Author: Nicholaus Carpenter
Publisher: Independently Published
ISBN: 9781075279522
Category :
Languages : en
Pages : 130
Book Description
Mortgage marketing can be complex and hard to win in today's social media landscape unless you know the cheat codes and shortcuts. Nick Carpenter created The Official Loan Officer Strategy Guide for mortgage professionals to win the marketing game faster. Inside you will find 31 of the best mortgage marketing tips, strategies, ideas and secret shortcuts you can use to attract Realtors, generate consumer direct leads and grow your business in the quickest and most sustainable ways. Nick breaks down concepts including Facebook ads, lead conversion, video marketing, hosting live events, getting inbound Realtor appointments, and 26 other ways to have inbound leads Realtors committing their referral business to you. These are some of the strategies Nick teaches in The Legion of Loan Officers and now is sharing them publicly in The Official Loan Officer Strategy Guide full of hints, tips and secret passages to win the mortgage marketing game faster. This beefy guide is 8" x 10" and will be the perfect desk piece to reference multiple times per week when you need marketing ideas and inspiration to grow your mortgage business quickly. Come back and leave a review so other Loan Officers know they also need to read this book.
The Official Loan Officer Strategy Guide
Author: Nicholaus Carpenter
Publisher: Independently Published
ISBN: 9781075279522
Category :
Languages : en
Pages : 130
Book Description
Mortgage marketing can be complex and hard to win in today's social media landscape unless you know the cheat codes and shortcuts. Nick Carpenter created The Official Loan Officer Strategy Guide for mortgage professionals to win the marketing game faster. Inside you will find 31 of the best mortgage marketing tips, strategies, ideas and secret shortcuts you can use to attract Realtors, generate consumer direct leads and grow your business in the quickest and most sustainable ways. Nick breaks down concepts including Facebook ads, lead conversion, video marketing, hosting live events, getting inbound Realtor appointments, and 26 other ways to have inbound leads Realtors committing their referral business to you. These are some of the strategies Nick teaches in The Legion of Loan Officers and now is sharing them publicly in The Official Loan Officer Strategy Guide full of hints, tips and secret passages to win the mortgage marketing game faster. This beefy guide is 8" x 10" and will be the perfect desk piece to reference multiple times per week when you need marketing ideas and inspiration to grow your mortgage business quickly. Come back and leave a review so other Loan Officers know they also need to read this book.
Publisher: Independently Published
ISBN: 9781075279522
Category :
Languages : en
Pages : 130
Book Description
Mortgage marketing can be complex and hard to win in today's social media landscape unless you know the cheat codes and shortcuts. Nick Carpenter created The Official Loan Officer Strategy Guide for mortgage professionals to win the marketing game faster. Inside you will find 31 of the best mortgage marketing tips, strategies, ideas and secret shortcuts you can use to attract Realtors, generate consumer direct leads and grow your business in the quickest and most sustainable ways. Nick breaks down concepts including Facebook ads, lead conversion, video marketing, hosting live events, getting inbound Realtor appointments, and 26 other ways to have inbound leads Realtors committing their referral business to you. These are some of the strategies Nick teaches in The Legion of Loan Officers and now is sharing them publicly in The Official Loan Officer Strategy Guide full of hints, tips and secret passages to win the mortgage marketing game faster. This beefy guide is 8" x 10" and will be the perfect desk piece to reference multiple times per week when you need marketing ideas and inspiration to grow your mortgage business quickly. Come back and leave a review so other Loan Officers know they also need to read this book.
