The Oxford Handbook of International Business Strategy PDF Download

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The Oxford Handbook of International Business Strategy

The Oxford Handbook of International Business Strategy PDF Author: Kamel Mellahi
Publisher:
ISBN: 0198868375
Category : Business & Economics
Languages : en
Pages : 519

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Book Description
Multinational enterprises must contend with increasingly challenging conditions in the international business environment. This Handbook explores how classic principles of international competitive strategy are transformed in today's markets and provides suggestions on how firms can develop effective strategies to respond to these transformations.