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Author: Wolff Olins
Publisher: Routledge
ISBN: 1351885103
Category : Business & Economics
Languages : en
Pages : 178
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Book Description
It is, of course, commonplace for corporations to operate sophisticated identity programmes. But identity has now moved way beyond the commercial area. We live in a world in which cities, charities, universities, clubs - in fact any activity that involves more than two or three people - all seem to have identities too. However, very few of these organizations have released the full potential that effective management of identity can achieve. In this book, the world’s leading authority on corporate identity shows how managing identity can create and sustain behavioural change in an organization as well as achieving the more traditional outcome of influencing its external audiences. The New Guide to Identity provides a simple clear guide to identity, including what it is and how it can be used to full effect. If a change of identity is required, the whole process is described from start-up (including investigation and analysis of the current identity), through developing the new identity structure, to implementation and launch. For anyone responsible for the identity of an organization, or for designing it for someone else, or attempting to achieve change in their organization, or studying the subject, this straightforward guide is essential reading.
Author: Wolff Olins
Publisher: Routledge
ISBN: 1351885103
Category : Business & Economics
Languages : en
Pages : 178
Get Book Here
Book Description
It is, of course, commonplace for corporations to operate sophisticated identity programmes. But identity has now moved way beyond the commercial area. We live in a world in which cities, charities, universities, clubs - in fact any activity that involves more than two or three people - all seem to have identities too. However, very few of these organizations have released the full potential that effective management of identity can achieve. In this book, the world’s leading authority on corporate identity shows how managing identity can create and sustain behavioural change in an organization as well as achieving the more traditional outcome of influencing its external audiences. The New Guide to Identity provides a simple clear guide to identity, including what it is and how it can be used to full effect. If a change of identity is required, the whole process is described from start-up (including investigation and analysis of the current identity), through developing the new identity structure, to implementation and launch. For anyone responsible for the identity of an organization, or for designing it for someone else, or attempting to achieve change in their organization, or studying the subject, this straightforward guide is essential reading.
Author: Wolff Olins
Publisher:
ISBN:
Category :
Languages : en
Pages : 89
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Book Description
Author: Alina Wheeler
Publisher: John Wiley & Sons
ISBN: 1118418743
Category : Design
Languages : en
Pages : 338
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Book Description
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
Author: David Airey
Publisher: Rockport Publishers
ISBN: 1631595946
Category : Design
Languages : en
Pages : 291
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Book Description
Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.
Author: Catharine Slade-Brooking
Publisher: Laurence King Publishing
ISBN: 1780679807
Category : Design
Languages : en
Pages : 427
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Book Description
Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
Author: Wally Olins
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages :
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Book Description
Author: Dara Hoffman-Fox
Publisher: Simon and Schuster
ISBN: 1510723072
Category : Social Science
Languages : en
Pages : 448
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Book Description
Are you wrestling with questions surrounding your gender that just don’t seem to go away? Do you want answers to questions about your gender identity, but aren’t sure how to get started? In this groundbreaking guide, Dara Hoffman-Fox, LPC—accomplished gender therapist and thought leader whose articles, blogs, and videos have empowered thousands worldwide—helps you navigate your journey of self-discovery in three approachable stages: preparation, reflection, and exploration. In You and Your Gender Identity, you will learn: Why understanding your gender identity is core to embracing your full being How to sustain the highs and lows of your journey with resources, connection, and self-care How to uncover and move through your feelings of fear, loneliness, and doubt Why it’s important to examine your past through the lens of gender exploration How to discover and begin living as your authentic self What options you have after making your discoveries about your gender identity
Author: Mari J. Frank
Publisher: Penguin
ISBN: 1101197781
Category : Business & Economics
Languages : en
Pages : 327
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Book Description
A clear path out of the nightmare Identity theft is one of the fastest growing crimes in the United States and in many cases the victim has no knowledge of the theft until the situation is dire. Author Mari J. Frank, an attorney and advocate for victims of identity theft, takes the reader through every step necessary to reclaim their identity and wipe the records of theft off of all reports. • Covers every kind of fraud including bank, credit card, loans, insurance, medical, government, tax, professional license, business, employer, and online • A step–by–step process to reclaiming identity and wiping the records of theft off all reports
Author: Jan E. Stets
Publisher: Oxford University Press
ISBN: 0190457554
Category : Psychology
Languages : en
Pages : 713
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Book Description
Over the past four decades - and most especially in recent years as issues of identity continue to play out across the public stage - identity theory has developed into one of the most fascinating and active research programs within the spheres of sociological social psychology. Having emerged out of a landmark 2014 national conference that sought to integrate various research programs and to honor the groundbreaking work of Dr. Peter J. Burke, New Directions in Identity Theory and Research brings together the pioneers, scholars, and researchers of identity theory as they present the important theoretical, methodological, and substantive work in identity theory today. Edited by Dr. Jan E. Stets and Dr. Richard T. Serpe, this volume asserts that researchers and scholars can no longer rely on using samples, measures, concepts, and mechanisms that limit the overall advancement of identity theory and research. Instead, as Stets and Serpe contend in their introductory chapter, "Researchers constantly must try out new ideas, test the ideas with more refined measures, use samples that are representative yet racially and ethnically diverse, and employ methods (perhaps mixed methods) that capture the different dimensions of the identity process." This book is the truest testament to this idea. In New Directions in Identity Theory and Research, Stets, Serpe, and contributing authors urge readers to think outside the box by providing the road map necessary to guide future work and thought in this emerging field.