Loan Officer Exam Secrets Study Guide
Author: Loan Officer Exam Secrets Test Prep
Publisher: Mometrix Secrets Study Guides
ISBN: 9781609719944
Category : Study Aids
Languages : en
Pages : 0
Book Description
***Includes Practice Test Questions*** Loan Officer Exam Secrets helps you ace the Loan Officer Exam, without weeks and months of endless studying. Our comprehensive Loan Officer Exam Secrets study guide is written by our exam experts, who painstakingly researched every topic and concept that you need to know to ace your test. Our original research reveals specific weaknesses that you can exploit to increase your exam score more than you've ever imagined. Loan Officer Exam Secrets includes: The 5 Secret Keys to Loan Officer Test Success: Time is Your Greatest Enemy, Guessing is Not Guesswork, Practice Smarter, Not Harder, Prepare, Don't Procrastinate, Test Yourself; A comprehensive General Strategy review including: Make Predictions, Answer the Question, Benchmark, Valid Information, Avoid Fact Traps, Milk the Question, The Trap of Familiarity, Eliminate Answers, Tough Questions, Brainstorm, Read Carefully, Face Value, Prefixes, Hedge Phrases, Switchback Words, New Information, Time Management, Contextual Clues, Don't Panic, Pace Yourself, Answer Selection, Check Your Work, Beware of Directly Quoted Answers, Slang, Extreme Statements, Answer Choice Families; Comprehensive sections including: Loan Disclosures, Good Faith Estimates, Predatory Lending, Equal Credit Opportunity Act, Fair Housing Act, Patriot Act, Broker Disclosure Form, Privacy Protection Policy Notice, Mortgage Lending Act, Features of Purchase Loans, Refinance Loans, 30 and 15-year Fixed Rate Loans, Second Mortgages, Home Equity Lines of Credit, Balloon and Adjustable Rate Mortgages, Nine Conforming Loan Approval Documents, Reverse Mortgage, Bridge and End Loans, Bi-weekly and Blanket Mortgages, Points, Interest Rates, Equity, Table Funding, Qualifying the Borrower, Credit Scores, Ratio Analysis and Housing Ratios, Collateral, Underwriters, Fannie Mae Risk Factors, Five Types of Verification, Foreclosures and Tax Liens, Three Types of Bankruptcy, Payment Shock, Compensating Factors, The 10-Month Rule, and much more...
Publisher: Mometrix Secrets Study Guides
ISBN: 9781609719944
Category : Study Aids
Languages : en
Pages : 0
Book Description
***Includes Practice Test Questions*** Loan Officer Exam Secrets helps you ace the Loan Officer Exam, without weeks and months of endless studying. Our comprehensive Loan Officer Exam Secrets study guide is written by our exam experts, who painstakingly researched every topic and concept that you need to know to ace your test. Our original research reveals specific weaknesses that you can exploit to increase your exam score more than you've ever imagined. Loan Officer Exam Secrets includes: The 5 Secret Keys to Loan Officer Test Success: Time is Your Greatest Enemy, Guessing is Not Guesswork, Practice Smarter, Not Harder, Prepare, Don't Procrastinate, Test Yourself; A comprehensive General Strategy review including: Make Predictions, Answer the Question, Benchmark, Valid Information, Avoid Fact Traps, Milk the Question, The Trap of Familiarity, Eliminate Answers, Tough Questions, Brainstorm, Read Carefully, Face Value, Prefixes, Hedge Phrases, Switchback Words, New Information, Time Management, Contextual Clues, Don't Panic, Pace Yourself, Answer Selection, Check Your Work, Beware of Directly Quoted Answers, Slang, Extreme Statements, Answer Choice Families; Comprehensive sections including: Loan Disclosures, Good Faith Estimates, Predatory Lending, Equal Credit Opportunity Act, Fair Housing Act, Patriot Act, Broker Disclosure Form, Privacy Protection Policy Notice, Mortgage Lending Act, Features of Purchase Loans, Refinance Loans, 30 and 15-year Fixed Rate Loans, Second Mortgages, Home Equity Lines of Credit, Balloon and Adjustable Rate Mortgages, Nine Conforming Loan Approval Documents, Reverse Mortgage, Bridge and End Loans, Bi-weekly and Blanket Mortgages, Points, Interest Rates, Equity, Table Funding, Qualifying the Borrower, Credit Scores, Ratio Analysis and Housing Ratios, Collateral, Underwriters, Fannie Mae Risk Factors, Five Types of Verification, Foreclosures and Tax Liens, Three Types of Bankruptcy, Payment Shock, Compensating Factors, The 10-Month Rule, and much more...
