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Author: Olga Fischer
Publisher: John Benjamins Publishing
ISBN: 9789027225740
Category : Language Arts & Disciplines
Languages : en
Pages : 412
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Book Description
This volume, a sequel to Form Miming Meaning (1999), offers a selection of papers given at the second international symposium on iconicity (Amsterdam 1999). In the light of semiotic, linguistic and literary theory the studies gathered here investigate how iconicity works on all levels of language, in literary texts and other forms of verbal discourse. They investigate, among other subjects, the semiotic foundations of iconicity, the role played by iconicity in language evolution and in the way words are positioned syntactically. Special consideration is given to the iconic nature of metaphor and the 'mise en abyme', to iconically motivated punctuation and other typographic matters such as the manipulation of colour, fonts and spacing in advertising and in poetry. Other studies show how iconicity influences Shakespeare's rhetoric, the structural design of Margaret Atwood's writings and the changing fashions in fictional landscape description. Thus, these analyses of 'the motivated sign' represent yet another strong challenge to Saussure's dogma of arbitrariness (Jakobson).
Author: Olga Fischer
Publisher: John Benjamins Publishing
ISBN: 9789027225740
Category : Language Arts & Disciplines
Languages : en
Pages : 412
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Book Description
This volume, a sequel to Form Miming Meaning (1999), offers a selection of papers given at the second international symposium on iconicity (Amsterdam 1999). In the light of semiotic, linguistic and literary theory the studies gathered here investigate how iconicity works on all levels of language, in literary texts and other forms of verbal discourse. They investigate, among other subjects, the semiotic foundations of iconicity, the role played by iconicity in language evolution and in the way words are positioned syntactically. Special consideration is given to the iconic nature of metaphor and the 'mise en abyme', to iconically motivated punctuation and other typographic matters such as the manipulation of colour, fonts and spacing in advertising and in poetry. Other studies show how iconicity influences Shakespeare's rhetoric, the structural design of Margaret Atwood's writings and the changing fashions in fictional landscape description. Thus, these analyses of 'the motivated sign' represent yet another strong challenge to Saussure's dogma of arbitrariness (Jakobson).
Author: Jonathan Schroeder
Publisher: Routledge
ISBN: 1134252315
Category : Business & Economics
Languages : en
Pages : 246
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Book Description
This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex foundations. Topics covered include: the role of consumption brand management corporate branding branding ethics the role of advertising. This excellent text includes case studies of iconic international brands such as LEGO, Nokia and Ryanair, and analysis by leading researchers including John M.T. Balmer, Stephen Brown, Mary Jo Hatch, Jean-Noël Kapferer, Majken Schultz, and Richard Elliott. An outstanding collection, it will be a useful resource for all students and scholars interested in brands, consumers and the broader cultural landscape that surrounds them.
Author: C.W. Spinks
Publisher: Springer
ISBN: 1349116637
Category : Literary Criticism
Languages : en
Pages : 247
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Book Description
As signifying creatures, we fear the false creation 'signifying nothing' because, like Macbeth, we think of them as daggers of the mind that raise questions about the reality of our signs, about signs as tools of creation and power, about the dark terrors (and lighter joys) that exist in human desire, and about the signs and the mind. This text argues that signs are, at base, generative things creating as much as they refer.
Author: Wolfgang G. Müller
Publisher: John Benjamins Publishing
ISBN: 9789027225931
Category : Language Arts & Disciplines
Languages : en
Pages : 464
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Book Description
This volume, a sequel to Form Miming Meaning (1999) and The Motivated Sign (2001), offers a selection of papers given at the Third International Symposium on Iconicity in Language and Literature (Jena 2001). The studies collected here present a number of new departures. Special consideration is given to the way non-linguistic visual and auditory signs (such as gestures and bird sounds) are represented in language, and more specifically in 'signed' language, and how such signs influence semantic conceptualization. Other studies examine more closely how visual signs and representations of time and space are incorporated or reflected in literary language, in fiction as well as (experimental) poetry. A further new approach concerns intermedial iconicity, which emerges in art when its medium is changed or another medium is imitated. A more abstract, diagrammatic type of iconicity is again investigated, with reference to both language and literature: some essays focus on the device of reduplication, isomorphic tendencies in word formation and on creative iconic patterns in syntax, while others explore numerical design in Dante and geometrical patterning in Dylan Thomas. A number of theoretically-oriented papers pursue post-Peircean approaches, such as the application of reader-response theory and of systems theory to iconicity.
