element of Interest The Argument of the Advertisement Attraction, Suggestion, Assertion. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Earnest Elmo Calkins
Publisher: Forgotten Books
ISBN: 9780265411643
Category : Business & Economics
Languages : en
Pages : 392
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Book Description
Excerpt from The Business of Advertising This book is intended for all who wish to know what advertising is, and how it is done. It will be helpful to the young man engaged in some phase of advertising work, and particularly to the young man who wishes to know what advertising work is in order to determine whether he wants to undertake it or not. It is written also with the idea of helping the manufacturer whose product ought to be advertised. From it such a manu facturer can gain some idea of the various steps neces sary to bring his product to the notice of the consumer. If it only strengthens in his mind the impression that professional help is necessary, it will have served a very good purpose. The advertising agent who renders Service to his client is a very important factor in the business world. Too many advertisers are ignorant of the nature and scope of that service. All that an agency has to sell is experience, the accumulated experience of dealing with many conditions and many problems. While not pri marily a book for advertisers, the mere description of an ideal agency must show them that such an agency is as necessary to successful advertising as coast survey charts to navigation, or as logarithms to an astronomer. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Elizabeth Towne
Publisher: Health Research Books
ISBN: 9780787308865
Category : Body, Mind & Spirit
Languages : en
Pages : 184
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Book Description
1906 Contents Include: Three-Fold Being, Soul Mind & Body, the Spirit & the Individual, by Crooked Paths, Spirit the Breath of Life, Duty and Love, Will and Wills, the I Was & the I Am, God in Person, How to Reach Heaven, a Look at Heredity, etc.