Loan Officer Training
Author: Alex Johnson
Publisher: Lulu.com
ISBN: 0615177824
Category : Business & Economics
Languages : en
Pages : 188
Book Description
Thinking about a career as a residential mortgage loan officer? Our Manual provides loan officer training and mortgage broker training for individuals at every level of the mortgage industry-from basic training for those just starting out
Publisher: Lulu.com
ISBN: 0615177824
Category : Business & Economics
Languages : en
Pages : 188
Book Description
Thinking about a career as a residential mortgage loan officer? Our Manual provides loan officer training and mortgage broker training for individuals at every level of the mortgage industry-from basic training for those just starting out
The Millionaire Loan Officer
Author: Scott Hudspeth
Publisher: Createspace Independent Publishing Platform
ISBN: 9781977882202
Category :
Languages : en
Pages : 178
Book Description
Is your career as a mortgage officer stuck in a rut? Do you feel like you're spinning your wheels, year after year, never able to delegate or let go of the everyday minutiae? Or are you new to the Mortgage industry looking to reach new heights and obtain success in your professional life? This book is a game changer for mortgage professionals everywhere. In Millionaire Loan Officer, you will meet Diane and Peter - two people in the mortgage business with completely different, but interwoven stories. Based on real events and the teachings of mentor and author, Scott Hudspeth, you'll follow these characters through the steps for success. With each chapter's 'Final Thoughts' you'll gain the knowledge and action items needed to take you from a Mortgage Loan Officer to a Millionaire Loan Officer.
Publisher: Createspace Independent Publishing Platform
ISBN: 9781977882202
Category :
Languages : en
Pages : 178
Book Description
Is your career as a mortgage officer stuck in a rut? Do you feel like you're spinning your wheels, year after year, never able to delegate or let go of the everyday minutiae? Or are you new to the Mortgage industry looking to reach new heights and obtain success in your professional life? This book is a game changer for mortgage professionals everywhere. In Millionaire Loan Officer, you will meet Diane and Peter - two people in the mortgage business with completely different, but interwoven stories. Based on real events and the teachings of mentor and author, Scott Hudspeth, you'll follow these characters through the steps for success. With each chapter's 'Final Thoughts' you'll gain the knowledge and action items needed to take you from a Mortgage Loan Officer to a Millionaire Loan Officer.
The Ultimate Guide to Facebook Ad Campaigns for Loan Officers
Author: Carl White
Publisher:
ISBN: 9781732465534
Category :
Languages : en
Pages :
Book Description
Online Ads and Digital Campaigns Are the Way of The Future for Mortgage Loans. Are You Ready?Many mortgage loan officers get stuck when it comes to thinking about online direct response ads and digital campaigns. Maybe they don't think they are tech-savvy enough or they get overwhelmed with ideas or where to start¿ maybe they don't see anybody else doing it (which is an advantage!) or they don't know what to look for in hiring someone reputable to help them. But technology can no longer be a blocker to your success; it's time to use it to your advantage. There are only three ways for you to get more customers - 1) your past clients, 2) your referral partners, and 3) leads generated from marketing and advertising. We will show you how to leverage technology to do all three so you can create an automated flow of old and new customer leads for more income with less effort.So, who is using this strategy to grow their mortgage loan business? Only the most visionary loan officers who 'get' the power of being a pioneer; forging new ways to gain visibility, authority and credibility in their markets. And now, that's you.
