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Author: Fred Wiersema
Publisher: Simon and Schuster
ISBN: 1471109860
Category : Business & Economics
Languages : en
Pages : 364
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Book Description
Ask any manager to identify what's different in the new economy, and they will tell you that markets are more crowded than ever before. As a result, it is harder than ever to attract and retain customer attention. Increasingly, fresh role models are needed to determine what it takes to prosper when customers are the most precious resource. THE NEW MARKET LEADERS provides exactly that, by examining the exciting, unorthodox companies dominating the market and revolutionising business. In this eye-opening and cutting edge book, renowned business strategist Fred Wiersema offers totally new guidelines for measuring a company's success. He explains why traditional measures, such as size of the company or total sales, are no longer adequate markers of a company's prowess or future prospects. By providing new sales growth and market value indexes, Wiersema shows readers how to recognise the movers and shakers in the industry, whether internet-based or more traditional. He identifies today's 100 most influential global businesses and explains what makes them so powerful. In today's fast-paced economy, no investor or manager can afford to ignore the practical strategies and highly applicable insights offered in this important book.
Author: Fred Wiersema
Publisher: Simon and Schuster
ISBN: 1471109860
Category : Business & Economics
Languages : en
Pages : 364
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Book Description
Ask any manager to identify what's different in the new economy, and they will tell you that markets are more crowded than ever before. As a result, it is harder than ever to attract and retain customer attention. Increasingly, fresh role models are needed to determine what it takes to prosper when customers are the most precious resource. THE NEW MARKET LEADERS provides exactly that, by examining the exciting, unorthodox companies dominating the market and revolutionising business. In this eye-opening and cutting edge book, renowned business strategist Fred Wiersema offers totally new guidelines for measuring a company's success. He explains why traditional measures, such as size of the company or total sales, are no longer adequate markers of a company's prowess or future prospects. By providing new sales growth and market value indexes, Wiersema shows readers how to recognise the movers and shakers in the industry, whether internet-based or more traditional. He identifies today's 100 most influential global businesses and explains what makes them so powerful. In today's fast-paced economy, no investor or manager can afford to ignore the practical strategies and highly applicable insights offered in this important book.
Author: Michael Treacy
Publisher: Basic Books
ISBN: 0465003974
Category : Business & Economics
Languages : en
Pages : 175
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Book Description
The classic bestseller outlining tactics for any business striving to achieve market dominance What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that successful companies do not attempt to be everything to everyone. Instead, they win customers by mastering one of three "value disciplines": the highest quality products, the lowest prices, or the best customer experiences. From FedEx to Walmart, the companies that relentlessly focused on a single discipline not only thrived but dominated their industries, while once powerful corporations that didn't get the message, from Kodak to IBM, faltered. Presented in disarmingly simple and provocative terms, The Discipline of Market Leaders shows what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.
Author: Peter Weill
Publisher: Harvard Business Press
ISBN: 9780875848303
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
One of the most important investments in an organization is its information technology (IT) infrastructure. Yet many managers are ill-prepared to make sound IT investment decisions. Drawing upon rigorous research with over 100 businesses in 75 firms in nine countries, the authors here present a wide range of IT possibilities, enabling managers to take control of decisions that many have relegated to technical staff or vendors.
