Author: Roger Enrico
Publisher: Bantam Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 296
Book Description
The intimately detailed, juicy insider's story of the leading competitors in the cola wars--Coke and Pepsi--and the savage advertising competition in whichPepsi ultimately came out ahead.
The Other Guy Blinked
Author: Roger Enrico
Publisher: Bantam Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 296
Book Description
The intimately detailed, juicy insider's story of the leading competitors in the cola wars--Coke and Pepsi--and the savage advertising competition in whichPepsi ultimately came out ahead.
Publisher: Bantam Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 296
Book Description
The intimately detailed, juicy insider's story of the leading competitors in the cola wars--Coke and Pepsi--and the savage advertising competition in whichPepsi ultimately came out ahead.
The Other Guy Blinked
Author: Roger Enrico
Publisher: Bantam Books
ISBN: 9780553266320
Category : Business & Economics
Languages : en
Pages : 352
Book Description
The inside story of the recent business war from the president of the company that shook the foundations of the way American corporations merchandise their products by forcing Coke into the biggest marketing blunder of the century
Publisher: Bantam Books
ISBN: 9780553266320
Category : Business & Economics
Languages : en
Pages : 352
Book Description
The inside story of the recent business war from the president of the company that shook the foundations of the way American corporations merchandise their products by forcing Coke into the biggest marketing blunder of the century
The Diving Bell and the Butterfly
Author: Jean-Dominique Bauby
Publisher: Vintage
ISBN: 0307454835
Category : Biography & Autobiography
Languages : en
Pages : 146
Book Description
A triumphant memoir by the former editor-in-chief of French Elle that reveals an indomitable spirit and celebrates the liberating power of consciousness. In 1995, Jean-Dominique Bauby was the editor-in-chief of French Elle, the father of two young children, a 44-year-old man known and loved for his wit, his style, and his impassioned approach to life. By the end of the year he was also the victim of a rare kind of stroke to the brainstem. After 20 days in a coma, Bauby awoke into a body which had all but stopped working: only his left eye functioned, allowing him to see and, by blinking it, to make clear that his mind was unimpaired. Almost miraculously, he was soon able to express himself in the richest detail: dictating a word at a time, blinking to select each letter as the alphabet was recited to him slowly, over and over again. In the same way, he was able eventually to compose this extraordinary book. By turns wistful, mischievous, angry, and witty, Bauby bears witness to his determination to live as fully in his mind as he had been able to do in his body. He explains the joy, and deep sadness, of seeing his children and of hearing his aged father's voice on the phone. In magical sequences, he imagines traveling to other places and times and of lying next to the woman he loves. Fed only intravenously, he imagines preparing and tasting the full flavor of delectable dishes. Again and again he returns to an "inexhaustible reservoir of sensations," keeping in touch with himself and the life around him. Jean-Dominique Bauby died two days after the French publication of The Diving Bell and the Butterfly. This book is a lasting testament to his life.
Publisher: Vintage
ISBN: 0307454835
Category : Biography & Autobiography
Languages : en
Pages : 146
Book Description
A triumphant memoir by the former editor-in-chief of French Elle that reveals an indomitable spirit and celebrates the liberating power of consciousness. In 1995, Jean-Dominique Bauby was the editor-in-chief of French Elle, the father of two young children, a 44-year-old man known and loved for his wit, his style, and his impassioned approach to life. By the end of the year he was also the victim of a rare kind of stroke to the brainstem. After 20 days in a coma, Bauby awoke into a body which had all but stopped working: only his left eye functioned, allowing him to see and, by blinking it, to make clear that his mind was unimpaired. Almost miraculously, he was soon able to express himself in the richest detail: dictating a word at a time, blinking to select each letter as the alphabet was recited to him slowly, over and over again. In the same way, he was able eventually to compose this extraordinary book. By turns wistful, mischievous, angry, and witty, Bauby bears witness to his determination to live as fully in his mind as he had been able to do in his body. He explains the joy, and deep sadness, of seeing his children and of hearing his aged father's voice on the phone. In magical sequences, he imagines traveling to other places and times and of lying next to the woman he loves. Fed only intravenously, he imagines preparing and tasting the full flavor of delectable dishes. Again and again he returns to an "inexhaustible reservoir of sensations," keeping in touch with himself and the life around him. Jean-Dominique Bauby died two days after the French publication of The Diving Bell and the Butterfly. This book is a lasting testament to his life.