Author: Thomas Hestbaek Andersen
Publisher: Routledge
ISBN: 1317447875
Category : Language Arts & Disciplines
Languages : en
Pages : 183
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Book Description
M.A.K Halliday’s work has been hugely influential in linguistics and beyond since the 1960s. This is a collection of interviews with key figures in the generation of social semioticians who have taken Halliday’s concept of social semiotics and developed it further in various directions, making their own original contributions to theory and practice. This book highlights their main lines of thought and considers how they relate to both the original concept of social semiotics and to each other. Key themes include: Linguistic studies, multilinguality and evolution of language; Text, discourse and classroom studies; Digital texts, computer communication and science teaching; Multimodal text- and discourse analysis; Education and literacy; Media work and visual and audio modes; Critical Discourse Analysis. Featuring interviews with leading figures from linguistics, education and communication studies, a framing introduction and concluding chapter summing up commonalities and differences, connections and conflicts and key themes, this is essential reading for any scholar or student working in the area of social semiotics and systemic functional linguistics. Additional video resources are available on the Routledge website. Featuring: Christian M.I.M. Matthiessen, Theo Van Leeuwen, James R. Martin, Jay Lemke, Gunther Kress
Author: C. Jac Conradie
Publisher: John Benjamins Publishing
ISBN: 9027288410
Category : Literary Criticism
Languages : en
Pages : 432
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Book Description
The title of this volume strives to capture the dynamic scope and range of the essays it contains, applying insights into the workings of iconicity to texts as far removed from each other in time as the Medieval tale of a bishop-fish and the war-poems of 20th century Italian Futurist F.T. Marinetti, and as thematically diverse as the Pilgrim’s Progress and the poetry of e.e. cummings. Applications reference both language and linguistics as well as literature and literary theory – and related fields such as sign language and translation; the former approached from the point of view of Japan Sign Language, the latter with reference to translations of the Koran and the Sesotho Bible, as well as modern German and English Bible translations. On the language side, the intricate relationships between sound symbolism and etymology, and between analogy and grammaticalization are examined in depth. On the literary side, the iconic effects of techniques such as enjambment and metrical inversion are considered, but also the ways in which an understanding of iconicity can open up meanings in complex poetry, like that of the Afrikaans poet T.T. Cloete – in this particular instance three poems inspired by figures as diverse as Dante, Paul Klee and the pop icon Marilyn Monroe. In view of the fact that form is able to mime meaning and meaning itself can be mimed by meaning, the theoretical question is asked – on the basis of a wide range of examples from literature, language, music and other sign-systems – whether meaning can also mime form. An introduction to the work of H.C.T. Müller, an early scholar in the field of iconicity, highlights a regrettably little known South African contribution to the development of iconicity theory.
Author: Gunther Kress
Publisher: Routledge
ISBN: 1000207951
Category : Language Arts & Disciplines
Languages : en
Pages : 531
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Book Description
This third edition of the landmark textbook Reading Images builds on its reputation as the first systematic and comprehensive account of the grammar of visual design. Drawing on an enormous range of examples from children's drawings to textbook illustrations, photo-journalism to fine art, as well as three-dimensional forms such as sculpture and toys, the authors examine the ways in which images communicate meaning. Features of this fully updated third edition include: new material on diagrams and data visualization a new approach to the theory of 'modality' a discussion of how images and their uses have changed since the first edition examples from a wide range of digital media including websites, social media, I-phone interfaces and computer games ideas on the future of visual communication. Reading Images presents a detailed outline of the 'grammar' of visual design and provides the reader with an invaluable 'tool-kit' for reading images in their contemporary multimodal settings. A must for students and scholars of communication, linguistics, design studies, media studies and the arts.
Author: Rachel Sutton-Spence
Publisher: Cambridge University Press
ISBN: 9780521637183
Category : Language Arts & Disciplines
Languages : en
Pages : 326
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Book Description
This is the first British textbook dealing solely with sign linguistics.
Author: Myriam Vermeerbergen
Publisher: John Benjamins Publishing
ISBN: 9789027247964
Category : Language Arts & Disciplines
Languages : en
Pages : 376
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Book Description
Signed language users can draw on a range of articulators when expressing linguistic messages, including the hands, torso, eye gaze, and mouth. Sometimes these articulators work in tandem to produce one lexical item while in other instances they operate to convey different types of information simultaneously. Over the past fifteen years, there has been a growing interest in the issue of simultaneity in signed languages. However, this book is the first to offer a comprehensive treatment of this topic, presenting a collection of papers dealing with different aspects of simultaneity in a range of related and unrelated signed languages, in descriptive and cross-linguistic treatments which are set in different theoretical frameworks. This volume has relevance for those interested in sign linguistics, in teaching and learning signed languages, and is also highly recommended to anyone interested in the fundamental underpinnings of human language and the effects of signed versus spoken modality.
Author: Marshall Sahlins
Publisher: University of Chicago Press
ISBN: 022616179X
Category : Social Science
Languages : en
Pages : 267
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Book Description
"The main thrust of this book is to deliver a major critique of materialist and rationalist explanations of social and cultural forms, but the in the process Sahlins has given us a much stronger statement of the centrality of symbols in human affairs than have many of our 'practicing' symbolic anthropologists. He demonstrates that symbols enter all phases of social life: those which we tend to regard as strictly pragmatic, or based on concerns with material need or advantage, as well as those which we tend to view as purely symbolic, such as ideology, ritual, myth, moral codes, and the like. . . ."—Robert McKinley, Reviews in Anthropology