Author: Michael Moesgaard Andersen
Publisher: John Wiley & Sons
ISBN: 0470687592
Category : Business & Economics
Languages : en
Pages : 293
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Book Description
What people are saying about Discount Business Strategy: "Michael Andersen and Flemming Poulfelt provide a provocative discussion of the rapidly growing role of discounters across numerous industries: how they operate; how they create uniqueness; and how they can destroy value for incumbents. Understanding the specific moves and tools that the authors analyze will be valuable for attackers and incumbents alike." —Adrian J. Slywotzky, Director, Mercer Management Consulting USA "This book is very timely, dealing with today's most critical strategic issue: how to provide more value to the consumer through aggressive discounting. Those players in manufacturing and distribution who master this will be the winners; many established firms will fall by the wayside. A similar set of issues are facing many nations today - Europe vs. Asia!" —Peter Lorange, President, IMD, Switzerland "Andersen and Poulfelt have researched one of the most important themes in today's business world - how fundamentally new business models have wiped out establishments not with new products or technologies, but by creating new rules for conventional industries. Read this book and learn how to recognize the disruption of your industry before it is too late!" —Sigurd Liljenfeldt, Senior Partner, Monitor Group, France "This book asks if a firm can have its cake and eat it too - that is, maintain high quality at low prices. My favourite example and shopping place is big box Costco. Ikea is another. A must read for a broad audience concerned about corporate survival!" —Professor Larry E. Greiner, Marshall School of Business, University of Southern California, USA The aspiration to adopt the right strategy still prevails over the business world. But is there a single 'best' strategy for a company? Can an organization create sustainable competitive advantage from an 'off-the-peg' strategy? And are most companies likely to craft a strategy that genuinely creates uncontested market space and makes the competition irrelevant? The answer to all these questions is probably 'No'. And the rising tide of companies like Dell, CostCo, Skype and Linux means that asking them at all may soon be futile. While strategists have foundered in old paradigms, a new breed of competitors has emerged. Value destroyers. Old-style thinking understood value destruction when it was confined to an industry and driven by a new product or technology. But what are the implications when the destruction stems from a new way of thinking - from a strategy that simultaneously creates value? The implications are enormous. Every company in every industry is potentially at risk. This risk - or opportunity - is precisely the reason for this book and its focus on exploring why and how some companies have bridged the gap between differentiator and cost leader strategies to emerge as winners in hypercompetitive markets, and what this entails in terms of value destruction and creation. Discounting organizations are here to stay - are you?
Author: Brian Burns
Publisher: McGraw Hill Professional
ISBN: 0071639683
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . . Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who don’t even know they have a need for it? Brian C. Burns and Tom U. Snyder compared 27 highly successful emerging-growth and start-up corporations with 78 less successful companies in similar fields. The difference, they learned, lies neither with the product nor with marketing but with the sales strategy. In short, the losers relied on conventional sales methods; the winners deployed a unique sales strategy that focused on how organizations make decisions. Selling in a New Market Space helps you develop a sales strategy to approach potential buyers the right way—the first time around—using what the authors call the “Maverick Method.” This game-changing guide explains: What Maverick sellers do differently and why they hold the key to your success Where to find salespeople with the skills for selling to a new market How to create early market segments and marginalize competitors When to transition them away from Maverick selling Don’t be a victim of your own success. What good is the product you put all that money into if you can’t sell it? If you want to get the most out of your innovative offering, you need to create a new class of salesperson. With Selling in a New Market Space, you have the tool for driving your new product to the limits of its potential.
Author: Adam Morgan
Publisher: John Wiley & Sons
ISBN: 0470527757
Category : Business & Economics
Languages : en
Pages : 364
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Book Description
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
Author: Neil Rackham
Publisher: McGraw Hill Professional
ISBN: 9780070517820
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
The bestselling author of S.P.I.N. Selling is back with a dynamic book that explains, demystifies, and makes sense of the sales revolution that is rapidly altering the business landscape. Essential reading for executive sales managers, account managers, marketing and customer service professionals--anyone who wants to establish the kind of customer relations necessary to take a company into the 21st century. Illustrations.
