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Author: Robert W. Bly
Publisher: Simon and Schuster
ISBN: 1510727922
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
Practices, strategies, and templates for optimizing your email use. The average business employee spends more than thirteen hours a week reading and responding to email. That’s 675 or more hours—over 28 days a year—spent on email. Wouldn’t it be nice to get some of that time back? In The New Email Revolution, Robert W. Bly Bly draws from decades of experience sending millions of emails to help you take that time back. With this book in hand, you will be able to quickly and easily: •Find templates you can use to create emails for dozens of different situations. •Know the right wording and optimal word length for email communication. •Get recipients to read and respond to your email messages. •Understand when it is legal and not legal to send email to a person you do not know. •Incorporate photos, graphics, sound, and video into your email messages. •Measure the deliverability, bounce rate, open rate, and response rate to every email you send. •Write clearer, more engaging, more persuasive email copy for every occasion. Get better results in less time with The New Email Revolution.
Author: Robert W. Bly
Publisher: Simon and Schuster
ISBN: 1510727922
Category : Business & Economics
Languages : en
Pages : 368
Get Book
Book Description
Practices, strategies, and templates for optimizing your email use. The average business employee spends more than thirteen hours a week reading and responding to email. That’s 675 or more hours—over 28 days a year—spent on email. Wouldn’t it be nice to get some of that time back? In The New Email Revolution, Robert W. Bly Bly draws from decades of experience sending millions of emails to help you take that time back. With this book in hand, you will be able to quickly and easily: •Find templates you can use to create emails for dozens of different situations. •Know the right wording and optimal word length for email communication. •Get recipients to read and respond to your email messages. •Understand when it is legal and not legal to send email to a person you do not know. •Incorporate photos, graphics, sound, and video into your email messages. •Measure the deliverability, bounce rate, open rate, and response rate to every email you send. •Write clearer, more engaging, more persuasive email copy for every occasion. Get better results in less time with The New Email Revolution.
Author: V. A. Shiva Ayyadurai
Publisher: Simon and Schuster
ISBN: 1621533859
Category : Business & Economics
Languages : en
Pages : 366
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Book Description
In 1978, fourteen-year-old technology prodigy V. A. Shiva Ayyadurai invented email. From there, he would go on to manage email for the Clinton administration and create email-sorting software that would be used by some of the largest companies in the world, including Nike, AT&T, Toyota, and JC Penny. He discovered that incoming emails offered countless opportunities to mine data and solidify relationships with citizens and customers—opportunities of which organizations everywhere were failing to take advantage. Through a series of case studies, this fascinating book demonstrates how organizations of all types and sizes can realize the infinite potential of email to strengthen their brands and reach their audiences in incredibly creative ways. From facilitating more effective and courteous customer service to mining useful information about their clients, from averting disaster by catching product defects early to understanding and managing their public image, companies will discover new and innovative uses for the contents of their inboxes. Don’t miss another opportunity to connect with your clients. Let one of the great innovators of our time show you how to transform your info@ email account into a goldmine.
Author: Judith C. Hochman
Publisher: John Wiley & Sons
ISBN: 1119364914
Category : Education
Languages : en
Pages : 311
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Book Description
Why you need a writing revolution in your classroom and how to lead it The Writing Revolution (TWR) provides a clear method of instruction that you can use no matter what subject or grade level you teach. The model, also known as The Hochman Method, has demonstrated, over and over, that it can turn weak writers into strong communicators by focusing on specific techniques that match their needs and by providing them with targeted feedback. Insurmountable as the challenges faced by many students may seem, The Writing Revolution can make a dramatic difference. And the method does more than improve writing skills. It also helps: Boost reading comprehension Improve organizational and study skills Enhance speaking abilities Develop analytical capabilities The Writing Revolution is as much a method of teaching content as it is a method of teaching writing. There's no separate writing block and no separate writing curriculum. Instead, teachers of all subjects adapt the TWR strategies and activities to their current curriculum and weave them into their content instruction. But perhaps what's most revolutionary about the TWR method is that it takes the mystery out of learning to write well. It breaks the writing process down into manageable chunks and then has students practice the chunks they need, repeatedly, while also learning content.