Author: Alex Preukschat
Publisher: Manning Publications
ISBN: 1638351023
Category : Computers
Languages : en
Pages : 504
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Book Description
In Self-Sovereign Identity: Decentralized digital identity and verifiable credentials, you’ll learn how SSI empowers us to receive digitally-signed credentials, store them in private wallets, and securely prove our online identities. Summary In a world of changing privacy regulations, identity theft, and online anonymity, identity is a precious and complex concept. Self-Sovereign Identity (SSI) is a set of technologies that move control of digital identity from third party “identity providers” directly to individuals, and it promises to be one of the most important trends for the coming decades. Personal data experts Drummond Reed and Alex Preukschat lay out a roadmap for a future of personal sovereignty powered by the Blockchain and cryptography. Cutting through technical jargon with dozens of practical cases, it presents a clear and compelling argument for why SSI is a paradigm shift, and how you can be ready to be prepared for it. About the technology Trust on the internet is at an all-time low. Large corporations and institutions control our personal data because we’ve never had a simple, safe, strong way to prove who we are online. Self-sovereign identity (SSI) changes all that. About the book In Self-Sovereign Identity: Decentralized digital identity and verifiable credentials, you’ll learn how SSI empowers us to receive digitally-signed credentials, store them in private wallets, and securely prove our online identities. It combines a clear, jargon-free introduction to this blockchain-inspired paradigm shift with interesting essays written by its leading practitioners. Whether for property transfer, ebanking, frictionless travel, or personalized services, the SSI model for digital trust will reshape our collective future. What's inside The architecture of SSI software and services The technical, legal, and governance concepts behind SSI How SSI affects global business industry-by-industry Emerging standards for SSI About the reader For technology and business readers. No prior SSI, cryptography, or blockchain experience required. About the authors Drummond Reed is the Chief Trust Officer at Evernym, a technology leader in SSI. Alex Preukschat is the co-founder of SSIMeetup.org and AlianzaBlockchain.org. Table of Contents PART 1: AN INTRODUCTION TO SSI 1 Why the internet is missing an identity layer—and why SSI can finally provide one 2 The basic building blocks of SSI 3 Example scenarios showing how SSI works 4 SSI Scorecard: Major features and benefits of SSI PART 2: SSI TECHNOLOGY 5 SSI architecture: The big picture 6 Basic cryptography techniques for SSI 7 Verifiable credentials 8 Decentralized identifiers 9 Digital wallets and digital agents 10 Decentralized key management 11 SSI governance frameworks PART 3: DECENTRALIZATION AS A MODEL FOR LIFE 12 How open source software helps you control your self-sovereign identity 13 Cypherpunks: The origin of decentralization 14 Decentralized identity for a peaceful society 15 Belief systems as drivers for technology choices in decentralization 16 The origins of the SSI community 17 Identity is money PART 4: HOW SSI WILL CHANGE YOUR BUSINESS 18 Explaining the value of SSI to business 19 The Internet of Things opportunity 20 Animal care and guardianship just became crystal clear 21 Open democracy, voting, and SSI 22 Healthcare supply chain powered by SSI 23 Canada: Enabling self-sovereign identity 24 From eIDAS to SSI in the European Union
