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Author: Craig Carroll
Publisher: Routledge
ISBN: 1135252432
Category : Business & Economics
Languages : en
Pages : 708
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Book Description
This volume examines agenda-setting theory as it applies to the news media’s influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing coverage of more than twenty-five countries, contributors write about their local media and business communities, representing developed, emerging, and frontier markets – including Argentina, Brazil, Chile, China, Germany, Greece, Japan, Nigeria, Spain, and Turkey, among others. The chapters present primary and secondary research on various geo-political issues, the nature of the news media, the practice of public relations, and the role of public relations agencies in each of the various countries. Each chapter is structured to consider two to three hypotheses in the country under discussion, including: the impact of media visibility on organizational prominence, top-of-mind awareness and brand-name recognition the impact of media favorability on the public’s organizational images of these firms how media coverage of specific public issues and news topics relates to the associations people form of specific firms. Contributors contextualize their findings in light of the geopolitical environment of their home countries, the nature of their media systems, and the relationship between business and the news media within their countries’ borders. Incorporating scholarship from a broad range of disciplines, including advertising, strategic management, business, political communication, and sociology, this volume has much to offer scholars and students examining business and the news media.
Author: Craig Carroll
Publisher: Routledge
ISBN: 1135252432
Category : Business & Economics
Languages : en
Pages : 708
Get Book Here
Book Description
This volume examines agenda-setting theory as it applies to the news media’s influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing coverage of more than twenty-five countries, contributors write about their local media and business communities, representing developed, emerging, and frontier markets – including Argentina, Brazil, Chile, China, Germany, Greece, Japan, Nigeria, Spain, and Turkey, among others. The chapters present primary and secondary research on various geo-political issues, the nature of the news media, the practice of public relations, and the role of public relations agencies in each of the various countries. Each chapter is structured to consider two to three hypotheses in the country under discussion, including: the impact of media visibility on organizational prominence, top-of-mind awareness and brand-name recognition the impact of media favorability on the public’s organizational images of these firms how media coverage of specific public issues and news topics relates to the associations people form of specific firms. Contributors contextualize their findings in light of the geopolitical environment of their home countries, the nature of their media systems, and the relationship between business and the news media within their countries’ borders. Incorporating scholarship from a broad range of disciplines, including advertising, strategic management, business, political communication, and sociology, this volume has much to offer scholars and students examining business and the news media.
Author: Carl Hausman
Publisher: Taylor & Francis
ISBN: 1351865137
Category : Language Arts & Disciplines
Languages : en
Pages : 412
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Book Description
Announcing for Broadcasting and the Internet is the standard text for traditional broadcasters and emerging pioneers. While many still pursue careers in traditional fields such as television and radio news announcing, broadcast performance has expanded to Internet radio, podcasting, home voice-over production, and performance on YouTube and other Internet video venues. This text is an update of the classic text Announcing. The practical guide to mastering the techniques and mechanics of broadcast announcing remains, updated to give readers the ability to produce their own portfolio of performance products and get started in the career they want. It covers audio and video editing programs, new streaming media, and how to develop a powerful, consistent, and noteworthy speaking voice.
Author: Sangeet Kumar
Publisher: Indiana University Press
ISBN: 0253056500
Category : Political Science
Languages : en
Pages : 247
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Book Description
The global web and its digital ecosystem can be seen as tools of emancipation, communication, and spreading knowledge or as means of control, fueled by capitalism, surveillance, and geopolitics. The Digital Frontier interrogates the world wide web and the digital ecosystem it has spawned to reveal how their conventions, protocols, standards, and algorithmic regulations represent a novel form of global power. Sangeet Kumar shows the operation of this power through the web's "infrastructures of control" visible at sites where the universalizing imperatives of the web run up against local values, norms, and cultures. These include how the idea of the "global common good" is used as a ruse by digital oligopolies to expand their private enclosures, how seemingly collaborative spaces can simultaneously be exclusionary as they regulate legitimate knowledge, how selfhood is being redefined online along Eurocentric ideals, and how the web's political challenge is felt differentially by sovereign nation states. In analyzing this new modality of cultural power in the global digital ecosystem, The Digital Frontier is an important read for scholars, activists, academics and students inspired by the utopian dream of a truly representative global digital network.
Author: Bernhard Swoboda
Publisher: Springer Science & Business Media
ISBN: 3834980994
Category : Business & Economics
Languages : en
Pages : 231
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Book Description
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept.