Author: Kayleigh McEnany
Publisher: Threshold Editions
ISBN: 1501179691
Category : Political Science
Languages : en
Pages : 336
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Book Description
In this essential exploration of the American heartland, Kayleigh McEnany presents an eye-opening collection of interviews and stories about the powerful grassroots populist movement of frustrated Americans left behind by the government that changed the landscape of political campaigns forever Kayleigh McEnany spent months traveling throughout the United States, conducting interviews with citizens whose powerful and moving stories were forgotten or intentionally ignored by our leaders. Through candid, one-on-one conversations, they discussed their deeply personal stories and the issues that are most important to them, such as illegal immigration, safety from terrorist attacks, and religious freedom. The New American Revolution chronicles both the losses of these grassroots voters, as well as their ultimate victory in November 2016. Kayleigh also includes interviews with key figures within President Trump’s administration—including Ivanka Trump, Secretary Ben Carson, Jared Kushner, and many more—and their experiences on the road leading up to President Trump’s historic win. Kayleigh’s journey takes her from a family cabin in Ohio to the empty factories in Flint, Michigan, from sunny Florida to a Texas BBQ joint—and, of course, ends up at the White House. The collective grievance of the American electorate reveals a deep divide between leaders and citizens. During a time of stark political division, Kayleigh discovers a personal unity and common thread of humanity that binds us nevertheless. Through faith in God and unimaginable strength, these forgotten men and women have overcome, even when their leaders turned their heads. An insightful book about the triumph of this powerful movement, The New American Revolution is a potent testament to the importance of their message.
Author: Bill Nussey
Publisher: iUniverse
ISBN: 0595330606
Category : Business & Economics
Languages : en
Pages : 361
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Book Description
A revolution is taking place that will forever change the world of marketing. The strategies and techniques that have served marketers for years will not only decline in effectiveness, they will begin to quietly undermine the very brands and the customer relationships that companies have worked so hard to create. The Quiet Revolution introduces a new marketing language, written by the pioneers of the online world. Powerful new concepts like Customer Communication Management (CCM) and Email Brand Value (EBV) are becoming indispensable tools for marketers, regardless of their industry and company size. This book brings together the experiences of today's online marketing leaders like IBM, American Airlines, and the New York Times to help aspiring email marketing programs achieve similar success. "Nussey's approach brings the customer focus back to email communications. His book delivers a solid foundation that will help marketers build effective communication strategies and take full advantage of email without risking the very relationships they're trying to build." -Matt Leonard, IBM, manages customer privacy and policy worldwide "Email marketing has evolved into a very sophisticated media that requires the same level of expertise within an organization as other marketing or advertising functions like direct mail, media buying, or e-business. The Quiet Revolution will help good email marketers get better by offering a holistic view of the channel, introducing a fresh new perspective, and defining Email Brand Value as a new metric of success." -Chris Kneeland, The Home Depot, coordinates and leads all email marketing initiatives "Bill Nussey's book masterfully presents best practices and tactical advice to help marketers transform their email programs from a broadcast medium driven by frequency, to a valuable relationship-marketing tool driven by the principles of Customer Communication Management." -David Daniels, JupiterResearch, Senior Analyst "The definitive reference guide for email communications-a must have addition to your marketing library." -Adam M. Naide, EarthLink, Inc., Director of Customer Experience & Loyalty Visit the Official Web Site: www.quietrevolutioninemail.com
Author: Mike Song
Publisher: Berrett-Koehler Publishers
ISBN: 1605099023
Category : Business & Economics
Languages : en
Pages : 153
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Book Description
Offers an easy-to-implement solution to a problem--e-mail and information overload--that plagues millions of people • Draws on the authors' extensive experience working with major corporate clients • Includes a real-world case study of how the principles in the book were implemented at Capital One Do you spend so much time dealing with e-mails--reading them, writing them, responding to them, responding to responses--that you feel like you're just going round and round and getting nowhere? Meet Harold, an HR director so overwhelmed by email he feels like a hamster on a wheel. Just in time, Harold meets a coach--a leading expert on email efficiency and etiquette with a simple system that helps Harold eliminate needless emails, write better messages, and file and find information in a flash. He gets immediate results--and reclaims his life. This delightful and much-needed fable is based on the authors' extensive experience helping employees at companies like Clear Channel, Procter and Gamble, and Pfizer manage e-mail more efficiently. The book includes a remarkable case study of the authors' work with Capital One, where employees estimated they saved thirteen days a year by applying Hamster Revolution techniques. This book is perfect for time-starved professionals eager to restore balance and order to their busy lives.