Blink & Caution
Author: Tim Wynne-Jones
Publisher: Candlewick Press
ISBN: 0763654558
Category : Young Adult Fiction
Languages : en
Pages : 353
Book Description
Two street kids get tangled in a plot over their heads - and risk an unexpected connection - in this heart-pounding thriller by Tim Wynne-Jones. (Age 14 and up) Boy, did Blink get off on the wrong floor. All he wanted was to steal some breakfast for his empty belly, but instead he stumbled upon a fake kidnapping and a cell phone dropped by an "abducted" CEO, giving Blink a link to his perfect blonde daughter. Now Blink is on the run, but it’s OK as long as he’s smart enough to stay in the game and keep Captain Panic locked in his hold. Enter a girl named Caution. As in "Caution: Toxic." As in "Caution: Watch Your Step." She’s also on the run, from a skeezy drug-dealer boyfriend and from a nightmare in her past that won’t let her go. When she spies Blink at the train station, Caution can see he’s an easy mark. But there’s something about this naïve, skinny street punk, whom she only wanted to rob, that tugs at her heart, a heart she thought deserved not to feel. Charged with suspense and intrigue, this taut novel trails two deeply compelling characters as they forge a blackmail scheme that is foolhardy at best, disastrous at worst - along with a fated, tender partnership that will offer them each a rare chance for redemption.
Publisher: Candlewick Press
ISBN: 0763654558
Category : Young Adult Fiction
Languages : en
Pages : 353
Book Description
Two street kids get tangled in a plot over their heads - and risk an unexpected connection - in this heart-pounding thriller by Tim Wynne-Jones. (Age 14 and up) Boy, did Blink get off on the wrong floor. All he wanted was to steal some breakfast for his empty belly, but instead he stumbled upon a fake kidnapping and a cell phone dropped by an "abducted" CEO, giving Blink a link to his perfect blonde daughter. Now Blink is on the run, but it’s OK as long as he’s smart enough to stay in the game and keep Captain Panic locked in his hold. Enter a girl named Caution. As in "Caution: Toxic." As in "Caution: Watch Your Step." She’s also on the run, from a skeezy drug-dealer boyfriend and from a nightmare in her past that won’t let her go. When she spies Blink at the train station, Caution can see he’s an easy mark. But there’s something about this naïve, skinny street punk, whom she only wanted to rob, that tugs at her heart, a heart she thought deserved not to feel. Charged with suspense and intrigue, this taut novel trails two deeply compelling characters as they forge a blackmail scheme that is foolhardy at best, disastrous at worst - along with a fated, tender partnership that will offer them each a rare chance for redemption.
River of Stars
Author: Guy Gavriel Kay
Publisher: Penguin
ISBN: 1101608935
Category : Fiction
Languages : en
Pages : 690
Book Description
“River of Stars is a major accomplishment, the work of a master novelist in full command of his subject.”—Michael Dirda, in The Washington Post “Game of Thrones in China.”—Salon.com Ren Daiyan was still just a boy when he took the lives of seven men while guarding an imperial magistrate. That moment on a lonely road changed his life in entirely unexpected ways, sending him into the forests of Kitai among the outlaws. From there he emerges years later—and his life changes again, dramatically, as he circles toward the court and emperor, while war approaches Kitai from the north. Lin Shan is the daughter of a scholar, his beloved only child. Educated by him in ways young women never are, gifted as a songwriter and calligrapher, she finds herself living a life suspended between two worlds. Her intelligence captivates an emperor—and alienates women at the court. But when her father’s life is endangered by the savage politics of the day, Shan must act in ways no woman ever has. In an empire divided by bitter factions circling an exquisitely cultured emperor who loves his gardens and his art far more than the burdens of governing, dramatic events on the northern steppe alter the balance of power in the world, leading to events no one could have foretold, under the river of stars.