Author: Carolyn Elefant
Publisher: American Bar Association
ISBN: 9781604429206
Category : Computers
Languages : en
Pages : 254
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Book Description
Many lawyers view social media as a passing fad, but lawyers who dismiss social media do so at their peril. This cutting-edge guide shows lawyers how to use a practical, goal-centric approach to social media. By enabling lawyers to identify the social media platforms and tools that fit their practice, lawyers can implement them easily, efficiently, and ethically. Written by two lawyers, this book is designed with both the novice and advanced user in mind.
Author: Rachel Hinman
Publisher: Rosenfeld Media
ISBN: 1933820055
Category : Computers
Languages : en
Pages : 282
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Book Description
Mobile user experience is a new frontier. Untethered from a keyboard and mouse, this rich design space is lush with opportunity to invent new and more human ways for people to interact with information. Invention requires casting off many anchors and conventions inherited from the last 50 years of computer science and traditional design and jumping head first into a new and unfamiliar design space.
Author: Hassan, Robert
Publisher: McGraw-Hill Education (UK)
ISBN: 0335217109
Category : Social Science
Languages : en
Pages : 358
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Book Description
The study of new media opens up some of the most fascinating issues in contemporary culture, bringing together key readings on new media, what it is, where it came from, how it affects our lives, and how it is managed. It encourages readers to pay attention to the 'new' in new media, as well as consider it as a historical phenomenon.
Author: Judd C. Kinzley
Publisher: University of Chicago Press
ISBN: 9780226492155
Category : History
Languages : en
Pages : 272
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Book Description
China’s westernmost province of Xinjiang has experienced escalating cycles of violence, interethnic strife, and state repression since the 1990s. In their search for the roots of these growing tensions, scholars have tended to focus on ethnic clashes and political disputes. In Natural Resources and the New Frontier, historian Judd C. Kinzley takes a different approach—one that works from the ground up to explore the infrastructural and material foundation of state power in the region. As Kinzley argues, Xinjiang’s role in producing various natural resources for regional powers has been an important but largely overlooked factor in fueling unrest. He carefully traces the buildup to this unstable situation over the course of the twentieth century by focusing on the shifting priorities of Chinese, Soviet, and provincial officials regarding the production of various resources, including gold, furs, and oil among others. Through his archival work, Kinzley offers a new way of viewing Xinjiang that will shape the conversation about this important region and offer a model for understanding the development of other frontier zones in China as well as across the global south.
Author: Matt Neuburg
Publisher: O'Reilly Media
ISBN:
Category : Computers
Languages : en
Pages : 634
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Book Description
The first book devoted exclusively to teaching and documenting Userland Frontier, a collection of powerful, pre-written scripts for total web site management, this book teaches readers Frontier from the ground up. The guide is packed with examples, advice, tricks, and tips.
Author: Michelle Harris
Publisher: UTS ePRESS
ISBN: 098723692X
Category : Social Science
Languages : en
Pages : 288
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Book Description
The issue of Indigenous identity has gained more attention in recent years from social science scholars, yet much of the discussions still centre on the politics of belonging or not belonging. While these recent discussions in part speak to the complicated and contested nature of Indigeneity, both those who claim Indigenous identity and those who write about it seem to fall into a paradox of acknowledging its complexity on the one hand, while on the other hand reifying notions of ‘tradition’ and ‘authentic cultural expression’ as core features of an Indigenous identity. Since identity theorists generally agree that who we understand ourselves to be is as much a function of the time and place in which we live as it is about who we and others say we are, this scholarship does not progress our knowledge on the contemporary characteristics of Indigenous identity formations. The range of international scholars in this volume have begun an approach to the contemporary identity issues from very different perspectives, although collectively they all push the boundaries of the scholarship that relate to identities of Indigenous people in various contexts from around the world. Their essays provide at times provocative insights as the authors write about their own experiences and as they seek to answer the hard questions: Are emergent identities newly constructed identities that emerge as a function of historical moments, places, and social forces? If so, what is it that helps to forge these identities and what helps them to retain markers of Indigeneity? And what are some of the challenges (both from outside and within groups) that Indigenous individuals face as they negotiate the line between ‘authentic’ cultural expression and emergent identities? Is there anything to be learned from the ways in which these identities are performed throughout the world among Indigenous groups? Indeed why do we assume claims to multiple racial or ethnic identities limits one’s Indigenous identity? The question at the heart of our enquiry about the emerging Indigenous identities is when is it the right time to say me, us, we… them?