Author: Russell Brand
Publisher: Ballantine Books
ISBN: 1101882913
Category : Humor
Languages : en
Pages : 324
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Book Description
NATIONAL BESTSELLER We all know the system isn’t working. Our governments are corrupt and the opposing parties pointlessly similar. Our culture is filled with vacuity and pap, and we are told there’s nothing we can do: “It’s just the way things are.” In this book, Russell Brand hilariously lacerates the straw men and paper tigers of our conformist times and presents, with the help of experts as diverse as Thomas Piketty and George Orwell, a vision for a fairer, sexier society that’s fun and inclusive. You have been lied to, told there’s no alternative, no choice, and that you don’t deserve any better. Brand destroys this illusory facade as amusingly and deftly as he annihilates Morning Joe anchors, Fox News fascists, and BBC stalwarts. This book makes revolution not only possible but inevitable and fun.
Author: Steve Phillips
Publisher: The New Press
ISBN: 1620973251
Category : Political Science
Languages : en
Pages : 280
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Book Description
The New York Times and Washington Post bestseller that sparked a national conversation about America's new progressive, multiracial majority, updated to include data from the 2016 election With a new preface and afterword by the author When it first appeared in the lead-up to the 2016 election, Brown Is the New White helped spark a national discussion of race and electoral politics and the often-misdirected spending priorities of the Democratic party. This "slim yet jam-packed call to action" (Booklist) contained a "detailed, data-driven illustration of the rapidly increasing number of racial minorities in America" (NBC News) and their significance in shaping our political future. Completely revised and updated to address the aftermath of the 2016 election, this first paperback edition of Brown Is the New White doubles down on its original insights. Attacking the "myth of the white swing voter" head-on, Steve Phillips, named one of "America's Top 50 Influencers" by Campaigns & Elections, closely examines 2016 election results against a long backdrop of shifts in the electoral map over the past generation—arguing that, now more than ever, hope for a more progressive political future lies not with increased advertising to middle-of-the-road white voters, but with cultivating America's growing, diverse majority. Emerging as a respected and clear-headed commentator on American politics at a time of pessimism and confusion among Democrats, Phillips offers a stirring answer to anyone who thinks the immediate future holds nothing but Trump and Republican majorities.
Author: Jeremy Popkin
Publisher: Basic Books
ISBN: 0465096670
Category : History
Languages : en
Pages : 640
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Book Description
From an award-winning historian, a “vivid” (Wall Street Journal) account of the revolution that created the modern world The French Revolution’s principles of liberty and equality still shape our ideas of a just society—even if, after more than two hundred years, their meaning is more contested than ever before. In A New World Begins, Jeremy D. Popkin offers a riveting account of the revolution that puts the reader in the thick of the debates and the violence that led to the overthrow of the monarchy and the establishment of a new society. We meet Mirabeau, Robespierre, and Danton, in all their brilliance and vengefulness; we witness the failed escape and execution of Louis XVI; we see women demanding equal rights and Black slaves wresting freedom from revolutionaries who hesitated to act on their own principles; and we follow the rise of Napoleon out of the ashes of the Reign of Terror. Based on decades of scholarship, A New World Begins will stand as the definitive treatment of the French Revolution.
Author: Mike Song
Publisher: Get Control Publishing
ISBN: 0999320181
Category : Self-Help
Languages : en
Pages : 130
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Book Description
How to succeed in a world immersed in technology. Is technology getting the best of you? Do you need to organize your digital office and boost virtual meeting skills to succeed at work? Meet Claire, a frazzled HR exec so overwhelmed by technology that she feels like a hamster on a wheel. What’s worse, the CEO has asked her to help the rest of the organization improve their digital skills. Yikes! Just in time, Claire meets a coach with a simple system – called TQ – for boosting tech proficiency. He also shares incredible Office 365, Google, and smartphone tips that help everyone get more done. Claire gets immediate results and helps her organization get back on track. ABOUT THE AUTHOR Mike Song is an award‐winning tech blogger and bestselling author of the Hamster Revolution book series. He is one of the best virtual presenters in the world. Mike has helped millions via dynamic interviews with CNN, NPR, and FOX while providing TQ training to over 20% of the Global 1000. Find Mike at www.getcontrol.net email him at
[email protected]