Publisher: Penguin
ISBN: 1101608935
Category : Fiction
Languages : en
Pages : 690
Book Description
“River of Stars is a major accomplishment, the work of a master novelist in full command of his subject.”—Michael Dirda, in The Washington Post “Game of Thrones in China.”—Salon.com Ren Daiyan was still just a boy when he took the lives of seven men while guarding an imperial magistrate. That moment on a lonely road changed his life in entirely unexpected ways, sending him into the forests of Kitai among the outlaws. From there he emerges years later—and his life changes again, dramatically, as he circles toward the court and emperor, while war approaches Kitai from the north. Lin Shan is the daughter of a scholar, his beloved only child. Educated by him in ways young women never are, gifted as a songwriter and calligrapher, she finds herself living a life suspended between two worlds. Her intelligence captivates an emperor—and alienates women at the court. But when her father’s life is endangered by the savage politics of the day, Shan must act in ways no woman ever has. In an empire divided by bitter factions circling an exquisitely cultured emperor who loves his gardens and his art far more than the burdens of governing, dramatic events on the northern steppe alter the balance of power in the world, leading to events no one could have foretold, under the river of stars.
The Remarkable Journey of Coyote Sunrise
Author: Dan Gemeinhart
Publisher: Henry Holt and Company (BYR)
ISBN: 1250196701
Category : Juvenile Fiction
Languages : en
Pages : 351
Book Description
"Sometimes a story comes along that just plain makes you want to hug the world. The Remarkable Journey of Coyote Sunrise is Dan Gemeinhart’s finest book yet — and that’s saying something. Your heart needs this joyful miracle of a book." —Katherine Applegate, acclaimed author of The One and Only Ivan and Wishtree A 2020 ILA Teachers’ Choice A 2019 Parents' Choice Award Gold Medal Winner Winner of the 2019 CYBILS Award for Middle Grade Fiction An Amazon Top 20 Children's Book of 2019 A Junior Library Guild Selection Five years. That's how long Coyote and her dad, Rodeo, have lived on the road in an old school bus, criss-crossing the nation. It's also how long ago Coyote lost her mom and two sisters in a car crash. Coyote hasn’t been home in all that time, but when she learns that the park in her old neighborhood is being demolished—the very same park where she, her mom, and her sisters buried a treasured memory box—she devises an elaborate plan to get her dad to drive 3,600 miles back to Washington state in four days...without him realizing it. Along the way, they'll pick up a strange crew of misfit travelers. Lester has a lady love to meet. Salvador and his mom are looking to start over. Val needs a safe place to be herself. And then there's Gladys... Over the course of thousands of miles, Coyote will learn that going home can sometimes be the hardest journey of all...but that with friends by her side, she just might be able to turn her “once upon a time” into a “happily ever after.” This title has common core connections.