Publisher:
ISBN: 9781732465534
Category :
Languages : en
Pages :
Book Description
Online Ads and Digital Campaigns Are the Way of The Future for Mortgage Loans. Are You Ready?Many mortgage loan officers get stuck when it comes to thinking about online direct response ads and digital campaigns. Maybe they don't think they are tech-savvy enough or they get overwhelmed with ideas or where to start¿ maybe they don't see anybody else doing it (which is an advantage!) or they don't know what to look for in hiring someone reputable to help them. But technology can no longer be a blocker to your success; it's time to use it to your advantage. There are only three ways for you to get more customers - 1) your past clients, 2) your referral partners, and 3) leads generated from marketing and advertising. We will show you how to leverage technology to do all three so you can create an automated flow of old and new customer leads for more income with less effort.So, who is using this strategy to grow their mortgage loan business? Only the most visionary loan officers who 'get' the power of being a pioneer; forging new ways to gain visibility, authority and credibility in their markets. And now, that's you.
Loan Officer Freedom
Author: Carl White
Publisher:
ISBN: 9781732465541
Category :
Languages : en
Pages :
Book Description
Get Off the 'Sales Rollercoaster'! How? By getting MORE closings while doing ONLY the things you LOVE to do.When you do only what you love to do, you take the limiters off your business growth. The only time you limit your growth is when you avoid doing things you don't like to do - even if it's to make money! When you figure out how to do only those things that you love and that make money in your mortgage loan business, more money means doing more of what you love to do. And that means you have no limitation on your income so you get off the 'feast or famine' rollercoaster. What you will learn in this book is road-tested and proven to get results. Even more, the teachings are delivered through real-life stories. You'll learn what it can mean to "pick a pretty one", what an African parrot knew about taking risks, how a racing legend's strategy can work for your business, and much more. The first part of this book is about getting your team built and set up for who is doing what, meaning the activity they're going to be doing vs. the activity you're going to be doing. The second part of this book gets specific about the activities that top loan officers and branch managers do each day of the week to bring more loans in the door with zero cold calling. You'll get scripts, insider tips and how to orient your mindset to grow your business - while getting off the sales rollercoaster and enjoying more freedom.
Publisher:
ISBN: 9781732465541
Category :
Languages : en
Pages :
Book Description
Get Off the 'Sales Rollercoaster'! How? By getting MORE closings while doing ONLY the things you LOVE to do.When you do only what you love to do, you take the limiters off your business growth. The only time you limit your growth is when you avoid doing things you don't like to do - even if it's to make money! When you figure out how to do only those things that you love and that make money in your mortgage loan business, more money means doing more of what you love to do. And that means you have no limitation on your income so you get off the 'feast or famine' rollercoaster. What you will learn in this book is road-tested and proven to get results. Even more, the teachings are delivered through real-life stories. You'll learn what it can mean to "pick a pretty one", what an African parrot knew about taking risks, how a racing legend's strategy can work for your business, and much more. The first part of this book is about getting your team built and set up for who is doing what, meaning the activity they're going to be doing vs. the activity you're going to be doing. The second part of this book gets specific about the activities that top loan officers and branch managers do each day of the week to bring more loans in the door with zero cold calling. You'll get scripts, insider tips and how to orient your mindset to grow your business - while getting off the sales rollercoaster and enjoying more freedom.
Pass the Mortgage Loan Originator Test
Author: Real Estate Institute
Publisher:
ISBN: 9780997562118
Category :
Languages : en
Pages : 200
Book Description
Make no mistake, the SAFE National With UST exam is tough. This UPDATED and REVISED study guide has helped thousands of MLOs nationwide successfully kick off their careers as state-licensed loan originators. "Pass the Mortgage Loan Originator Test: A Study Guide for the NMLS SAFE Exam" delivers critical information - covering the topics on the most recent version of the NMLS content outline - in a clear and concise manner. This means that what is learned is actually retained. Most importantly, with this resource, you don't just memorize useless questions. You are thoroughly immersed in the material that you need to master in order to successfully pass the exam on your first attempt. Included practice exams help to measure how well you understand the concepts. They will give you a glimpse into the types of questions - and the difficulty - of what you'll face when you head to the testing center. Study with confidence. Authored by a team of esteemed mortgage loan originators, experienced financial writers and passionate educators, "Pass the Mortgage Loan Originator Test: A Study Guide for the NMLS SAFE Exam" provides accurate, relevant and timely information.