Author: Manfred F. R. Kets de Vries
Publisher: Edward Elgar Publishing
ISBN: 1845421590
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
As a study of Russian business leadership, the depth of research and cogency of argument in the book is well ahead of anything else seen to date and to that end it deserves to be highly regarded. The Delta Intercultural Academy This book is obligatory reading for those planning to do business in Russia or wishing to understand how business is conducted. The New Russian Business Leaders is written by a distinguished group of international management specialists, including two Russians. Using models and case studies of leading Russian companies and entrepreneurs, the authors draw conclusions about Russia s evolving business climate, the requirements for entrepreneurial success, and the value of international business education for Russia s business leaders. Paul Gregory, Slavonic and East European Review This highly talented multinational team has produced a rich and meaningful contribution to the literature on Russian business. These authors know the very essence of Russia from their extensive academic and practitioner experience. They deliver fascinating, original in-depth case studies of the pioneering men and women business leaders of modern Russia s first capitalist decade. They also interpret the cases in the context of Russia s history and culture, and offer a comprehensive framework for how Russian business and leadership could evolve to build the country s economy. The New Russian Business Leaders will surely serve for years to come as an authoritative source for academics and practitioners seeking to understand the underlying dynamics of Russian business and its leaders. Sheila M. Puffer, Northeastern University, Boston, US In order to work effectively with Russian organizations, it is essential for potential Western partners and shareholders to fully understand their leadership style, organizational practices and business expectations. Based on extensive interviews with the pioneers of Russian business and the authors own experiences, this perceptive new book attempts to decipher the enigma of Russia s new generation of business leaders. The authors present six in-depth case studies focusing on companies of vastly differing sizes, ranging from a newly-privatized operation, and the creation and organization of an oligarch s empire, to several entrepreneurial start-ups in different service industries. The case studies document the changes and developments that have occurred in Russia since the privatization era of the 1990s, highlighting the strengths and weaknesses of the emerging business leadership orientations. Grounded in Russian culture and history, the book takes a balanced view of the rapid development and transformation of the country s business leadership over the past ten years. The authors also offer perceptive conclusions and practical advice that will not only contribute to the success of Western businesses operating in Russia and other former communist countries in Eastern Europe but also help business people in Eastern Europe create high performance organizations. As we move towards a globalized economy, the need to recognise executive behaviour in Russia is becoming increasingly important. This book will provide a great source of information for academics and researchers of entrepreneurship, leadership studies and international business. Although the focus is on Russian entrepreneurs, the lessons in the book are equally as relevant for other cultures and leadership styles.
Author: Jason Trennert
Publisher: McGraw Hill Professional
ISBN: 9780071454872
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
One of Wall Streets brightest new stars discusses how to navigate today's markets, for both the short and long term Investors today are looking for a solid, trusted voice to help them make sense of turbulent markets. Jason Trennert has become that voice. Trennert is a regular guest on prominent investment programs like CNBC's "Squawk Box," and his boutique research firm is popular among investment professionals and high-profile Wall Street firms. In "New Markets, New Strategies," Trennert outlines an insightful, practical, and forward-thinking approach to investing. Providing investors with techniques based more on long-term performance than short-term hysteria, he explores topics including: Major themes that will move markets in the coming decade The hidden but all-too-real dangers of passive management and index funds Where and how to find stocks and bonds with the best risk/reward tradeoff '
Author: Bob Johansen
Publisher:
ISBN: 9781458767813
Category :
Languages : en
Pages : 520
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Book Description
We are in a time of accelerating disruptive change. In a VUCA world - one characterized by volatility, uncertainty, complexity, and ambiguity - traditional leadership skills won't be enough, noted futurist Bob Johansen argues. Drawing on the latest forecasts from the Institute for the Future - the first futures think tank ever to outlive its forecasts - this powerful book explores the external forces that are shaking the foundations of leadership and unveils ten critical new leadership skills. How adroit are you at dilemma flipping - turning problems that can't be solved into opportunities? Can you develop bio - empathy - the ability to learn from and apply the principles of nature in your leadership? Are you able to practice immersive learning - dive into very different - from - you physical and online worlds and learn from them? Johansen provides role models, tools, and advice to help you develop these and seven other future leadership skills. In addition, Johansen deals with two new forces that are shaping the future. The first is the ''digital natives'' - people fifteen years and younger who have grown up in a digital world. The second is cloud - based supercomputing, which will enable extraordinarily rich new forms of connection, collaboration, and commerce. In this thoroughly updated and expanded second edition, Johansen is joined by the prestigious Center for Creative Leadership. CCL's contributions help readers understand the new leadership skills by linking them to existing skills, and they provide analytics and exercises so readers can more fully develop these new skills.
