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Author: Roger Enrico
Publisher: Bantam Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
The intimately detailed, juicy insider's story of the leading competitors in the cola wars--Coke and Pepsi--and the savage advertising competition in whichPepsi ultimately came out ahead.
Author: Roger Enrico
Publisher: Bantam Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
The intimately detailed, juicy insider's story of the leading competitors in the cola wars--Coke and Pepsi--and the savage advertising competition in whichPepsi ultimately came out ahead.
Author: Roger Enrico
Publisher: Bantam Books
ISBN: 9780553266320
Category : Business & Economics
Languages : en
Pages : 352
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Book Description
The inside story of the recent business war from the president of the company that shook the foundations of the way American corporations merchandise their products by forcing Coke into the biggest marketing blunder of the century
Author: Phil Dusenberry
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
A compelling, insightful memoir by one of America's advertising giants We Bring Good Things to Life It's Not TV, It's HBO Visa- It's Everywhere You Want to Be These aren't just advertising slogans; they're game-changing insights. And according to ad industry legend Phil Dusenberry, whose team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight can define a brand for years to come and turn an entire industry upside down. Dusenberry, who turned BBDO/NY into a creative powerhouse, shares his best advice and funniest stories in Then We Set His Hair on Fire.
Author: Dan Baum
Publisher: Alfred a Knopf Incorporated
ISBN: 0307595412
Category : Sports & Recreation
Languages : en
Pages : 353
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Book Description
"A funny, raucous, eye-opening, wholly non-partisan trip in search of Americans who love their guns"--
Author: Tim Wynne-Jones
Publisher: Candlewick Press
ISBN: 0763654558
Category : Young Adult Fiction
Languages : en
Pages : 353
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Book Description
Two street kids get tangled in a plot over their heads - and risk an unexpected connection - in this heart-pounding thriller by Tim Wynne-Jones. (Age 14 and up) Boy, did Blink get off on the wrong floor. All he wanted was to steal some breakfast for his empty belly, but instead he stumbled upon a fake kidnapping and a cell phone dropped by an "abducted" CEO, giving Blink a link to his perfect blonde daughter. Now Blink is on the run, but it’s OK as long as he’s smart enough to stay in the game and keep Captain Panic locked in his hold. Enter a girl named Caution. As in "Caution: Toxic." As in "Caution: Watch Your Step." She’s also on the run, from a skeezy drug-dealer boyfriend and from a nightmare in her past that won’t let her go. When she spies Blink at the train station, Caution can see he’s an easy mark. But there’s something about this naïve, skinny street punk, whom she only wanted to rob, that tugs at her heart, a heart she thought deserved not to feel. Charged with suspense and intrigue, this taut novel trails two deeply compelling characters as they forge a blackmail scheme that is foolhardy at best, disastrous at worst - along with a fated, tender partnership that will offer them each a rare chance for redemption.
Author: Jean-Dominique Bauby
Publisher: Vintage
ISBN: 0307454835
Category : Biography & Autobiography
Languages : en
Pages : 146
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Book Description
A triumphant memoir by the former editor-in-chief of French Elle that reveals an indomitable spirit and celebrates the liberating power of consciousness. In 1995, Jean-Dominique Bauby was the editor-in-chief of French Elle, the father of two young children, a 44-year-old man known and loved for his wit, his style, and his impassioned approach to life. By the end of the year he was also the victim of a rare kind of stroke to the brainstem. After 20 days in a coma, Bauby awoke into a body which had all but stopped working: only his left eye functioned, allowing him to see and, by blinking it, to make clear that his mind was unimpaired. Almost miraculously, he was soon able to express himself in the richest detail: dictating a word at a time, blinking to select each letter as the alphabet was recited to him slowly, over and over again. In the same way, he was able eventually to compose this extraordinary book. By turns wistful, mischievous, angry, and witty, Bauby bears witness to his determination to live as fully in his mind as he had been able to do in his body. He explains the joy, and deep sadness, of seeing his children and of hearing his aged father's voice on the phone. In magical sequences, he imagines traveling to other places and times and of lying next to the woman he loves. Fed only intravenously, he imagines preparing and tasting the full flavor of delectable dishes. Again and again he returns to an "inexhaustible reservoir of sensations," keeping in touch with himself and the life around him. Jean-Dominique Bauby died two days after the French publication of The Diving Bell and the Butterfly. This book is a lasting testament to his life.
Author: Guy Gavriel Kay
Publisher: Penguin
ISBN: 1101608935
Category : Fiction
Languages : en
Pages : 690
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Book Description
“River of Stars is a major accomplishment, the work of a master novelist in full command of his subject.”—Michael Dirda, in The Washington Post “Game of Thrones in China.”—Salon.com Ren Daiyan was still just a boy when he took the lives of seven men while guarding an imperial magistrate. That moment on a lonely road changed his life in entirely unexpected ways, sending him into the forests of Kitai among the outlaws. From there he emerges years later—and his life changes again, dramatically, as he circles toward the court and emperor, while war approaches Kitai from the north. Lin Shan is the daughter of a scholar, his beloved only child. Educated by him in ways young women never are, gifted as a songwriter and calligrapher, she finds herself living a life suspended between two worlds. Her intelligence captivates an emperor—and alienates women at the court. But when her father’s life is endangered by the savage politics of the day, Shan must act in ways no woman ever has. In an empire divided by bitter factions circling an exquisitely cultured emperor who loves his gardens and his art far more than the burdens of governing, dramatic events on the northern steppe alter the balance of power in the world, leading to events no one could have foretold, under the river of stars.
Author: A. Destiny
Publisher: Simon and Schuster
ISBN: 1442484128
Category : Juvenile Fiction
Languages : en
Pages : 240
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Book Description
When high school sophomore Lauren takes her new Sheltie to "puppy kindergarten," she finds herself attracted to the class instructor, Adam, but he may not be the perfect boyfriend candidate she believes him to be.
Author: Jesse Kornbluth
Publisher: Grand Central Publishing
ISBN: 0759526699
Category : Self-Help
Languages : en
Pages : 114
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Book Description
The tragic events of September 11 will never be forgotten, not only for the horror they wrought, but for the acts of bravery, generosity, and extraordinary courage. Cynicism was replaced by compassion and strangers reached out to one another for comfort and support. This touching tribute to those who lost their lives includes poems, prayers, children's drawings, and heartfelt exchanges drawn from the material posted on America Online, where millions of people gathered during the first week for support and information and to express grief and love. Inspiring and uplifting, Because We Are Americans serves as a portrait of this country at its best and a powerful reminder of all that is good in America. All proceeds will go to the relief funds set up to help families of victims of the attacks. Will also include quotes from President George W. Bush and New York City mayor Rudolph Guiliani.
Author: Mike Doughty
Publisher: Da Capo Press
ISBN: 0306818779
Category : Biography & Autobiography
Languages : en
Pages : 258
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Book Description
Recounts the addiction and recovery of the world-renowned solo artist and former lead singer and songwriter of Soul Coughing.