Publisher: Henry Holt and Company (BYR)
ISBN: 1250196701
Category : Juvenile Fiction
Languages : en
Pages : 351
Book Description
"Sometimes a story comes along that just plain makes you want to hug the world. The Remarkable Journey of Coyote Sunrise is Dan Gemeinhart’s finest book yet — and that’s saying something. Your heart needs this joyful miracle of a book." —Katherine Applegate, acclaimed author of The One and Only Ivan and Wishtree A 2020 ILA Teachers’ Choice A 2019 Parents' Choice Award Gold Medal Winner Winner of the 2019 CYBILS Award for Middle Grade Fiction An Amazon Top 20 Children's Book of 2019 A Junior Library Guild Selection Five years. That's how long Coyote and her dad, Rodeo, have lived on the road in an old school bus, criss-crossing the nation. It's also how long ago Coyote lost her mom and two sisters in a car crash. Coyote hasn’t been home in all that time, but when she learns that the park in her old neighborhood is being demolished—the very same park where she, her mom, and her sisters buried a treasured memory box—she devises an elaborate plan to get her dad to drive 3,600 miles back to Washington state in four days...without him realizing it. Along the way, they'll pick up a strange crew of misfit travelers. Lester has a lady love to meet. Salvador and his mom are looking to start over. Val needs a safe place to be herself. And then there's Gladys... Over the course of thousands of miles, Coyote will learn that going home can sometimes be the hardest journey of all...but that with friends by her side, she just might be able to turn her “once upon a time” into a “happily ever after.” This title has common core connections.
God Never Blinks
Author: Regina Brett
Publisher: Grand Central Publishing
ISBN: 0446569674
Category : Body, Mind & Spirit
Languages : en
Pages : 167
Book Description
Already an internet phenomenon, these wise and insightful lessons by popular newspaper columnist and Pulitzer Prize finalist Regina Brett will make you see the possibilities in your life in a whole new way. When Regina Brett turned 50, she wrote a column on the 50 lessons life had taught her. She reflected on all she had learned through becoming a single parent, looking for love in all the wrong places, working on her relationship with God, battling cancer and making peace with a difficult childhood. It became one of the most popular columns ever published in the newspaper, and since then the 50 lessons have been emailed to hundreds of thousands of people. Brett now takes the 50 lessons and expounds on them in essays that are deeply personal. From "Don't take yourself too seriously-Nobody else does" to "Life isn't tied with a bow, but it's still a gift," these lessons will strike a chord with anyone who has ever gone through tough times--and haven't we all?
Publisher: Grand Central Publishing
ISBN: 0446569674
Category : Body, Mind & Spirit
Languages : en
Pages : 167
Book Description
Already an internet phenomenon, these wise and insightful lessons by popular newspaper columnist and Pulitzer Prize finalist Regina Brett will make you see the possibilities in your life in a whole new way. When Regina Brett turned 50, she wrote a column on the 50 lessons life had taught her. She reflected on all she had learned through becoming a single parent, looking for love in all the wrong places, working on her relationship with God, battling cancer and making peace with a difficult childhood. It became one of the most popular columns ever published in the newspaper, and since then the 50 lessons have been emailed to hundreds of thousands of people. Brett now takes the 50 lessons and expounds on them in essays that are deeply personal. From "Don't take yourself too seriously-Nobody else does" to "Life isn't tied with a bow, but it's still a gift," these lessons will strike a chord with anyone who has ever gone through tough times--and haven't we all?
Conversations with God for Teens
Author: Neale Donald Walsch
Publisher: Hampton Roads Publishing
ISBN: 1612831168
Category : Body, Mind & Spirit
Languages : en
Pages : 250
Book Description
Suppose you could ask God any question and get an answer. What would it be? Young people all over the world have been asking those questions. So Neale Donald Walsch, author of the internationally bestselling Conversations with God series had another conversation. Conversations with God for Teens is a simple, clear, straight-to-the-point dialogue that answers teens questions about God, money, sex, love, and more. Conversations with God for Teens reads like a rap session at a church youth group, where teenagers discuss everything they ever wanted to know about life but were too afraid to ask God. Walsch acts as the verbal conduit, showing teenagers how easy it is to converse with the divine. When Claudia, age 16, from Perth, Australia, asks, "Why can't I just have sex with everybody? What's the big deal?", the answer God offers her is: "Nothing you do will ever be okay with everybody. 'Everybody' is a large word. The real question is can you have sex and have it be okay with you?" There's no doubt that the casual question-and-answer format will help make God feel welcoming and accessible to teens. Conversations with God for Teens is the perfect gift purchase for parents, grandparents, and anyone else who wants to provide accessible spiritual content for the teen(s) in their lives.