Publisher:
ISBN: 9780997562118
Category :
Languages : en
Pages : 200
Book Description
Make no mistake, the SAFE National With UST exam is tough. This UPDATED and REVISED study guide has helped thousands of MLOs nationwide successfully kick off their careers as state-licensed loan originators. "Pass the Mortgage Loan Originator Test: A Study Guide for the NMLS SAFE Exam" delivers critical information - covering the topics on the most recent version of the NMLS content outline - in a clear and concise manner. This means that what is learned is actually retained. Most importantly, with this resource, you don't just memorize useless questions. You are thoroughly immersed in the material that you need to master in order to successfully pass the exam on your first attempt. Included practice exams help to measure how well you understand the concepts. They will give you a glimpse into the types of questions - and the difficulty - of what you'll face when you head to the testing center. Study with confidence. Authored by a team of esteemed mortgage loan originators, experienced financial writers and passionate educators, "Pass the Mortgage Loan Originator Test: A Study Guide for the NMLS SAFE Exam" provides accurate, relevant and timely information.
High Trust Selling
Author: Todd Duncan
Publisher: Thomas Nelson Inc
ISBN: 0785263934
Category : Business & Economics
Languages : en
Pages : 272
Book Description
High Trust Selling will empower you with the tools necessary to become a great leader in selling and compel you to maximize your potential in life. This book can take you to the next level.
Publisher: Thomas Nelson Inc
ISBN: 0785263934
Category : Business & Economics
Languages : en
Pages : 272
Book Description
High Trust Selling will empower you with the tools necessary to become a great leader in selling and compel you to maximize your potential in life. This book can take you to the next level.
The Loan Guide
Author: Casey Fleming
Publisher:
ISBN: 9780615980706
Category : House buying
Languages : en
Pages : 268
Book Description
Before you take on the largest debt you'll ever have, you should have more - and better - information than you've ever had before. Whether you are a novice or an expert real estate investor this book provides the information you need to finally understand what lending channel, what loan product, and what price point truly fits your need. If you are an engineer looking to dig deeply into the nuts and bolts of how this works you will love the tools and analyses in this book. If you are more interested in just drilling in and getting quick answers, this book is an excellent reference guide with easy-to-find, high quality advice. In order to get the best mortgage possible you need to do five things very well: 1 - Decide whether you should even get a loan in the first place 2 - Choose the best lending channel for your needs 3 - Choose the best loan program for your needs 4 - Choose the best price point for your specific plans 5 - Lock your interest rate at the right time The Loan Guide provides a complete guide to doing all these things well. Finally, The Loan Guide covers how to manage your mortgage in order to keep as much money in your pocket over the course of your lifetime, how to interpret and avoid common marketing gimmicks, and how to use the Excel-based analytical tools used in examples throughout the book. Since 2008 all the rules of lending have changed. The Loan Guide, published in 2014, was written between 2008 and 2014 and updated as it was being written, to reflect the most current rules and guidelines possible. The Loan Guide is current, clear and complete, and you will find it answers exactly the questions you have, and many that you should have but don't know it.
Publisher:
ISBN: 9780615980706
Category : House buying
Languages : en
Pages : 268
Book Description
Before you take on the largest debt you'll ever have, you should have more - and better - information than you've ever had before. Whether you are a novice or an expert real estate investor this book provides the information you need to finally understand what lending channel, what loan product, and what price point truly fits your need. If you are an engineer looking to dig deeply into the nuts and bolts of how this works you will love the tools and analyses in this book. If you are more interested in just drilling in and getting quick answers, this book is an excellent reference guide with easy-to-find, high quality advice. In order to get the best mortgage possible you need to do five things very well: 1 - Decide whether you should even get a loan in the first place 2 - Choose the best lending channel for your needs 3 - Choose the best loan program for your needs 4 - Choose the best price point for your specific plans 5 - Lock your interest rate at the right time The Loan Guide provides a complete guide to doing all these things well. Finally, The Loan Guide covers how to manage your mortgage in order to keep as much money in your pocket over the course of your lifetime, how to interpret and avoid common marketing gimmicks, and how to use the Excel-based analytical tools used in examples throughout the book. Since 2008 all the rules of lending have changed. The Loan Guide, published in 2014, was written between 2008 and 2014 and updated as it was being written, to reflect the most current rules and guidelines possible. The Loan Guide is current, clear and complete, and you will find it answers exactly the questions you have, and many that you should have but don't know it.
The Mortgage Marketing Manifesto
Author: Andrew Pawlak
Publisher: Createspace Independent Publishing Platform
ISBN: 9781537419978
Category :
Languages : en
Pages : 326
Book Description
In an age where individual loan officers and small to medium sized mortgage shops are competing with billion dollar mortgage operations and lead generation companies, there are ways for mortgage originators to tap into the market and create their own fresh, interested, and targeted leads -- minus the millions of dollars spent on advertising. It's time for these strategies and systems to be made available to mortgage professionals who are committed to growing their careers and increasing their incomes. Through Andrew Pawlak's years of helping everyone from individual LOs and Realtors to publicly traded mortgage lead generation technology companies, he has used the secrets in this book to help clients increase ROI and get more out of every dollar they spend on marketing and business development. Now, Andrew is sharing this life-changing information with every mortgage professional who works hard, but needs to get better results from the time and effort they put into growing their business. Inside, you'll discover: 17 critical components of a mortgage website that produces loans and referrals 15 key elements that make for a high-converting mortgage landing page Secrets the billion dollar mortgage lead generators use to convert clicks into leads How to effectively optimize both digital and traditional marketing to get more clients out of every dollar you spend on advertising Ways to better brand YOU as the preferred mortgage professional in your local market Strategies for creating consistent leads through social media and retargeting campaigns Techniques for using real estate marketing to drive 5X more purchase leads A complete game plan for getting more business from producing Realtors Everything you need to know about search engine marketing for mortgage loans Proven scripts to open up doors and generate more referral business How to integrate plug-and-play mortgage lead funnels to revolutionize your marketing ROI Methods for streamlining and finessing advertising efforts so they work for you 24/7
Publisher: Createspace Independent Publishing Platform
ISBN: 9781537419978
Category :
Languages : en
Pages : 326
Book Description
In an age where individual loan officers and small to medium sized mortgage shops are competing with billion dollar mortgage operations and lead generation companies, there are ways for mortgage originators to tap into the market and create their own fresh, interested, and targeted leads -- minus the millions of dollars spent on advertising. It's time for these strategies and systems to be made available to mortgage professionals who are committed to growing their careers and increasing their incomes. Through Andrew Pawlak's years of helping everyone from individual LOs and Realtors to publicly traded mortgage lead generation technology companies, he has used the secrets in this book to help clients increase ROI and get more out of every dollar they spend on marketing and business development. Now, Andrew is sharing this life-changing information with every mortgage professional who works hard, but needs to get better results from the time and effort they put into growing their business. Inside, you'll discover: 17 critical components of a mortgage website that produces loans and referrals 15 key elements that make for a high-converting mortgage landing page Secrets the billion dollar mortgage lead generators use to convert clicks into leads How to effectively optimize both digital and traditional marketing to get more clients out of every dollar you spend on advertising Ways to better brand YOU as the preferred mortgage professional in your local market Strategies for creating consistent leads through social media and retargeting campaigns Techniques for using real estate marketing to drive 5X more purchase leads A complete game plan for getting more business from producing Realtors Everything you need to know about search engine marketing for mortgage loans Proven scripts to open up doors and generate more referral business How to integrate plug-and-play mortgage lead funnels to revolutionize your marketing ROI Methods for streamlining and finessing advertising efforts so they work for you 24/7