Publisher: Hampton Roads Publishing
ISBN: 1612831168
Category : Body, Mind & Spirit
Languages : en
Pages : 250
Book Description
Suppose you could ask God any question and get an answer. What would it be? Young people all over the world have been asking those questions. So Neale Donald Walsch, author of the internationally bestselling Conversations with God series had another conversation. Conversations with God for Teens is a simple, clear, straight-to-the-point dialogue that answers teens questions about God, money, sex, love, and more. Conversations with God for Teens reads like a rap session at a church youth group, where teenagers discuss everything they ever wanted to know about life but were too afraid to ask God. Walsch acts as the verbal conduit, showing teenagers how easy it is to converse with the divine. When Claudia, age 16, from Perth, Australia, asks, "Why can't I just have sex with everybody? What's the big deal?", the answer God offers her is: "Nothing you do will ever be okay with everybody. 'Everybody' is a large word. The real question is can you have sex and have it be okay with you?" There's no doubt that the casual question-and-answer format will help make God feel welcoming and accessible to teens. Conversations with God for Teens is the perfect gift purchase for parents, grandparents, and anyone else who wants to provide accessible spiritual content for the teen(s) in their lives.
Since You've Been Gone
Author: Morgan Matson
Publisher: Simon and Schuster
ISBN: 1442435003
Category : Juvenile Nonfiction
Languages : en
Pages : 464
Book Description
Quiet Emily's sociable and daring best friend, Sloane, has disappeared leaving nothing but a random list of bizarre tasks for her to complete. But with unexpected help from popular classmate Frank Porter, Emily gives them a tryNand has the most unexpected summer ever.
Publisher: Simon and Schuster
ISBN: 1442435003
Category : Juvenile Nonfiction
Languages : en
Pages : 464
Book Description
Quiet Emily's sociable and daring best friend, Sloane, has disappeared leaving nothing but a random list of bizarre tasks for her to complete. But with unexpected help from popular classmate Frank Porter, Emily gives them a tryNand has the most unexpected summer ever.
Journey
Author: Aaron Becker
Publisher: Candlewick Press
ISBN: 153622071X
Category : Juvenile Fiction
Languages : en
Pages : 40
Book Description
The winner of the prestigious Caldecott Honor, and described by the New York Times as 'a masterwork', Aaron Becker's stunning, wordless picture book debut about self-determination and unexpected friendship follows a little girl who draws a magic door on her bedroom wall. Through it she escapes into a world where wonder, adventure and danger abound. Red marker pen in hand, she creates a boat, a balloon and a flying carpet which carry her on a spectacular journey ... who knows where? When she is captured by a sinister emperor, only an act of tremendous courage and kindness can set her free. Can it also guide her home and to happiness? In this exquisitely illustrated book, an ordinary child is launched on an extraordinary, magical journey towards her greatest and most rewarding adventure of all...
Publisher: Candlewick Press
ISBN: 153622071X
Category : Juvenile Fiction
Languages : en
Pages : 40
Book Description
The winner of the prestigious Caldecott Honor, and described by the New York Times as 'a masterwork', Aaron Becker's stunning, wordless picture book debut about self-determination and unexpected friendship follows a little girl who draws a magic door on her bedroom wall. Through it she escapes into a world where wonder, adventure and danger abound. Red marker pen in hand, she creates a boat, a balloon and a flying carpet which carry her on a spectacular journey ... who knows where? When she is captured by a sinister emperor, only an act of tremendous courage and kindness can set her free. Can it also guide her home and to happiness? In this exquisitely illustrated book, an ordinary child is launched on an extraordinary, magical journey towards her greatest and most rewarding adventure of all...